新手想运营独立站需要准备多少资金？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>小伙伴刚接触独立站，经常会问的一个问题<span style="color: black;">便是</span>“运营一个独立站需要准备多少资金？”，<span style="color: black;">针对</span>这个问题，有些人说几千几万，<span style="color: black;">亦</span>有人说几十万等等，面对这么多答案，<span style="color: black;">咱们</span>今天就来列举一个独立站搭建跟运营<span style="color: black;">最少</span>需要多少的资金？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下<span style="color: black;">重点</span>以Shopofy建站为例子，针对1-2个人的自主创业团队<span style="color: black;">或</span>是尝试转型独立站的小卖家这类规模进行最轻量运营的<span style="color: black;">基本</span>成本估算，<span style="color: black;">重点</span>是给刚接触独立站小伙伴<span style="color: black;">做为</span>参考，不<span style="color: black;">触及</span>太深入细化的运营成本讨论，可能会有部分没<span style="color: black;">思虑</span>到遗漏的部分请多多包涵。</p>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>准备<span style="color: black;">周期</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、注册<span style="color: black;">机构</span>：2500元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>还是需要一个营业执照，方便后续注册独立站及对应收款账户等等，<span style="color: black;">因此</span><span style="color: black;">咱们</span>需要注册一个<span style="color: black;">机构</span>，找代理大概下来是2500元<span style="color: black;">上下</span>，<span style="color: black;">区别</span>地区注册<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">区别</span>，就不深入讨论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、Shopify租金：39美金约为250元/月</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify最<span style="color: black;">基本</span>的<span style="color: black;">花费</span>是月费，有三个档次，分别是29美金/月，79美金/月，299美金/月，新人<span style="color: black;">通常</span><span style="color: black;">意见</span>用29美金的档次就够了，随着后续的<span style="color: black;">营销</span>额的增长，再来<span style="color: black;">思虑</span>更换月费套餐、<span style="color: black;">另一</span>的<span style="color: black;">花费</span>是网站的插件<span style="color: black;">花费</span>，新手可能用的少<span style="color: black;">或</span><span style="color: black;">乃至</span><span style="color: black;">不消</span>任何付费插件，<span style="color: black;">这儿</span>先<span style="color: black;">根据</span>10美金/月来算</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、建站设计支出：0元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">建站设计支出<span style="color: black;">倘若</span>想省钱的话<span style="color: black;">能够</span>完全自己用免费模板自己设计，先让网站上线为主，不要再建站浪费太多时间，后期再来优化<span style="color: black;">亦</span><span style="color: black;">能够</span>，<span style="color: black;">倘若</span>要花钱支出的话，<span style="color: black;">能够</span>投入几十美金去买个<span style="color: black;">美丽</span>模板，<span style="color: black;">亦</span><span style="color: black;">能够</span>花几千几万块去找人设计，<span style="color: black;">不外</span><span style="color: black;">此刻</span>shopify建站都是比较简单，自己完全<span style="color: black;">能够</span>搞定，<span style="color: black;">因此</span>这边建站成本暂定为0元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<strong style="color: blue;">收款通道<span style="color: black;">花费</span>：0-5000元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站后台还要接入收款方式，<span style="color: black;">平常</span>的是Paypal和信用卡收款通道，Paypal直接用国内<span style="color: black;">机构</span>可<span style="color: black;">以避免</span>费开通<span style="color: black;">运用</span>，而信用卡通道像Stripe需要一个海外<span style="color: black;">机构</span>，<span style="color: black;">花费</span>大概是3000-5000元，<span style="color: black;">或</span>像国内<span style="color: black;">有些</span>信用卡收款<span style="color: black;">亦</span>是按年费几千到1万的<span style="color: black;">花费</span>不等，<span style="color: black;">这儿</span><span style="color: black;">意见</span>新手前期先接入Paypal<span style="color: black;">就可</span>，后续运营订单量起来后再来<span style="color: black;">思虑</span>接入信用卡通道，<span style="color: black;">倘若</span>要<span style="color: black;">思虑</span>这块，那你则要预算多几千上万的<span style="color: black;">花费</span>加到前期的运营成本里面，<span style="color: black;">根据</span>5000元来预算这块</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、域名购买：150元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">根据</span>普通的域名收费，一年大概是150元，<span style="color: black;">倘若</span>要<span style="color: black;">触及</span><span style="color: black;">有些</span>品牌词<span style="color: black;">或</span>较好的域名，这块支出<span style="color: black;">亦</span>是几百几千上万不等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、运营人力成本：0-5000元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这块一个人<span style="color: black;">亦</span><span style="color: black;">能够</span>搞定，<span style="color: black;">倘若</span>搞不定<span style="color: black;">能够</span>请一个运营人员，一个<span style="color: black;">基本</span>运营人员这个大概<span style="color: black;">根据</span>5000/月估算，这个<span style="color: black;">按照</span>自己城市的工资水平做<span style="color: black;">调节</span>，<span style="color: black;">这儿</span>的运营工资只是纯粹一个简单估算，不要太纠结抬杠谢谢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、科学for上网：200元</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个都懂得，做跨境电商都需要的，价格<span style="color: black;">亦</span>是参差不齐，折中<span style="color: black;">根据</span>一年200元来算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>大概的前期准备<span style="color: black;">周期</span><span style="color: black;">重点</span><span style="color: black;">触及</span>到的成本，总结大概约3100-13100元，<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>有其中某项资源，那你<span style="color: black;">能够</span>省略掉<span style="color: black;">有些</span><span style="color: black;">花费</span>，当然<span style="color: black;">亦</span>不<span style="color: black;">包括</span>办公成本、房屋水电成本、手续费、提现费等等这些，<span style="color: black;">意见</span>以自己<span style="color: black;">实质</span><span style="color: black;">状况</span>为主，再来自己做一次测算。</p>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>运营<span style="color: black;">周期</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、免费流量：</strong>5000-10000</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站的运营成本这块有很大，举例说<span style="color: black;">有些</span>TIKTOK玩家前期都是以TIKTOK等社媒免费流量为主的话，加上Dropshipping这些模式来玩，那运营的成本会相对较低，<span style="color: black;">不外</span>再低的运营<span style="color: black;">方法</span>，你还是会<span style="color: black;">触及</span>到物流以及收款账期周转等等一系列运营问题，<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">最少</span>预留5000-10000以上来<span style="color: black;">做为</span>运营周转<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、付费流量：20000-无穷大</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">触及</span>到Ads<span style="color: black;">宣传</span>投放<span style="color: black;">或</span>红人营销，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的付费流量为主的话，那这块的<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">能够</span>从0到无穷大，<span style="color: black;">咱们</span><span style="color: black;">思虑</span>最轻量化运营的<span style="color: black;">状况</span>，就<span style="color: black;">根据</span><span style="color: black;">宣传</span>代理商最低的起充500-1000美金来算，再预留<span style="color: black;">有些</span>资金<span style="color: black;">做为</span>物流收款其他周转<span style="color: black;">花费</span>，这块流量运营支出<span style="color: black;">最少</span>需要2万-无穷大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后总结下，新人独立站需要8000元以上就<span style="color: black;">能够</span>做初步运营，当然这是只是简单统计出来的，<span style="color: black;">实质</span>运营中还是要计算多<span style="color: black;">非常多</span>额外成本，<span style="color: black;">因此</span>想做到更好的独立站运营，需要多预算点资金<span style="color: black;">乃至</span>无上限，这块<span style="color: black;">按照</span>自己<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">调节</span><span style="color: black;">就可</span>。</strong></p>
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