外贸谷歌推广，SEO优化师不会告诉你的哪些潜规则
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>都<span style="color: black;">仰慕</span>Google搜索引擎的巨大流量，但你真的<span style="color: black;">认识</span>搜索引擎的排名原理么？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/554d06b41b46403c9a2055d1c2aceb3e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=Vu6hP1TDQbC9G%2B5yGmvxww2%2F%2BzI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google搜索排名原理</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说Google排名是一场奥运会角逐，<span style="color: black;">那样</span>每一条链接URL<span style="color: black;">便是</span>有<span style="color: black;">潜能</span>的运动员种子，<span style="color: black;">她们</span>报名的比赛项目“XXX关键词”——被Google爬虫抓取内容，进入海选，<span style="color: black;">优秀</span>的选手就会被收录，<span style="color: black;">而后</span>编入索引，可参与Google的搜索排名。“搜索关键词”排名靠前的网站，相当于奥运会这个项目的前十名！容易<span style="color: black;">得到</span><span style="color: black;">更加多</span>的点击量，吸引访客进入网站，浏览<span style="color: black;">制品</span>介绍，留下询盘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01 链接URL</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3e3ff88ee63141cda64c06eca195c20a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=sH8mU1X%2Bh1fs8h6yeTNBxE%2B2Ato%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">含关键词的URL</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站打开的<span style="color: black;">每一个</span>页面，都有<span style="color: black;">独一</span>的URL，URL应<span style="color: black;">包括</span>这个页面的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02 谷歌抓取内容</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d72566a8b85e4be49021e7c197960d8b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=FVF54kEyfNJQGT6Ks5k2B1wDHvo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 客户<span style="color: black;">拜访</span>界面</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4ac07e0f39d64030bdebb38f1fe2ba2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=1g%2BTJusWtyhRLIHPNgmX2MjS2Do%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②谷歌<span style="color: black;">拜访</span>界面</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌爬虫抓取内容，就像奥组委收集运动员简历<span style="color: black;">同样</span>！<span style="color: black;">因此呢</span>，网页代码结构简洁，标签规范有利于谷歌收集到<span style="color: black;">仔细</span>，准确内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03 谷歌收录标准</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google收录标准</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌收录的基本标准，就像奥组委收集运动员简历的筛选标准<span style="color: black;">同样</span>（年龄，技能，获奖经历，个人最好成绩等）只<span style="color: black;">不外</span>谷歌收集网页是<span style="color: black;">经过</span><span style="color: black;">区别</span>标签来判断，<span style="color: black;">因此</span>规范的标签代码更有利于谷歌收录！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04 谷歌收录<span style="color: black;">查找</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0dcf0014a0524d92adece114d51db885~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=iUpi4LkW0L7jWx1d6rp%2B%2Bysoda8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌收录<span style="color: black;">查找</span>，直接<span style="color: black;">运用</span>命令site:www.xxx.com<span style="color: black;">查找</span>结果，上图为同一网站在谷歌美国/谷歌日本等Google平台，<span style="color: black;">查找</span>结果会有所差异。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/43bdc7b9cd4f4800868169e25dbcc940~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=CEpPaCUs7CtCC0J2TiKrMQpzVso%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收录量只检测网页有<span style="color: black;">无</span>被收录，不做为排名依据，<span style="color: black;">因此</span>收录量多，并不<span style="color: black;">表率</span>排名，或网站更<span style="color: black;">优秀</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收录量为搜索引擎临时存放数据，下一步经过算法筛选，页面内容价值大、质量高——则编入索引；页面内容无价值、质量低——则被删除。