fny5jt9 发表于 2024-7-28 19:16:55

自建站是什么?自建站和独立站的区别?自建站的选品技巧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce成立于2009年是一家专业英文外贸电商建站平台,<span style="color: black;">供给</span>SaaS电子商务平台。它和Shopify<span style="color: black;">同样</span>,普通用户无需学习任何代码知识,只需要注册一个BigCommerce账户,进行下简单的账户基本设置,<span style="color: black;">运用</span>免费或付费的主题装修好店铺,就<span style="color: black;">能够</span>创建完成一个专业外贸电子商务自建站进行<span style="color: black;">制品</span>的<span style="color: black;">营销</span>。Bigcommerce的官网首页<span style="color: black;">位置</span>是:</p>https://www.bigcommerce.com/。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bigcommerce登录账户后,进行简单的配置就<span style="color: black;">能够</span>做出来一个专业的外贸B2C网站,上传和<span style="color: black;">营销</span><span style="color: black;">制品</span><span style="color: black;">起始</span>品牌建设之旅,而不需要商家有任何的建站技术背景。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9aed4407287c4e068aa9736359e1264d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722769371&amp;x-signature=lQPzIMRxZNcXAPj31kpu2Ko02x8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自建站是什么?自建站和独立站的区别?自建站的选品技巧,自建站发布<span style="color: black;">制品</span></p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自建站是什么?自建站和独立站的区别?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">非常多</span>跨境卖家可能还是不清楚自建站是什么?自建站什么意思?独立站是什么?自建站和独立站<span style="color: black;">同样</span>吗?自建站和独立站傻傻分不清楚,两者有什么区别吗?自建站<span style="color: black;">能够</span>简单理解为自己搭建网站,不会<span style="color: black;">创立</span>网站的人<span style="color: black;">经过</span>简单拖拽、<span style="color: black;">插进</span>模块、添加内容等方式就能<span style="color: black;">容易</span><span style="color: black;">创立</span>自己的网站,<span style="color: black;">或</span>说用第三方专业<span style="color: black;">机构</span>的平台搭建一个网站,<span style="color: black;">例如</span>国外的Bigcommerce和Shopify、国内的Ueeshop和Shoplazza店匠这种。而独立站顾名思义<span style="color: black;">便是</span>独立网站,<span style="color: black;">通常</span><span style="color: black;">是由于</span>专业人士(程序猿、设计师等)来<span style="color: black;">研发</span>制作完成的,<span style="color: black;">而后</span>上传到独立的网站空间里面去,绑定域名后用户就<span style="color: black;">能够</span><span style="color: black;">拜访</span>到了。在<span style="color: black;">必定</span>程度上<span style="color: black;">来讲</span>,用Shopify等<span style="color: black;">创立</span>的自建站并不属于真正的独立站,<span style="color: black;">由于</span>这些店铺的技术、数据并不完全属于卖家个人。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">这儿</span>所说的不管是自建站还是独立站,都针对电商行业<span style="color: black;">来讲</span>的。接下来<span style="color: black;">咱们</span>来<span style="color: black;">认识</span>一下自建站和独立站有<span style="color: black;">那些</span>方面的区别:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)<span style="color: black;">花费</span>方面。自建站<span style="color: black;">无</span>服务器<span style="color: black;">花费</span>和<span style="color: black;">研发</span><span style="color: black;">花费</span>,<span style="color: black;">通常</span>一年缴纳几百元或以上的<span style="color: black;">运用</span><span style="color: black;">花费</span>,如<span style="color: black;">运用</span>Shopify<span style="color: black;">创立</span>的商城;独立站<span style="color: black;">研发</span><span style="color: black;">花费</span>较高,需要<span style="color: black;">自动</span>购买服务器或虚拟主机,每年都需要续费,如WordPress。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)技术<span style="color: black;">需求</span>,自建站技术<span style="color: black;">需求</span>简单,只需要简单的网页操作、<span style="color: black;">照片</span>处理、<span style="color: black;">文案</span>编辑能力就<span style="color: black;">能够</span>制作出<span style="color: black;">美丽</span>的自建站;独立站需要有专门的技术人员负责编写代码、服务器<span style="color: black;">守护</span>等工作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)二次<span style="color: black;">研发</span>,自建站局限于系统<span style="color: black;">供给</span>的插件种类,独立站<span style="color: black;">能够</span>制作出更为<span style="color: black;">繁杂</span>的功能,<span style="color: black;">例如</span>定制化<span style="color: black;">需要</span>、娱乐游戏等功能。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)SEO优化,自建站系统会自带<span style="color: black;">有些</span>SEO优化,优化效果<span style="color: black;">怎样</span>不受<span style="color: black;">掌控</span>;独立站<span style="color: black;">能够</span><span style="color: black;">经过</span>优化代码等方式<span style="color: black;">加强</span>SEO优化效果,让百度、谷歌、搜狗等搜索引擎能<span style="color: black;">容易</span>抓取到<span style="color: black;">咱们</span>的网站。