拼多多放大招！“砍一刀”入局跨境，胜算有多少？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后疫情时代，普通人轻易不会出国，国内许多企业、平台却纷纷卷出国门。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前有字节跳动推</span><span style="color: black;">出</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">，后</span><span style="color: black;">有</span><span style="color: black;">36</span><span style="color: black;">0</span><span style="color: black;">跑亚马逊卖货，<span style="color: black;">近期</span>有<span style="color: black;">信息</span></span><span style="color: black;"><span style="color: black;">叫作</span></span><span style="color: black;">“</span><span style="color: black;">卷</span><span style="color: black;">王</span><span style="color: black;">”</span><span style="color: black;">拼多多<span style="color: black;">亦</span>在尝试出海，谋求新机遇！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对亚马逊一家独大的局面，卖家们早就在寻找新的平台，<span style="color: black;">期盼</span>摆脱依赖。而此次拼多多的尝试，或许大<span style="color: black;">都数</span>跨境人<span style="color: black;">亦</span>都乐见其成。<span style="color: black;">然则</span>，值得担忧的是，想要打赢跨境流量争夺战，<span style="color: black;">始终</span><span style="color: black;">败兴</span>都并非易事。擅</span><span style="color: black;">长</span><span style="color: black;">“</span><span style="color: black;">砍一</span><span style="color: black;">刀</span><span style="color: black;">”</span><span style="color: black;">模式的拼多多，切入跨境赛道有多少胜算呢？</span><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8747b044fda3407f86cb77a385406b25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710407&x-signature=4mRCujqnrbLwXr%2FcfNqlqd%2FIH8w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">进口电<span style="color: black;">商场</span>务早有布</span><span style="color: black;">局</span><span style="color: black;"><span style="color: black;">出口野心早有端倪</span></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在跨境电商<span style="color: black;">行业</span>，拼多多在进口电商<span style="color: black;">行业</span>早有布局。早</span><span style="color: black;">在</span><span style="color: black;">201</span><span style="color: black;">6</span><span style="color: black;">年</span><span style="color: black;">1</span><span style="color: black;">2</span><span style="color: black;">月，拼多多创始人黄峥曾接受网经社独家访谈时<span style="color: black;">暗示</span>，拼多多的海淘业务以<span style="color: black;">通常</span>进口贸易模式、海外直邮模式和保税仓模式为主，海淘业务<span style="color: black;">做为</span>拼多多的重要发展项目，拼多多会积极<span style="color: black;">协同</span>国家政策，为促进我国跨境业务健康有序的发展做出贡献。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在物流仓储方面，黄峥<span style="color: black;">暗示</span>，一方面，拼多多与主流保税区的海关实现了系统对接，与其大型保税仓储企业进行系统对接；另一方面，拼多多还与国际海外直邮物流<span style="color: black;">机构</span>实现了系统对接，为拼多多跨境商家的后端供应链<span style="color: black;">供给</span>了更好的服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而</span><span style="color: black;">在</span><span style="color: black;">201</span><span style="color: black;">8</span><span style="color: black;">年</span><span style="color: black;">1</span><span style="color: black;">1</span><span style="color: black;">月，首届</span><span style="color: black;">中国</span><span style="color: black;">国际</span><span style="color: black;">进口</span><span style="color: black;">博览会</span><span style="color: black;">上，拼多多方面就曾<span style="color: black;">暗示</span>，拼多多将启</span><span style="color: black;">动</span><span style="color: black;">“</span><span style="color: black;">国际直通</span><span style="color: black;">车</span><span style="color: black;">”</span><span style="color: black;">计划</span><span style="color: black;">，</span><span style="color: black;">3</span><span style="color: black;">年招</span><span style="color: black;">募</span><span style="color: black;">5</span><span style="color: black;">0</span><span style="color: black;">万家海外中小商家入驻。首批合作商家<span style="color: black;">重点</span>来自东南亚、</span><span style="color: black;">日本</span><span style="color: black;">和</span><span style="color: black;">韩国</span><span style="color: black;">等地，<span style="color: black;">亦</span>将招募部分</span><span style="color: black;">欧美</span><span style="color: black;">中小商家入驻。