论坛 › 台湾 › 2022 赢在“独立站” ｜店铺装修，做好这4步转化率翻倍！

j8typz 发表于 2024-7-29 08:23:22

2022 赢在“独立站” ｜店铺装修，做好这4步转化率翻倍！

<span style="color: black;"><strong style="color: blue;">点击</strong></span><span style="color: black;"><strong style="color: blue;">蓝字</strong></span><span style="color: black;"><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></span><span style="color: black;">｜正文 2968&nbsp;字，预计阅读 8&nbsp;分钟｜</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个颜值即正义的时代，<span style="color: black;">第1</span>印象真的太重要了。<span style="color: black;">做为</span>视觉生物，人们<span style="color: black;">第1</span>眼总是会被光鲜<span style="color: black;">漂亮</span>的东西吸引。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在<span style="color: black;">有些</span>卖家店铺运营过程中就<span style="color: black;">发掘</span>，<span style="color: black;">大众</span><span style="color: black;">常常</span>会忽略店铺装修的问题，只顾着<span style="color: black;">陈列</span><span style="color: black;">制品</span>，却不去装修一下自己的店铺，不仅容易使消费者对店铺产生不信任感，<span style="color: black;">引起</span>很难下单；<span style="color: black;">况且</span><span style="color: black;">不方便</span>于消费者快速获取有效信息，从而<span style="color: black;">极重</span>影响购物体验，让转化率打了折扣，真的是非常的可惜。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span><strong style="color: blue;">让店铺装修能够<span style="color: black;">帮忙</span>运营<span style="color: black;">加强</span>转化率</strong>呢？</span><span style="color: black;">今天<span style="color: black;">咱们</span>就来和<span style="color: black;">大众</span>分享一下</span><span style="color: black;">独立站店铺装修经验</span><span style="color: black;">！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">应对 2022 跨境新趋势，装修怎么变？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">趋势一：移动电子商务正在悄然<span style="color: black;">作为</span>主流，在线购物每4美元中就有近3美元是<span style="color: black;">经过</span>移动设备进行的。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着移动用户数量的<span style="color: black;">增多</span>，<span style="color: black;">她们</span>花在移动设备上的总时间<span style="color: black;">亦</span>在<span style="color: black;">增多</span>。在美国，消费者<span style="color: black;">每日</span>在移动设备上花费的时间就从2016年的188分钟<span style="color: black;">增多</span>到2021年的234分钟。这标志着在短短五年内增长了24.5%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相应地，移动电子商务份额<span style="color: black;">亦</span>呈<span style="color: black;">提升</span>趋势，在电子商务总<span style="color: black;">营销</span>额中的份额从2016年的52.4%<span style="color: black;">增多</span>到<span style="color: black;">日前</span>的72.9%的市场份额，增长了39.1%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店铺装修小贴士：</span></strong></span><span style="color: black;">独立站装修需要更注重移动端体验，<span style="color: black;">包含</span>网页打开速度、浏览顺畅度、快速检索以及<span style="color: black;">方便</span>下单等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgNYM1gyUBFX1LtaoR9IZsVrWteaP2h6rzszutmDAgh3lQsicSFlmlg1Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">趋势二：需要<span style="color: black;">知道</span>的展示交货期限，海外用户的购物满足感在<span style="color: black;">持续</span>升级，随着购物频率的增长，<span style="color: black;">她们</span>更加<span style="color: black;">期盼</span>提前预知收货时间。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际市场<span style="color: black;">科研</span>咨询<span style="color: black;">机构</span> Censuswide 一项针对美国、英国、德国和澳大利亚等主流市场在线购物者进行的调查<span style="color: black;">表示</span>，几乎一半 (48%) 的消费者担心<span style="color: black;">她们</span>的跨境订单不会<span style="color: black;">即时</span>到达。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有69%的接受调查的在线购物者认为，<strong style="color: blue;"><span style="color: black;">供给</span>在线物流跟踪</strong><span style="color: black;">能够</span>说服<span style="color: black;">她们</span>从跨境商店购买节日礼物。在线跨境卖家应<span style="color: black;">供给</span>预计的交货时间，这是影响<span style="color: black;">她们</span>做出购买决定的一个<span style="color: black;">原因</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">店铺装修小贴士：</span></strong><span style="color: black;">在设置独立站装修时<span style="color: black;">能够</span>加入预计送货时间的标签，将有助于降低消费者的不确定感，推动消费者达成跨境订单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgGLWHaGdGCXe31CnMxDVOZyEaia89PfflAkm3Tjp1TC5ChnEFvibtUmmQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">趋势三：</strong><strong style="color: blue;"><span style="color: black;">提前向用户预知运费，在商品详情页提示<span style="color: black;">是不是</span>免运费，或再购买xx元可免运费</span><strong style="color: blue;">。