拼多多跨境电商平台Temu已上线，来瞧瞧和国内平台有何异同？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">认识</span><span style="color: black;">更加多</span>欧洲电商<span style="color: black;">新闻</span> </strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/OCmeiciaUy6zuTB9ICsKfBbUlYYx5q5Puxiaou7o9D6SHUAYiagofeiayhXVPcPPRiaFI813UA6fXkZm7pGooOicacD1g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多跨境电商平台Temu<span style="color: black;">已然</span>在PC端和手机端<span style="color: black;">已然</span>同步上线。一方面，在平台定位和<span style="color: black;">制品</span>品类上借鉴了国内平台的经验。另一方面，在页面包装设计上又与国内平台又有很大差别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Temu名字的由来和平台定位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Temu：Team Up，Price Down</strong></span>，这是Temu平台在APP下载页面上对平台名字的解释，翻译成中文，<span style="color: black;">便是</span><span style="color: black;"><strong style="color: blue;">买的人多，省得钱多，和拼多多国内平台的口号“拼着买，才便宜”类似。</strong></span>而在平台定位上，拼多多主打中低端女性服饰和首饰，延续了拼多多国内平台起步时的策略。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/OCmeiciaUy6zuTB9ICsKfBbUlYYx5q5PuxtLibo22F2iatHCKXJMEsPJmD29Ek3EJfqiancUlhY9EmLoD4ticK1hyH4w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/OCmeiciaUy6zuTB9ICsKfBbUlYYx5q5PuxFhFfR1iaa48nibLFbzEenAeaE0TLYRyMdPiaoU9tZMuFS0nKp9ZduVQ7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>浏览Temu平台的网页，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>：女性服饰<span style="color: black;">制品</span>价格<span style="color: black;"><strong style="color: blue;">从6美元到30美元不等</strong></span>，极<span style="color: black;">少许</span><span style="color: black;">制品</span>价格超过30美元；<span style="color: black;"><strong style="color: blue;">首饰类<span style="color: black;">制品</span><span style="color: black;">亦</span>是主打“<span style="color: black;">低价</span>快销”，平均价格在2美元<span style="color: black;">上下</span>。</strong></span><span style="color: black;">日前</span>Temu<span style="color: black;">已然</span>推出了一系列营销活动，<span style="color: black;">包含</span>20%折扣券以及首单减免等。<span style="color: black;">国内平台著名的“砍一刀”活动暂时还未见推行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">平台页面设计简洁，与国内平台差异<span style="color: black;">显著</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和拼多多国内平台相比，Temu的页面设计参照了另一跨境平台Shein，页面<span style="color: black;">非常</span>简洁，<span style="color: black;">制品</span>品类目录简单明了。在平台运营上尤其强调<span style="color: black;">制品</span><span style="color: black;">照片</span>的质量，<span style="color: black;">需求</span><span style="color: black;">制品</span><span style="color: black;">照片</span>能够给消费者<span style="color: black;">供给</span>清晰的<span style="color: black;">制品</span>细节。有<span style="color: black;">媒介</span><span style="color: black;">报告</span>，拼多多<span style="color: black;">已然</span><span style="color: black;">起始</span>重点招募<span style="color: black;">拥有</span><span style="color: black;">研发</span>设计，以及生产拍摄能力的商家以应对国外消费者<span style="color: black;">需要</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/OCmeiciaUy6zuTB9ICsKfBbUlYYx5q5PuxVJQwzw9GVIbWhm7K08MuKItxwgLwpKibghjKMtzFKJjybXTa5tpN2ug/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span>到市场体量，拼多多<span style="color: black;">选取</span>美国<span style="color: black;">作为</span>了出海首站，之后发展<span style="color: black;">怎样</span>，仍然有待观察。<span style="color: black;"><strong style="color: blue;">但<span style="color: black;">能够</span>确定的是，<span style="color: black;">倘若</span>美国站运营良好，欧洲<span style="color: black;">做为</span>电商<span style="color: black;">重点</span>市场，<span style="color: black;">必定</span>会<span style="color: black;">作为</span>拼多多出海的第二站，让<span style="color: black;">咱们</span>拭目以待。</strong></span></p>
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