DTC品牌出海户外泳池行业谷歌宣传调研分析
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：好学的Jack</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>Xpool 同行<span style="color: black;">宣传</span>调研</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次</span>报告<span style="color: black;">重点</span>参考2个同行：工具用到的是SEMRUSH+Similaweb。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.endlesspools.com/</p><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1d149e2c97024919a613b8f0ede7c0f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=KAA7VCCEf8npI0xrSHrndqQT2EM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://modpools.com/</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/ab20e830ab1fc1fc76fd2bf723b90b10~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=kJ4QYqc44ma5LgYLav9lVxMnfcc%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>endlesspools</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量整体<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量结构分布：自然流量<span style="color: black;">一月</span>102K，付费流量<span style="color: black;">一月</span>1K，自然流量是付费流量的100倍，SEO、SEM流量2者<span style="color: black;">显现</span>这么大差距。一个<span style="color: black;">原由</span>是品牌知名度很大，一个<span style="color: black;">原由</span>是关键词排名做的好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量国家分布<span style="color: black;">状况</span>：美国占了88%，加拿大占了5%，说明<span style="color: black;">重点</span>市场是美国和加拿大。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/66048b38e7ca2b5e5d97f887117c9c6a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=dPITJRMoySUR4uO6BNHZp9ziPEY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>流量<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去2年<span style="color: black;">宣传</span>流量：<span style="color: black;">宣传</span>流量总体呈现下滑趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">21年12月是最高峰，<span style="color: black;">宣传</span>流量12K，应该做圣诞节活动促销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">22年9月份<span style="color: black;">宣传</span>流量有个小高峰，<span style="color: black;">宣传</span>流量7.4K，应该是为黑<span style="color: black;">5、</span>感恩节、新年做活动促销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23年6月份<span style="color: black;">宣传</span>流量有个小高峰，<span style="color: black;">宣传</span>流量2.1K，应该是夏天促销。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/faf55b10df28b04d2c88bd259a74498c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=k0TRUTAa74eZD6kXdwit04zWRNw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去1个月<span style="color: black;">宣传</span>流量：<span style="color: black;">宣传</span>流量总体呈现下滑趋势，从8月28号之后，<span style="color: black;">宣传</span>流量几乎下滑50%，说明夏季旺季<span style="color: black;">已然</span>过去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>流量<span style="color: black;">一月</span>1K，流量成本1.5K，这个金额不是<span style="color: black;">非常多</span>。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/187ca1dcfdfe4fc3ed62b6ec6498aa83~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=akUKR8Sobw1XqZkdebzLyghsRcM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>关键词：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>关键词<span style="color: black;">重点</span>是品牌词endless pool，说明品牌知名度<span style="color: black;">已然</span>足够高，不需要投行业词<span style="color: black;">增多</span>新用户。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/4ba88469169d493a8f8dd55582a5e10e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=tZKJtxWSnkEo1l9aPDcqC0uYqqM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去<span style="color: black;">一月</span><span style="color: black;">宣传</span>文案基本3-5个固定文案描述，不是<span style="color: black;">非常多</span>，<span style="color: black;">明显</span>了泳池给人们带来的<span style="color: black;">愉快</span>，这个是蛮适合C端用户的<span style="color: black;">需要</span>的。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/2b812a205c1bda2887ab79072f9a5692~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=ibx94XG1ucSDs0yrVSz%2Bp6JE5xk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">endlesspools ads description</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去一年<span style="color: black;">宣传</span>关键词和文案都丰富<span style="color: black;">非常多</span>，<span style="color: black;">咱们</span>前期<span style="color: black;">宣传</span>文案参考，<span style="color: black;">能够</span>参考<span style="color: black;">她们</span>这个大的类目。