拼多多TEMU会下架这些制品！清库存有门槛
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">连深圳大卖易佰网络、华凯创意都已在TEMU上开店布局，在影响力和讨论度上，拼多多TEMU俨然已进入了跨境电商<span style="color: black;">第1</span>梯队的序列。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，低价是TEMU<span style="color: black;">日前</span>的<span style="color: black;">重点</span>市场策略，面向消费端的<span style="color: black;">巨额</span><span style="color: black;">补助</span><span style="color: black;">已然</span>把整体价格打到一个令人难以置信的地步。基于此策略，供应商的报价则只能往低了提报。<span style="color: black;">不外</span>，低价仅仅是基本<span style="color: black;">需求</span>，对于供应商，<span style="color: black;">制品</span>的动销率和评分<span style="color: black;">状况</span><span style="color: black;">亦</span>是重要的指标，一旦偏离平台标准，<span style="color: black;">制品</span>分分钟会被下架。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">动销低、评分差的直接下架</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据一位卖家爆料，拼多多小二在TEMU卖家群发布一个提醒，<span style="color: black;">需求</span>卖家<span style="color: black;">重视</span>动销和评分问题，否则会被直接下架。动销方面，14天无动销<span style="color: black;">或</span>30天动销<span style="color: black;">小于</span>30件/90美金的滞销<span style="color: black;">制品</span>，要么降价，要么退出供货，<span style="color: black;">况且</span>最好提前跟买家沟通，否则会触发退供系统。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，评分过低的<span style="color: black;">制品</span><span style="color: black;">亦</span>会被下架，<span style="color: black;">倘若</span>评分<span style="color: black;">小于</span>4.5分，商家就需要关注前台的<span style="color: black;">评估</span>，只要<span style="color: black;">制品</span>有1星的<span style="color: black;">评估</span>且是质量问题，大概率会被下架，<span style="color: black;">仅有</span>把分数提上去才会<span style="color: black;">思虑</span>重新上架。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>欧美消费者对<span style="color: black;">制品</span>的<span style="color: black;">需求</span>较高，<span style="color: black;">因此呢</span>TEMU“质量问题”<span style="color: black;">亦</span>有<span style="color: black;">知道</span>和<span style="color: black;">仔细</span>的规定，<span style="color: black;">例如</span>脱线/跳线、尺码不符、材质不符、较严重色差/颜色不符、无吊牌、严重异味、外表有划痕、商品有脏污/异物/破损、实物与描述不符、其他商品缺陷等，将视为质量问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>质量问题，TEMU有非常严厉的处罚<span style="color: black;">办法</span>，<span style="color: black;">日前</span>是进行全额退款，问题严重的还需支付五倍的赔付金以及店铺降权、移除资源位、禁止上资源位等处罚<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位TEMU商家告诉雨果跨境，从他与招商经理的沟通看，<span style="color: black;">日前</span>TEMU对<span style="color: black;">制品</span>质量的<span style="color: black;">需求</span>还是蛮高的，虽然前期<span style="color: black;">准许</span>部分供应商先供货，再补交各项资格证书，但<span style="color: black;">此刻</span>后台的流程<span style="color: black;">已然</span>较为规范，<span style="color: black;">例如</span>近期新增了商标资质操作流程，授权商标<span style="color: black;">或</span>自有商标都<span style="color: black;">能够</span>直接在后台提报。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d384eb7da2964232aa1560f7ed9fc7c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=tj8ApVS0Dybpv%2Fbnis8dmq7J1ds%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（TEMU新增商标资质操作流程）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">新呈现方式：品牌店铺</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果跨境登录TEMU官网，<span style="color: black;">发掘</span>TEMU<span style="color: black;">已然</span>支持消费者查看品牌店铺以及评分、销量等<span style="color: black;">仔细</span>数据。这是<span style="color: black;">日前</span>品牌在TEMU平台上新的呈现形式。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c55870d86a13476a98a8c91e97e17397~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=s0VC5TGvRHdjfZbNy3uPn3XSsnw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cb7ac5eb4e7d4d29b85ba28fa5a9d1e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=PWch5cwAJOCN9%2FDNAnyqr%2BXdD5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(TEMU上的品牌店铺)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内联想在TEMU上<span style="color: black;">亦</span>有品牌店铺。其一款耳机为例，售价3.7美金，位列TEMU的BestSellers榜首位置。商品详情页中，能够看到联想的品牌店铺“LenovoAudio”<span style="color: black;">关联</span>数据。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e74c7729753c48a299b41ebc394d42d3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=u8goebzmNwXSqqmhrtPxPXRZn50%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/934b2d4b3ecd441cb88f0435807118f9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=lAzOW%2F889AYLkmjVpEhksbTMqRQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（截图来自TEMU）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果跨境<span style="color: black;">重视</span>到，<span style="color: black;">截止</span>11月24日，联想在TEMU的品牌店铺有33件商品在售，乐累计5780个粉丝，累计售出超186500件商品。店铺已有5909个<span style="color: black;">评估</span>，店铺平均评分达到4.8。在5909个<span style="color: black;">评估</span>中，五星<span style="color: black;">评估</span>占比最多，达到91.8%，可见整体<span style="color: black;">评估</span>较好，虽然<span style="color: black;">亦</span>有一星<span style="color: black;">评估</span>，但占比较低，仅1.9%。