TikTok shop开通全流程教育！跨境卖家不容错失的新途径
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/978e3ce5bdff474288bc62a911b9bb02~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722428&x-signature=s58EdKc6A366qmIpYML3bEkNBs4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">出品：卖家之家</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者：Cindy</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑：John</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok近年在海外的增长势头迅猛，<span style="color: black;">按照</span>官方<span style="color: black;">颁布</span>的最新数据<span style="color: black;">表示</span>，TikTok<span style="color: black;">全世界</span>月活跃用户已超过10亿。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">背靠如此巨大的流量池，卖家们怎么能放过这么好的<span style="color: black;">营销</span><span style="color: black;">途径</span>呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经营TikTok，推广<span style="color: black;">制品</span>，需要经历以下几个<span style="color: black;">过程</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 创建内容</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">想要</span>在 TikTok 上<span style="color: black;">营销</span><span style="color: black;">制品</span>，需要先在 TikTok 上<span style="color: black;">创立</span>帐户，<span style="color: black;">详细</span><span style="color: black;">相关</span>TikTok账户的详情，<span style="color: black;">博主</span>已在上篇<span style="color: black;">文案</span>《新手入门TikTok，<span style="color: black;">怎样</span>从0-1打造TikTok账号？》里介绍过了，<span style="color: black;">大众</span>可点击该篇<span style="color: black;">文案</span>回顾。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次，制定内容策略，让你的频道充满吸引人的视频，以<span style="color: black;">得到</span><span style="color: black;">更加多</span>粉丝的关注、分享、点赞和评论。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok 算法会<span style="color: black;">按照</span>你发布的视频信息（例如<span style="color: black;">专题</span>标签和字幕）以及用户帐户的设置，和与平台的互动来<span style="color: black;">举荐</span>内容。</span></strong>例如，经常点赞和评论<span style="color: black;">打扮</span>教程的用户，则会收到<span style="color: black;">更加多</span><span style="color: black;">打扮</span>教程视频的<span style="color: black;">举荐</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">在 TikTok 上创建品牌内容的最佳方式是：</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1. 瞄准你的利基市场，留意你的<span style="color: black;">目的</span>客户会观看和制作<span style="color: black;">那些</span>视频</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2. 保持原创，TikTok 是一款娱乐应用，<span style="color: black;">因此呢</span>你的视频必须足够的吸引人。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3. <span style="color: black;">运用</span><span style="color: black;">关联</span>的主题标签，例如，#amazon finds 对电子商务卖家<span style="color: black;">来讲</span>是一个很好的标签。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok 上不乏品牌营销成功的案例，<span style="color: black;">例如</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">健身房鲨鱼</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">GymShark利用最新的 TikTok 编舞挑战，在同一视频中展示<span style="color: black;">区别</span>的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">芭比布朗</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Bobbi Brown在展示<span style="color: black;">制品</span>的<span style="color: black;">同期</span><span style="color: black;">运用</span>护肤和常规<span style="color: black;">打扮</span>教程来<span style="color: black;">导致</span>消费者的<span style="color: black;">重视</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">提示：不要忘记在个人简介中添加指向商店的链接。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 创建TikTok Shop</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在 TikTok 商店，<span style="color: black;">能够</span>自定义你的个人资料以展示<span style="color: black;">制品</span>目录，并将可购物标签添加到你的直播视频中。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以下是创建 TikTok 商店的<span style="color: black;">办法</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>卖家中心加入TikTok Shop并完成注册流程，其中<span style="color: black;">包含</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. </span></strong><span style="color: black;">关于你自己的基本信息</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. </span></strong><span style="color: black;">关于商店的<span style="color: black;">商场</span>信息</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. </span></strong><span style="color: black;">验证文件（如<span style="color: black;">商场</span>登记资料）</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/400d8a0d5458489991a10751df9d7ee6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722428&x-signature=1FGZBlUbnxoH4Ng1DgqNLBiCFdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok 会先审核你的申请资料验证你的帐户，验证后，<span style="color: black;">经过</span>卖家中心设置你的店铺资料，<span style="color: black;">包含</span>列出<span style="color: black;">制品</span>、运行促销和添加用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">在你的 TikTok 目录中列出<span style="color: black;">制品</span>时，必须<span style="color: black;">包含</span>：</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1. 