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/5363824bfae774c93191f73242e5fb4f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=6FSF%2Fs3Ik0miE%2BoPUsrzGKdCqss%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">endlesspools ads hishtory</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>受众：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受众对电子消费品、金融、购物、电子商务感兴趣，会在谷歌、社交<span style="color: black;">媒介</span>、社区咨询交流关于游泳池的信息，说明这个行业用户采购前，会做调研，成交周期相对较长。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/34733a892b8cbeb886c642f63faf3cdf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=asXvYnHZkrnaaSkCQoYLX4QQ90A%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>modpools</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量整体<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量结构分布：自然流量<span style="color: black;">一月</span>27.5K，比endless<span style="color: black;">一月</span>流量102K少了<span style="color: black;">非常多</span>；付费流量<span style="color: black;">一月</span>3.5K，比endless<span style="color: black;">一月</span>付费流量多了2.5K；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然流量是付费流量的9倍，SEO、SEM流量差距比例没<span style="color: black;">那样</span>大。自然流量在22年1月，有个小高峰，后期<span style="color: black;">持续</span>在下滑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量国家分布<span style="color: black;">状况</span>：美国占了86%，加拿大占了13%，说明<span style="color: black;">重点</span>市场是美国和加拿大。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/aa1bc775c78b66888b6fd5bcfb6465a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=T%2FjTjhXr5dTNlY19wHieZ6wwOE0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>流量<span style="color: black;">状况</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去2年<span style="color: black;">宣传</span>流量：<span style="color: black;">宣传</span>流量总体呈旋螺<span style="color: black;">提升</span>趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">endless<span style="color: black;">宣传</span>投放集中在年底，modpools流量<span style="color: black;">重点</span>集中在年底和年中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>月流量基本不超过4K每月。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/d7d52fc764e8f9525b43829affec5f3f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=WjOO1HE6YRc7Hd66FX5sy%2Fh4Olc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>关键词：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广告关键词<span style="color: black;">重点</span>是pools<span style="color: black;">关联</span>的行业词，说明品牌知名度还是<span style="color: black;">不足</span>高，需要投行业词<span style="color: black;">增多</span>新用户。这个<span style="color: black;">刚才</span>和endless相反，endless<span style="color: black;">重点</span>投放品牌词。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/23f42f2dc99d6b7c35c1c37028e5e313~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=06kP8MAnGnkNdU6CvQ4dfK4Gil8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">modpools ads TDK</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和endless<span style="color: black;">同样</span>，过去<span style="color: black;">一月</span><span style="color: black;">宣传</span>文案基本3-5个固定文案描述，不是<span style="color: black;">非常多</span>，<span style="color: black;">明显</span>了直接发货到家，以及快速安装，泳池<span style="color: black;">能够</span>安装到后院各个角落。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">处理</span>了C端用户<span style="color: black;">针对</span><span style="color: black;">制品</span>发货和安装的后顾之忧。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/83367b6feee6eb58f7db1e8caf6ddf3f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=JrqbFZy%2Bx35F1QMEIu9SmLbB3L8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">modpools ads description</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>受众：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受众对电子消费品、金融、购物、电子商务感兴趣，会在谷歌、社交<span style="color: black;">媒介</span>、社区咨询交流关于游泳池的信息，说明这个行业用户采购前，会做调研，成交周期相对较长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">modpools受众兴趣<span style="color: black;">兴趣</span>和endless基本一致，说明这个行业用户兴趣点，基本都是在这些。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/29246b1ffb9fdecba8f6e17db96edb96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=GQmIuvk68%2FUjJfKC%2F89MP6sSwQs%3D" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>Xpool <span style="color: black;">宣传</span>起步准备资料</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>谷歌账号开户</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对接谷歌<span style="color: black;">宣传</span>官方的优化师，<span style="color: black;">帮助</span>咱们开户，搭建<span style="color: black;">微X</span>群，以及落地后期新账户谷歌<span style="color: black;">宣传</span>3000 RMB返点的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个过程1个星期内<span style="color: black;">能够</span>搞定，快的话2-3天，就<span style="color: black;">能够</span>搞定。