月10W美金独立站店铺装修全流程，干货分享！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天接着昨天的<span style="color: black;">文案</span>目录继续展开，昨天<span style="color: black;">文案</span>全流程的目录形式展开分享了独立站电商的三大环节，今天针对其中的店铺搭建和店铺装修进行分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实独立站店铺和平台店铺打法有点点类似，<span style="color: black;">由于</span>都是电商模式，肯定都离不开<span style="color: black;">各样</span>活动的加持，<span style="color: black;">重点</span>是为了<span style="color: black;">加强</span>用户的留存，加购复购等展开活动营销，下面讲一点点列出来装修和活动制定的细节。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1.店铺装修环节：</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1.页面顶部的活动文案浮动设定</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>在店铺主页的最顶部，漂浮出一段文本内容，大部分都是以<span style="color: black;">宣传</span>语为主，<span style="color: black;">或</span><span style="color: black;">近期</span>推出的活动<span style="color: black;">通知</span>、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">平常</span>的文本有：<span style="color: black;">Summer Specials: Buy 1 get 20% off (No code required) Free shipping over $49.00</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyRibnk0oHZdo07kfZH7bvSdQa8HggILt8zwKFbYz1Zq1icqaezHexPzz0ZFO7lUJMC1UzsCMKeBxFX2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1.2.页眉区域菜单栏的制定</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的菜单栏设定为：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.1.店铺的几大类专辑，下拉呈现子级专辑</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.2.店铺的Blog博客<span style="color: black;">必定</span>要有，这是最基本的搭配，<span style="color: black;">亦</span>是为了方便Google能够收入店铺的页面</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.3.店铺的品牌展示，<span style="color: black;">亦</span><span style="color: black;">便是</span>About Us，<span style="color: black;">这儿</span>面最好花点时间去编辑文本和<span style="color: black;">照片</span>，不会的话，<span style="color: black;">能够</span>去抄同行店铺的描述。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2.4.同属于页眉菜单栏右侧，<span style="color: black;">能够</span><span style="color: black;">表示</span>出主营货币、搜索图标按钮、社媒图标按钮、购物车图标按钮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.3.Banner<span style="color: black;">宣传</span>图的渲染</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">安置</span>3-5张热卖商品的<span style="color: black;">宣传</span>图，<span style="color: black;">安置</span>有模特的穿戴图会比较显眼一点，<span style="color: black;">或</span>为高清的<span style="color: black;">制品</span>场景图，目的<span style="color: black;">便是</span>让用户能够留在店铺继续浏览，降低跳出率，<span style="color: black;">照片</span>的链接<span style="color: black;">必定</span>要正确，方便用户点击进去快速购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyRibnk0oHZdo07kfZH7bvSdQaNwBsib6y1tdzRebfqLWHoVfkkZJx7VvvYQm309WF6YEpSv85TRUTEicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.4.热卖专辑的归类呈现</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通俗点来讲<span style="color: black;">便是</span>热卖的<span style="color: black;">制品</span><span style="color: black;">归类</span>，<span style="color: black;">例如</span>：鞋子，裤子，衣服等大级<span style="color: black;">归类</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.5.热卖商品的列表呈现</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">安置</span>店铺销量较高的商品，<span style="color: black;">由于</span>热卖<span style="color: black;">因此</span><span style="color: black;">公众</span>接受度比较高，能够快速对用户进行转化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.6.店铺的品牌图文展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通俗点<span style="color: black;">来讲</span><span style="color: black;">便是</span>：店铺的关于<span style="color: black;">咱们</span>介绍，<span style="color: black;">重点</span>介绍你们店铺主营什么<span style="color: black;">制品</span>，什么时间成立的，<span style="color: black;">位置</span>在哪里，你们的<span style="color: black;">优良</span>是什么，<span style="color: black;">而后</span>你们的Slogn等展示，<span style="color: black;">倘若</span>有视频展示那就更好，<span style="color: black;">无</span>的话<span style="color: black;">亦</span><span style="color: black;">能够</span>用<span style="color: black;">照片</span>代替。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.6用户的赛图和视频的好评展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站店铺和平台店铺完全不<span style="color: black;">同样</span>，独立站店铺的好处<span style="color: black;">便是</span>，评论<span style="color: black;">能够</span>卖家自己DIY，懂得都懂哈！