中东跨境独立站这么设计,土豪更兴趣,转化率更高!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你有<span style="color: black;">无</span>在装修你的中东独立站时感到困惑?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各个市场的特点各不相同,独立站装修<span style="color: black;">亦</span>是如此。尤其是针对<span style="color: black;">拥有</span>特殊文化和习俗的中东市场,<span style="color: black;">咱们</span>必须要走出通用的装修思路,尽可能去满足当地用户的<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面,让我为你<span style="color: black;">仔细</span><span style="color: black;">诠释</span>一下中东独立站的装修秘籍,打造转化率更高、符合市场特性的专属网站。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">文化尊重</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在所有网站设计和营销活动中,尊重中东文化习俗是必须的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>商家应该避免<span style="color: black;">运用</span>与伊斯兰教及中东文化有冲突的元素(<span style="color: black;">例如</span>猪、六角星等),这能<span style="color: black;">帮忙</span>你的品牌赢得消费者的尊重和信任。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">语言和货币</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span>到阿拉伯语是中东地区的<span style="color: black;">重点</span>语言,<span style="color: black;">因此呢</span>在设计时应添加阿拉伯语插件,并尽可能<span style="color: black;">供给</span>本地化的用户体验。<span style="color: black;">另外</span>,<span style="color: black;">亦</span>需要添加中东地区<span style="color: black;">重点</span>的货币(如沙特里亚尔、阿联酋迪拉姆等)插件,以<span style="color: black;">加强</span>用户的购物体验。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1ee139a04b0f48d1ae693d067b54bfb3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=Njj0KyrVhpUjmrXPtT7jyTnKPXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有一点需要强调,英语或其他语种的网站读写<span style="color: black;">次序</span>都是从左到右,<span style="color: black;">然则</span>中东的独立站上阿语字母都是读写从右到左。这是跟其他市场的网站很不相同的<span style="color: black;">地区</span>,<span style="color: black;">因此</span>需要<span style="color: black;">尤其</span><span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>店匠独家推出的One page主题,专门为COD市场专门设计的主题,支持阿拉伯语和RTL阅读模式,更加符合中东用户<span style="color: black;">运用</span>习惯。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9237c0bbe9ce4849ac4034da685749c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=2nE5RTH983BQTuYrzS97qasALkc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">公告栏</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公告栏<span style="color: black;">便是</span>独立站的小广播站。你<span style="color: black;">能够</span>在<span style="color: black;">这儿</span><span style="color: black;">颁布</span>“<span style="color: black;">全世界</span>包邮”、“节日大促”等<span style="color: black;">好处</span><span style="color: black;">信息</span>。对中东市场,最重要的是宣传热门支付方式,<span style="color: black;">例如</span>货到付款(COD)和先买后付(BNPL)。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">页头导航</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着说说页头,你的品牌形象<span style="color: black;">表率</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好logo,它像你的名片<span style="color: black;">同样</span>,告诉人们你是谁。顶部菜单导航栏(Home,Products,Support,About Us)让客户<span style="color: black;">容易</span>找到想要的信息。店匠Geek主题还支持在页头添加「搜索热词」卡片,让搜索更<span style="color: black;">有效</span>。用户注册和购物车则是你的双剑合璧,让客户更愿意留下,<span style="color: black;">亦</span>让你有<span style="color: black;">更加多</span>机会<span style="color: black;">认识</span><span style="color: black;">她们</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">首页banner</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到Banner图,那是你的海报,你的舞台。<span style="color: black;">选取</span>2-3张精美的图,设置吸引人的CTA按钮,<span style="color: black;">例如</span>“Shop Now”<span style="color: black;">或</span>“Learn More”,带领顾客深入你的<span style="color: black;">制品</span>世界。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>记得,文化尊重首位,避免和伊斯兰教及中东文化有冲突的元素。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">社交<span style="color: black;">媒介</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中东消费者热衷于社交<span style="color: black;">媒介</span>,<span style="color: black;">因此呢</span>在网站上添加社交<span style="color: black;">媒介</span>快捷入口,并<span style="color: black;">守护</span>活跃的社交<span style="color: black;">媒介</span>账户,有助于吸引<span style="color: black;">更加多</span>的消费者并<span style="color: black;">创立</span>强大的社区。