最后有人把独立站获客说明白了，这般简单又有效！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>大于<span style="color: black;">奋斗</span>。相<span style="color: black;">针对</span>依赖跨境平台，独立站在获取流量和推广<span style="color: black;">办法</span>方面<span style="color: black;">拥有</span>许多<span style="color: black;">优良</span>，<span style="color: black;">此刻</span>大部分做外贸和跨境电商的<span style="color: black;">选取</span>搭建<strong style="color: blue;">独立站</strong>，<span style="color: black;">重点</span>是为了实施营销策略并吸引潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<strong style="color: blue;">“获客难、成本飙升”</strong>则<span style="color: black;">作为</span>独立站卖家面临的<span style="color: black;">重点</span>问题。<span style="color: black;">不外</span>，别担心！今天聚智网络就来聊一聊关于独立站获客的<span style="color: black;">困难</span>，分享<span style="color: black;">得到</span><span style="color: black;">更加多</span><strong style="color: blue;">流量和<span style="color: black;">揭发</span></strong>的秘诀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、独立站“阵痛”：“难”在哪里</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01、<strong style="color: blue;"><span style="color: black;">怎样</span>运营和流量获取</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着跨境电商第三方平台对卖家的管控越来越严格，越来越多的卖家<span style="color: black;">起始</span><span style="color: black;">选取</span><span style="color: black;">创立</span>独立站点以<span style="color: black;">得到</span><span style="color: black;">更加多</span>对店铺的主导权。然而离开了第三方平台，跨境电商卖家就需要<span style="color: black;">更加多</span>的靠<span style="color: black;">自己</span>运营来获取流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而独立站的核心难点其实<span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">怎样</span>运营</strong>和<strong style="color: blue;">流量获取</strong>。这<span style="color: black;">亦</span>是<span style="color: black;">引起</span><span style="color: black;">非常多</span>跨境电商企业独立站做不起来，<span style="color: black;">乃至</span>亏损的重要<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、低成本“获客”：“赢”在<span style="color: black;">这儿</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/38f4af82f669477284b752e929d5e6dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822827&x-signature=q%2BBGyG2jUhg96vH%2BRBaPsa9xb0o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01、<strong style="color: blue;">低成本引流</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商独立站越发火热，充分发挥<strong style="color: blue;">低成本引流</strong><span style="color: black;">途径</span>的<span style="color: black;">功效</span>。<span style="color: black;">能够</span><span style="color: black;">这般</span>说，获客成本高低关系到跨境卖家成败。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从单一<span style="color: black;">源自</span>获客难度或成本更高，卖家可能需要尝试<span style="color: black;">区别</span>的营销和<span style="color: black;">营销</span><span style="color: black;">途径</span>等<span style="color: black;">区别</span>方式的组合，如<strong style="color: blue;">多<span style="color: black;">途径</span>推广</strong>、<strong style="color: blue;">买量</strong>和<strong style="color: blue;">内容营销</strong>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、独立站营销玩法的<span style="color: black;">招数</span>拆解</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cfb7128eb1e74d8da85a199c7c9a4351~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822827&x-signature=zK4MQoqInPcnLeb6c%2FWtIoDS%2Fg4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01、<strong style="color: blue;"><span style="color: black;">搜索引擎：重要途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国外成熟市场，尤其是北美、欧洲，客户都习惯性的<span style="color: black;">经过</span><strong style="color: blue;">搜索引擎</strong>寻找商品，<span style="color: black;">或</span>搜索一个品类词，<span style="color: black;">而后</span>在网站中看到适合的商品完成下单，这正是独立站获客的重要途径之一，<span style="color: black;">亦</span>是传统<span style="color: black;">平常</span>的引流方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>在国外的搜索引擎，如<strong style="color: blue;">Google、Yahoo、Bing、Naver</strong>等上投放<span style="color: black;">宣传</span>，<span style="color: black;">或</span>设置SEO关键词竞价排名的方式，获取<span style="color: black;">关联</span>潜在用户的点击，<span style="color: black;">从而</span>转化为成交。SEO零<span style="color: black;">基本</span>的新手卖家<span style="color: black;">能够</span>尝试Google自带的关键词规划工具<strong style="color: blue;">Google Keywords Planner，</strong><span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家快速设置并找到合适的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02、<strong style="color: blue;"><span style="color: black;">社媒推广：引流<span style="color: black;">途径</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要做好做大跨境电商生意，<strong style="color: blue;">线上流量</strong>是可<span style="color: black;">连续</span>发展的重要支撑。