旺季仓储血亏,Temu清货却陷骗局,品牌授权被砍,波及数万工厂
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家晒亚马逊<strong style="color: blue;"><span style="color: black;">旺季仓储血亏</span></strong>,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转移阵地<strong style="color: blue;"><span style="color: black;">去Temu却陷“代运营骗局”</span></strong>!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打着<strong style="color: blue;"><span style="color: black;">官方旗号代理39800</span></strong>,实则惯犯!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家集体<strong style="color: blue;"><span style="color: black;">集智追回钱款!</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊砍掉授权品牌</span></strong>影响发酵,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业卖家<strong style="color: blue;"><span style="color: black;">原地失业巨亏!</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">波及<span style="color: black;">背面</span>数万工厂半年<span style="color: black;">制品</span>周期,</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家集体振奋<strong style="color: blue;"><span style="color: black;">维权</span></strong>...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">昨日“爆冷”,今日“爆发”?</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ee27c761564f4b9ebaab9941386faa91~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722698539&x-signature=9zAX%2FDDaG5yNfbAn%2FMCqs2OlPMU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此前鹰熊汇就<span style="color: black;">报告</span>了亚马逊涨价潮和Temu热,不少卖家就<span style="color: black;">起始</span>打起算盘来。<strong style="color: blue;"><span style="color: black;">一是涨价的盘算,库存仓储到底会亏多少,二是观望Temu<span style="color: black;">是不是</span>是个不错的清库存阵地。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺季一亚马逊卖家<span style="color: black;">晒出近月仓储<span style="color: black;">花费</span>,<span style="color: black;">叫作</span>在2w美金<span style="color: black;">上下</span></span>,<span style="color: black;">况且</span>预定的<span style="color: black;">慢船、普船走成美森的时效,直接在仓库里多<span style="color: black;">安置</span>一个多月,又损失一个多月的旺季仓储费</span>,简直哭笑不得。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在回顾3倍涨的仓储费之后,亚马逊规则的暴击在于,很早以前<span style="color: black;">针对</span>365天以下的库存不收超额仓储费,<span style="color: black;">此刻</span><strong style="color: blue;">新的层级181至270天的所有库存商品收取超龄库存附加费,并<span style="color: black;">加强</span>271到365天的超龄库存附加费,这一波简直超级加倍。</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8fba691760684df19fef2646ddbc63aa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722698539&x-signature=eHXc5UdDNRiPDZoI1hdvwfytSfk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">还有一点<span style="color: black;">便是</span>收费结构<span style="color: black;">亦</span>变了,多了一个仓储利用率附加费。2023年4月1日之后,月仓储费=月度库存仓储费+仓储利用率附加费+超龄库存附加费。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>仓储利用率的计算为过去13周的平均每日库存量除以平均每日配送量,<span style="color: black;">而后</span>将其简化为周数。(过去13周平均每日库存量*过去13周每日配送量)*7</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊将<span style="color: black;">运用</span><span style="color: black;">一月</span>最后一天的仓储利用率来确定该月存放库存的附加费,<span style="color: black;">倘若</span>大于26周则被收取该<span style="color: black;">花费</span>。<span style="color: black;">因此</span>卖家不得不更快<span style="color: black;">更加多</span>地<span style="color: black;">营销</span>货物。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/965d4d6de0644a42879f242ac2757c22~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722698539&x-signature=sZqSa6ioaWpuzl%2FKbm52BbRb0jE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些卖家早早就制定好<span style="color: black;">针对</span>库存超过3月以上的进行清货促销处理,<span style="color: black;">今年和明年的旺季仓储悬在头上,迫使不少卖家打听Temu清货的主意,</span>一时间关于Temu群爆火。有些卖家<span style="color: black;">乃至</span><span style="color: black;">制品</span>还没上架,就<span style="color: black;">起始</span>准备店群生意,有的卖家觉得价格太低,<span style="color: black;">期盼</span>单开<span style="color: black;">制品</span>系列去试水,<span style="color: black;">而有的卖家却误入了“Temu骗局”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据爆料,有卖家反馈<strong style="color: blue;"><span style="color: black;">同行<span style="color: black;">有些</span>中小卖误入了Temu第三方代运营骗局,</span></strong>直接<span style="color: black;">便是</span>39800警告!