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可<span style="color: black;">选择</span>客户<span style="color: black;">评估</span>、精选评论、Instagram等卡片和评论展示区插件来展示用户对商品的<span style="color: black;">评估</span>,配置内容应<span style="color: black;">包含</span>:评论者姓名、评论日期、评论文案内容(可配图)、星级评分和评论者头像(非必需)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用<span style="color: black;">咱们</span>的店匠Modern主题,你就<span style="color: black;">能够</span><span style="color: black;">容易</span>搞定社交<span style="color: black;">媒介</span>入口,引导顾客关注<span style="color: black;">更加多</span>品牌信息。<span style="color: black;">另外</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>在页尾菜单添加常用的社交<span style="color: black;">媒介</span>平台,如WhatsApp、Snapchat等。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">服务支持</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中东消费者对网购比较<span style="color: black;">小心</span>,<span style="color: black;">因此</span>多展示<span style="color: black;">有些</span>服务支持和<span style="color: black;">制品</span><span style="color: black;">保证</span>,能<span style="color: black;">提高</span><span style="color: black;">她们</span>的信任度。店匠后台<span style="color: black;">供给</span>便利的主题装修模块,你只需要<span style="color: black;">选取</span>系统自带的图标icon,不需要<span style="color: black;">另一</span>设计,文案修改成你可<span style="color: black;">供给</span>的服务,<span style="color: black;">例如</span>Free Shipping & Delivery, 24/7 Online Support, 6-12 Month Warranty, 24 Hours Processing Orders等等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9d6cf69d369d4892965f0b9e8a606b1e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=6zEny5nSElLSHQ6RIbDdH11%2BL2s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">客户<span style="color: black;">评估</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中东消费者更倾向于相信身边<span style="color: black;">伴侣</span>的<span style="color: black;">举荐</span>,<span style="color: black;">因此呢</span>展示真实的客户<span style="color: black;">评估</span><span style="color: black;">针对</span><span style="color: black;">增多</span><span style="color: black;">制品</span>的可信度和吸引力极其重要。应用客户<span style="color: black;">评估</span>、精选评论、Instagram等卡片和评论展示区插件来展示用户对商品的<span style="color: black;">评估</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86ea30fd54fb4ebbb79b7803100c12c1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=qNWx5cJsRmoiMxZ4iOXg1ksAXgY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">页尾菜单</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在页尾别忘了设置邮件订阅。这不仅能收集用户信息,还能便于你后期进行EDM营销。在店匠后台,你<span style="color: black;">能够</span><span style="color: black;">容易</span>完成设置。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aaf5ecccdce74376a31ac4cac277d05d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=e3rot8zzoCGcHtg0MMk9A3oH07Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,页尾菜单<span style="color: black;">亦</span>是很重要的一部分。你<span style="color: black;">能够</span>设置如Products, About Us, Support, Contact Us等链接,满足客户<span style="color: black;">区别</span>的<span style="color: black;">需要</span>。尤其要<span style="color: black;">重视</span>添加和更新你支持的支付方式,<span style="color: black;">例如</span>COD、BNPL等,满足中东市场的特点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>,装修你的中东独立站,<span style="color: black;">便是</span>要<span style="color: black;">思虑</span>用户体验,符合中东市场的特点,遵守当地的文化习俗。<span style="color: black;">这般</span>你的站点<span style="color: black;">才可</span>吸引并留住<span style="color: black;">更加多</span>的消费者,<span style="color: black;">加强</span>转化率和<span style="color: black;">营销</span>额。好啦,说了这么多,你学会了吗?别忘了实践出真知哦!</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f446aa3b20bc4e3c91c4967819a47ad5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722814623&x-signature=asVkmO5MLVEWt3MKlHICcTKs%2Bko%3D" style="width: 50%; margin-bottom: 20px;"></div>
你的见解独到,让我受益匪浅,非常感谢。 软文发布论坛开幕式圆满成功。 http://www.fok120.com 外链发布社区 http://www.fok120.com/ 你的话语如春风拂面,温暖了我的心房,真的很感谢。 同意、说得对、没错、我也是这么想的等。
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