跨境电商独立站的6大模式，任你选取！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/539d8cef770843b891a65280c5bbe5ce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=S4C5KGYPnUrOZxUirQiHtOCmwBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在几年前跨境电商独立站和第三方平台今本上是同步发展起来的，但在后期的发展过程中，独立站进过<span style="color: black;">区别</span>时期的革新，形<span style="color: black;">成为了</span>自己的模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你准备好创建独立站的时候，<span style="color: black;">首要</span>你需要<span style="color: black;">认识</span>的<span style="color: black;">便是</span>独立站运营的模式类型，并找到<strong style="color: blue;"><span style="color: black;">最适合自己的运营模式</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span></span></span><span style="color: black;">普货铺货模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式<span style="color: black;">显现</span>的比较早，在亚马逊等这种第三方平台在中国大规模发展起来之前就存在了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初期</span>这种模式<span style="color: black;">经过</span>抓住国内外<span style="color: black;">制品</span>的<strong style="color: blue;"><span style="color: black;">信息差和价格差</span></strong>，海量的SKU上架，<span style="color: black;">得到</span>了不少红利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>这种模式的<span style="color: black;">可复制性高，竞争壁垒低</span>，<span style="color: black;">因此</span>就<span style="color: black;">日前</span>而言不<span style="color: black;">意见</span>去尝试。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d0ee8b0297e1457cbe6ffebc99df4dce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=jaQIXkOMad10VK%2FWBVlOwXPn1NY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span></span></span><span style="color: black;">行业垂直独立站模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span><span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">垂直类目</span></strong>的铺货模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">优良</span>的供应链资源<span style="color: black;">供给</span>同一类目下海量的垂直类<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在某一个品类下进行<strong style="color: blue;"><span style="color: black;">深耕</span></strong>，聚焦<span style="color: black;">基本</span>市场，有独特的品牌定位和固定<span style="color: black;">目的</span>人群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span></span></span><span style="color: black;">COD单页电商模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通俗<span style="color: black;">来讲</span><span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">货到付款</span></strong>模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种是基于单独的<span style="color: black;">制品</span>落地页加Facebook、Tiktok等这种社交<span style="color: black;">媒介</span>的<span style="color: black;">宣传</span>投放来测试爆款，<span style="color: black;">而后</span><span style="color: black;">经过</span>货到付款的方式进行支付和回款的一种爆款式<span style="color: black;">营销</span>方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>面向港台以及东南亚这些线上支付习惯还<span style="color: black;">无</span>完全<span style="color: black;">创立</span>的市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式可复制性高，竞争壁垒低，但需要有测款、选品、物流和流量等这些方面的核心竞争力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d6df2f2d181f46e0969199973baf4176~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=nT9h%2Fj1%2FXdviXikRMDNZkGEtblk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span></span></span><span style="color: black;">站群模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式<span style="color: black;">指的是</span><span style="color: black;">经过</span>虾皮、eBay、Wish、Shopify等这些建站工具搭建<strong style="color: blue;"><span style="color: black;">许多站点</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>网站只售卖<strong style="color: blue;"><span style="color: black;">一种垂直品类</span></strong>的<span style="color: black;">制品</span>，用Facebook或谷歌推广等这些<span style="color: black;">宣传</span><span style="color: black;">途径</span>做测试，每款<span style="color: black;">制品</span>用固定的预算测试<span style="color: black;">宣传</span>成效的数据，效果<span style="color: black;">欠好</span>就换另一款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">这般</span>的<span style="color: black;">持续</span>测试测出投资<span style="color: black;">报答</span>率比较好的<span style="color: black;">制品</span>，<span style="color: black;">而后</span>在加大预算的投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式属于那种<strong style="color: blue;"><span style="color: black;">短平快</span></strong>的打法，测爆品讲究的一个是情报，一个是选品，再者是落地页，网站的改进<span style="color: black;">重点</span>是在落地页的优化上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个爆品<span style="color: black;">倘若</span>在2-4周内<span style="color: black;">经过</span><span style="color: black;">必定</span>预算进行测试还是<span style="color: black;">不可</span>达到投资<span style="color: black;">报答</span>率的红线的话那就要果断放弃。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/212fd69100514d3ba35334a4c060b3f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=M1nMxWuSPBgFoO1uAhzqgu7FF6A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5、</span></span></span><span style="color: black;">品牌独立站模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌独立站相<span style="color: black;">针对</span>爆款独立站<span style="color: black;">来讲</span>最<strong style="color: blue;"><span style="color: black;">核心</span></strong>的<span style="color: black;">便是</span><span style="color: black;">制品</span>的<strong style="color: blue;"><span style="color: black;">差异</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都数</span>爆款独立站它都是<span style="color: black;">经过</span>选款测款拿到市场上的公模<span style="color: black;">制品</span>，<span style="color: black;">然则</span>品牌独立站相对而言在<strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">开发</span>设计、自有<span style="color: black;">制品</span>知识产权</span></strong>上更讲究。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式适合有<strong style="color: blue;"><span style="color: black;"><span style="color: black;">开发</span>能力</span></strong>和<span style="color: black;">拥有</span><span style="color: black;">必定</span>品牌营销<span style="color: black;">认识</span>的卖家，并且在有<span style="color: black;">优秀</span><span style="color: black;">制品</span>的<span style="color: black;">基本</span>上加上叠加流量运营和品牌营销能力，实现品牌和<span style="color: black;">营销</span>的<span style="color: black;">连续</span>增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌独立站是<strong style="color: blue;"><span style="color: black;"><span style="color: black;">长时间</span>出海</span></strong>模式最好的<span style="color: black;">选取</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c539db03a3754df8a7f6a28aa403b2ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=9EAGikHLwoibdKJt0A3hJXSxmNs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/56b2380fe53f4adb93b95140edf35d25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=YlngHY%2FNFhWDAQslSftJ8i9O2Mo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">6、</span></span></span><strong style="color: blue;"><span style="color: black;">Dropshipping</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Dropshipping是一种<strong style="color: blue;"><span style="color: black;">零库存<span style="color: black;">营销</span>商品</span></strong>的模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通俗<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>消费者从你的店铺下单，你从<span style="color: black;">另一</span>一家店铺采购商品，收件信息都填写消费者的，你中间商赚<strong style="color: blue;"><span style="color: black;">差价</span></strong><span style="color: black;">罢了</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式让供应商的资源得到更加充分的利用，实现双赢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式你不会有太大的<strong style="color: blue;"><span style="color: black;">资金压力</span></strong>，<span style="color: black;">然则</span>相应的利润不高，<span style="color: black;">况且</span>太容易被取代。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ffe12abfd37e49fcae23aa6eab670638~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823452&x-signature=m0mwu7I%2BJ4SH%2BmnBPeFRlAbwSFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的运营模式间有所差异，你<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>和发展<span style="color: black;">周期</span><span style="color: black;">选取</span><strong style="color: blue;"><span style="color: black;">适合自己</span></strong>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>需<span style="color: black;">重视</span>这几种运营模式间<strong style="color: blue;"><span style="color: black;">不是完全割裂</span></strong>的，在<span style="color: black;">必定</span>的<span style="color: black;">要求</span>下<span style="color: black;">能够</span>融合或转型的。</p>
我赞同你的看法，你的智慧让人佩服，谢谢分享。 论坛是一个舞台，让我们在这里尽情的释放自己。 太棒了、厉害、为你打call、点赞、非常精彩等。 顶楼主，说得太好了！ 你的话语如春风拂面，让我感到无比温暖。 你说得对，我们一起加油，未来可期。
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