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05 谷歌编入索引</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编入索引过程</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">按照</span>收录过来的网站页面内容，进行算法筛选，针对页面内容质量高的页面编入索引到谷歌<span style="color: black;">查找</span>数据库，<span style="color: black;">仅有</span>被编入索引的网页才有机会参与排名，被用户<span style="color: black;">查找</span>到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06 参与谷歌排名</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/afb2658ac8d548edb489272394540dd0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=14t%2B%2FUT%2FmTmznoGwG57TJyUPBcI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>了！收录量≠索引量，索引量≠已有排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① <span style="color: black;">每一个</span>搜索引擎都有自己的蜘蛛爬虫（搜索<span style="color: black;">设备</span>人程序），<span style="color: black;">经过</span>蜘蛛程序在互联网上爬行，在<span style="color: black;">全部</span>互联网上抓取<span style="color: black;">海量</span>的信息，再将抓取到的信息存储到搜索引擎自己的服务器中（这个过程<span style="color: black;">叫作</span>之为收录）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 收录的数据经过搜索引擎算法判断，高质量页面编入索引，低质量页面将被删除，被索引的网页才有机会被用户搜索关键词<span style="color: black;">查找</span>到（这个过程<span style="color: black;">叫作</span>之为索引）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 与用户<span style="color: black;">查找</span>的关键词内容<span style="color: black;">关联</span>度高，对用户价值大，排名越靠前；<span style="color: black;">关联</span>度低，对搜索用户没<span style="color: black;">帮忙</span>，排名越<span style="color: black;">不易</span>找到（这个过程<span style="color: black;">叫作</span>之为排名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今的Google搜索引擎是不缺数据的，谷歌收录更倾向于有价值的页面，<span style="color: black;">能够</span>帮用户处理问题的页面，新<span style="color: black;">需要</span>内容，新热点内容的处理。反观网站<span style="color: black;">便是</span>，网站被Google收录的页面，能处理用户<span style="color: black;">需要</span>，而不是毫无价值的重复页面，<span style="color: black;">这般</span>你网站整体流量和排名都会有<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07 吸引用户点击</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/363fc665-3dee-4715-8882-d10d32bf7736~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=I1NijETlHjxQpYLi5XALbz5c9iQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这三项要下功夫</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google搜索结果展示——网页标题+网页描述+网页URL，编写及优化好这三项有助于网页参与排名后，吸引<span style="color: black;">更加多</span>的用户点击，<span style="color: black;">提高</span>网站排名的稳定性！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">08 网站内容营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">访客点击进入网站，你的网站内容（<span style="color: black;">制品</span>介绍+资质证书）必须内容丰富有价值，排版清新印象深，能够<span style="color: black;">处理</span>用户的<span style="color: black;">需要</span>和疑问。<span style="color: black;">这般</span>的网站，<span style="color: black;">才可</span>留住客户的脚步，让客户多停留几秒，提交询盘。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/38af9ef5-8b4e-44f1-aea8-642ffccfbe19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722684398&x-signature=fnyBShBO4j2AHyycbQxjZ%2B%2FLL7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一篇深入浅出的Google搜索规则分享，但<span style="color: black;">亦</span>只是谷歌营销体系的冰山一角。一个外贸新人需要花费<span style="color: black;">最少</span>5年的时间，<span style="color: black;">才可</span>深入<span style="color: black;">认识</span>Google平台的玩法与规则。而人的精力是有限的，<span style="color: black;">所说</span>术业有专攻。外贸企业与其投入<span style="color: black;">海量</span>的时间成本和财力成本，去亲自试水Google整合营销……不如将专业的事情交给深谙谷歌之道且能跟你<span style="color: black;">保准</span>效果的第三方网络推广<span style="color: black;">机构</span>打理。而剩下你要做的，<span style="color: black;">便是</span><span style="color: black;">奋斗</span>将流量询盘转化为订单！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">声明： <span style="color: black;">文案</span>部分<span style="color: black;">照片</span><span style="color: black;">源自</span>于“外贸牛”，<span style="color: black;">文案</span>底部<span style="color: black;">照片</span><span style="color: black;">源自</span>于“IC photo”或“图虫创意”，任何网站、报刊、电视台、<span style="color: black;">机构</span>、组织、个人未经IC photo或图虫创意许可，不得部分或<span style="color: black;">所有</span><span style="color: black;">运用</span>。</strong></p>
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谷歌外链发布 http://www.fok120.com/ 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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