“别人家的”独立站，原来都是这般建设起来的！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>打造一个“别人家的”独立站呢？在网站建设初期<span style="color: black;">咱们</span>应该<span style="color: black;">重视</span><span style="color: black;">那些</span>问题呢？独立站建设<span style="color: black;">基本</span><span style="color: black;">是不是</span>会影响推广引流的效果？<span style="color: black;">期盼</span>以下的分享能够<span style="color: black;">帮忙</span><span style="color: black;">更加多</span><span style="color: black;">持有</span>独立站的企业<span style="color: black;">伴侣</span>们~ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PART 01：速度<span style="color: black;">第1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">科研</span>结果<span style="color: black;">显示</span>，<strong style="color: blue;">53%</strong>的<span style="color: black;">拜访</span>者会在网站加载时间超过<strong style="color: blue;"> 3 秒</strong>的<span style="color: black;">状况</span>下放弃<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>Google，加载速度每慢<strong style="color: blue;">0.5秒</strong>，流量就会下降<strong style="color: blue;">20%</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此</span>网站打开速度会直接决定一个独立站的获客效果。<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">经过</span>下面的工具来诊断一下自己网站的加载速度。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.快速诊断单个网页的工具 ：PageSpeed Insights</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">全部</span>网站过去<span style="color: black;">一月</span>的<span style="color: black;">全世界</span>速度报告 ：Test My Site</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.时刻监控网站速度 ：Google Analytics谷歌分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提高</span>网站加载速度的<span style="color: black;">办法</span>：</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34866b4538a7430a94a94c03d6d2f173~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=Dio80cgwH1RPL%2FLBDHn%2B30a5IOU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全世界</span>CDN加速</strong>：即内容分发网络，将源站内容分发至靠近用户的加速节点，<span style="color: black;">运用</span>户<span style="color: black;">能够</span>就近<span style="color: black;">得到</span>所需的内容，<span style="color: black;">处理</span>Internet网络拥挤的<span style="color: black;">情况</span>，<span style="color: black;">加强</span>用户<span style="color: black;">拜访</span>的响应速度和成功率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PART 02：网站设计为王</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据调查，<strong style="color: blue;">37％</strong>的买家会<span style="color: black;">由于</span>设计或导航栏<span style="color: black;">归类</span><span style="color: black;">不良</span>而离开网站，而<strong style="color: blue;">46％</strong>的买家会<span style="color: black;">由于</span>缺乏信息而离开网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不仅如此，网站上的一次不良体验，<span style="color: black;">亦</span><span style="color: black;">运用</span>户重新<span style="color: black;">拜访</span>该网站的可能性<strong style="color: blue;">降低了88％。 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>一个符合外贸营销型的网站应该在整体设计上，具备<span style="color: black;">那些</span>标准呢？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4dd105782ee2403d9067b1b3054cf89c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=o0nJgHTgFzBQb9JjDkDdOvCr%2Bog%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>在设计上，<strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">必定</span>要保持风格的统一</strong>，<span style="color: black;">由于</span>这直接影响到访客的<span style="color: black;">第1</span>印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌风格，logo要与行业特性<span style="color: black;">关联</span>；网站颜色搭配要协调；文字内容要<span style="color: black;">掌控</span>在<span style="color: black;">恰当</span>的范围内，排版美观简洁。<span style="color: black;">倘若</span>自己<span style="color: black;">把握</span><span style="color: black;">欠好</span>，就<span style="color: black;">必定</span>要与设计师、技术人员沟通，当然自己<span style="color: black;">亦</span><span style="color: black;">能够</span>利用线上的免费工具自己动手制作，<span style="color: black;">这儿</span><span style="color: black;">举荐</span>3个工具：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Logo自助设计工具：https://www.canva.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在线调色板工具：https://colorhunt.co/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能识别当前页面字体的工具：WhatFont</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主页—上半部分（ Top ）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索功能放在显眼位置，以便访客在<span style="color: black;">第1</span>时间找到自己想要的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导航清晰，<span style="color: black;">同期</span>单独列出新款、主推款、热卖款、清仓类目吸引消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">包邮等优惠<span style="color: black;">明显</span>，抓住客户的<span style="color: black;">需要</span>心理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多语言<span style="color: black;">显出</span>更国际化，104种小语种建站必不可少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设立相应的奖励机制，培养客户忠诚度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>客服按钮，在线实时聊天功能。