</p>5)后期<span style="color: black;">守护</span>。自助建站几乎不需要专业的<span style="color: black;">守护</span>人员,每年缴纳<span style="color: black;">必定</span><span style="color: black;">花费</span>的<span style="color: black;">运用</span>费<span style="color: black;">就可</span>;独立建站后期需要服务器<span style="color: black;">花费</span>,<span style="color: black;">守护</span><span style="color: black;">花费</span>,<span style="color: black;">一般</span>几百到上万不等,<span style="color: black;">花费</span>视独立站规模而定。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>对比,相信<span style="color: black;">大众</span>对自建站和独立站有了<span style="color: black;">必定</span>的<span style="color: black;">认识</span>,总结一下:<span style="color: black;">运用</span>Shopify、Ueeshop、Shoplazza店匠这些SaaS购物车系统<span style="color: black;">创立</span>的商城就属于自建站商城,使用WooCommerce、OpenCart、Magento等<span style="color: black;">创立</span>的商城就属于独立站商城,后者<span style="color: black;">持有</span><span style="color: black;">更加多</span>的自主权和<span style="color: black;">掌控</span>权,卖家<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>来进行<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自建站的选品技巧,自建站发布<span style="color: black;">制品</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">非常多</span>跨境电商卖家都在说平台店铺<span style="color: black;">欠好</span>做了,竞争太激烈了,亚马逊、eBay、速卖通虽然是大平台大流量,但卖家规则日趋严格,此前亚马逊卖家还遭遇了封号潮……越来越多的人<span style="color: black;">起始</span><span style="color: black;">选取</span>独立站、自建站。<span style="color: black;">那样</span>独立站自建站的选品技巧和平台店铺<span style="color: black;">同样</span>吗?自建站怎么选<span style="color: black;">制品</span>?独立站<span style="color: black;">或</span>自建站它本身是<span style="color: black;">无</span>流量的,需要卖家<span style="color: black;">自动</span>想办法引流,一切都是从零<span style="color: black;">起始</span>。<span style="color: black;">倘若</span>选品选得好,能让运营难度降低许多,事半功倍,能空出<span style="color: black;">更加多</span>的时间去做更重要的运营工作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">一块</span>来看一下自建站的选品思路:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">选取</span><span style="color: black;">那些</span>体积小重量轻的<span style="color: black;">制品</span>,<span style="color: black;">由于</span>体积大或很重的商品会让你的物流成本大大<span style="color: black;">增多</span>,<span style="color: black;">况且</span><span style="color: black;">亦</span>不太可能让顾客<span style="color: black;">选取</span>像DHL这种速度更快价格更高的寄运方式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">尽可能</span>避免<span style="color: black;">选取</span>粉末、液体等<span style="color: black;">各样</span><span style="color: black;">敏锐</span>商品,<span style="color: black;">通常</span>这种<span style="color: black;">制品</span>都比较容易被退回,<span style="color: black;">全部</span>过程相当浪费时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、避免易碎品<span style="color: black;">或</span>外包装易受损但又很重要的<span style="color: black;">制品</span>,E邮宝<span style="color: black;">亦</span>好,其他物流<span style="color: black;">途径</span><span style="color: black;">亦</span>好,<span style="color: black;">她们</span>对待包裹的方式都比较简单粗暴。除非你能<span style="color: black;">保证</span>包装抗摔抗打,<span style="color: black;">或</span><span style="color: black;">选取</span>DHL高品质物流,<span style="color: black;">因此</span>最好还是不要做<span style="color: black;">关联</span>的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、不做高客单价的<span style="color: black;">制品</span>(600刀以上),高客单价的<span style="color: black;">制品</span>的<span style="color: black;">自己</span>成本和营销成本都会更高,需要<span style="color: black;">更加多</span>的资金去做这类<span style="color: black;">制品</span>,再<span style="color: black;">倘若</span>后期<span style="color: black;">显现</span>退货退款之类的的问题太影响自己的<span style="color: black;">心情</span>。5、太便宜的<span style="color: black;">制品</span>(20刀以下)<span style="color: black;">亦</span>不选,手续费运费<span style="color: black;">各样</span>杂费扣一下,卖便宜的东西能给<span style="color: black;">咱们</span>带来的利润实在是<span style="color: black;">特别有</span>限。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">各样</span>可能会<span style="color: black;">显现</span>码数差异的<span style="color: black;">制品</span>,尤其是服装鞋子一类的,除非你自己是工厂<span style="color: black;">或</span>有靠得住的货源,<span style="color: black;">能够</span><span style="color: black;">掌控</span>质量,因尺码<span style="color: black;">体积</span>不合会直接<span style="color: black;">引起</span>退款或退货。