准确简洁的<span style="color: black;">制品</span>标题<span style="color: black;">仔细</span>的<span style="color: black;">制品</span>描述</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2. <span style="color: black;">制品</span>类别</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3. 品牌名<span style="color: black;">叫作</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4. 高质量的图像和视频</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5. <span style="color: black;">制品</span>的<span style="color: black;">基本</span>信息，<span style="color: black;">包括</span>：包裹重量和尺寸、<span style="color: black;">营销</span>属性（如尺码、颜色、图案）、<span style="color: black;">制品</span>价格等</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">经过</span> TikTok 生成订单后，必须在五个日内发送订单以避免处罚。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/72f85ec0df00406a8826c2c131a11654~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722428&x-signature=a%2FMGTf7JpOXZpz4AdwxEHGyPI2g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">经过</span>TikTok Affiliate<span style="color: black;">营销</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok Affiliate 是一种联合 TikTok 创作者在应用程序上推广<span style="color: black;">制品</span>的方式，前提是你得为每售出的<span style="color: black;">制品</span>支付佣金。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>TikTok Affiliate<span style="color: black;">营销</span>有以下好处：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. 接触更广泛的受众</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. <span style="color: black;">创立</span>消费者对<span style="color: black;">制品</span>和品牌的信任。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要<span style="color: black;">经过</span> TikTok Affiliate 进行<span style="color: black;">营销</span>，需要你将<span style="color: black;">制品</span>上传到卖家中心，设置促销计划，并<span style="color: black;">运用</span>协作工具为<span style="color: black;">制品</span>寻找最佳影响者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span>：要被视为 TikTok 影响者，需要 100,000 多个关注者。<span style="color: black;">然则</span>，重要的是寻找有质量得创作者而不是只追求粉丝数量，<span style="color: black;">选取</span>在你的细分市场中受到尊重并受众参与度（<span style="color: black;">爱好</span>、评论和分享）高的创作者。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4af6174e7db648b8b33f893ba296a3a0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722428&x-signature=BxX5IZaf8GJEDDLq4gTXEI%2Brx28%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 在 TikTok 上做<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok 有一个有效的<span style="color: black;">宣传</span>平台，<span style="color: black;">能够</span>产生品牌知名度、点击量和转化率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>四种<span style="color: black;">重点</span>类型的 TikTok 推广方式：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. </span></strong><span style="color: black;">信息流原生<span style="color: black;">宣传</span>，在用户创建的视频之前<span style="color: black;">显现</span>的图像、GIF 和视频（很像 YouTube 上的<span style="color: black;">宣传</span>）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. </span></strong><span style="color: black;">品牌开屏<span style="color: black;">宣传</span>，用户打开应用时<span style="color: black;">显现</span>的图像、GIF 和视频（仅限于<span style="color: black;">每一个</span>类别、<span style="color: black;">每一个</span>国家/地区、<span style="color: black;">每日</span>一个品牌）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. </span></strong><span style="color: black;"><span style="color: black;">专题</span>标签挑战，TikTok 社区创建视频挑战，并用品牌<span style="color: black;">专题</span>标签标记视频的<span style="color: black;">专题</span>标签（例如，ELF 的 #Eyes Lips Face 挑战）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.</span></strong><span style="color: black;"> 品牌镜头，用户<span style="color: black;">能够</span>应用<span style="color: black;">她们</span>的视频<span style="color: black;">加强</span>现实过滤器（类似于 Snapchat 过滤器）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span>：要<span style="color: black;">起始</span>你的 TikTok <span style="color: black;">宣传</span>，请前往<span style="color: black;">宣传</span>管理器并创建一个<span style="color: black;">仔细</span><span style="color: black;">宣传</span><span style="color: black;">目的</span>、受众、长度、预算和内容活动。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">*文中题图来自：摄图网，基于VRF协议。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/24c6a9e0644c4981b94e16ca7a93e657~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722722428&x-signature=wtMUMXSGZeU1L2vF%2F7nDOn1O0Cc%3D" style="width: 50%; margin-bottom: 20px;"></div>
楼主节操掉了，还不快捡起来！ 我深感你的理解与共鸣，愿对话长流。 哈哈、笑死我了、太搞笑了吧等。 感谢你的精彩评论，带给我新的思考角度。
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