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/b7f4778c65af78f4928fcdb7a4920f48~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722685578&x-signature=9LpGwpQithVhsomrapn8vChqje4%3D" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>投放关键词</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">能够</span>参考endless和modpools这2家，<span style="color: black;">而后</span>加上<span style="color: black;">有些</span>2B的厂家词，<span style="color: black;">例如</span>说swim pool factory, container pool manufacturer这些，这些词<span style="color: black;">能够</span>参考上面2家同行的关键词表格，<span style="color: black;">而后</span>统一整理。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>投放描述文案</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案<span style="color: black;">能够</span>参考endless和modpools这2家，<span style="color: black;">而后</span>加上<span style="color: black;">有些</span>2B的厂家词描述，<span style="color: black;">例如</span>说swim pool factory, container pool manufacturer, 这些，这些词<span style="color: black;">能够</span>参考上面2家同行的关键词表格，<span style="color: black;">而后</span>统一整理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些关键词和<span style="color: black;">宣传</span>文案描述，<span style="color: black;">能够</span>下次文档在整理，等网站上线后，就<span style="color: black;">能够</span>直接复制粘贴到<span style="color: black;">宣传</span>后台，查看<span style="color: black;">宣传</span>的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Modpools are shipped directly to you home and are fast and easy to install. Shipping To Canada & USA. Fill & Chill. Shipping Container Pools.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">modpools ads description</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span><span style="color: black;">宣传</span>受众</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2个同行游泳池受众对电子消费品、金融、购物、电子商务感兴趣，会在谷歌、社交<span style="color: black;">媒介</span>、社区咨询交流关于游泳池的信息，说明这个行业用户采购前，会做调研，成交周期相对较长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>投放前，<span style="color: black;">能够</span>围绕这几个特征去投放，后期<span style="color: black;">经过</span>查看<span style="color: black;">区别</span><span style="color: black;">宣传</span>组的数据变化，来做针对性的<span style="color: black;">调节</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>Xpool <span style="color: black;">宣传</span>运营节奏</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>先跑搜索<span style="color: black;">宣传</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先跑谷歌搜索<span style="color: black;">宣传</span>，跑1-2个星期，<span style="color: black;">而后</span>再跑谷歌效果最大化<span style="color: black;">宣传</span>。搜索<span style="color: black;">宣传</span><span style="color: black;">怎样</span>投放，投放需要<span style="color: black;">重视</span><span style="color: black;">那些</span>事项，后期的文档，会有<span style="color: black;">仔细</span>的教程。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>再跑效果最大化<span style="color: black;">宣传</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">等谷歌搜索<span style="color: black;">宣传</span>稳定后，再跑效果最大化<span style="color: black;">宣传</span>，效果最大化<span style="color: black;">宣传</span><span style="color: black;">怎样</span>投放，投放需要<span style="color: black;">重视</span><span style="color: black;">那些</span>事项，后期的文档，会有<span style="color: black;">仔细</span>的教程。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>Xpool<span style="color: black;">宣传</span>后续</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23年国庆<span style="color: black;">时期</span>没怎么<span style="color: black;">休憩</span>，在办公室加班<span style="color: black;">指点</span>这个户外泳池<span style="color: black;">伴侣</span>投放谷歌<span style="color: black;">宣传</span>，没想到这个2B独立站<span style="color: black;">宣传</span>投放效果这么快，三个星期不到就出单了，做<span style="color: black;">宣传</span>确实比SEO快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3000RMB的谷歌<span style="color: black;">宣传</span>返现<span style="color: black;">亦</span>到账了，节约了3000块钱<span style="color: black;">宣传</span>费，<span style="color: black;">针对</span>初创<span style="color: black;">机构</span>来讲，省3000<span style="color: black;">便是</span>赚3000了。</p>
外链发布论坛学习网络优化SEO。 系统提示我验证码错误1500次 ＼~゛， “NB”（牛×的缩写，表示叹为观止） 太棒了、厉害、为你打call、点赞、非常精彩等。
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