论坛 › 安徽 › 一分钱还包邮！拼多多Temu成跨境“价格屠夫”？

tw4ld6 发表于 2024-7-28 08:20:29

一分钱还包邮！拼多多Temu成跨境“价格屠夫”？

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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">▶</strong></span><span style="color: black;"><strong style="color: blue;">视频号关注AMZ123跨境导航</strong></span></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自拼多多入局跨境电商市场<span style="color: black;">已然</span>过去两周，在Temu推出的那天起，其APP下载量就飞速增长，在应用程序中的排名<span style="color: black;">亦</span>一路飙升，<span style="color: black;">截止</span><span style="color: black;">日前</span>，Temu在苹果商店购物类APP中排名</span><span style="color: black;">第14</span><span style="color: black;">。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AMZ123获悉，美国时间9月15号，拼多多跨境平台Temu将结束平台内测并开放全品类商家<span style="color: black;">营销</span>。据其官网的信息，内测<span style="color: black;">时期</span><span style="color: black;">已然</span>有不少热销品订单量</span><span style="color: black;">突破一千</span><span style="color: black;">，进一步验证了Temu的巨大<span style="color: black;">潜能</span>。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4IsAsFzaqVPtznPB1ACXCmpSAdR0bhYQrEib1Ur16EFUuwibdou5eJWBPyg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span></span></p><span style="color: black;">之前AMZ123有<span style="color: black;">文案</span>曾<span style="color: black;">说到</span>，Temu在首日推出时较为简易，几乎<span style="color: black;">无</span>活动板块，促销<span style="color: black;">亦</span>仅仅<span style="color: black;">仅有</span>一项普通的<strong style="color: blue;">新用户首单8折</strong>。就在<span style="color: black;">大众</span>以为拼多多要一改其在国内的“内卷”风格时，</span><span style="color: black;">Temu<span style="color: black;">起始</span>接连推出<span style="color: black;">各样</span>“拼多多式”的促销，一度有<span style="color: black;">作为</span>海外价格屠夫的势头</span><span style="color: black;">。</span>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">多项促销并举，突破行业地板价</strong></span></h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Temu的盛大开幕活动中，平台推出了</span><span style="color: black;">免运费、30%折扣、免费退货</span><span style="color: black;">三大促销：</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4IsibueOTsAE0B6lnyotSicnIWBwk5gxEEVsRsVZ6pAraNDHYqFsBOX9Lmw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">30%折扣</span></strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入Temu官网首页，全场30%折扣的活动信息赫然在目。<span style="color: black;">据说</span>，新用户的</span><span style="color: black;"><span style="color: black;">前三个订单</span><span style="color: black;">均能享受该折扣</span></span><span style="color: black;">，</span><span style="color: black;">跟最早的首单8折相比可谓天差地别。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">免运费</span></strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu在</span><span style="color: black;">9月11日—14日</span><span style="color: black;"><span style="color: black;">供给</span>免运费服务，<span style="color: black;">倘若</span>订单配送延误，消费者还<span style="color: black;">能够</span><span style="color: black;">得到</span></span><span style="color: black;">全额退款</span><span style="color: black;">。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">免费退货</span></strong></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何订单的</span><span style="color: black;">首次退货<span style="color: black;">花费</span>均由Temu承担</span><span style="color: black;">；且在90天之内一个订单<span style="color: black;">能够</span>多次退换货，买家只需支付</span><span style="color: black;">7.99美元</span><span style="color: black;">的运费，<span style="color: black;">最后</span>在退款中扣除。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">以上</span>内容，Temu还推出了</span><strong style="color: blue;"><span style="color: black;">“ 1美分选1 ”</span></strong><span style="color: black;">的超值优惠活动，<span style="color: black;">每一个</span>账号都能花费0.01美元在该活动页面内<span style="color: black;">选取</span>一项商品，且在14号前，该商品还能享受免运费服务，近乎等同于白送！