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">截止<span style="color: black;">日前</span>为止，在拼多多官网首页还能看</span><span style="color: black;">到</span><span style="color: black;">“</span><span style="color: black;">入驻多多国</span><span style="color: black;">际</span><span style="color: black;">”</span><span style="color: black;">的<span style="color: black;">显著</span>入口。官网<span style="color: black;">表示</span>，拼多多国际入驻<span style="color: black;">需求</span>和所需材料中，其中企业资质方面，入驻<span style="color: black;">需求</span>是开店<span style="color: black;">机构</span>注册地需在中国大陆境外（<span style="color: black;">包括</span>港澳台）。贸易模式方面，入驻<span style="color: black;">需求</span>是</span><span style="color: black;">跨境贸易</span><span style="color: black;">，清关方式需为直供保税模式</span><span style="color: black;">、</span><span style="color: black;">B</span><span style="color: black;">C</span><span style="color: black;">直邮模式</span><span style="color: black;">、</span><span style="color: black;">C</span><span style="color: black;">C</span><span style="color: black;">行邮模式中的一种或多种等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/23e7a2d1a84143afa3b1e268b40ff6d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710407&x-signature=g6O7lGMxPJPo44Lwn%2BxYl24YLZA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">阿</span><span style="color: black;">里</span><span style="color: black;"><span style="color: black;">京</span><span style="color: black;">东</span><span style="color: black;"><span style="color: black;">字节跳动等巨头纷纷布局出口电商</span></span></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除拼多多外，阿里巴巴、京东、字节跳动等国内互联网巨头早已相继布局了出口跨境电商。在业务布局上，阿里巴巴布局最广，涉</span><span style="color: black;">及</span><span style="color: black;">B2</span><span style="color: black;">B</span><span style="color: black;">和</span><span style="color: black;">B2</span><span style="color: black;">C</span><span style="color: black;">平台，并且<span style="color: black;">经过</span></span><span style="color: black;">收购</span><span style="color: black;">海外电商平台巩固了市场地位，京东布局<span style="color: black;">亦</span>较高，但<span style="color: black;">日前</span>出海效果<span style="color: black;">不良</span>，而字节跳动仍在探索中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴在出口跨境电商方面布局较早，<span style="color: black;">日前</span>出海业务既</span><span style="color: black;">有</span><span style="color: black;">B2</span><span style="color: black;">B</span><span style="color: black;"><span style="color: black;">亦</span></span><span style="color: black;">有</span><span style="color: black;">B2</span><span style="color: black;">C</span><span style="color: black;">，<span style="color: black;">详细</span>平台<span style="color: black;">包含</span>：阿里巴巴国际站</span><span style="color: black;">、</span><span style="color: black;">Lazad</span><span style="color: black;">a</span><span style="color: black;">、<span style="color: black;">全世界</span></span><span style="color: black;">速卖通</span><span style="color: black;">、</span><span style="color: black;">Trendyo</span><span style="color: black;">l</span><span style="color: black;">、</span><span style="color: black;">Dara</span><span style="color: black;">z</span><span style="color: black;">等。阿里</span><span style="color: black;">的</span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">全世界</span></span><span style="color: black;">化</span><span style="color: black;">”</span><span style="color: black;">战略，</span><span style="color: black;">从</span><span style="color: black;">201</span><span style="color: black;">4</span><span style="color: black;">年提出<span style="color: black;">迄今</span>。<span style="color: black;">日前</span>，阿</span><span style="color: black;">里</span><span style="color: black;">13.</span><span style="color: black;">1</span><span style="color: black;">亿的<span style="color: black;">全世界</span>用户数<span style="color: black;">其中</span>，</span><span style="color: black;">有</span><span style="color: black;">3.0</span><span style="color: black;">5</span><span style="color: black;">亿来自海外</span><span style="color: black;">。