2020年速卖通必看的选品工具（新规之后）
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RdSUnQz79r1wuq~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=uuuWswCYbPST%2BGGM9q1vCEvsXLA%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上期给<span style="color: black;">大众</span>讲到了速卖通的站内选品，没想到反响很热烈，<span style="color: black;">因此</span>趁热打铁，给<span style="color: black;">大众</span>分享选品的第二个重要部分——工具分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选择</span>合适的工具来<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>选品，<span style="color: black;">能够</span>起到事半功倍的效果。<span style="color: black;">博主</span>呕心沥血的整理出了<span style="color: black;">有些</span>好用的速卖通选品工具~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一，先从一个实操入手</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.以手机壳为例（phone case），翻墙之后<span style="color: black;">首要</span>进入neilpatel，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（neilpatel是<span style="color: black;">全世界</span>关键词热度排名，这个网站用于分析<span style="color: black;">全世界</span>关键词的搜索热度，在选品的时候用于寻找<span style="color: black;">所说</span>的利基市场，需要翻墙<span style="color: black;">才可</span><span style="color: black;">运用</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网址：</p>https://neilpatel.com/ubersuggest/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">而后</span>输入关键词 “phone case”,默认地区为美国，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(若<span style="color: black;">选取</span>了非英语地区，如俄罗斯、西班牙、巴西等国家，需要先把英文关键词翻译成相应国家语言再进行<span style="color: black;">查找</span>)</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofOxiI24kREx~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=dX6KCjF7%2BYzJO%2Bm0BIBQmuiDmds%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">而后</span>点击右边的“search”，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就可</span>看到美国地区关于phone case的搜索热度及相应的长尾词，稍等一会就<span style="color: black;">显现</span><span style="color: black;">查询</span>结果，找到并点击“SEARCH VOLUME”旁边的小三角，搜索结果便会<span style="color: black;">根据</span>搜索热度从高到低排序，</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofOy150IOgFB~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=sMmZwxpCJuEGyZja2rIcuB4hg8o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从排名靠前的关键词<span style="color: black;">能够</span>看到，iphone 8 plus 和iphone 6s在美国地区搜索热度很高，证明该型号手机的手机壳在美国<span style="color: black;">需要</span><span style="color: black;">很强</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而触觉敏锐的跨境卖家就会<span style="color: black;">发掘</span>，有一个关键词的<span style="color: black;">显著</span>区别去其他关键词，那<span style="color: black;">便是</span>“phone case wallet”其实这个词意思<span style="color: black;">便是</span>是“钱包式的手机壳”，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此<span style="color: black;">咱们</span>就找到了一个值得<span style="color: black;">科研</span>的选品方向—“phone case wallet”，记住这个词，<span style="color: black;">而后</span><span style="color: black;">咱们</span>转到下一个工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.找到值得<span style="color: black;">科研</span>的词后，去谷歌指数，输入<span style="color: black;">咱们</span><span style="color: black;">刚才</span>找到的词，时间<span style="color: black;">选取</span>“2004<span style="color: black;">迄今</span>”，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(谷歌指数是观察谷歌趋势进行选品,相信<span style="color: black;">大众</span>应该不会陌生，类似于国内的百度指数，<span style="color: black;">能够</span>看到一个关键词<span style="color: black;">全世界</span>搜索趋势，用以分析和预测<span style="color: black;">制品</span>的前景。)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网址：</p>https://trends.google.com/trends/
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofOyI7ylb2IP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=Aut6cvBlF8xe54AABCltt5lemaI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">显著</span>地<span style="color: black;">发掘</span>从2011年<span style="color: black;">起始</span>，钱包式的手机壳的搜索热度<span style="color: black;">起始</span><span style="color: black;">提升</span>，直到2019年仍保持着很高的搜索热度，且呈现了<span style="color: black;">必定</span>的季节性，每年12月是这个关键词的搜索高峰，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>谷歌指数给出的趋势，<span style="color: black;">咱们</span><span style="color: black;">能够</span>预计<span style="color: black;">将来</span>钱包式的手机壳业务还会<span style="color: black;">连续</span><span style="color: black;">提升</span>，<span style="color: black;">亦</span>许是个<span style="color: black;">潜能</span>行业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.用该关键词回到速卖通首页上进行搜索并随机添加20个<span style="color: black;">制品</span>链接到微分析销量监控和<span style="color: black;">评估</span>分析工具， </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(当找到适合的关键词和<span style="color: black;">制品</span>之后，就需要<span style="color: black;">运用</span>销量监控工具来查看速卖通上<span style="color: black;">详细</span><span style="color: black;">制品</span>的<span style="color: black;">实质</span>销量表现、现有<span style="color: black;">制品</span>的痛点所在和卖家常用的物流方式等等。)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网址：www.weanaly.com</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofOynERBNzgH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=f81czknGthPv2MxQGUzG8zRsD7I%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索的时候<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，<span style="color: black;">有些</span>速卖通上知名的手机壳品牌并<span style="color: black;">无</span>涉足定制手机壳业务，这符合利基市场的特征，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定要<span style="color: black;">研发</span>这个细分市场下的<span style="color: black;">制品</span>之后，就要<span style="color: black;">按照</span>市场<span style="color: black;">状况</span>去做测款，<span style="color: black;">按照</span><span style="color: black;">评估</span>监控工具确定现有卖家常用物流和存在痛点等。