学会6个外贸独立站运营办法，容易做好跨境电商独立站！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商行业的商家越来越多，赚到钱的商家似乎并不多，想要<span style="color: black;">经过</span>外贸独立站<span style="color: black;">挣钱</span>，那就需要<span style="color: black;">把握</span><span style="color: black;">有些</span>正确的外贸独立站运营<span style="color: black;">办法</span>，从而实现拉新、留存、转化，最后达到<span style="color: black;">挣钱</span>的目的。以下是6个外贸独立站运营<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸独立站运营-社群<span style="color: black;">媒介</span>运营</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社群<span style="color: black;">媒介</span>运营推广是非常有用的获取私域流量的一种方式，<span style="color: black;">况且</span>是免费的，只需要投入一定的人工成本。社群<span style="color: black;">媒介</span>最大的特点<span style="color: black;">便是</span><span style="color: black;">拥有</span>传播性，单个网站<span style="color: black;">经过</span>社群<span style="color: black;">媒介</span>能够实现一传十、十传百、百传千、千传万的效果。在海外做营销推广，首选的社群<span style="color: black;">媒介</span>平台有ins和facebook，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">海量</span>的品牌故事去<span style="color: black;">持续</span>地触及潜在用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">社群<span style="color: black;">媒介</span>运营推广需要做到以下3点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、内容创意要好</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>商家都是先做内容，<span style="color: black;">而后</span>在几个<span style="color: black;">区别</span>的平台上面转发，其实还是要<span style="color: black;">按照</span><span style="color: black;">区别</span>平台的规则、用户<span style="color: black;">爱好</span>来创作内容。ins上的用户都是比较<span style="color: black;">青年</span>，<span style="color: black;">爱好</span>比较有趣的东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、品牌调性要一致</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要一天搞笑，隔天严肃，<span style="color: black;">而后</span><span style="color: black;">哀痛</span>，又是生气，调性不一致的后果非常严重，没办法让人记住。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、和粉丝互动</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在社交<span style="color: black;">媒介</span>上跟粉丝互动，<span style="color: black;">例如</span>和粉丝<span style="color: black;">一起</span>创建<span style="color: black;">有些</span>有趣的内容，甄选<span style="color: black;">有些</span>照片、办一个比赛等，都会让社群营销更有趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸独立站运营-EDM邮件运营</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Email在国外有20-30%的阅读率，<span style="color: black;">况且</span>大部分外贸电商的<span style="color: black;">营销</span>额，电子邮件带来的营收大概有2-3成，<span style="color: black;">因此</span><span style="color: black;">必定</span>要<span style="color: black;">注重</span>Email营销贡献。每周一次的沟通，<span style="color: black;">按照</span>季节，发<span style="color: black;">有些</span>品牌讯息。自动化事件邮件营销，<span style="color: black;">一般</span>都能够与网站无缝衔接，支持灵活自定义用户分组、营销邮件EDM、自动化事件营销邮件、邮件数据分析、精美邮件模板等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸独立站运营-加购、交叉/组合<span style="color: black;">营销</span>、复购</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Facebook<span style="color: black;">宣传</span>越来越贵，要<span style="color: black;">增多</span>平均订单，<span style="color: black;">能够</span><span style="color: black;">持续</span>upsell（加购）、crosssell（交叉<span style="color: black;">营销</span>）、bundle（组合<span style="color: black;">营销</span>），更要做好复购。<span style="color: black;">能够</span><span style="color: black;">经过</span>购物车活动来对买家进行引导，<span style="color: black;">例如</span>打八折、发优惠券等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸独立站运营-内容运营</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的内容能获取谷歌的免费自然流量，<span style="color: black;">乃至</span>有时<span style="color: black;">能够</span><span style="color: black;">选取</span>内容页<span style="color: black;">作为</span><span style="color: black;">宣传</span>投放的着陆页。<span style="color: black;">例如</span>针对备孕的适龄女性，<span style="color: black;">能够</span>写<span style="color: black;">有些</span><span style="color: black;">怎样</span><span style="color: black;">增多</span>怀孕成功率的内容，让内容要直接触及受众群体的<span style="color: black;">基本</span><span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸独立站运营-UGC运营</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">UGC指的是用户创作内容，大<span style="color: black;">都数</span>的建站系统中都有评论这个功能，让<span style="color: black;">运用</span>者评论商品好坏。有些专业性很强的商品，<span style="color: black;">乃至</span><span style="color: black;">能够</span>加入问答系统，以加强买家与商家之间的沟通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>独立站的<span style="color: black;">有些</span>运营<span style="color: black;">办法</span>，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有所<span style="color: black;">帮忙</span>，<span style="color: black;">然则</span><span style="color: black;">大众</span>还是要<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span>适合的运营<span style="color: black;">办法</span>。</span></p>
楼主的文章非常有意义，提升了我的知识水平。 请问、你好、求解、谁知道等。 我完全赞同你的观点，思考很有深度。
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