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8c9fa4af7ab34d00acdaef93be8c8433~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=Fz742o3OcUrCTWCZH5P2iI12dTk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主页 - 底部（Bottom）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索功能<span style="color: black;">同期</span>出<span style="color: black;">此刻</span>底部，方便客户进行<span style="color: black;">制品</span>搜索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他信息详尽，专业且不会喧宾夺主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>按钮设置，实现多<span style="color: black;">途径</span>营销推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EDM营销，<span style="color: black;">同期</span><span style="color: black;">得到</span>用户邮箱 </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58efb4bb83ad4308b463a95224d6c655~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=hGMgxgkRLyZJ8G9sbZYFzdsXlEQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>类别-（Product Category）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按<span style="color: black;">制品</span>场景进行大品类划分，再按<span style="color: black;">制品</span>类别进行细分。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bbcc6d88992d453190a29e40b1e5602c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=QfJOcACqj0hIEc%2FJPj4HvvxgwvI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>列表-（Product List）</strong> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击logo可返回首页，让访客不迷路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>价格跨度<span style="color: black;">很强</span>时，应该<span style="color: black;">供给</span>价格筛选机制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置进行<span style="color: black;">相关</span><span style="color: black;">营销</span>提醒，其他配套<span style="color: black;">制品</span>可做相应展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>用缩略图展示，图文、产地、价格等信息充足，方便客户进行快速<span style="color: black;">选取</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5471b7c9c9d64561acd724845e7b0924~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=Q0i7Jk%2B8JHkrirPhG5wfMfyM%2BEg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>页面—（Product Page）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高清<span style="color: black;">照片</span>，多<span style="color: black;">方向</span>展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Call To Action（激励访客采取行动的号召）清晰，并<span style="color: black;">供给</span>多种<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述<span style="color: black;">仔细</span>，<span style="color: black;">明显</span><span style="color: black;">制品</span>亮点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27392d82f6314cdab6b6b2f1c98b694c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=fcPSyWypx9HnROvL9sGs4503ThM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>参数<span style="color: black;">仔细</span>，<span style="color: black;">例如</span>说某配件是适用什么型号的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相关</span><span style="color: black;">营销</span>，最大化吸引客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">评论<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">制品</span>的说服力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/718643a48bac4e19894a25bf598a6630~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722816176&x-signature=LmOUWddlX9uryW5l1ks1X8EaBAE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PART 02：移动端友好</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google搜索<span style="color: black;">暗示</span>：从 2019 年 7 月 1 日<span style="color: black;">起始</span>，对新网站会优先将移动网站编入索引！<span style="color: black;">亦</span><span style="color: black;">寓意</span>着<span style="color: black;">持有</span>手机端独立站的企业会更占<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">编入索引什么意思呢？</strong>就像<span style="color: black;">咱们</span>去图书馆借书，<span style="color: black;">首要</span>图书馆要收录这本书，<span style="color: black;">咱们</span>才<span style="color: black;">能够</span>借到这本书，<span style="color: black;">倘若</span><span style="color: black;">无</span>，<span style="color: black;">咱们</span>借不到书，访客<span style="color: black;">亦</span>不可能在谷歌上找到<span style="color: black;">咱们</span>的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎么样</span>实现移动端的友好呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">响应式网页设计</strong>：网页在台式机，平板电脑和手机，无论设备<span style="color: black;">怎样</span>，你的网页都看起来美观，并且易于<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">AMP</strong>:<span style="color: black;">帮忙</span>网站在手机端实现“秒开”的<span style="color: black;">拜访</span>速度，<span style="color: black;">提高</span>用户体验感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做好以上三点，速度<span style="color: black;">第1</span>，网站设计为王，移动端友好的前提下，一个优秀的独立站还需要进行谷歌的推广，结合SEO、SEM<span style="color: black;">区别</span>的<span style="color: black;">优良</span>，在各<span style="color: black;">周期</span>灵活<span style="color: black;">运用</span>，当然<span style="color: black;">做为</span>一个独立站的运营人员<span style="color: black;">来讲</span>，社交<span style="color: black;">媒介</span>的引流推广<span style="color: black;">亦</span>是<span style="color: black;">特别有</span>必要的~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>网站建设知识，来<span style="color: black;">全世界</span>搜Globalso公众号<span style="color: black;">认识</span>~</p>
你说得对，我们一起加油，未来可期。 你的见解独到，让我受益匪浅，非常感谢。 论坛是一个舞台，让我们在这里尽情的释放自己。 你的见解独到，让我受益匪浅，非常感谢。
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