社交型获客模式<span style="color: black;">便是</span>利用社媒来为独立站进行引流，<span style="color: black;">即时</span>性强，成本较低，<span style="color: black;">能够</span>享受不错的品牌红利。<span style="color: black;">经过</span>利用<span style="color: black;">区别</span>平台，<span style="color: black;">尤其</span>是“Facebook、Instagram、YouTube和Tiktok等热门<span style="color: black;">途径</span>，<span style="color: black;">加强</span>“互动性”与“参与感”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Facebook：</strong>海外社交<span style="color: black;">媒介</span>平台，<span style="color: black;">亦</span>是受众面最多的<span style="color: black;">宣传</span>投放平台之一。卖家<span style="color: black;">能够</span><span style="color: black;">按照</span>业务<span style="color: black;">目的</span><span style="color: black;">选取</span><span style="color: black;">区别</span><span style="color: black;">宣传</span>投放模式，还<span style="color: black;">能够</span>直接把独立站店铺开到Facebook里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Instagram：</strong><span style="color: black;">做为</span>备受<span style="color: black;">青年</span>人追捧的流量平台，除了<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">区别</span>的营销工具，还<span style="color: black;">拥有</span>活跃用户多，<span style="color: black;">宣传</span>平均点击成本较低等<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">YouTube：</strong>视频传播速度<span style="color: black;">火速</span>，许多国外的Youtuber都利用该平台制作以<span style="color: black;">制品</span>评测为主题的<span style="color: black;">关联</span>视频，<span style="color: black;">例如</span>针对3C<span style="color: black;">制品</span>的评测，更加容易吸引<span style="color: black;">目的</span>群体的关注，从而引流至独立站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，利用社媒的关键还是要<span style="color: black;">经过</span><span style="color: black;">认识</span><strong style="color: blue;"><span style="color: black;">目的</span>客户</strong>的年龄和浏览习惯特征，并结合<span style="color: black;">区别</span>平台的<strong style="color: blue;">受众群体</strong>特点，从而实现最大化地利用<strong style="color: blue;">营销预算</strong>和精力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03、<strong style="color: blue;"><span style="color: black;">视频营销：跟上潮流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>新式的营销办法<span style="color: black;">便是</span><strong style="color: blue;">红人营销</strong>和<strong style="color: blue;">视频直播</strong>了，被验证为扩大品牌知名度的有效<span style="color: black;">办法</span>。找准合适的营销平台，选定与<strong style="color: blue;">品牌匹配</strong>的红人，利用红人对其用户的影响力<span style="color: black;">能够</span><span style="color: black;">起始</span>快速分享品牌<span style="color: black;">关联</span>内容，<span style="color: black;">能够</span><span style="color: black;">明显</span>品牌的<span style="color: black;">特殊</span>和<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、避坑指南，<span style="color: black;">警觉</span>误区！！！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01、<strong style="color: blue;"><span style="color: black;">不加思考的引流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">注重</span>流量的<span style="color: black;">精细</span>性，实现流量的<span style="color: black;">道理</span>和价值，朝着“转化”的<span style="color: black;">目的</span>前进。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02、<strong style="color: blue;"><span style="color: black;">只看到热门<span style="color: black;">制品</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">思虑</span>整体运营的重要性，<span style="color: black;">倘若</span>只关注于这些热门<span style="color: black;">制品</span>而<span style="color: black;">忽略</span>其他普通<span style="color: black;">制品</span>，<span style="color: black;">危害</span>系数<span style="color: black;">亦</span>会<span style="color: black;">提升</span>，<span style="color: black;">有害</span>于<span style="color: black;">长时间</span><span style="color: black;">存活</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03、<strong style="color: blue;"><span style="color: black;">短视的低价引流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种手段在海外市场不会奏效，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>低价促销来吸引消费者，但必须避免<span style="color: black;">诈骗</span>消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站实现获客并不是一件<span style="color: black;">容易</span>的事情，不管是平台还是独立站，归根到底都是“围绕客户”，注重客户的满意度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后聚智网络<span style="color: black;">博主</span>想说，流量的价值核心指标在于转化率，转化是促成营销成功的<span style="color: black;">最后</span>要点，这就很考验<strong style="color: blue;">精细化</strong>的运营能力啦，<span style="color: black;">亦</span>正是下一步需要深度思考的方向。</p>
我完全同意你的观点，说得太对了。 同意、说得对、没错、我也是这么想的等。 请问、你好、求解、谁知道等。
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