独立站宣传投放选取Instagram还是Facebook？需要思虑哪些原由？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Facebook和Instagram均是海外主流社交<span style="color: black;">媒介</span>平台，虽<span style="color: black;">而后</span>者是依托于前者庞大的用户<span style="color: black;">基本</span>发展起来的，但后者这几年的增长趋势却格外迅猛。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span>独立站卖家<span style="color: black;">来讲</span>，在付费<span style="color: black;">宣传</span>单价<span style="color: black;">快速</span>飙升的今天，在<span style="color: black;">宣传</span>投放方面，其实很难兼顾到两个平台，<span style="color: black;">那样</span>卖家就需要在这两个平台之中做出一个<span style="color: black;">选取</span>。<span style="color: black;">那样</span>独立站卖家<span style="color: black;">到底</span>该如何<span style="color: black;">选取</span>呢？在<span style="color: black;">选取</span>时需要<span style="color: black;">思虑</span><span style="color: black;">那些</span><span style="color: black;">原因</span>？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9bfaded1ffb1482e9619761e0d1cab93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819748&x-signature=3dq4AgfFIXKZ4s29ddNoEMxVC0U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">目的</span>受众</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的<span style="color: black;">制品</span>都是有一个<span style="color: black;">知道</span>的受众群体的，而卖家想要<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放效果，<span style="color: black;">首要</span>就要<span style="color: black;">选取</span><span style="color: black;">目的</span>群体较为偏爱的社交<span style="color: black;">媒介</span>平台。Facebook的用户群体是较为广泛的，涵盖了各个年龄<span style="color: black;">周期</span>，<span style="color: black;">不外</span>其中老年一辈的增长速度其实是最快的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而Instagram的用户群体则较为<span style="color: black;">青年</span>，日活跃用户中有一半以上都是34岁以下的。<span style="color: black;">因此呢</span><span style="color: black;">倘若</span>卖家的<span style="color: black;">目的</span>群体偏<span style="color: black;">青年</span>化，就<span style="color: black;">意见</span>优先<span style="color: black;">选取</span>Instagram。但<span style="color: black;">倘若</span>卖家的<span style="color: black;">目的</span>群体，年龄偏大，<span style="color: black;">乃至</span>是老年群体，就<span style="color: black;">意见</span>优先<span style="color: black;">选取</span>Facebook。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>对比国外某知名建站平台，一大<span style="color: black;">优良</span>在于<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>群体<span style="color: black;">便是</span>国内卖家，<span style="color: black;">因此</span>不管是系统后台优化，还是售后服务优化，都是针对国内卖家的，能使国内卖家得到一个更好的用户体验。而国外某知名建站<span style="color: black;">机构</span>，<span style="color: black;">目的</span>群体是<span style="color: black;">全世界</span>用户，<span style="color: black;">因此</span>其实很难针对国内用户做一个优化。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/71613d7552124828b076e301c37b2153~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819748&x-signature=29kHqw2HPUiIQfGgCeL3fCa7x54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>管理</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Facebook的<span style="color: black;">宣传</span>管理器是较为<span style="color: black;">仔细</span>的，<span style="color: black;">包含</span>多个<span style="color: black;">目的</span>、多个<span style="color: black;">宣传</span>、多个<span style="color: black;">宣传</span>系列，<span style="color: black;">因此</span>卖家能够进行<span style="color: black;">海量</span>的<span style="color: black;">宣传</span>测试，以此来<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放的<span style="color: black;">精细</span>度。当然<span style="color: black;">想要</span>充分利用起来，是需要卖家有<span style="color: black;">必定</span><span style="color: black;">累积</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而Instagram的<span style="color: black;">宣传</span>管理则相对简单，虽然卖家<span style="color: black;">没法</span>获悉<span style="color: black;">更加多</span>的<span style="color: black;">宣传</span>数据，但<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>会相对友好。<span style="color: black;">倘若</span>卖家本身并不想做过于细致的优化，其实<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>Instagram。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品类<span style="color: black;">选取</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>Facebook和Instagram的平台定位<span style="color: black;">区别</span>，<span style="color: black;">因此</span>在展示效果方面<span style="color: black;">亦</span>存在<span style="color: black;">很强</span>差异。后者是典型的视觉效果平台，<span style="color: black;">因此</span><span style="color: black;">倘若</span>卖家的品类是偏重于视觉效果的，<span style="color: black;">例如</span>说服装、饰品等，就<span style="color: black;">意见</span><span style="color: black;">选取</span>后者。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>的视觉效果并<span style="color: black;">欠好</span>，<span style="color: black;">例如</span>说机械类、实用类、工具类等等，就<span style="color: black;">意见</span>优先<span style="color: black;">选取</span>前者，<span style="color: black;">由于</span>视觉效果<span style="color: black;">不良</span>的品类，是很难在Instagram上<span style="color: black;">得到</span>良好的营销效果的。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b43badc3d25c4120b430c35597c14a53~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819748&x-signature=dc2xyjYThaPwG6d%2BZ5ousoqIxcI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">内容形式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Instagram是一个视觉<span style="color: black;">照片</span>平台，<span style="color: black;">因此</span>其他形式的内容，在该平台上效果<span style="color: black;">亦</span>是比较<span style="color: black;">通常</span>的，<span style="color: black;">例如</span>说文字、<span style="color: black;">资讯</span>等。<span style="color: black;">倘若</span>卖家本身并<span style="color: black;">无</span><span style="color: black;">海量</span>的时间和精力去创作<span style="color: black;">照片</span>信息，就<span style="color: black;">意见</span>优先<span style="color: black;">选取</span>Facebook。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">虽然卖家<span style="color: black;">没法</span>兼顾两个平台，但卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>布局两个平台，一个<span style="color: black;">做为</span>主投平台，另一个则<span style="color: black;">做为</span>辅助<span style="color: black;">研发</span>平台。这<span style="color: black;">重点</span>是<span style="color: black;">由于</span>国外主流社交<span style="color: black;">媒介</span>平台，近几年变动<span style="color: black;">很强</span>，<span style="color: black;">倘若</span>卖家只布局一个平台的话，就容易面临流量<span style="color: black;">忽然</span>断层的问题。多<span style="color: black;">途径</span>布局，能够<span style="color: black;">帮忙</span>卖家降低<span style="color: black;">危害</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举报/反馈</span></p>
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