跨境卖家应该怎么样选取独立网站，Shopify 还是 WooCommerce？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/45014126ff72424e94ce4ce85ba4bf70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=0cs86VREFOvxjH%2FFmIbot7TaugU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关注亚马逊平台实时政策更新；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">分享分析最新亚马逊行业咨讯；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亿级大卖精细化运营<span style="color: black;">办法</span>总结；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">审时度势，冷静思考，</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊极致博弈之道。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7d8198344e734b4f86b0750842f66e15~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=EKKFMvvSO9aU%2F4n8uNc5r0qopro%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全文字数：856字</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阅读时长：3-5分钟</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>卖家，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">那些</span><span style="color: black;">途径</span>创建独立站？<span style="color: black;">由于</span><span style="color: black;">咱们</span>在创建独立站时，需要<span style="color: black;">运用</span>您在亚马逊品牌注册的品牌+顶级域名.com<span style="color: black;">构成</span>的域名。<span style="color: black;">针对</span>买家来说，你<span style="color: black;">能够</span>在浏览器中输入brand.com找到你的单机站，<span style="color: black;">这般</span>你就<span style="color: black;">能够</span>从一<span style="color: black;">起始</span>就<span style="color: black;">逐步</span>将粉丝沉淀到你的单机站！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 当今市场主流的“单机”平台有<span style="color: black;">那些</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说起市面上主流的单机平台，大部分跨境厂商<span style="color: black;">伴侣</span>可能<span style="color: black;">首要</span>会想到Shopify，但很少提及另一个单机平台，即Woocommerce，以及<span style="color: black;">关联</span>课程<span style="color: black;">因为</span>这个平台的学习在国内并不多！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并不是说 Woocemmerce 是一个<span style="color: black;">欠好</span>的平台，而是它对运营商的门槛比较高，尤其是在<span style="color: black;">处理</span>问题方面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Shopify：</span></strong><span style="color: black;">加拿大SaaS模式的电商服务平台，为电商厂商<span style="color: black;">供给</span>傻瓜电商平台，以及店铺装修模板、支付、物流等服务！</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/447719348d404ae89ca2fc6b60bfa606~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=IVh%2FM4Ax%2FOsbyUNGQ68dmRv8EYc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单<span style="color: black;">来讲</span>，Shopify是一款单机工具，它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你快速搭建专业的跨境电商单机商城，而你需要做的<span style="color: black;">便是</span>准备一个大脑登录Shopify网站注册账号，注册流程系统将<span style="color: black;">指点</span>您逐步创建商店！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Woocommerce：</span></strong><span style="color: black;">它是一个基于WordPress的开源电子商务插件。简单<span style="color: black;">来讲</span>，WordPress在他原有的系统块中为卖家<span style="color: black;">研发</span>了一个插件来搭建一个电子商务平台。Woocommerce拥有自己的目录、<span style="color: black;">制品</span>列表、购物车、支付功能、会员功能、优惠券功能、库存功能、<span style="color: black;">营销</span>记录等适用的网上商城功能！</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ab5d41ecdf8406dba94642d675f1aeb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=%2B%2FsSPtbDs1NQ89gEY6NaMdhfoYc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 建网店的难点？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shopify 是现成的，不需要构建。您只需要购买域名（空间系统自带）并在注册时将您购买的域名与Shopify绑定<span style="color: black;">就可</span>。系统会<span style="color: black;">指点</span>你完成店铺的创建，<span style="color: black;">而后</span>用官方免费或付费的店铺模板，搭建独立站很简单！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Woocommerce只是一个插件，<span style="color: black;">因此</span><span style="color: black;">创立</span>一个独立的站店是比较困难的，<span style="color: black;">尤其</span>是<span style="color: black;">针对</span>互联网和电脑不是很<span style="color: black;">熟练</span>的<span style="color: black;">伴侣</span>，动手能力和<span style="color: black;">处理</span>问题的能力都非常强<span style="color: black;">罢了</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，您需要购买您的品牌域名和空间，空间<span style="color: black;">重点</span>用于存放您的<span style="color: black;">制品</span><span style="color: black;">照片</span>、视频等信息和插件信息；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 独立站改进与<span style="color: black;">守护</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.1插件库：</span></strong><span style="color: black;">Shopify官方有自己的插件库，需要什么插件，直接在插件库中搜索，比较容易找到安装，插件相互兼容，<span style="color: black;">无</span>排斥，<span style="color: black;">便是</span><span style="color: black;">非常多</span>插件需要收费，<span style="color: black;">选取</span>性少！