主流电商独立站建站平台花费对比
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商卖家有<span style="color: black;">必定</span>业绩后,会<span style="color: black;">认识</span>到自主品牌、自主运营、<span style="color: black;">认识</span>客户<span style="color: black;">需要</span>,才是<span style="color: black;">长时间</span>稳定运营、<span style="color: black;">加强</span>利润率的关键。</span><span style="color: black;"><span style="color: black;">一般</span>为</span><span style="color: black;">由</span><span style="color: black;">初期的第三方平台开店,转向自建电商</span><span style="color: black;">独立站</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自建站又分两种模式:一种是</span><span style="color: black;">利用第三方建站平</span><span style="color: black;">台来<span style="color: black;">加强</span></span><span style="color: black;">效率;一种是完全自主<span style="color: black;">研发</span>、运营和<span style="color: black;">守护</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">皖石网络深耕企业出海服务近十年,接触<span style="color: black;">海量</span>跨境电商独立站。小编整理了国内外主流的第三方建站平台,以及它们的费率比较供您参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主流的跨境电商独立站建站平台介绍</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">Shopify </span></strong><strong style="color: blue;">--最受欢迎</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify成立于2006年,加拿大。是<span style="color: black;">全世界</span>最受欢迎的独立站建站平台之一,约460万商家采用Shopify建站,它<span style="color: black;">供给</span>了完整的电商独立站<span style="color: black;">处理</span><span style="color: black;">方法</span>,<span style="color: black;">包含</span>:店铺搭建、商品管理、订单处理、支付系统、营销工具、插件市场等。2023年商品总交易额达到2359亿美元,6100万消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify的<span style="color: black;">重点</span>优点是操作简单、丰富的应用生态、多<span style="color: black;">途径</span><span style="color: black;">营销</span>。<span style="color: black;">重点</span>的缺点是会收取交易金额的0.5%-2%的佣金<span style="color: black;">花费</span>。<span style="color: black;">另一</span>,违反Shopify规则,依然会有被封站<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、</strong><strong style="color: blue;"><span style="color: black;">Wix </span></strong><strong style="color: blue;">--最适合小型企业</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wix成立于2006年,面向个人和<span style="color: black;">商场</span><span style="color: black;">供给</span><span style="color: black;">方便</span>的搭建网站服务。有500+建站模版和250+插件,适合商品<span style="color: black;">少于</span>100种的小型电商网站。大<span style="color: black;">大概</span>超过100万商家<span style="color: black;">运用</span>wix创建HTML5独立站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wix的优点是其易用性和众多模版<span style="color: black;">选取</span>。缺点是缺乏深度定制能力,网页<span style="color: black;">拜访</span>速度<span style="color: black;">没法</span><span style="color: black;">保证</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、</strong><strong style="color: blue;"><span style="color: black;">WooCommer</span></strong><strong style="color: blue;"><span style="color: black;">ce </span></strong><strong style="color: blue;">--最自由</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce是一个基于WordPress的开源免费插件,<span style="color: black;">你需要自己购买主机和域名</span><span style="color: black;">。</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它<span style="color: black;">供给</span>了众多免费的扩展插件来实现shopify<span style="color: black;">一样</span>的功能。但商家需要<span style="color: black;">自动</span>安装、管理、更新、备份这些插件,实现网站的功能和<span style="color: black;">保证</span>安全性。<span style="color: black;">倘若</span>你是一个新手,<span style="color: black;">运用</span>Shopify更节省时间;<span style="color: black;">倘若</span>你有<span style="color: black;">必定</span>的技术能力,<span style="color: black;">运用</span>WooCommerce更加自由、更加节省成本。<span style="color: black;">全世界</span>大<span style="color: black;">大概</span>500万个网站采用WooCommerce+Wordpress建站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WooCommerce的优点是你的网站有完全的独立性,<span style="color: black;">不消</span>担心被封站。缺点<span style="color: black;">亦</span>很<span style="color: black;">显著</span>,你需要自己搞定一切,<span style="color: black;">例如</span>:客服、<span style="color: black;">平常</span>运维。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、</strong><strong style="color: blue;"><span style="color: black;">BigCommerce </span></strong><strong style="color: blue;"><strong style="color: blue;">--整体最佳</strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCommerce成立于2009年,旨在为商家<span style="color: black;">供给</span>完善的网店搭建<span style="color: black;">方法</span>。<span style="color: black;">供给</span>了完整的设计、内容管理、搜索引擎优化、支付和营销功能。<span style="color: black;">截止</span>2022年,<span style="color: black;">全世界</span><span style="color: black;">大概</span>6万品牌商家<span style="color: black;">运用</span>了<span style="color: black;">Big</span><span style="color: black;">Commerce建站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Big</span><span style="color: black;">Commerce的优点是强大的库存管理,适合<span style="color: black;">哪些</span>走批发线路的独立站。