l14107cb 发表于 2024-7-28 07:54:36

首批拼多多海外商家现身说法,Temu值得入驻吗?

<strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">点</span><span style="color: black;">击</span><span style="color: black;">上</span><span style="color: black;">方</span><span style="color: black;">卡</span><span style="color: black;">片</span><span style="color: black;">或</span><span style="color: black;">点</span><span style="color: black;">击</span><span style="color: black;">蓝</span><span style="color: black;">字</span><span style="color: black;"><span style="color: black;">“</span></span></span></span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">M</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">i</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">安</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">娜</span></span></span></span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">”</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">作</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">者</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">|</span></span></span></span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">M</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">i</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">s</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">安娜</span></span></span></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自从今年9月正式上线<span style="color: black;">败兴</span>,拼多多的跨境电商平台Temu下载量飞速<span style="color: black;">提升</span>,<span style="color: black;">乃至</span>在苹果应用商店单日下载量超越Shein和Amazon,短暂地在苹果应用商店的购物类别登顶,下载总榜前五,仅次于几款交友软件和Google、TikTok<span style="color: black;">这般</span>的北美生活<span style="color: black;">必须</span>软件。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBSU6oTib8ctYc8c8Y6hAnRtXPphW8Jruwq388OQl1KjOZnrTpWM1H7yQ6sc67pH2FibjXLhengDvFIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">忽然</span>爆火的海外版拼多多自然受到不少国内商家的<span style="color: black;">喜爱</span>,不少商家<span style="color: black;">已然</span>争当“<span style="color: black;">第1</span>个吃螃蟹的人”,<span style="color: black;">亦</span>有不少部分商家跃跃欲试,仍在观望之中。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信<span style="color: black;">非常多</span>卖家都存在一个疑问,<span style="color: black;">到底</span>Temu<span style="color: black;">是不是</span>值得入驻呢?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">咱们</span>之前操作过的阿里国际站、美国亚马逊,还有日本的乐天,东南亚的Lazada等等平台的经验<span style="color: black;">来讲</span>,新<span style="color: black;">途径</span>出来肯定是有流量扶持红利的,并且<span style="color: black;">咱们</span>看到了拼多多在国内的成功,<span style="color: black;">T</span><span style="color: black;">e</span><span style="color: black;">mu</span>一出来我便入驻“试水”了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">做为</span>首批入驻的海外版拼多多商家之一,跟<span style="color: black;">大众</span>分享一下我入驻Temu这几个月的<span style="color: black;">有些</span>真实体会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网传日出千单是常态吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于</span><span style="color: black;">跨境电商平台的</span><span style="color: black;">前期</span><span style="color: black;">流量红利</span><span style="color: black;">与</span><span style="color: black;">官方的<span style="color: black;">补助</span>,<span style="color: black;">咱们</span>在Temu上</span>的确是有订单的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">针对</span>跨境卖家<span style="color: black;">来讲</span>有一个很大的问题:<strong style="color: blue;"><span style="color: black;">给到<span style="color: black;">咱们</span>这些工厂<span style="color: black;">的</span>价格比1688上面的最低价还要低。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毋庸置疑,任何平台进军海外市场的<span style="color: black;">第1</span>步肯定是<span style="color: black;">海量</span>获取用户,<span style="color: black;">那样</span><span style="color: black;">怎样</span>获取呢?低价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">瞄准用户心理做营销,是Temu母<span style="color: black;">机构</span>拼多多最<span style="color: black;">善于</span>的手段。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu平台首选美国为进军市场,刚上线时,就推出了1美分包邮、新注册用户免运费、全站无门槛折扣等一系列活动,以超乎想象的商品低价和“重金”的<span style="color: black;">宣传</span>营销手段<span style="color: black;">快速</span>打响海外知名度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而Temu平台低价的普货<span style="color: black;">制品</span>,在当今美国通胀和加息环境里,正好符合了美国人想要降低生活成本的<span style="color: black;">需要</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>Temu一时炙手可热,“卖家日出千单”的<span style="color: black;">信息</span>自然在网上<span style="color: black;">持续</span>铺开,毕竟“羊毛”<span style="color: black;">吗</span>,人人<span style="color: black;">皆想</span>薅。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但我认为这不可能是往后很长一段时间内的常态,毕竟<strong style="color: blue;"><span style="color: black;">低价只是市场营销的一步,要真正做到用户留存,<span style="color: black;">最后</span>靠的还是<span style="color: black;">制品</span>质量和用户体验</span></strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拿字节跳动旗下独立电商平台Fanno<span style="color: black;">来讲</span>,去年12月份,Fanno正式上线内测,SKU<span style="color: black;">火速</span>增长至4万,以低价形式快速引流的方式,当时一度被外界<span style="color: black;">叫作</span>为“海外版拼多多”,但仅仅半年的时间,便传出了关停的<span style="color: black;">信息</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Temu这“日出千单”<span style="color: black;">背面</span>的利润到底有多少?<span style="color: black;">不问可知</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家入驻<span style="color: black;">要求</span>较高,<span style="color: black;">制品</span>利润低</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Tume平台的<span style="color: black;">有些</span>入驻<span style="color: black;">要求</span>对比主流的跨境电商平台<span style="color: black;">来讲</span>要严苛许多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;Tume商家入驻<span style="color: black;">需求</span>:&nbsp;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span><span style="color: black;">拥有</span><span style="color: black;">研发</span>设计、生产拍摄的团队和能力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span>能够<span style="color: black;">保证</span>产能、<span style="color: black;">制品</span>质量、且生产和库存稳定的源头工厂或贸易商。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span><span style="color: black;">拥有</span>跨境电商平台经验的优先(如亚马逊、沃尔玛、速卖通、SHEN希音、etsy、ebay、虾皮)、<span style="color: black;">拥有</span>独立站经验的优先。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span>有北美市场的经验供应商优先。