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a044090ab9374a57935dcaf9409de7e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=yZkxVUorGLRuUR662qUsF%2BPScCU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1c71539de2624ef198dde6f66e143b95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=JR%2BpvhKDiIViWDYVg294Bv0Ro5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（联想在TEMU的品牌店铺及评分）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，TEMU<span style="color: black;">已然</span><span style="color: black;">知道</span><span style="color: black;">暗示</span>，欢迎<span style="color: black;">持有</span>品牌的卖家入驻，品牌店铺的形式能够能更好地<span style="color: black;">加强</span>品牌<span style="color: black;">揭发</span>。<span style="color: black;">同期</span>，<span style="color: black;">倘若</span>卖家的商品为合规且<span style="color: black;">优秀</span>的品牌商品，<span style="color: black;">能够</span><span style="color: black;">得到</span>额外的站外引流支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有行业人士认为，近期新增的商标资质操作流程以及卖家品牌资质审核操作流程可能都是为品牌店铺的推广做准备，<span style="color: black;">另外</span>，价格上的<span style="color: black;">调节</span><span style="color: black;">亦</span>是一个吸收品牌卖家的信号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果跨境此前就已<span style="color: black;">发掘</span>，TEMU部分商品的价格打折力度<span style="color: black;">已然</span>悄悄下降，以前价格在10美元以内的低折扣商品，许多同类<span style="color: black;">制品</span><span style="color: black;">已然</span>需要20-30美元了，消费者薅羊毛的<span style="color: black;">周期</span>可能接近尾声。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">清库存<span style="color: black;">亦</span>有门槛</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">超低的前端价格以及日渐<span style="color: black;">提升</span>的销量数据，令不少卖家和工厂将TEMU视为一个新的清库存<span style="color: black;">途径</span>。此前，一位给拼多多TEMU供货的服饰供应商<span style="color: black;">暗示</span>，服装这几年的行情不太好，<span style="color: black;">因此</span>积压的库存非常多，<span style="color: black;">非常多</span>供应商把TEMU<span style="color: black;">做为</span>一个清库存的<span style="color: black;">途径</span>，但并不是所有卖家都有机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据卖家爆料，在提交<span style="color: black;">制品</span>时，TEMU会给出一个改价<span style="color: black;">意见</span>，其核价的基本<span style="color: black;">需求</span>是：亚马逊售价的35折以下，拼多多的85折以下，天猫京东的65折以下，<span style="color: black;">需求</span>同款最低价。这<span style="color: black;">针对</span><span style="color: black;">有些</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>TEMU来清库存的卖家<span style="color: black;">来讲</span>，可能是一个较为苛刻的<span style="color: black;">需求</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/36e5b7092f0a45349aa07cc3e942d071~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=8eU%2BxHePbFVOGGIlLeNQWsmps%2Fk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位卖家<span style="color: black;">暗示</span>，<span style="color: black;">近期</span>在TEMU<span style="color: black;">已然</span>上传完<span style="color: black;">制品</span>，给买手报价<span style="color: black;">亦</span><span style="color: black;">已然</span>有好多天，供货价<span style="color: black;">根据</span>成本的1.3倍提报。<span style="color: black;">然则</span>买手<span style="color: black;">此刻</span><span style="color: black;">亦</span><span style="color: black;">无</span>和他联系，他自己预计是成本比别人的供货价贵，<span style="color: black;">无</span>被选上。“今年暴富和清库存的愿望又落空了。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前述联想LP40PRO蓝牙耳机为例，京东同款价格为79元，而在TEMU上售价仅3.7美金（26元人民币<span style="color: black;">上下</span>），远远<span style="color: black;">小于</span>国内价格。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0dfffc669f14c6e9030b28285c1b64b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722716777&x-signature=Fg8U7cBjhlK1oBRjy%2F%2B6jGOBOEY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一位资深卖家<span style="color: black;">始终</span>在犹豫要不要做TEMU，经过一两天的思考，他有了答案，认为<span style="color: black;">日前</span><span style="color: black;">机构</span>还不适合这种玩法，<span style="color: black;">亦</span>能为<span style="color: black;">制品</span>价格太低，会拖死其他平台的同款。<span style="color: black;">倘若</span>非要做TEMU，他<span style="color: black;">意见</span><span style="color: black;">能够</span>新注册商标，单独开一个系列去玩，“<span style="color: black;">起始</span>的时候估计有一点红利，以后<span style="color: black;">便是</span>红海了。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>应用分析<span style="color: black;">机构</span>SensorTower的数据，迄今为止，TEMU在美国的APP安装量超过500万，美国是TEMU应用程序最大的市场，占其<span style="color: black;">全世界</span>520万总安装量的97%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>拼多多TEMU，拼多多天使投资人段永平近期在公开场合直言，“TEMU挑战Amazon的可能性不大，但在某些细分市场占有一席之地是有可能的。我依然看不懂这个<span style="color: black;">商场</span>模式，没办法想象五年十年以后会是什么样子。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大卖入驻、品牌店铺、<span style="color: black;">调节</span>价格，拼多多TEMU接下来<span style="color: black;">到底</span>会往哪个方向走？你有什么看法呢？</span></p>
你的话语如春风拂面，让我感到无比温暖。 你的见解独到，让我受益匪浅，期待更多交流。 “沙发”（SF，第一个回帖的人） 哈哈、笑死我了、太搞笑了吧等。 我赞同你的看法，你的智慧让人佩服，谢谢分享。
页:
[1]