</span><span style="color: black;">202</span><span style="color: black;">2</span><span style="color: black;">年第二季度，阿里出口跨境电商板块中，阿里国际站和阿里国际零售业务</span><span style="color: black;">营收</span><span style="color: black;">总和</span><span style="color: black;">达</span><span style="color: black;">154.5</span><span style="color: black;">1</span><span style="color: black;">亿元，占该季度阿里巴巴集</span><span style="color: black;">团</span><span style="color: black;">2055.</span><span style="color: black;">6</span><span style="color: black;">亿元营收</span><span style="color: black;">的</span><span style="color: black;">7.52</span><span style="color: black;">%</span><span style="color: black;">，<span style="color: black;">日前</span>该业务板块占比仍较小。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5925736d941c47e5982bffae09a05925~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722710407&x-signature=n1Uymk3FcCVe8hWNkJSYLpHO2%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">跨</span><span style="color: black;">境</span><span style="color: black;">“</span><span style="color: black;">争霸</span><span style="color: black;">赛</span><span style="color: black;">”</span><span style="color: black;">！</span>卷王拼多多能否以一敌百？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与拼多多如今的瞩目程度相类似的是，字节旗下</span><span style="color: black;">的</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">，出道时那叫一个锣鼓喧天鞭炮齐鸣红旗招展，圈内外人士纷纷鼓掌看好，<span style="color: black;">能够</span>说是风光无限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本以为树大好乘凉，字节跳动这棵大树下生长起来</span><span style="color: black;">的</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">能够一鸣惊人，可是<span style="color: black;">由于</span><span style="color: black;">无</span>完全复刻字节在国内的<span style="color: black;">商场</span>模式，缺少</span><span style="color: black;">了</span><span style="color: black;">Tik To</span><span style="color: black;">k</span><span style="color: black;">的流量加持，加上步子跨得太大，导</span><span style="color: black;">致</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">的路走起来<span style="color: black;">亦</span>略显艰辛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在其官方介绍中<span style="color: black;">说到</span></span><span style="color: black;">，</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">平台将覆盖<span style="color: black;">海量</span>类别，并<span style="color: black;">供给</span>高性价比的<span style="color: black;">制品</span>。页面</span><span style="color: black;">中</span><span style="color: black;">1-1</span><span style="color: black;">6</span><span style="color: black;">欧元区间的商品很<span style="color: black;">平常</span>，有的商品折扣<span style="color: black;">乃至</span>打到</span><span style="color: black;">了</span><span style="color: black;">2</span><span style="color: black;">、</span><span style="color: black;">3</span><span style="color: black;">折，几乎毫无利润可言。今年五月</span><span style="color: black;">，</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;"><span style="color: black;">更加是</span>传出闭站传闻，虽<span style="color: black;">而后</span></span><span style="color: black;">续</span><span style="color: black;">Fann</span><span style="color: black;">o</span><span style="color: black;">官方辟谣，平台<span style="color: black;">亦</span>继续安然无恙，<span style="color: black;">然则</span>其局面确实不如人意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然拼多多业绩斐然，<span style="color: black;">然则</span><span style="color: black;">做为</span>国内电商平台有名</span><span style="color: black;">的</span><span style="color: black;">“</span><span style="color: black;">卷</span><span style="color: black;">王</span><span style="color: black;">”</span><span style="color: black;">，除了低价围剿外，经营模式<span style="color: black;">亦</span>是遭人<span style="color: black;">长时间</span>诟病，例</span><span style="color: black;">如</span><span style="color: black;">“</span><span style="color: black;">砍一</span><span style="color: black;">刀</span><span style="color: black;">”</span><span style="color: black;">病毒式扩散、假冒伪劣<span style="color: black;">制品</span>横行、货不对版等毛病多多。<span style="color: black;">针对</span>拼多多<span style="color: black;">来讲</span>，国内打法嫁接到国外<span style="color: black;">必定</span>会危险重重，到时候<span style="color: black;">是不是</span>会<span style="color: black;">由于</span><span style="color: black;">水土不适应</span><span style="color: black;">咱们</span>还不得而知。</span></p>
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