</strong></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>调查还<span style="color: black;">表示</span>，消费者更倾向于一个简单的退货流程 (69%)。<span style="color: black;">同期</span>，提前<span style="color: black;">知道</span>物流<span style="color: black;">花费</span>和额外的关税<span style="color: black;">花费</span>，<span style="color: black;">亦</span>会影响消费者的决定（61%）。这<span style="color: black;">显示</span>消费者对<span style="color: black;">触及</span>到金钱的规则较为<span style="color: black;">敏锐</span>，不清楚这些的在线买家在购买后可能会给出<span style="color: black;">消极</span>评论，影响卖家<span style="color: black;">营销</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店铺装修小贴士：</span></strong></span><span style="color: black;">独立站在装修时需要对物流、关税、退换货流程进行<span style="color: black;">知道</span>的提示，避免售后争议。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgicgghaV8zVhFWkNZnaoIkLBuic8JXBRib6keoKvf5iaLKDc3ibWVL9YZ6mQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">趋势四：</strong><strong style="color: blue;"><span style="color: black;">丰富的图文混排商品详情更受消费者<span style="color: black;">喜爱</span></span></strong></p><span style="color: black;">在营销“短平快”的时代，消费者在购物时会更需要直接的刺激，在碎片时间内快速形成冲动购买。</span><span style="color: black;">形式单调、<span style="color: black;">海量</span>文字填充的商品详情页看似信息丰富，其实反而<span style="color: black;">有害</span>于完成转化。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">店铺装修小贴士：</span></strong><span style="color: black;">在独立站装修时，需要打破传统商品详情单调的排版模式，用丰富多样的图文混排，视频等向买家<span style="color: black;">精细</span>传递商品信息，让买家<span style="color: black;">得到</span>生动活泼的体验感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgazFeINZMJVrpxHM9sqQFuEliaSXaibY0c7u5LP50JibTVmJxey3ZF36DA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">开店<span style="color: black;">第1</span>步，<span style="color: black;">怎样</span><span style="color: black;">选取</span>“门面担当”?</span></strong></p><span style="color: black;"><span style="color: black;">区别</span>的店铺主题<span style="color: black;">能够</span>打造不<span style="color: black;">同样</span>的网站风格，从而让你的店铺看起来非常专业并且吸睛。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>店匠后台主题列表中<span style="color: black;">供给</span>了<span style="color: black;">海量</span>覆盖各个行业的主题，<strong style="color: blue;">涵盖服装、家居、电子、饰品等品类</strong>，<span style="color: black;">况且</span>完全免费！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgK68HMmzgZSVtKG0Qq50fkuyJyXT4kZm8ejFGCcwWQzR6wKgCDo33MQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店匠后台的多样化风格主题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">选取</span>店铺装修主题时，除了<span style="color: black;">经过</span>行业、<span style="color: black;">制品</span>风格来<span style="color: black;">选取</span>外，<span style="color: black;">目的</span>客群查看独立站的载体——<span style="color: black;">亦</span><span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">运用</span>设备</strong><span style="color: black;">一样</span>会大大影响主题的呈现效果，商家<span style="color: black;">能够</span><span style="color: black;">经过</span>以下<span style="color: black;">办法</span>来进行<span style="color: black;">选取</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">运用</span> GA 工具，统计网站的受众，<span style="color: black;">知道</span>用户<span style="color: black;">运用</span>的设备<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgFrdq7HyBy4o4gb9L9fHQGGqiabNpPvQV5mxgbptKQQric83RcO1Qucfg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">倘若</span>你的受众比例占移动端更重，<span style="color: black;">意见</span><span style="color: black;">运用</span>店匠经过专业<span style="color: black;">移动端调适的</span>免费主题：<strong style="color: blue;">Nova 2022、Eva、Hero</strong> 等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">选取</span>移动端速度更快的主题。<span style="color: black;">由于</span><span style="color: black;">区别</span>主题，<span style="color: black;">针对</span>布局、字体、交互效果都有非常大的差异，而这些都<span style="color: black;">针对</span>转化效果有影响。<span style="color: black;">能够</span><span style="color: black;">经过</span>尝试<span style="color: black;">区别</span>的主题和装修效果去测试最佳结果的主题。