ikkhksvu 发表于 2024-7-29 11:04:10

运营独立站，必定要投放facebook宣传么？

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/KmzDm5nv0icQVYDUccf94JPWmzTVW4cTbrRFSF1Qh10zCpMZJYdQJ3S2HArbicWFhrGrx02xCzbT2b0ic7Lm8sIwA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/KmzDm5nv0icQVYDUccf94JPWmzTVW4cTbU7YUIRzEJ4E5r8Vc2MXx5n8t6v4szTTTWjNCLtAOAiaYoqr4DdNazSA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>有<span style="color: black;">非常多</span>做外贸的商家都在运营自己的独立站，独立站顾名思义<span style="color: black;">便是</span>个独立的网站，它本身<span style="color: black;">无</span>流量，需要从<span style="color: black;">外边</span>引入流量。引入流量的<span style="color: black;">重点</span>办法是从搜索引擎或社交<span style="color: black;">媒介</span>端获取用户，前者譬如谷歌，后者<span style="color: black;">便是</span>facebook这种社交平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这两者有什么区别呢？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">哪种<span style="color: black;">宣传</span>效果更好？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用户触达机制<span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>是用户<span style="color: black;">经过</span>搜索<span style="color: black;">关联</span>关键词，主动找到你的<span style="color: black;">制品</span>或服务，而社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>，是你投放出去<span style="color: black;">宣传</span>，平台帮你寻找可能会对此感兴趣的用户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一个是用户主动搜索，一个是主动寻找用户。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">流量<span style="color: black;">体积</span><span style="color: black;">区别</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正<span style="color: black;">由于</span>触达机制不<span style="color: black;">同样</span>，<span style="color: black;">因此</span>这两者的流量<span style="color: black;">体积</span><span style="color: black;">亦</span>不<span style="color: black;">同样</span>，搜索引擎<span style="color: black;">宣传</span>依赖于用户搜索，虽然谷歌可能<span style="color: black;">每日</span>都有几十万几百万的搜索量，<span style="color: black;">然则</span>细分到每一个关键词，搜索量是有限的，有些行业你再怎么扩量，<span style="color: black;">每日</span>能触达到的用户<span style="color: black;">亦</span>就这么点。但facebook不<span style="color: black;">同样</span>，<span style="color: black;"><span style="color: black;">倘若</span>一个<span style="color: black;">宣传</span>起来了，它的扩量速度是非常快的，能够在<span style="color: black;">短期</span>内给你带来<span style="color: black;">海量</span>用户，当然它<span style="color: black;">宣传</span>的衰弱速度<span style="color: black;">亦</span>会相对应的比较快，<span style="color: black;">因此</span>需要<span style="color: black;">咱们</span><span style="color: black;">定时</span>的更新素材，新建<span style="color: black;">宣传</span>，保持<span style="color: black;">宣传</span><span style="color: black;">鲜嫩</span>度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">制品</span>的<span style="color: black;">目的</span>用户，是经常会去搜索引擎上搜对应<span style="color: black;">需要</span>的，<span style="color: black;">例如</span>摄影<span style="color: black;">器具</span>，本地服务之类的，你是<span style="color: black;">能够</span>去投谷歌<span style="color: black;">宣传</span>的，而facebook<span style="color: black;">宣传</span>的适用范围就要广的多，<span style="color: black;">因此</span>独立站投放facebook<span style="color: black;">宣传</span>还是非常重要的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站投facebook<span style="color: black;">宣传</span>，应该要怎么做呢？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">首要</span>需要明白Facebook的推广营销<span style="color: black;">规律</span>：</p><span style="color: black;"><span style="color: black;">第1</span>步，先让用户<span style="color: black;">晓得</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>（释放品牌）；第二步，把不<span style="color: black;">认识</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>的用户变成对<span style="color: black;">咱们</span><span style="color: black;">制品</span>感兴趣的用户（引导到网站及互动）；第三步，把感兴趣的用户最后变成付<span style="color: black;">花费</span>户<span style="color: black;">乃至</span>变成忠实的复购用户（付费转化）。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，其实用户从前期看到你的<span style="color: black;">宣传</span>到最后变成付费客户链路是很长的，中间会损失掉<span style="color: black;">非常多</span>潜在客户，<span style="color: black;">怎样</span>找到潜在客户以及<span style="color: black;">怎样</span>再营销就很重要了！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个过程<span style="color: black;">触及</span>的方面就<span style="color: black;">非常多</span>了。