独立站、Shopify官网与Facebook上的谷歌宣传投放办法过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着电商行业的<span style="color: black;">持续</span>发展，越来越多的商家<span style="color: black;">起始</span>在<span style="color: black;">区别</span>的平台上开设店铺，以<span style="color: black;">加强</span><span style="color: black;">揭发</span>率和<span style="color: black;">营销</span>额。Facebook、Shopify和独立站点都是商家<span style="color: black;">平常</span>的<span style="color: black;">选取</span>。在这些平台上，谷歌<span style="color: black;">宣传</span>是一种有效的推广手段。本文将介绍<strong style="color: blue;"><span style="color: black;">怎样</span>在亚马逊、Shopify和独立站点上投放谷歌<span style="color: black;">宣传</span>，以及谷歌<span style="color: black;">宣传</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>投放到亚马逊</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/30ce728a343f4b13b6238056ea165762~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819414&x-signature=nSYR3iILRByumn2cp6vzhaaaw0w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>独立站点指商家<span style="color: black;">自动</span>搭建的电商网站。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放独立站点谷歌<span style="color: black;">宣传</span>的<span style="color: black;">过程</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 验证网站所有权：在谷歌<span style="color: black;">宣传</span>平台上，商家需要验证独立站点的所有权，以<span style="color: black;">保证</span><span style="color: black;">宣传</span>投放的合法性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 设定<span style="color: black;">宣传</span><span style="color: black;">目的</span>：在谷歌<span style="color: black;">宣传</span>平台上，商家需要<span style="color: black;">选取</span><span style="color: black;">宣传</span><span style="color: black;">目的</span>，如<span style="color: black;">加强</span>网站<span style="color: black;">拜访</span>量、<span style="color: black;">加强</span><span style="color: black;">营销</span>额等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 创建<span style="color: black;">宣传</span>组：商家需创建针对独立站点商品的<span style="color: black;">宣传</span>组，并设置合适的关键词、受众定位和出价策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 设计<span style="color: black;">宣传</span>创意：<span style="color: black;">按照</span>独立站点商品页面，设计吸引人的<span style="color: black;">宣传</span>标题和描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 监控<span style="color: black;">宣传</span>效果：投放<span style="color: black;">宣传</span>后，商家需密切关注<span style="color: black;">宣传</span>效果，如点击量、转化率等，并<span style="color: black;">按照</span>数据<span style="color: black;">调节</span><span style="color: black;">宣传</span>策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>投放 Shopify 谷歌<span style="color: black;">宣传</span>需要经过以下<span style="color: black;">过程</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.创建谷歌<span style="color: black;">宣传</span>账户：<span style="color: black;">拜访</span>谷歌<span style="color: black;">宣传</span>官方网站（https://ads.google.com）并<span style="color: black;">根据</span>指示创建一个新的<span style="color: black;">宣传</span>账户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.设置支付方式：在谷歌<span style="color: black;">宣传</span>账户中设置支付方式，以<span style="color: black;">保证</span>您能够支付<span style="color: black;">宣传</span><span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.链接谷歌<span style="color: black;">宣传</span>和 Shopify：将您的 Shopify 商店与谷歌<span style="color: black;">宣传</span>账户<span style="color: black;">相关</span>起来。这<span style="color: black;">能够</span><span style="color: black;">经过</span>在 Shopify 后台安装谷歌<span style="color: black;">宣传</span>插件或<span style="color: black;">运用</span>谷歌<span style="color: black;">宣传</span>的 API 来完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.创建谷歌<span style="color: black;">宣传</span>系列（Campaign）：在谷歌<span style="color: black;">宣传</span>账户中创建一个新的<span style="color: black;">宣传</span>系列。您需要<span style="color: black;">选取</span>适当的<span style="color: black;">宣传</span>类型，如搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>或购物<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.设置<span style="color: black;">宣传</span>组（Ad Group）：在<span style="color: black;">宣传</span>系列中创建一个或多个<span style="color: black;">宣传</span>组。<span style="color: black;">宣传</span>组将<span style="color: black;">包括</span>您要推广的特定<span style="color: black;">制品</span>或服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.设置<span style="color: black;">宣传</span>：在<span style="color: black;">每一个</span>广告组中创建<span style="color: black;">宣传</span>。您<span style="color: black;">能够</span>编写<span style="color: black;">宣传</span>文本、添加<span style="color: black;">照片</span>或视频等<span style="color: black;">媒介</span>素材，并为<span style="color: black;">每一个</span><span style="color: black;">宣传</span>设定预算和竞价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.