论坛 › 新疆 › 独立站建站到底需要多少钱？都有哪些花费？

9q13nh 发表于 2024-7-29 08:53:34

独立站建站到底需要多少钱？都有哪些花费？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“建独立站要多少钱？”“独立站运营很烧钱吧？”“拿一两万做独立站有<span style="color: black;">道理</span>吗？”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>人想做独立站又担心成本太高，<span style="color: black;">那样</span>做独立站到底需要多少钱呢？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天小G喵就和<span style="color: black;">大众</span>梳理一下做独立站需要的成本，<span style="color: black;">瞧瞧</span>到底需要多少<span style="color: black;">起步</span>资金。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b69a397509d04fcb90008a244b79adea~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815614&amp;x-signature=UMb%2Fiku1%2FTCSFkyqYEpaBkjfS5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">建站环节</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.域名<span style="color: black;">花费</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名是网站的<span style="color: black;">独一</span>标识，<span style="color: black;">亦</span>是客户对网站的<span style="color: black;">第1</span>印象。一个好的域名要简单好记、朗朗上口、还要有<span style="color: black;">道理</span>，最好是以“.com”结尾的顶级域名。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>国内各大域名注册商</span><strong style="color: blue;"><span style="color: black;">每年<span style="color: black;">花费</span>在70-200元<span style="color: black;">上下</span></span></strong><span style="color: black;">。GiiMall SaaS工具建站刚建成的域名是<span style="color: black;">这般</span>的“xxx.giimall.com”（即二级域名/临时域名），<span style="color: black;">倘若</span>正式上线则需要绑定一级域名（即xxx.com ）。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f43ac81afae94b879a4584f1ffbd6cab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815614&amp;x-signature=hC8moXQCsbK3aoxvvMH1aKOr%2BVs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.建站<span style="color: black;">花费</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">建站平台是搭建和管理网站的工具，有<span style="color: black;">非常多</span>第三方平台<span style="color: black;">能够</span><span style="color: black;">选取</span>，<span style="color: black;">例如</span>Shopify、GiiMall等。<span style="color: black;">区别</span>的平台有<span style="color: black;">区别</span>的功能和<span style="color: black;">优良</span>，<span style="color: black;">亦</span>有<span style="color: black;">区别</span>的收费标准。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>Shopfiy是最低<span style="color: black;">每一个</span>月39美元起，<span style="color: black;">然则</span>有模版<span style="color: black;">花费</span>和佣金<span style="color: black;">花费</span>，而GiiMall<span style="color: black;">仅有</span>建站<span style="color: black;">花费</span></span><strong style="color: blue;"><span style="color: black;">（￥1680/季/￥4980/年）</span></strong><span style="color: black;">，模版<span style="color: black;">所有</span>免费、0佣金，<span style="color: black;">况且</span>所有插件<span style="color: black;">亦</span>都免费，还配有自研的ERP（吉运ERP），<span style="color: black;">因此</span>除了建站<span style="color: black;">花费</span>，<span style="color: black;">无</span>其他额外<span style="color: black;">花费</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.支付<span style="color: black;">途径</span><span style="color: black;">花费</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">PayPal和信用卡是独立站支付的两大<span style="color: black;">重点</span><span style="color: black;">途径</span>，<span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>，这两种基本够用。PayPal可<span style="color: black;">以避免</span>费开通，信用卡则需要支付开户年费，各个发卡行的收费<span style="color: black;">区别</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">GiiMall建站中，这两种支付<span style="color: black;">途径</span>服务<span style="color: black;">能够</span>直接勾选，进入绑定页面，填写相应的「客户端ID」、「密钥」，并设置支付手续费和支持国家。<span style="color: black;">同期</span>，GiiMall还支持COD（货到付款）模式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d5f376bdabd041df98b814467f0fac23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722815614&amp;x-signature=DDWjPXGOePZwCKkgyuzE7Sv7EWI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">信用卡收款<span style="color: black;">途径</span><span style="color: black;">触及</span>「手续费+年费+抽佣」，前期开通则会有大概2800-5000元<span style="color: black;">上下</span>的支出。<span style="color: black;">亦</span><span style="color: black;">能够</span>只绑定PayPal收款<span style="color: black;">途径</span>（对转化率有影响）。<span style="color: black;">因此呢</span>，</span><strong style="color: blue;"><span style="color: black;">支付<span style="color: black;">途径</span>成本为0-5000元。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总结一下，在建站环节，<span style="color: black;">倘若</span>都以最低成本计算的话，</span><strong style="color: blue;"><span style="color: black;">大概1750元/季或5050元/年就<span style="color: black;">能够</span>搞定一个独立站，</span></strong><span style="color: black;">这个成本并不算高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运营环节</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.