</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4Iscic4PVn6eia1jj7haQQX2B0Afm5iaia1oF4cLWungH6ibCWXNiaF9xv3nxOg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于Temu官网</span></span><span style="color: black;">如此优惠的价格不禁让人困惑：Temu并<span style="color: black;">无</span>自己专属的供应商，<span style="color: black;">制品</span>都来自于入驻商家，<strong style="color: blue;"><span style="color: black;">为何</span>Temu上的商品价格<span style="color: black;">广泛</span>都要比其他平台低呢？</strong></span>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">Temu能够保持低价的<span style="color: black;">原由</span></strong></h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AMZ123获悉，早在Temu平台上线之前，拼多多在招商过程中就<span style="color: black;">需求</span>入驻商家</span><strong style="color: blue;"><span style="color: black;">必须<span style="color: black;">持有</span>能够<span style="color: black;">保证</span>产能与质量，且生产和库存稳定的源头工厂或贸易商。</span></strong><span style="color: black;">货源<span style="color: black;">无</span><span style="color: black;">优良</span>的卖家早在<span style="color: black;">第1</span>轮竞选中就被淘汰，留下的大部分都是直营工厂或大型贸易商。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅如此，据<span style="color: black;">有些</span>拼多多官方招商群传出的<span style="color: black;">信息</span>，Temu<span style="color: black;">需求</span>卖家在发布商品时，报的供货价</span><span style="color: black;">必须<span style="color: black;">小于</span>市场批发价</span><span style="color: black;">，否则审核<span style="color: black;">没法</span><span style="color: black;">经过</span>。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>在买家在平台上看到的商品都较市面上更加便宜，<span style="color: black;">由于</span>官方<span style="color: black;">已然</span>提前对其定价做出了<span style="color: black;">需求</span>。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4IsyAPfSKzYhYtsicBcas9pT8wjfqBq5ZaT1JkpQ1Wia56ickqiazG47Qlqdw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于拼多多跨境电商群</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4IsBzB91iaFnOG3icdYpicvrwofU3Ficp4tGVx43UvlZJvItYuickKic4sFr4NQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于拼多多跨境电商群</span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">靠着供货商极限压缩利润和平台的折扣优惠，成功促<span style="color: black;">成为了</span>Temu的“全网最低价”，这种模式与国内拼多多有着异曲同工之妙。</span></p><span style="color: black;">拼多多官方对报价的严格<span style="color: black;">需求</span>，决定了<span style="color: black;">仅有</span>货源稳定且成本<span style="color: black;">优良</span>大的卖家<span style="color: black;">才可</span>满足<span style="color: black;">要求</span>。</span><span style="color: black;">但绝大部分第三方卖家都是在1688等平台拿货</span><span style="color: black;">，难道这些卖家<span style="color: black;">最后</span>只能与Temu平台失之交臂？</span>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">跨境新窗口还是清库存<span style="color: black;">途径</span>？</strong></h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu上线短短半个月的时间就收获了丰厚的战果，许多人把其看做跨境电商的新窗口，但<span style="color: black;">亦</span>有许多卖家表达了<span style="color: black;">区别</span>的看法。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<strong style="color: blue;">这种模式只适合工厂，贸易商很难做到最低价格</strong>。”</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4IsAKZe2icxIUEnYIZV5iaW140vOhXzvZ8ZG6WbPPabBISEtoLUFvL66Vnw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有卖家想到了个两全的主意：<strong style="color: blue;"><span style="color: black;">能够</span>把Temu当做一条清理库存的<span style="color: black;">途径</span>，将亚马逊上卖不出的货转用Temu清掉。</strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7uoOyZbYd7QCicdY95XoUia4Isa2n9rol1I2fVhI4SCcnQcV2IFo5AxXoiaibsnjc3CJLVib99tP9lVlT2A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">▲</span><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于知无不言</span></span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有人分析：Temu</span><span style="color: black;">并不追求卖货盈利，而是裂变用户，到二级市场<span style="color: black;">挣钱</span></span><span style="color: black;">。<span style="color: black;">倘若</span>单纯为了拓展用户量，赔本它都会干，就像国内拼多多最<span style="color: black;">起始</span><span style="color: black;">同样</span>。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面<span style="color: black;">思虑</span>，<span style="color: black;">亦</span>许Temu推出的初衷<span style="color: black;">便是</span><span style="color: black;">帮忙</span>国内工厂<span style="color: black;">处理</span></span><span style="color: black;">产能过剩、库存冗余</span><span style="color: black;">的困境。毕竟在海外零售市场，亚马逊、速卖通等大平台早就根深蒂固，靠正常玩法Temu很难与其竞争。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>Temu的模式似乎<span style="color: black;">逐步</span>在向国内拼多多<span style="color: black;">挨近</span>。虽然<span style="color: black;">日前</span>平台还<span style="color: black;">无</span>上线拼多多的核心功能——“</span><strong style="color: blue;"><span style="color: black;">拼单</span></strong><span style="color: black;">”，但拼多多跨境电商团队曾<span style="color: black;">暗示</span>Temu</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">将延续 “社交＋电商”的营销模式</span></strong></span><span style="color: black;">，<span style="color: black;">另外</span>，TemuAPP中<span style="color: black;">亦</span>强调了“<strong style="color: blue;">Team Up，Price Down”</strong>的概念。相信今后的Temu在跨境电商市场中<span style="color: black;">亦</span>将继续发挥独特的魅力。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7uotXv3Z920nyzibnInL0rFPyJcAVCM6sbhMsvjFZia0zguWsdsfV9oT3tvgB3lW3oClFxcc7lib6V5sA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/SWj2Puibj7upAhPOKia7X8jS1PFzbIKOPjomIz6a9DPNqrwQ5fgnNia2zotQMj0EmBXeicDTqWrGOxEmSoMBjGeUbQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">AMZ123矩阵账号，点击下方文字关注！</strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/SWj2Puibj7upAhPOKia7X8jS1PFzbIKOPjdiariaeO2rLONPvl2RKsCGvuV4hicz5p86Y2kh6VqXYd6XZgg36Qaib3nA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/SWj2Puibj7urxarzrk5PVEVh2WkMQowqroiccoXHcZ5kf2JdpiaLr1aIc8X72IhXpfrIibSxyNy4gRce0xcFB7nrwQ/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7uoMBte5IPdaRIwxKThI6tfDvBUib7YEuAbSGE2qp2vExTb8h8gibcibs7yNBImuicBs0ZPSh51zGb65Tw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7uo7mHJ8u2nsfZvPB0jm8UMNJqP4vTQAbOFcjFC12UicTHWUnBacEg1W5a7sPsVNPZibIWjsLv9glFPA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SWj2Puibj7uqVzvzJSTDhBkj5eypPt0WDFfWVmPEOc8INRaJYaJ5byoOkfPvnu40EadGH2Gib36QtCSCtI6iaCE7g/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/SWj2Puibj7upU9T3ey5IibXCDD541tXwRjB18NLwibhXicIdG0znZR0a181Libv7n3NfnE4iavcxLS3EnricRTZ5ctWAQ/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NUqwYZvc5zeKDCOTvLtMzOZsZGrxT6GBn1c92CzKVMGiakVaBp8dNoOTLTRAF2ibMl1OTvSibNvGvLeoa5tkocaKg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>做跨境电商，就上AMZ123<img src="https://mmbiz.qpic.cn/mmbiz_png/NUqwYZvc5zfZZTLRBajEr0JrwQyNYhQZUwh7mkBl0BR5ODZmA8OJxVEibbpXH0GlgLBpDkqrWeT1xnrdtgtN8lg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">点亮在看，你最好看！</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/NUqwYZvc5zfZZTLRBajEr0JrwQyNYhQZ8qD0ib5gFyLV9HcZ1GKXkI4eib4O5H8bmnnw3oiaJRmZqhcMHQWGj0erQ/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    </span>

情迷布拉格 发表于 2024-8-20 02:31:18

感谢你的精彩评论，为我的思绪打开了新的窗口。

qzmjef 发表于 2024-10-20 20:49:43

你的见解独到，让我受益匪浅，期待更多交流。

4zhvml8 发表于 2024-11-10 15:16:50

一看到楼主的气势，我就觉得楼主同在社区里灌水。

查看完整版本: 一分钱还包邮！拼多多Temu成跨境“价格屠夫”？