<span style="color: black;">亦</span>是<span style="color: black;">少许</span><span style="color: black;">无</span><span style="color: black;">研发</span>人员<span style="color: black;">亦</span>能够实现自定义的平台;<span style="color: black;">况且</span><span style="color: black;">Big</span><span style="color: black;">Commerce</span>无交易佣金。缺点是模版比较少,需要花较多的时间学习<span style="color: black;">怎样</span><span style="color: black;">运用</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、</strong><strong style="color: blue;"><span style="color: black;">Square Online </span></strong><strong style="color: blue;"><span style="color: black;">--最实惠</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Square Online是美国支付<span style="color: black;">机构</span><span style="color: black;">Sq</span><span style="color: black;">uare在</span>2018年以3.65亿美元收购了网站搭建服务<span style="color: black;">机构</span>Weebly之后整合的<span style="color: black;">制品</span>,为中小企业<span style="color: black;">供给</span>独立站建站工具。<span style="color: black;">Squ</span><span style="color: black;">are Online编辑器直观简洁,<span style="color: black;">能够</span>自定义设计、库存管理、支付等,还<span style="color: black;">供给</span>了SEO、优惠券功能,集成社媒网站如instagram、Facebook、Twitter(X)<span style="color: black;">。<span style="color: black;">大概</span>25.8万电商网站<span style="color: black;">运用</span><span style="color: black;">Squ</span><span style="color: black;">are</span><span style="color: black;"> Online<span style="color: black;">创立</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Squ</span><span style="color: black;">are Online优点是<span style="color: black;">基本</span>版免费,并且与Square集成,支持POS机读卡器支付。缺点是定制功能有限,不适合大中型卖家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span></strong><strong style="color: blue;"><span style="color: black;">ShopLine</span></strong><strong style="color: blue;"><span style="color: black;">(国内)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ShopLine成立于2013年深圳,为中国跨境电商卖家<span style="color: black;">供给</span>建站平台服务。<span style="color: black;">供给</span>丰富的功能和工具,更符合中国人习惯。官网数据<span style="color: black;">叫作</span>有50万商家<span style="color: black;">运用</span><span style="color: black;">ShopLine</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其优点是易用性、多样化的功能和广泛的合作伙伴网络。缺点是<span style="color: black;">花费</span>对初创企业较高,<span style="color: black;">ShopLine</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收取交易佣金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、</strong><strong style="color: blue;"><span style="color: black;">UeeShop</span></strong><strong style="color: blue;">(国内)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">UeeShop成立于2010年广州,<span style="color: black;">供给</span>快速自主建站服务,<span style="color: black;">日前</span>有32500+企业<span style="color: black;">运用</span>UeeShop。优点是易操作性、成本低,无交易佣金、一对一的客服支持;缺点是生态相对竞品弱,插件少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、</strong><strong style="color: blue;"><span style="color: black;">Shopyy</span></strong><strong style="color: blue;">(国内)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopyy成立于2007年厦门,面向品牌出海、外贸工厂<span style="color: black;">供给</span>电商独立站建站平台。官网数据<span style="color: black;">表示</span>Shopyy服务超过2万家企业,年交易流水超过20亿。优点是系统符合中国卖家的操作习惯,功能齐全,部分插件免费。缺点是无自己的收款方式和仓储物流服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">---------</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外较受欢迎的<span style="color: black;">独立</span><span style="color: black;">站建站平</span><span style="color: black;">台</span>还</span><span style="color: black;">有Squarespace、</span><span style="color: black;">Big</span><span style="color: black;"> Cartel</span><span style="color: black;">、<span style="color: black;">Adobe Commerce(Magento)、</span></span><span style="color: black;">Volusion</span><span style="color: black;">、O</span><span style="color: black;">penC</span><span style="color: black;">art、<span style="color: black;"><span style="color: black;">Sh</span><span style="color: black;">ift</span><span style="color: black;">4shop、</span>Godaddy</span>等</span><span style="color: black;">,不一一展开</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主流的跨境电商独立站建站平台的费率对比</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">建独立站的<span style="color: black;">花费</span>,除了建站平台的系统租用费,还要<span style="color: black;">思虑</span>支付费率、模版<span style="color: black;">花费</span>、插件租用、主机、域名、证书等隐形成本。<span style="color: black;">这儿</span>仅比较建站系统的<span style="color: black;">花费</span>和交易佣金(<span style="color: black;">按照</span>交易额收取<span style="color: black;">必定</span>比例的抽成)。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据来自各平台官网,<span style="color: black;">截止</span>2024年6月</span></p><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台</p>