平台手续费</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台手续费（<span style="color: black;">亦</span><span style="color: black;">叫作</span>平台交易佣金）是<span style="color: black;">运用</span>第三方平台搭建网站时要按<span style="color: black;">营销</span>额扣除的一部分<span style="color: black;">花费</span>，Shopify平台手续费按<span style="color: black;">营销</span>额收取，比例为0.5%-2%，GiiMall独立站建站平台<span style="color: black;">无</span>平台手续费。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.收款手续费</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>PayPal和信用卡<span style="color: black;">做为</span>支付<span style="color: black;">途径</span>，<span style="color: black;">营销</span>商品收款提现，需要扣除的一部分<span style="color: black;">花费</span>，PayPal手续费是</span><strong style="color: blue;"><span style="color: black;">每笔收款4.4%+0.3美元</span></strong><span style="color: black;">（币种<span style="color: black;">区别</span>，“+”后<span style="color: black;">花费</span><span style="color: black;">区别</span>），提现手续费是</span><strong style="color: blue;"><span style="color: black;">35美元</span></strong><span style="color: black;">，信用卡手续费约</span><strong style="color: blue;"><span style="color: black;">3%-4%。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.关税或消费税</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关税或消费税是根据<span style="color: black;">区别</span>国家和地区的税收政策，需要支付的<span style="color: black;">必定</span>比例的税费。这部分<span style="color: black;">花费</span><span style="color: black;">一般</span><span style="color: black;">包括</span>在物流运费中，<span style="color: black;">倘若</span>采用国内直发<span style="color: black;">或</span>海外仓发货，并且与物流<span style="color: black;">机构</span>谈好双清价格。<span style="color: black;">倘若</span>采用FBA发货<span style="color: black;">或</span>遇到特殊国家或地区，需要额外计算。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">制品</span>成本和运费</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>成本和运费是采购或生产<span style="color: black;">制品</span>，以及将<span style="color: black;">制品</span>运送到客户手中时需要支付的成本和运费，<span style="color: black;">重点</span>取决于卖家<span style="color: black;">选取</span>的经营模式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">选取</span>无货源模式，那这部分基本上就等于<span style="color: black;">无</span>成本。<span style="color: black;">倘若</span><span style="color: black;">选取</span>自己备货，那成本的高低就取决于所选品类。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，首批备货在</span><strong style="color: blue;"><span style="color: black;">20到50个<span style="color: black;">上下</span></span></strong><span style="color: black;">，<span style="color: black;">因此</span>将其乘以进货价，<span style="color: black;">就可</span>算出该项花费的<span style="color: black;">详细</span>数额。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.<span style="color: black;">宣传</span><span style="color: black;">花费</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">指的是</span>第三方平台或<span style="color: black;">途径</span>推广网站和<span style="color: black;">制品</span>时要支付的<span style="color: black;">宣传</span><span style="color: black;">花费</span>，<span style="color: black;">重点</span>有两种方式：一种是付费<span style="color: black;">宣传</span>，另一种则是内容营销。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">付费<span style="color: black;">宣传</span>：</span></strong><span style="color: black;">Facebook<span style="color: black;">宣传</span>和Google<span style="color: black;">宣传</span>。这部分<span style="color: black;">花费</span><span style="color: black;">按照</span><span style="color: black;">区别</span>平台和推广效果有所<span style="color: black;">区别</span>，卖家需要<span style="color: black;">按照</span>预算和<span style="color: black;">目的</span>进行<span style="color: black;">恰当</span>规划和投放。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内容营销：</span></strong><span style="color: black;">TikTok、Facebook、Instagram等平台，都<span style="color: black;">能够</span>做内容营销，比较机动。不少卖家没花钱打<span style="color: black;">宣传</span>，仅靠内容就<span style="color: black;">得到</span>了订单。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后<span style="color: black;">咱们</span>来总结一下，仅仅是搭建独立站本身，成本并不高，几千就能搞定。运营<span style="color: black;">周期</span>，需要计算固定成本和灵活成本，除了物流、采购和关税和收款手续费，推广成本部分灵活性很强，有压缩空间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，独立站<span style="color: black;">起步</span>成本并不高，<span style="color: black;">倘若</span>你<span style="color: black;">亦</span>想搭建属于自己的独立站，欢迎关注吉喵云，点击立即注册！</span></span></p>

m5k1umn 发表于 2024-10-12 04:28:39

你的话语真是温暖如春，让我心生感激。

b1gc8v 发表于 2024-10-16 16:47:39

请问、你好、求解、谁知道等。

1fy07h 发表于 2024-11-1 07:03:14

感谢您的精彩评论，为我带来了新的思考角度。

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