亚马逊精细化选品--选品工具
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要<span style="color: black;">选取</span>好的<span style="color: black;">制品</span>，那就离不开选品工具的辅助，选品工具能全面的、数据化的分析<span style="color: black;">制品</span>市场的走势与供需关系，<span style="color: black;">亦</span>能让<span style="color: black;">咱们</span>清晰<span style="color: black;">晓得</span><span style="color: black;">制品</span>的市场容量。但选品工具终究是辅助的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>亚马逊选品指南针</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品指南针是官方的选品工具，该工具<span style="color: black;">能够</span><span style="color: black;">查询</span><span style="color: black;">全世界</span>商品<span style="color: black;">需要</span>、添加新商品以及进行类目分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">查询</span>卖家平台菜单栏，点击“增长”按钮，<span style="color: black;">就可</span>查看“选品指南针”</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c91f148a38ae449083a9c81db160446d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=pXH%2FrjkmPZFJ%2FdmtL3Wz2kRg4h8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.查看市场体量及<span style="color: black;">营销</span>趋势</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>“商机探测器”中的“关键词流量”、“360天售出<span style="color: black;">制品</span>数量”，以及“选品指南针-类目分析”中柱状图的长度来判断体量<span style="color: black;">体积</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0ef31b5ef9f046f2b01e622ecf637db1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=Tr20q6fmHslsQ71BE%2Bq8FBCX0sc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.查看商品竞争程度</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>“商机探测器”中的“洞察功能”查看 Top 商品，并<span style="color: black;">经过</span> Top 品牌占据市场份额等数据反应竞争<span style="color: black;">状况</span>；<span style="color: black;">经过</span>“选品指南针-类目分析”中的“卖家数量”和“ASIN 数量”，<span style="color: black;">亦</span><span style="color: black;">能够</span>用于反映市场竞争程度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/254de606d6de4235b99d60e68d9e2850~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=GdQR84efds2uJ3sEYh4C773Qwxc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.<span style="color: black;">认识</span>买家偏好</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span> “选品指南针-类目分析”中的柱形图的长度，来判断受买家欢迎的各项商品指标，如价格区间段、颜色、材质等。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a437ec93d3e044eda5c9727b333dd7e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=3xBiwufP6KDzoeUax2bkkNZn3eQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.关键词搜索量</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商机探测器”中的“搜索词”选项<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">关联</span>的关键词流量等数据，<span style="color: black;">帮忙</span>卖家<span style="color: black;">经过</span>热门搜索词设计<span style="color: black;">研发</span><span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa191a19a3604046a780b8400af89eff~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=%2B5a0fSkkukvBM1uNMx8JBCOiO4c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5.基于现有<span style="color: black;">营销</span>下的高需<span style="color: black;">举荐</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“选品指南针-新选品<span style="color: black;">举荐</span>”<span style="color: black;">能够</span><span style="color: black;">按照</span>卖家所售类目，<span style="color: black;">供给</span>高<span style="color: black;">需要</span>的 ASIN 选品<span style="color: black;">举荐</span>，<span style="color: black;">帮忙</span>卖家在现有<span style="color: black;">营销</span>类目下，拓展<span style="color: black;">更加多</span>高<span style="color: black;">需要</span><span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3553e3367069423b823318b863052ce1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=iI08KX4RnGkQe77MPnSnBvusDks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>卖家精灵</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://www.sellersprite.com</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家精灵选品的功能非常强大，关键词大数据选品、<span style="color: black;">制品</span>大数据选品、类目大数据选品三大类，本文只<span style="color: black;">陈列</span>一部分<span style="color: black;">做为</span>参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.查竞品</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">查找</span>竞争对手的销量以及其它核心数据，基本上有动销的<span style="color: black;">制品</span>都<span style="color: black;">能够</span><span style="color: black;">查找</span>到。<span style="color: black;">倘若</span>排名前几名的竞品，平均每月销量都是很低，那该类目<span style="color: black;">能够</span>放弃<span style="color: black;">选取</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8270a9912b2b4f3cb0e72a0ecfdd9dfa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=cNvSet5NeN45Mg0NOoz5gnNrsaQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.选<span style="color: black;">制品</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该功能是基于亚马逊现有市场<span style="color: black;">制品</span>listing的<span style="color: black;">状况</span>来筛选，<span style="color: black;">经过</span>筛选<span style="color: black;">制品</span>评分值，Q&A数，销量等数值来筛选出销量不错且售后成本较低的<span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/abf897e555374e3e829171a1aa4803a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=nEWC6VPvWM%2BwrHst55ujeiviPNg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.关键词选品</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词选品是基于买家每次在亚马逊前台搜索<span style="color: black;">行径</span>，来发觉买家的购买<span style="color: black;">需要</span>，<span style="color: black;">经过</span>关键词来<span style="color: black;">归类</span><span style="color: black;">制品</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2bf45757bbe746208b6ca38eed78b51a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=qfDFFqtdN8mU0zUpvYQZcggaUbE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4.选市场</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>比对、分析和过滤多个市场各维度的数据指标，<span style="color: black;">重点</span>分析商品集中度、品牌集中度、卖家集中度，选出最适合自己的细分市场。有些市场已经不适合新手加入了，<span style="color: black;">那样</span><span style="color: black;">咱们</span>要<span style="color: black;">即时</span>止损，放弃该了类目，该功能的筛选属于大范围的筛选。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/73917e704bfd4308954edd97b1128ffc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=AnlhmCRuTkZLzb9sw1ldxPwHh9c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>Sorftime Save</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://www.sorftime.com/Sorftime</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该插件<span style="color: black;">经过</span>图表直观展示类<span style="color: black;">日前</span>400名卖家<span style="color: black;">制品</span>销量、新品、价格区间等<span style="color: black;">区别</span>维度的数据，是非常好的选品工具之一，。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4ec907efaf7b4fa38d57865181e4a2d5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=7w1UGA5WG0OCnbiCt%2FRrpAeP8%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>谷歌趋势</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://trends.google.com/trends/?geo=US</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌趋势<span style="color: black;">亦</span>是基于关键词搜索来分析卖家的购买趋势，<span style="color: black;">经过</span>关键词的搜索量分析某个<span style="color: black;">制品</span>的受欢迎程度以及增长趋势，还能<span style="color: black;">经过</span>两个关键词的对比分析。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62a02fbb84e2494e9bedac32cc490c68~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722715708&x-signature=xCj6YY8M6473gPxqnOIfV5QBq0Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天简单的<span style="color: black;">举荐</span>这四个选品的工具，市场上选品工具与关键词工具<span style="color: black;">非常多</span>，但选品工具是<span style="color: black;">做为</span>选品的辅助工具，<span style="color: black;">更加多</span>的是要打造<span style="color: black;">制品</span>的多样化，并且要<span style="color: black;">重视</span>侵权问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢您的阅读，下期见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span><span style="color: black;">文案</span><span style="color: black;">都在</span>公众号：“Owen的跨境笔记”</p>
感谢楼主分享，祝愿外链论坛越办越好！ 你的见解独到，让我受益匪浅，非常感谢。
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