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;Tume商家入驻资料:&nbsp;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span>材料准备:营业执照、<span style="color: black;">机构</span><span style="color: black;">实质</span>经营照片(<span style="color: black;">机构</span>门头、车间等)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span>有跨境电商平台经验的准备:平台名<span style="color: black;">叫作</span>、店铺链接。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆</span><span style="color: black;">制品</span><span style="color: black;">照片</span>及报价(<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">供给</span><span style="color: black;">制品</span>的价格)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由此可见,<span style="color: black;">倘若</span>是“单枪匹马”的话,恐怕连进平台的“门票”<span style="color: black;">亦</span>拿不到。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外,<strong style="color: blue;"><span style="color: black;">Temu<span style="color: black;">针对</span><span style="color: black;">制品</span>的动销和<span style="color: black;">评估</span>有严格规定</span></strong>:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14天无动销、30天动销<span style="color: black;">小于</span>30件或90美金的,要么降价,要么退供;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">评分差,<span style="color: black;">小于</span>4.5分,只要有1星评</span><span style="color: black;">价为质量问题的,99%会下架。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一方面,Temu平台<span style="color: black;">日前</span>的<span style="color: black;">目的</span>消费人群<span style="color: black;">重点</span>为中端人群,平台定位则是:拼多多打造全品类高性价比跨境平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">商场</span>模式是布局全品类,聚焦性价比<span style="color: black;">需要</span>,类自营“寄售”模式:供应商送货至仓库,<span style="color: black;">经过</span>审核后,平台定价卖给消费者,平台独立承担运营推广、物流、履约、售后服务和客户支持环节,售价由平台决定,平台赚差价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">至于平台售卖的价格是多少,卖家<span style="color: black;">无</span>权限去管控。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家</span>只负责将产品的质量管控好,省去了不少麻烦,但<span style="color: black;">无</span>定价的权利,平台方面可能就会<span style="color: black;">由于</span>销量而压低价格,利润就被进一步挤压。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就拿<span style="color: black;">咱们</span>自己<span style="color: black;">来讲</span>,虽然<span style="color: black;">火速</span>就突破百单,但平均<span style="color: black;">每一个</span>订单利润<span style="color: black;">仅有</span>3-5元的人民币。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">且在前期选品的时候,Temu会在国内进行比价,同款商品价格更低的工厂才会被选作供应商。如此一来,商家<span style="color: black;">实质</span>上能获取的利润空间就更低了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>回想国内天猫淘宝最火的时候<span style="color: black;">亦</span><span style="color: black;">仅有</span>20%的商家<span style="color: black;">挣钱</span>,这是符合经济学上的“二八定律”的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Tume<span style="color: black;">此刻</span>值得入驻吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来理一下<span style="color: black;">日前</span>Temu平台的大致<span style="color: black;">商场</span>模式:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/sRFpoRWEkBSU6oTib8ctYc8c8Y6hAnRtXvJfdz9P3NdhQkuxRdicgyIv1VcNBCv4b7oViajyVluatFoIXzJQEibbAw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(Tume订单流程图简易版)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">全部</span>流程中<span style="color: black;">能够</span>看出卖家与客户间无任何可输出的点,客户只是平台的客户,而不是商家的客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>,<span style="color: black;">Temu</span>平台卖家似乎更像是充当供应商的角色,和国内拼多多主站相比,个人认为<strong style="color: blue;"><span style="color: black;">T</span><span style="color: black;">emu平台卖家更适合本身自有<span style="color: black;">制品</span>,工贸一体化的企业入驻</span></strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是<span style="color: black;"><strong style="color: blue;">纯贸易<span style="color: black;">机构</span>的话,<span style="color: black;">意见</span>还是先从传统的跨境电商平台(如:亚马逊、阿里巴巴国际站等)做起</strong></span>,毕竟这些平台的用户流量和店铺体系都相对成熟稳定了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于Temu平台,前期入驻要求较高,卖家利润空间低,对纯贸易<span style="color: black;">机构</span><span style="color: black;">来讲</span>存在<span style="color: black;">必定</span>的<span style="color: black;">危害</span>,<span style="color: black;">意见</span>入驻的<span style="color: black;">机会</span>暂且观望。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">猜</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">你</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">还</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">想</span></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">读</span></span></span></span></span></span></strong></p><a style="color: black;"><span style="color: black;"><span style="color: black;">▲</span></span></a><a style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">阿</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">里</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">巴</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">巴</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span 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style="color: black;"><span style="color: black;">O</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">K</span></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">与</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">海</span></span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">外</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: 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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">喜</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">欢</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">文</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">章</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">记</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">得</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">点</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">赞</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">+</span></span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">转</span></span></span></span></span></span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">发</span></span></span></span></span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">↓</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">↓</span></span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">↓</span></span></span></strong></span></span></strong></span></p>




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