简单介绍几种独立站平常的运营模式,以及对新手入局的意见
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站<span style="color: black;">平常</span>的运营模式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.杂货铺,<span style="color: black;">亦</span><span style="color: black;">能够</span>叫爆款店。</strong>杂货店<span style="color: black;">便是</span>什么<span style="color: black;">制品</span>都卖,<span style="color: black;">无</span>一个固定的品类和<span style="color: black;">制品</span>类型。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bc5df067da4344cab3091887ab485ab6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722824216&x-signature=VjRoa7OoT%2Ft5MJRR%2FVZnvsfv8aA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.品牌店,<span style="color: black;">或</span>叫垂直店,有的<span style="color: black;">亦</span><span style="color: black;">能够</span>叫利基店。</strong>品牌店和利基店其实中间<span style="color: black;">亦</span>有<span style="color: black;">有些</span>区别,<span style="color: black;">不外</span>在<span style="color: black;">这儿</span>就把它们放在<span style="color: black;">一块</span>讲。关于品牌店,<span style="color: black;">便是</span>做某个垂直<span style="color: black;">行业</span>的店铺,比方说独立站上卖的<span style="color: black;">制品</span><span style="color: black;">所有</span>都是女装,针对的是某种<span style="color: black;">制品</span>,又<span style="color: black;">或</span>说是针<span style="color: black;">针对</span>人群,<span style="color: black;">例如</span>网站上卖的全是和草莓这个元素<span style="color: black;">关联</span>的<span style="color: black;">有些</span><span style="color: black;">制品</span>。<span style="color: black;">能够</span>是草莓图案的帽子,草莓图案的衣服,草莓图案的裤子等等,这种<span style="color: black;">亦</span>算一种利基店。<span style="color: black;">因此</span>它是有两种<span style="color: black;">归类</span>的,一种是<span style="color: black;">制品</span>垂直,一种是用户垂直。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.除了这个杂货店和品牌店之外,还有一种模式叫做单品站。</strong><span style="color: black;">便是</span>网站上只做一款<span style="color: black;">制品</span>,中间可能会穿插<span style="color: black;">有些</span>其他的<span style="color: black;">制品</span>搭配去<span style="color: black;">营销</span>,这种模式的店铺外国人做的比较多。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d93382065f304ad9a3ec44608c88461f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722824216&x-signature=aDKVA4uM3zaA%2FFMuakkVxPGM5wc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了把店铺<span style="color: black;">归类</span>之外,还有POD独立站的玩法,和COD独立站的玩法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.<span style="color: black;">所说</span>的pod,<span style="color: black;">指的是</span>按需打印的意思,</strong><span style="color: black;">便是</span>指客户在卖家网站上下单之后,卖家<span style="color: black;">经过</span><span style="color: black;">有些</span>pod的工具<span style="color: black;">或</span>软件,把<span style="color: black;">制品</span><span style="color: black;">或</span>链接发给供应商,让<span style="color: black;">她们</span>去制作<span style="color: black;">有些</span>个性化的<span style="color: black;">制品</span>发给用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.cod模式<span style="color: black;">便是</span>指货到付款模式了,</strong>比较<span style="color: black;">平常</span>于<span style="color: black;">有些</span>中东和东南亚的地区,还有日本,中国的香港和台湾等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">新手入局<span style="color: black;">意见</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>的<span style="color: black;">状况</span>下,<span style="color: black;">意见</span>新手<span style="color: black;">能够</span>从杂货店<span style="color: black;">起始</span>做,当新手卖家找到一个<span style="color: black;">制品</span>,测出来成功之后,就<span style="color: black;">能够</span>把它转成单品站了。其实新手做垂直类目是一个挑战性非常高,<span style="color: black;">况且</span>成功概率很低的一件事情。<span style="color: black;">大众</span><span style="color: black;">能够</span>先从<span style="color: black;">所说</span>的爆款店先入手,当<span style="color: black;">把握</span>了<span style="color: black;">有些</span>基本的独立站玩法和基本的流程之后,再去做单品站,<span style="color: black;">乃至</span>再转到垂直站,这种路子是非常值得<span style="color: black;">大众</span>去借鉴的一种方式。至于pod和cod模式,就不太<span style="color: black;">意见</span>新手去入手了。</p>
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