除了需要<span style="color: black;">咱们</span>有<span style="color: black;">针对</span><span style="color: black;">宣传</span>投放的设置，还需要<span style="color: black;">咱们</span>清楚<span style="color: black;">选取</span>的网站建站工具<span style="color: black;">是不是</span>合适，收款的设置，物流速度等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">保准</span>后端不掉链子以后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>搭建<span style="color: black;">宣传</span>引入用户了。</p>搭建的过程中需要牢记的是<span style="color: black;">咱们</span>测品的<strong style="color: blue;"><span style="color: black;">重点</span><span style="color: black;">目的</span></strong>是：<strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">是不是</span>有市场、寻找受众画像、测试素材、<span style="color: black;">累积</span>数据。</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搭建<span style="color: black;">宣传</span>需要<span style="color: black;">重视</span>，<span style="color: black;">宣传</span>形式<span style="color: black;">是不是</span>选的合适，优化<span style="color: black;">目的</span><span style="color: black;">是不是</span>准确，<span style="color: black;">咱们</span>之前有专门一篇<span style="color: black;">文案</span>介绍过facebook各个<span style="color: black;">宣传</span><span style="color: black;">目的</span>的含义及试用场景，不清楚的<span style="color: black;">能够</span>去复习一下《<a style="color: black;">Facebook<span style="color: black;">宣传</span>效果<span style="color: black;">欠好</span>？选对<span style="color: black;">目的</span>很重要！</a>》</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">测试过程<span style="color: black;">意见</span>兴趣和年龄等定位，不要卡的太死太小，前面<span style="color: black;">亦</span><span style="color: black;">说到</span>了，facebook依赖于素材的<span style="color: black;">鲜嫩</span>度，需要<span style="color: black;">经过</span>换素材去刺激用户的感官以及测试<span style="color: black;">区别</span>类型的用户群体，借用自动化<span style="color: black;">宣传</span>投放系统就<span style="color: black;">能够</span>帮<span style="color: black;">咱们</span>节省<span style="color: black;">海量</span>的时间和人力成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">批量获取素材</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">素材是<span style="color: black;">宣传</span>投放的重中之重，尤里改<span style="color: black;">能够</span>批量获取facebook<span style="color: black;">宣传</span>素材库的素材，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>借鉴同类型<span style="color: black;">制品</span>的优秀素材，快速搭建<span style="color: black;">咱们</span>自己的<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">批量建<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤里改<span style="color: black;">能够</span>一次性创建多条<span style="color: black;">宣传</span>，且<span style="color: black;">宣传</span>创建<span style="color: black;">过程</span>更加精简，节省<span style="color: black;">海量</span>基建时间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自动<span style="color: black;">调节</span>预算</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤里改会<span style="color: black;">按照</span><span style="color: black;">宣传</span>效果自动<span style="color: black;">调节</span><span style="color: black;">宣传</span>预算，<span style="color: black;">帮忙</span><span style="color: black;">优良</span><span style="color: black;">宣传</span>快速起量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了自动化工具的加持，<span style="color: black;">宣传</span>测试效率将会大大<span style="color: black;">加强</span>，<span style="color: black;">亦</span>就能更快为<span style="color: black;">咱们</span>的独立站带来流量啦！~</p><img src="https://mmbiz.qpic.cn/mmbiz_png/KmzDm5nv0icQVYDUccf94JPWmzTVW4cTbJeF3dJia37PA3QZYZUkSkY9ibTX3Fon4wd2qGCTpfXTexicrglyiaGtteA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎扫码关注<span style="color: black;">咱们</span> 学习<span style="color: black;">更加多</span>投放干货</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击底部“阅读原文 ”<span style="color: black;">认识</span><span style="color: black;">更加多</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/KmzDm5nv0icQVYDUccf94JPWmzTVW4cTby4bgN8MK5fXKNMOKsOcjibSoS5FVZTFeHyoaul80bBLa3uVXlc3Fptw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">




j8typz 发表于 2024-9-25 21:00:59

请问、你好、求解、谁知道等。

4zhvml8 发表于 2024-10-7 11:39:21

期待更新、坐等、迫不及待等。

7wu1wm0 发表于 2024-10-19 12:09:52

顶楼主，说得太好了！

1fy07h 发表于 2024-10-29 22:52:31

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。
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