<span style="color: black;">另一</span><span style="color: black;">咱们</span>还<span style="color: black;">能够</span><span style="color: black;">运用</span> gtmetrix 、lighthouse 等工具进行多维度测试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">按照</span>自己的业务和运营<span style="color: black;">需要</span>，<span style="color: black;">选取</span>功能适中的主题，不必追求“最高配置”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎么样</span>让首页排版与众<span style="color: black;">区别</span>，脱颖而出？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首页排版<span style="color: black;">针对</span>商家的设计能力<span style="color: black;">常常</span>有着较高的<span style="color: black;">需求</span>，商家在进行页面构建时，<span style="color: black;">能够</span><span style="color: black;">重视</span>以下几点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">知道</span>展示所卖商品类别。</span></strong><span style="color: black;">在首屏<span style="color: black;">运用</span>幻灯、视频、图文卡片等能够<span style="color: black;">知道</span>传递品牌，商品信息的元素。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、推销热卖、利润大的<span style="color: black;">制品</span>。</span></strong><span style="color: black;">在次屏<span style="color: black;">运用</span><span style="color: black;">举荐</span>专辑、促销商品等卡片向买家展示商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、用故事吸引买家，<span style="color: black;">加强</span>网站信任度。</span></strong><span style="color: black;">在次屏以下<span style="color: black;">能够</span><span style="color: black;">运用</span>图文卡片讲述品牌故事等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、展示<span style="color: black;">更加多</span>商品路径。</span></strong><span style="color: black;"><span style="color: black;">运用</span>专辑列表卡片，在首页将<span style="color: black;">更加多</span>商品入口展示给买家，方便买家<span style="color: black;">选取</span>商品，<span style="color: black;">增多</span>转化机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店匠已于近期上线的 </span><span style="color: black;"><strong style="color: blue;">Nova 2022</strong></span><span style="color: black;"> 主题，以服装为主打适配品类，精心设计的多种展示卡片，灵活切换，可充分满足商家的多样化<span style="color: black;">需要</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了传统的女装风格，Nova 2022 <span style="color: black;">亦</span>为男装设计了专属风格，商家在装修编辑页<span style="color: black;">就可</span>一键切换。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgzhFpXhPW70AHtUWr9yA9anaFe7aPXkpx48Mmibn8972rtIkDApGfQfA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hPqEaKqHpQAI81LR7cOlxAEEhkbia4Edgcn6F7ibC2g49rZkbDaibqutaRnvHPH5HXnH2Gjn9uibs4P7ia1Qich33P5A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>沉浸式打造高品质商品详情页？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店匠于<span style="color: black;">近期</span>上线了<a style="color: black;">主题编辑器2.0</a>，对主题装修编辑器进行了一次全面升级，让商家能个性化装修细节的<span style="color: black;">同期</span>，<span style="color: black;">容易</span><span style="color: black;">有效</span>地完成店铺页面设计。这些新</span><span style="color: black;">升级的小细节<span style="color: black;">能够</span>怎么应用进装修呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">运用</span>主题编辑器2.0中，<strong style="color: blue;">自定义商品详情模版+扩展卡片</strong>的能力，打造一个完全<span style="color: black;">区别</span>体验的商品详情，将买家带入到真实的购物场景体验中，助力独立站精细化运营。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4Edg3P8R36LDwbPe8icrnwjcDDeYQA4g4M8sEKXsU8kjqIkFhmib03amYXIQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4Edg6UrthzvjHvexcz5QkvIB0lBVY5liaGFbYYItgfL3ica2ibSUeQNPYPy8A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、给出<span style="color: black;">知道</span>的<strong style="color: blue;">包裹投递时间范围</strong>，<span style="color: black;">提高</span>买家的购物体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、提前向买家<span style="color: black;">通知</span><strong style="color: blue;">运费<span style="color: black;">花费</span></strong>，或免邮提示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">增多</span><strong style="color: blue;">库存剩余</strong>、<strong style="color: blue;">当前浏览人数</strong>等信息刺激买家下单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4Edgd1m5ibL2nnxIkzAc2Dmdj5mga0XXeLtbiabatRT06LtJrA2GjXI6ygFQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：这些能够刺激买家快速下单的小组件，<span style="color: black;">能够</span>在主题编辑器2.0中自由拖动、更换位置了。<span style="color: black;">更加多</span>实用组件今日发布上线，赶快趁热体验吧！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>读懂消费者<strong style="color: blue;"><span style="color: black;">的</span></strong>真实<span style="color: black;">需要</span>及反馈？