一时之间<span style="color: black;">热榜</span>炸锅,<strong style="color: blue;"><span style="color: black;">没想到Temu还没出单,骗子就<span style="color: black;">已然</span>下手了!</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>Temu的爆火,不少卖家群里<span style="color: black;">热榜</span>上头,都觉得是一个新<span style="color: black;">途径</span><span style="color: black;">或</span>新冲击,不仅卷亚马逊,<span style="color: black;">更加是</span>卷自己的工厂,而注册入驻操作简单,让卖家自信<span style="color: black;">能够</span>人手注册一个<span style="color: black;">瞧瞧</span><span style="color: black;">状况</span>,<span style="color: black;">是不是</span>值得开拓市场,这<span style="color: black;">亦</span>给了骗子机会趁虚而入!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有卖家爆料<span style="color: black;">叫作</span>接到“Temu官方招商”<span style="color: black;">tel</span>,邀请去线下招商选品,自己倒是没去,<span style="color: black;">然则</span>事后听说不少卖家有参加这个“官方招商会”,带了五个<span style="color: black;">制品</span>过去,<span style="color: black;">而后</span>被选中一款,进行话术洗脑,随后签了合同,还交了39800的押金,只要<span style="color: black;">营销</span>额达到<span style="color: black;">必定</span>数额全额退款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这儿</span>提醒所有卖家<span style="color: black;">重视</span>!</strong><span style="color: black;">拼多多跨境电商入驻不收取任何<span style="color: black;">花费</span>,一旦<span style="color: black;">触及</span>到要卖家上交<span style="color: black;">花费</span>的,大概率是骗局,请<span style="color: black;">谨慎</span>!为此拼多多<span style="color: black;">亦</span>发布<span style="color: black;">关联</span>提醒。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/70113957b81b44d1aaa2add7835b7293~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722698539&x-signature=WLJb0mNfQTd5zT7qIaolH%2FENvD4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这事</span>一出后,不少卖家<span style="color: black;">暗示</span>,<span style="color: black;">之前的新蛋招商、京东国际、日本乐天、TikTok官方招商都有<span style="color: black;">这事</span>情<span style="color: black;">出现</span>!本质<span style="color: black;">便是</span>打着官方指定、授权合作的名义收取代运营<span style="color: black;">花费</span>,</span><span style="color: black;">她们</span><span style="color: black;">经过</span>线下会场组织气氛烘托、<span style="color: black;">精细</span>话术流程包装让卖家现场交钱<span style="color: black;">签定</span>合同,<span style="color: black;">实质</span>上平台本身注册入驻有正规流程,<span style="color: black;">无</span>任何<span style="color: black;">花费</span>,一旦卖家交完钱,这些第三方代运营拉群交付你的<span style="color: black;">亦</span>只是普<span style="color: black;">一般</span>规教程,你正经买课都不需要这么多!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>好在后续<span style="color: black;">有些</span>卖家已追回<span style="color: black;">所有</span>押金,在网友和卖家群体的<span style="color: black;">帮忙</span>下硬刚维权。这两年做跨境并<span style="color: black;">不易</span>,能做的卖家多少都有点孤注一掷的冒险精神,各路被投诉、侵权、恶搞<span style="color: black;">上当</span>不在<span style="color: black;">少许</span>,跨境圈子不大,卖家之间团结起来,相互<span style="color: black;">揭发</span>维权,让不良<span style="color: black;">公司</span>骗子代理无所遁形。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>总结下卖家反馈的<span style="color: black;">关联</span>事项和经验:</span></strong>1、<span style="color: black;">经过</span>官方招商选品<span style="color: black;">招数</span>让卖家现场交钱的<span style="color: black;">谨慎</span>,<span style="color: black;">倘若</span>真的需要代运营<span style="color: black;">能够</span><span style="color: black;">自动</span>去<span style="color: black;">选取</span>对比<span style="color: black;">可靠</span>的,而不是<span style="color: black;">拥有</span><span style="color: black;">必定</span>欺诈<span style="color: black;">成份</span>的“官方招商团队。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">全部</span>过程留意和拍照,团队资质确认,像这种<span style="color: black;">没法</span><span style="color: black;">供给</span>官方证明盖章的文件,涉嫌虚假宣传和诈骗,<span style="color: black;">能够</span><span style="color: black;">保存</span>资料证据录音等,事后整理话术硬刚维权,<span style="color: black;">或</span><span style="color: black;">经过</span>线上举报<span style="color: black;">或</span>报警。