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofPEY6OKUaSx~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=bb0X1pzZywYHl4rsvZzzQ4Is%2BMg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">按照</span>监控<span style="color: black;">制品</span>近几天的销量<span style="color: black;">状况</span>确定行业改进空间（商品分）、流量（新增<span style="color: black;">保藏</span>数）、消费者满意度（好评率）和市场容量（<span style="color: black;">经过</span>日均销量估算）等，还<span style="color: black;">能够</span>参考销量较高<span style="color: black;">制品</span>的商品详情的设计。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofPF0IRNKd8H~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=jwVcFsZsOy71abkf56jpeCXGqBw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>就<span style="color: black;">能够</span>拿着工具分析出的特征<span style="color: black;">选取</span>10款<span style="color: black;">上下</span>上架用于测款。最后<span style="color: black;">按照</span><span style="color: black;">制品</span>数据确定最好的一款或几款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此，百分之七十的工作<span style="color: black;">咱们</span><span style="color: black;">已然</span>完<span style="color: black;">成为了</span>，<span style="color: black;">制品</span>能否成功，就看剩下百分之三十的运营了。总的<span style="color: black;">来讲</span>，选品最重要的一步还是要确定细分市场，当细分市场确定之后再<span style="color: black;">按照</span>已有卖家的<span style="color: black;">状况</span>确定<span style="color: black;">是不是</span>入场和<span style="color: black;">制品</span>的设计改进方向。实操<span style="color: black;">办法</span>的前两步<span style="color: black;">便是</span>在寻找一个有价值的细分市场，而最后一步<span style="color: black;">运用</span>微分析工具则是把<span style="color: black;">详细</span>的想法落地验证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二，</strong><strong style="color: blue;">Watcheditem</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>跨境电商平台的老大哥，eBay无疑是<span style="color: black;">咱们</span>最为重要的参考对象。Watcheditem工具<span style="color: black;">能够</span>查看eBay大类目下，top<span style="color: black;">制品</span>的<span style="color: black;">营销</span>价格和购买人数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（ 网址：</p>http://www.watcheditem.com ）
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofPFO7bultNZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=WB2iBxJyOp5O4SXND%2BPA3w2edLU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">输入关键词，关键词<span style="color: black;">亦</span>是越精细越好，从<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到eBay平台上各个类目下<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">状况</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofPFe1Q0n0Xn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=NnkteTcEHHbUXPE09ZsFs6Lk4Mo%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RiofPFxIlZmcQM~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722714448&x-signature=e6sCokUGU3uBf22%2F4ooP1nbru1c%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>，<span style="color: black;">咱们</span>需要重点<span style="color: black;">重视</span>，<span style="color: black;">咱们</span>需要找出的<span style="color: black;">制品</span>需要具备以下两个两个<span style="color: black;">要求</span>：1. eBay平台上卖的不错的<span style="color: black;">制品</span>且速卖通平台上<span style="color: black;">无</span>的<span style="color: black;">制品</span>；2. 具备货源<span style="color: black;">优良</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>是速卖通平台需要更好更<span style="color: black;">优秀</span>的新<span style="color: black;">制品</span>去和其他的跨境大平台竞争以争取更好更<span style="color: black;">优秀</span>的<span style="color: black;">全世界</span>流量。当这款商品在eBay 平台上有卖而速卖通上<span style="color: black;">无</span>卖，这就<span style="color: black;">寓意</span>着速卖通平台上这款<span style="color: black;">制品</span>的市场是完全空缺的，<span style="color: black;">因此</span>是一个非常好的种子<span style="color: black;">制品</span>，而我们的<span style="color: black;">制品</span>质高价低则对速卖通平台<span style="color: black;">来讲</span>，在国际市场上抢占流量就更优<span style="color: black;">优良</span>，<span style="color: black;">因此</span>满足这两个<span style="color: black;">要求</span>的<span style="color: black;">制品</span>，<span style="color: black;">大众</span>就<span style="color: black;">能够</span>抓紧上新了~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了上面介绍的几种工具之外，<span style="color: black;">运用</span>谷歌搜索进入海外零售网站<span style="color: black;">亦</span>是个不错的<span style="color: black;">选取</span>。当地国家的在线零售商的<span style="color: black;">营销</span><span style="color: black;">状况</span>，<span style="color: black;">亦</span>能直接反映出当地商品的<span style="color: black;">需要</span>。<span style="color: black;">她们</span>高销量的单品就<span style="color: black;">能够</span><span style="color: black;">做为</span>卖家选品的参考。<span style="color: black;">同期</span>包括速卖通网站在内的其他在线零售网站，在特殊时间段主页面上的<span style="color: black;">有些</span>促销品类，<span style="color: black;">亦</span>是值得卖家选品时参考的。（<span style="color: black;">源自</span>：Unsunl不小不大）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有任何速卖通问题，请关注<span style="color: black;">微X</span>号【alcifnews】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
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