</p>7、需要做出口认证的<span style="color: black;">制品</span><span style="color: black;">亦</span>不选,<span style="color: black;">非常多</span><span style="color: black;">打扮</span>品,食品和玩具在<span style="color: black;">无</span>认证的<span style="color: black;">状况</span>下出口是有<span style="color: black;">非常多</span>潜在麻烦的,在他国海关会遇上<span style="color: black;">各样</span>各样的问题。选品这个词<span style="color: black;">能够</span>说是<span style="color: black;">选取</span>合适的<span style="color: black;">制品</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span>说是<span style="color: black;">选取</span>品质过关的<span style="color: black;">制品</span>,卖家<span style="color: black;">必定</span>要<span style="color: black;">保证</span><span style="color: black;">制品</span><span style="color: black;">无</span>质量问题再上架<span style="color: black;">营销</span>,<span style="color: black;">尤其</span>是贵的<span style="color: black;">制品</span>,务必亲自<span style="color: black;">运用</span>一段时间。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有小伙伴问自建站独立站怎么发布<span style="color: black;">制品</span>?自建站和独立站除了自己手动发布<span style="color: black;">制品</span>以外,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>后台自带的<span style="color: black;">加强</span>工具,<span style="color: black;">例如</span>批量导入CSV数据包文件,还<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">咱们</span>的自建站批量上传商品软件,直接能把其他平台店铺商品或独立站<span style="color: black;">搬迁</span>到你的店铺。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1de4d5e5336841d88d64821e21b8210c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722769371&amp;x-signature=sZ1L%2FJFm2Hf8nZ0gLt1i%2FjM3yzQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5099万能电商助理,5099电商软件,万能<span style="color: black;">搬迁</span>软件,选品工具,任意采集商品批量上货神器</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Bigcommerce<span style="color: black;">怎样</span>采集货源?支持同平台复制采集,Bigcommerce店铺<span style="color: black;">怎样</span>上架<span style="color: black;">制品</span>?Bigcommerce铺货软件</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有卖家<span style="color: black;">伴侣</span>需要将Bigcommerce平台上的商品批量采集下来导入到亚马逊,<span style="color: black;">能够</span>实现,此过程是可逆的,<span style="color: black;">亦</span><span style="color: black;">便是</span>将亚马逊的热卖商品listing批量刊登到Bigcommerce上。牛气冲天的一年已过半,祝福卖家们都能在跨境电商的下半场单量一飞冲天,一路“犇”向大卖!用最少的时间把最多的商品刊登到Bigcommerce各个店铺,新卖家们<span style="color: black;">能够</span>用5099万能电商助理<span style="color: black;">开发</span>的Bigcommerce自动上货助手<span style="color: black;">亦</span><span style="color: black;">便是</span>批量上款工具多多上货,采取流量款和爆款相结合的运营模式,有<span style="color: black;">要求</span>的卖家<span style="color: black;">能够</span>多开店铺,实现多个店铺<span style="color: black;">同期</span>上货,还支持同平台一键采集和<span style="color: black;">搬迁</span>哦。<span style="color: black;">尤其</span>适合在Bigcommerce有众多店铺的商家,<span style="color: black;">亦</span>适合做Bigcommerce的店群卖家。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Bigcommerce自动化电商批量刊登工具<span style="color: black;">不仅</span>支持批量采集上传淘宝天猫、亚马逊、阿里巴巴、速卖通、京东、Lazada、Shopee、Shopify、Woocommerce、政采云、Allegro、Fordeal、韩国Gmarket、Auction、Coupang等200多家电商网站外,还<span style="color: black;">能够</span>自动优化标题和<span style="color: black;">制品</span>标签,让<span style="color: black;">制品</span>排名自然靠前,软件还自带语言自动翻译功能,不懂小语种<span style="color: black;">亦</span><span style="color: black;">无</span>关系。<span style="color: black;">通常</span><span style="color: black;">来讲</span>,从客户搜<span style="color: black;">制品</span>到成交,起<span style="color: black;">重点</span><span style="color: black;">功效</span>的环节是:关键词、<span style="color: black;">制品</span>点击、详情页吸引力、业务员洽谈沟通水平。上架<span style="color: black;">制品</span>的<span style="color: black;">同期</span>自动优化<span style="color: black;">制品</span>标题、<span style="color: black;">制品</span>关键词、长尾关键词,做好<span style="color: black;">营销</span><span style="color: black;">第1</span>环,牢牢把控流量入口,为<span style="color: black;">制品</span>的成功<span style="color: black;">营销</span>创造最有利的<span style="color: black;">要求</span>。</p>




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4lqedz 发表于 2024-10-28 05:54:53

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