这样<span style="color: black;">亦</span>省去卖家去shua单等操作，反正评论怎么真实怎么来，目的<span style="color: black;">便是</span>打造用户的氛围感，从而达到对用户进行转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyRibnk0oHZdo07kfZH7bvSdQauicrgIz1tkSqqXABfOiaT8VBGic9mTv8QrUdlX3d8ajCianhriaTvjnDAVQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.7订阅栏方便用户一键订阅店铺</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">安置</span>一个快捷按钮，<span style="color: black;">便是</span>让用户输入自己的Email<span style="color: black;">而后</span>一键订阅，<span style="color: black;">这般</span>用户就能更快速的接受到店铺的活动和上新品<span style="color: black;">通告</span>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1.8页尾Page页面的归类和内容规范</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">重点</span>的点就在于几个页面的规范化，一个合规的独立站店铺，<span style="color: black;">这儿</span>面的页面<span style="color: black;">不可</span>缺少，文本内容不会编写的话，<span style="color: black;">能够</span>去抄袭<span style="color: black;">或</span>借鉴同行店铺的描述<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>有以下几个页面：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.8.1.TERMS OF SERVICE</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.8.2. PRIVACY POLICY</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.8.3.REFUND POLICY</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.8.4.SHIPPING POLICY</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.8.5.FAQ</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.9页尾的信任图标展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">安置</span>支付的图标，<span style="color: black;">例如</span>你这个店铺支持<span style="color: black;">哪些</span>卡种付款、<span style="color: black;">哪些</span>支付方式、<span style="color: black;">平常</span>的有：Paypal、信用卡的图标</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.10页尾的社媒图标展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">通常</span><span style="color: black;">安置</span><span style="color: black;">平常</span>的社媒图标按钮：FB、Ins、YouTuBe、Twitter</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyRibnk0oHZdo07kfZH7bvSdQaxnRTiapU0QfGo5PtWAUW5ib9Sic7ct7L2S6qaWTRtHbp0Sicb6gsvhIYvg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">以上<span style="color: black;">重点</span>是店铺的主页装修过程，下面分享<span style="color: black;">有些</span><span style="color: black;">平常</span>的活动和店铺设置：</span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1.全场优惠券</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2.组合购买优惠券</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3.全场活动进度条</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.4.限时抢购</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5赠品活动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.6.店铺弹窗，<span style="color: black;">通常</span>客人一进入店铺，就会弹窗优惠券，让客人输入邮箱点击订阅，就能获取优惠券</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.7.<span style="color: black;">近期</span>购买弹窗，<span style="color: black;">通常</span><span style="color: black;">表示</span>热卖商品，上一秒<span style="color: black;">那些</span>客人购买等弹窗、促进用户快速完成购买、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.8.物流的设置、<span style="color: black;">通常</span>设置2种方式、免费和收取运费的方式，运费可自己制定，10-40美金都<span style="color: black;">能够</span>、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">必定</span>要写明免费和收费的物流区别、免费的大致送达时间和付费的大致到达时间、让客人<span style="color: black;">自动</span><span style="color: black;">选取</span>、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.9税费的设置、<span style="color: black;">能够</span><span style="color: black;">按照</span>欧美<span style="color: black;">或</span>欧美的税费规则，<span style="color: black;">自动</span>去制定、<span style="color: black;">例如</span>：美国和加拿大，<span style="color: black;">通常</span>设置为：8%</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.10.运费险的设置，<span style="color: black;">这儿</span><span style="color: black;">意见</span>设置下，目的<span style="color: black;">便是</span>给客人一个安心，购买了运费险的<span style="color: black;">状况</span>下，延期到达<span style="color: black;">或</span>货品丢失，客人将免费再次得到一个<span style="color: black;">一样</span>的商品、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于独立站店铺的：装修、活动、站内设置等今天就分享到<span style="color: black;">这儿</span>啦！明天继续分享关于独立站店铺的流量<span style="color: black;">专题</span>、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论是免费的SEO流量、还是Facebook<span style="color: black;">或</span>Google流量平台的<span style="color: black;">宣传</span>投放，Jason讲继续分享知识点给到<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span>到<span style="color: black;">大众</span>，<span style="color: black;">促进</span><span style="color: black;">大众</span>在独立站上面能尽快拿到结果。</span></p>
我们有着相似的经历，你的感受我深有体会。
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