</strong></span><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">佣金</p>
</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">基本</span>版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">/月</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">标准版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">/月</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">旗舰版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">/月</strong></span></p><span style="color: black;">Shopify</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0.5%-2%</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$29</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$299</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$2300</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wix</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$17</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$36</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$159</p>
</span><span style="color: black;">WooCommerce</span><span style="color: black;">无</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">HK$310</p>
</span><span style="color: black;">HK$550</span><span style="color: black;">BigCommerce</span><span style="color: black;">无</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$29</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$79</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$299</p>
</span><span style="color: black;">Square Online</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$29</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$79</p>
</span><span style="color: black;"><span style="color: black;">S</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">hopline</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0.2%-2%</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥499元</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥980元</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥1680元</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">UeeShopp</p>
</span><span style="color: black;">0.2%-0.3%</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥5500/年</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥7500/年</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">¥9500/年</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopyy</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0.2%-1.2%</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$499/年</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$1599/年</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$2999/年</p>
</span><span style="color: black;">squarespace</span><span style="color: black;"><span style="color: black;">基本</span>版3%</span><span style="color: black;">$23</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$28</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$52</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BigCartel</p>
</span><span style="color: black;">无</span><span style="color: black;">0</span><span style="color: black;">$15</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$30</p>
</span><span style="color: black;">Volusion</span><span style="color: black;">无</span><span style="color: black;">$35</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$79</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$299</p>
</span><span style="color: black;">Shift4Shop</span><span style="color: black;">无</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">$29</p>
</span><span style="color: black;">>$500免费</span><span style="color: black;">></span><span style="color: black;">$</span><span style="color: black;">500</span><span style="color: black;">免费</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Godaddy</p>
</span><span style="color: black;">无</span><span style="color: black;">$12.99</span><span style="color: black;">$16.99</span><span style="color: black;">$22.99</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">选取</span>建站平台时,<span style="color: black;">不仅</span>要看价格,<span style="color: black;">亦</span>应综合考量易用性、定制性、功能完整性、物流支持、支付<span style="color: black;">途径</span>及费用、营销<span style="color: black;">途径</span>整合、安全、客户服务等,找到最适合您当下<span style="color: black;">商场</span>模式和规模的平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注:以上内容来自网络公开内容整理,不<span style="color: black;">表率</span>皖石网络的观点<span style="color: black;">或</span>立场,如有异议,请联系<span style="color: black;">博主</span>:marketing@wanshinet.cn</span></p>
“板凳”(第三个回帖的人) 百度seo优化论坛 http://www.fok120.com/
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