3、<span style="color: black;">能够</span>咨询<span style="color: black;">已然</span>在做<span style="color: black;">关联</span>平台的卖家<span style="color: black;">或</span>招商经理确认,有些是惯犯熟脸,卖家圈内会有过<span style="color: black;">揭发</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、这些“招商团队”习惯出示政府红头文件<span style="color: black;">或</span>扯上关系背书,<span style="color: black;">能够</span><span style="color: black;">查找</span>验证,<span style="color: black;">签定</span>合同细看和主题平台招商并不<span style="color: black;">关联</span>,最后诈骗变成经济纠纷。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、如已交钱<span style="color: black;">签定</span>合同,<span style="color: black;">能够</span>咨询律师或有经验卖家<span style="color: black;">帮忙</span>,如12348免费公共法律咨询。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、银行转账<span style="color: black;">能够</span>短时期内申请尝试<span style="color: black;">是不是</span><span style="color: black;">能够</span>撤销和追回钱款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这头卖家开拓市场振奋维权,另一边的亚马逊砍掉授权品牌项目影响渐渐扩散开来。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前就有不少<span style="color: black;">媒介</span><span style="color: black;">报告</span>,<span style="color: black;">这儿</span>鹰熊汇<span style="color: black;">亦</span>简要说下。在亚马逊二季度减员近10万之后,<span style="color: black;">有些</span>自有品牌撤销<span style="color: black;">信息</span>就传开了,随后<span style="color: black;">持续</span>曝出各<span style="color: black;">分部</span>裁员、关闭网上布料商品、上周<span style="color: black;">亦</span><span style="color: black;">已然</span>对自己品牌的主打<span style="color: black;">制品</span>Alexa下手裁员,<span style="color: black;">有些</span>智能设备将被砍掉,裁员还将<span style="color: black;">连续</span>到2023年,随后11月17日发布授权品牌项目取消<span style="color: black;">通告</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚曝出来品牌授权取消,一时间让不少卖家惊慌,后来解释说是亚马逊自有品牌项目,这个波及范围大大缩小,但<span style="color: black;">参与亚马逊<span style="color: black;">重点</span>4个品牌授权Umi、Eono、Hikaro和Find的卖家<span style="color: black;">能够</span>说是飞来横祸,被亚马逊单方面解约!</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊邮件<span style="color: black;">通告</span><span style="color: black;">暗示</span>,<strong style="color: blue;">卖家<span style="color: black;">能够</span>正常售卖<span style="color: black;">制品</span>到2023年3月31日,仍享受第三方授权品牌项目的权益,<span style="color: black;">然则</span>FBA仓库不会接收卖家在12月1日之后创建的入仓货件。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">寓意</span>着参与项目的卖家面临<span style="color: black;">没法</span>在亚马逊上继续<span style="color: black;">营销</span>的困境,仓库和工厂在造的批量<span style="color: black;">制品</span>面临滞销<span style="color: black;">危害</span>,<span style="color: black;">倘若</span>在到期之前<span style="color: black;">没法</span>清完货物,还可能有侵权的麻烦。而能参与品牌授权的卖家<span style="color: black;">经历6-12个月的超长审核授权</span>,再投入<span style="color: black;">海量</span>资金和时间生产上架,<span style="color: black;"><span style="color: black;">背面</span>都有十几家工厂,抗下了<span style="color: black;">极重</span>的备货压力。</span>亚马逊一刀砍之后,<span style="color: black;">有些企业原地失业,巨额亏损,直接波及<span style="color: black;">背面</span>几万工厂6-12个月的<span style="color: black;">制品</span>周期。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受影响卖家<span style="color: black;">这里</span>事件中属于无辜受害,<span style="color: black;">日前</span><span style="color: black;">关联</span>授权项目卖家集结准备维权,<span style="color: black;">呼吁延长<span style="color: black;">营销</span>期限、<span style="color: black;">研发</span><span style="color: black;">宣传</span>权限,<span style="color: black;">保存</span><span style="color: black;">制品</span>链接、赔偿返还<span style="color: black;">关联</span><span style="color: black;">花费</span>。</span>亚马逊招商经理<span style="color: black;">暗示</span>,<span style="color: black;">日前</span>卖家意见已被反馈到总部,下周可能会有答复。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">期盼</span>亚马逊能正视卖家诉求,而不是一个操作下,这次倒下SC账号,下次又有其他合规卖家遭殃,平台和卖家是相互依赖的关系,期待亚马逊能够给出<span style="color: black;">恰当</span>的<span style="color: black;">处理</span>,卖家<span style="color: black;">亦</span>能在跨境这条路上勇敢维权成功。</span></p>
“板凳”(第三个回帖的人) 感谢您的精彩评论,为我带来了新的思考角度。 大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。 说得好啊!我在外链论坛打滚这么多年,所谓阅人无数,就算没有见过猪走路,也总明白猪肉是啥味道的。 外链论坛的成功举办,是与各位领导、同仁们的关怀和支持分不开的。在此,我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢!
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