l14107cb 发表于 2024-7-29 08:14:24

跨境独立站很烧钱？三点告诉你前期要投入多少成本


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/175a9667a7194308bca06f1bb4a2ee93~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722813888&amp;x-signature=pNfwLdxS3%2F7z9tu44utmtqocBLQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立站烧不烧钱？真做起来的话要投入多少成本？对独立站有想法的跨境新人必定会<span style="color: black;">思虑</span>到这些问题。针对独立站烧不烧钱的<span style="color: black;">专题</span>，因人而异，其实在我看来独立站的成本是相对可控的，<span style="color: black;">由于</span>它和第三方电商平台的区别就在于自主性更强，操作更灵活。之<span style="color: black;">因此</span>有的商家砸钱进去却未见成效，多少和<span style="color: black;">她们</span><span style="color: black;">针对</span>独立站的经营模式认知<span style="color: black;">不足</span>，增加了运营的试错成本等<span style="color: black;">原由</span><span style="color: black;">相关</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小成本<span style="color: black;">亦</span>能做好独立站，不需要一<span style="color: black;">起始</span>就投入<span style="color: black;">海量</span>的资金，慢慢投入，摸清门道后再稳步前进，未尝不是个<span style="color: black;">办法</span>。<span style="color: black;">那样</span>关于独立站的前期投入成本，<span style="color: black;">重点</span>围绕这三个关键词展开，那<span style="color: black;">便是</span>：<strong style="color: blue;">建站成本，推广<span style="color: black;">花费</span>和人力投入</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【建站成本】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主流的建站手段有两种：SaaS建站和开源系统。<span style="color: black;">区别</span>的建站平台所需的<span style="color: black;">花费</span>都不<span style="color: black;">同样</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论哪种方式都需要单独购买域名，<span style="color: black;">然则</span>不贵，几十块<span style="color: black;">就可</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开源建站的话需要服务器<span style="color: black;">花费</span>（虚拟主机），国外托管主机的<span style="color: black;">花费</span><span style="color: black;">通常</span>是一年起付，国内则相对便宜点，后续还有网站<span style="color: black;">守护</span><span style="color: black;">花费</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SaaS建站虽然不需要主机，<span style="color: black;">然则</span>需要收取订阅<span style="color: black;">花费</span>（月付<span style="color: black;">或</span>年付），还有主题和插件<span style="color: black;">花费</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/803e413058044d2f89c11dc5fbdd3dc4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722813888&amp;x-signature=%2Fmf7Jcxo19Gy%2FrjZp4MRxKEGdgQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了建站，独立站的支付环节和物流方面需要对接第三方的服务商，<span style="color: black;">那样</span>相应的会产生收款工具的<span style="color: black;">花费</span>以及交易佣金。收款工具会收取<span style="color: black;">必定</span>的手续费，<span style="color: black;">例如</span>PayPal会收取4.4%的手续费。<span style="color: black;">倘若</span>是<span style="color: black;">运用</span>国际信用卡支付通道，<span style="color: black;">详细</span><span style="color: black;">花费</span>就要看对接的第三方支付<span style="color: black;">机构</span><span style="color: black;">供给</span>的价格，有的支付<span style="color: black;">机构</span>除了手续费之外还需要支付年费等其他<span style="color: black;">花费</span>。据我所知，Onlypay不需要年费，手续<span style="color: black;">花费</span><span style="color: black;">亦</span>相对比较<span style="color: black;">恰当</span>，费率性价比是比较高的，支付成功率能达到80%以上。商家在设置支付方式时记得要多样化<span style="color: black;">有些</span>，<span style="color: black;">尽可能</span>涵盖<span style="color: black;">更加多</span>的消费人群，避免支付方式的单一。交易佣金的话，<span style="color: black;">重点</span>是部分建站平台收取。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/16b144691daf49b2bb1d5b92eb41b923~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722813888&amp;x-signature=H785NCt01t0KGPnS5EGGXkYf9jc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【推广<span style="color: black;">花费</span>】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>建站成本不会很高，几千到几万不等，难就难在优化推广这<span style="color: black;">一起</span>，“烧钱”的<span style="color: black;">原由</span><span style="color: black;">便是</span>试错成本比较高。独立站<span style="color: black;">无</span>平台流量的扶持，需要商家<span style="color: black;">自动</span>引流，<span style="color: black;">然则</span>当前的流量成本正在<span style="color: black;">逐步</span>变高。推广有付费和免费两种方式，免费引流需要<span style="color: black;">长时间</span><span style="color: black;">保持</span><span style="color: black;">才可</span>见效，虽<span style="color: black;">不消</span>付出什么资金成本，<span style="color: black;">然则</span>要投入不少时间和精力。付费方式见效就快了，<span style="color: black;">重点</span>是依靠<span style="color: black;">宣传</span>投放和网红营销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正<span style="color: black;">由于</span>独立站灵活的运营方式，在引流这<span style="color: black;">一起</span>不管是有钱还是没钱，都能玩出自己的<span style="color: black;">花招</span>，营销方式比较多样化。<span style="color: black;">意见</span>新手卖家<span style="color: black;">能够</span>多用<span style="color: black;">有些</span>软件和工具，小成本的测试<span style="color: black;">区别</span>引流<span style="color: black;">途径</span>观察效果，<span style="color: black;">即时</span>做好数据分析。<span style="color: black;">宣传</span>投放肯定是<span style="color: black;">不可</span><span style="color: black;">茫然</span>的，<span style="color: black;">仅有</span>减少试错成本，<span style="color: black;">才可</span>更有效率，<span style="color: black;">能够</span>等挑选到了最合适的推广<span style="color: black;">途径</span>之后再加大投入。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/003b384907264d4ea5f66b57ca4a7b8d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722813888&amp;x-signature=%2BSBYLAKgBiby7r8THznKV5ZmhPo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【人力投入】</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站在人手方面比较弹性，<span style="color: black;">能够</span>是<span style="color: black;">仅有</span>几个人的自主创业，<span style="color: black;">亦</span><span style="color: black;">能够</span>是线下工厂和零售商利用独立站进行转型。中小卖家在建站初期要<span style="color: black;">重视</span><span style="color: black;">怎样</span>学习与探索，团队搭建上<span style="color: black;">能够</span><span style="color: black;">不消</span>投入太多，资金有限的<span style="color: black;">状况</span>下一人<span style="color: black;">能够</span>身兼多职，等到量做起来了，<span style="color: black;">把握</span>了运营门道，再加<span style="color: black;">成人</span>手<span style="color: black;">亦</span>不迟。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b4041e83e8654fe4ba08c1bc435612b8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722813888&amp;x-signature=GTaxwFUFhqohvtVT4BdPzOjt6Nk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结：<span style="color: black;">区别</span>的建站方式、推广方式、团队规模，结合在<span style="color: black;">一块</span>之后，独立站投入的资金总成本是不<span style="color: black;">同样</span>的，独立站不一定就非要“烧钱”，小团队低成本<span style="color: black;">亦</span>能交出完美的答卷。</p>




qzmjef 发表于 2024-10-8 05:49:19

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1fy07h 发表于 2024-10-20 04:29:36

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qzmjef 发表于 2024-11-7 00:45:18

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