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，<span style="color: black;">倘若</span><span style="color: black;">想要</span>实现高转化，还需要给自己安上“消费者视角”，切实的理解消费者的真实<span style="color: black;">需要</span>及反馈，从而服务好客户。<span style="color: black;">这儿</span>向<span style="color: black;">大众</span><span style="color: black;">举荐</span>三个好用的工具，<span style="color: black;">能够</span>从另一个<span style="color: black;">方向</span>去<span style="color: black;">认识</span>你的客户是<span style="color: black;">怎样</span><span style="color: black;">运用</span>网站，<span style="color: black;">知道</span><span style="color: black;">晓得</span>他<span style="color: black;">为何</span>下单，<span style="color: black;">为何</span>不下单，从而更好的优化店铺装修效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">FULLSTORY</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FULLSTORY 是一款实用插件，它<span style="color: black;">能够</span>录制独立站消费者的操作<span style="color: black;">行径</span>。商家将<span style="color: black;">关联</span>代码嵌入到独立站中，它就<span style="color: black;">能够</span>自动为消费者的<span style="color: black;">行径</span>录屏，除了录屏之外，它还<span style="color: black;">供给</span>消费者单点<span style="color: black;">行径</span>的记录数据，<span style="color: black;">例如</span>消费者在浏览页面时的点击、滑动、<span style="color: black;">转</span><span style="color: black;">行径</span>，并把这些单点<span style="color: black;">行径</span>串联起来，梳理出<span style="color: black;">她们</span>的<span style="color: black;">行径</span>路径<span style="color: black;">规律</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQAI81LR7cOlxAEEhkbia4EdgYyCRDcdwiaMb6Z3dyj2LRn2HdZpaoj5N0KqB2evU4nyMRPhtichOmUVg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">Mouseflow</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Mouseflow 如名字所示，是一款记录用户鼠标活动的工具，最<span style="color: black;">重点</span>的功能<span style="color: black;">便是</span>自动<span style="color: black;">捕捉</span>用户鼠标在网页上的所有移动，点击和滚动<span style="color: black;">行径</span>。并以最直观的“录屏”（Recordings）形式还原用户在网站中的<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">Lucky Orange</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Lucky Orange 是美国的一款在线网站实时分析工具。功能较为多样化。除了对<span style="color: black;">拜访</span>数据的记录，还可进行表格分析，在网站中创建调查、实时聊天等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“精细化运营”，是<span style="color: black;">加强</span>流量利用率是当前独立站的重要趋势，<span style="color: black;">亦</span>是许多跨境独立站卖家的<span style="color: black;">奋斗</span>方向。想打造精品独立站，不如从店铺装修<span style="color: black;">起始</span>，为自己的独立站装点一个好门面！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>独立站干货，关注「店匠D2C」！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店匠科技</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专注于</span></strong><strong style="color: blue;"><span style="color: black;">海外 B2C 独立站<span style="color: black;">营销</span>的<strong style="color: blue;">&nbsp;SaaS&nbsp;</strong>企业</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">级技术<span style="color: black;">机构</span></span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店匠SHOPLAZZA 以「用卓越的<span style="color: black;">制品</span>技术引领客户<span style="color: black;">全世界</span><span style="color: black;">商场</span>成功」为使命，为独立站<span style="color: black;">供给</span>：高转化海量模版、简单易上手后台操作、多货币<span style="color: black;">表示</span><span style="color: black;">选取</span>、多语言店铺运营、颗粒化营销漏斗、<span style="color: black;">方便</span>且安全的结算、可定制邮件营销、客户支持与服务、专业的数据分析报表和客户忠诚度管理等「十大成功关键<span style="color: black;">过程</span>」的出海独立站 SaaS 企业级<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">同期</span>北美本地化 DTC 品牌运营团队，以技术和数据为导向<span style="color: black;">供给</span>品牌策划、流量推广、社媒等多维度专业服务。</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店匠SHOPLAZZA 赋能独立站品牌<span style="color: black;">全世界</span>化</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">We are your Global DTC Brand Partner</span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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流星的美 发表于 2024-8-29 00:31:23

你的见解独到，让我受益匪浅，非常感谢。

4zhvml8 发表于 2024-9-29 20:49:29

回顾历史，我们感慨万千；放眼未来，我们信心百倍。

nqkk58 发表于 2024-10-28 18:42:53

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

查看完整版本: 2022 赢在“独立站” ｜店铺装修，做好这4步转化率翻倍！