<span style="color: black;">选取</span>关键字：为<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组<span style="color: black;">选取</span><span style="color: black;">关联</span>的关键字。这些关键字将与用户的搜索<span style="color: black;">查找</span>进行匹配，并触发您的<span style="color: black;">宣传</span>展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.设定预算和竞价：为<span style="color: black;">每一个</span><span style="color: black;">宣传</span>系列设置预算和竞价。预算是您愿意为<span style="color: black;">宣传</span>系列投入的总金额，而竞价决定了您愿意为每次点击付费的最大金额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.设定地理位置和定位：<span style="color: black;">按照</span>您的<span style="color: black;">目的</span>受众设定<span style="color: black;">宣传</span>的地理位置和定位选项。您<span style="color: black;">能够</span><span style="color: black;">选取</span>特定的地理区域、语言、设备类型等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.设置跟踪和转化：为了衡量<span style="color: black;">宣传</span>效果和转化率，您<span style="color: black;">能够</span>在谷歌<span style="color: black;">宣传</span>中设置转化跟踪。这<span style="color: black;">能够</span><span style="color: black;">经过</span>在 Shopify 中安装 Google Analytics 或<span style="color: black;">运用</span>谷歌<span style="color: black;">宣传</span>的转化跟踪代码来实现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11.审核和发布：在设置完<span style="color: black;">宣传</span>后，谷歌<span style="color: black;">宣传</span>系统将对您的<span style="color: black;">宣传</span>进行审核。一旦审核<span style="color: black;">经过</span>，您的<span style="color: black;">宣传</span>将<span style="color: black;">起始</span>在谷歌<span style="color: black;">宣传</span>网络上展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>，这只是一个概述的<span style="color: black;">过程</span>指南，<span style="color: black;">每一个</span><span style="color: black;">过程</span>可能有<span style="color: black;">更加多</span>的细节和设置选项。您<span style="color: black;">能够</span>参考谷歌<span style="color: black;">宣传</span>的官方文档和<span style="color: black;">帮忙</span>中心，以获取更<span style="color: black;">仔细</span>的<span style="color: black;">指点</span>和最新的信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>投放Facebook谷歌<span style="color: black;">宣传</span>需要的<span style="color: black;">过程</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.创建Facebook<span style="color: black;">宣传</span>账户：<span style="color: black;">拜访</span>Facebook<span style="color: black;">宣传</span>管理平台（</p>https://www.facebook.com/business）并<span style="color: black;">根据</span>提示创建<span style="color: black;">宣传</span>账户。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.定义<span style="color: black;">宣传</span><span style="color: black;">目的</span>：<span style="color: black;">按照</span>您的营销<span style="color: black;">目的</span><span style="color: black;">选取</span>适当的<span style="color: black;">宣传</span><span style="color: black;">目的</span>，例如品牌知名度、流量<span style="color: black;">增多</span>、<span style="color: black;">营销</span>推广等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.设置<span style="color: black;">宣传</span>受众：定义您<span style="color: black;">期盼</span><span style="color: black;">宣传</span>展示给<span style="color: black;">那些</span>人群，<span style="color: black;">能够</span><span style="color: black;">按照</span>地理位置、年龄、兴趣和<span style="color: black;">行径</span>等<span style="color: black;">原因</span>进行定位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.创建<span style="color: black;">宣传</span>系列：设置<span style="color: black;">宣传</span>系列的预算、投放时间和<span style="color: black;">宣传</span>排期，并<span style="color: black;">选取</span><span style="color: black;">宣传</span>展示的位置和格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.设计<span style="color: black;">宣传</span>内容：<span style="color: black;">按照</span>您<span style="color: black;">选取</span>的<span style="color: black;">宣传</span>格式（<span style="color: black;">照片</span>、视频、文字等），创建吸引人的<span style="color: black;">宣传</span>内容和创意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.设置<span style="color: black;">宣传</span>投放：<span style="color: black;">选取</span><span style="color: black;">宣传</span>投放的预算、投放方式和投放时间，您<span style="color: black;">能够</span>设置每日预算或总预算，并<span style="color: black;">选取</span><span style="color: black;">宣传</span>展示的频率和时段。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.监控和优化<span style="color: black;">宣传</span>：<span style="color: black;">定时</span>监测<span style="color: black;">宣传</span>表现，<span style="color: black;">按照</span>数据<span style="color: black;">调节</span><span style="color: black;">宣传</span>系列、<span style="color: black;">宣传</span>内容和投放策略，以优化<span style="color: black;">宣传</span>效果。</p>
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