毕竟是非开源平台，所有插件都<span style="color: black;">是由于</span> Shopify 官方团队设计<span style="color: black;">研发</span>的！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.2店铺装修主题模板：</span></strong><span style="color: black;">Shopify 有自己的主题模板库，<span style="color: black;">通常</span>免费和付费</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.3 Woocommerce 插件：</span></strong><span style="color: black;"><span style="color: black;">针对</span>woo 插件，运营商需要<span style="color: black;">晓得</span>并<span style="color: black;">晓得</span><span style="color: black;">运用</span><span style="color: black;">那些</span>插件。<span style="color: black;">因为</span>woo是开源平台，第三方<span style="color: black;">供给</span>的插件较多，对运营商的专业知识<span style="color: black;">需求</span>更高！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在运行过程中会遇到<span style="color: black;">各样</span>问题的概率会更高，<span style="color: black;">因此</span><span style="color: black;">处理</span>问题的思维和能力以及插件的安装需要<span style="color: black;">定时</span>升级，好处是插件数量<span style="color: black;">非常多</span>，高<span style="color: black;">选取</span>性！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.4店铺装修主题模板：</span></strong><span style="color: black;">Woocommerce 是基于 WordPress 的，而 WordPress 是世界上最常用的建站平台，无论是博客、电商，还是其他网站，用户都非常庞大，<span style="color: black;">因此</span>有<span style="color: black;">海量</span>的<span style="color: black;">研发</span>者和设计师创作woo主题模板并<span style="color: black;">守护</span>，<span style="color: black;">因此</span>模板非常丰富，相对便宜，平均价格29-59美元<span style="color: black;">上下</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">结论：在插件<span style="color: black;">选取</span>方面，Shopify比较简单，出现问题直接联系Shopify客服<span style="color: black;">处理</span>，而插件中woo安装<span style="color: black;">守护</span>比较麻烦，对运营商的<span style="color: black;">需求</span>比较高，<span style="color: black;">倘若</span>插件问题，需要联系插件<span style="color: black;">处理</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在店铺主题模板方面，Woocommerce模板类型<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">更加多</span>，最重要的店铺装修<span style="color: black;">能够</span>简单，不要夸张，<span style="color: black;">因此</span>Shopify更适合新手卖家！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04 收集和分发设置</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6caa0e72c4554826947e2f3fa4350093~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=YMl7YksG7qhzgE%2BFPLg1K0iCc9A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">支付方式，支持信用卡、Stripe、Paypal支付方式，<span style="color: black;">亦</span><span style="color: black;">能够</span>添加支付宝、<span style="color: black;">微X</span>支付！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">配送方式：</span></strong><span style="color: black;"><span style="color: black;">因为</span>独立站是自配送，<span style="color: black;">能够</span><span style="color: black;">选取</span>国内直接发，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>海外仓，国内发货，在<span style="color: black;">认识</span>自己的净利润的<span style="color: black;">状况</span>下，<span style="color: black;">尽可能</span><span style="color: black;">选取</span>时效比较快的<span style="color: black;">途径</span>，物流的时效直接影响客户体验！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Payssion是一家在线支付服务<span style="color: black;">供给</span>商。<span style="color: black;">经过</span>在Payssion平台上整合多种本地支付方式，<span style="color: black;">咱们</span><span style="color: black;">供给</span>一站式<span style="color: black;">全世界</span>支付<span style="color: black;">处理</span><span style="color: black;">方法</span>，让商户在<span style="color: black;">全世界</span>范围内接受支付。<span style="color: black;">经过</span><span style="color: black;">咱们</span>的平台，人们<span style="color: black;">能够</span>毫不费力地<span style="color: black;">运用</span><span style="color: black;">她们</span><span style="color: black;">爱好</span>的本地支付方式进行支付。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6d659935c7924d1a9d49a7789e001f17~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=84RnQqeSF%2BqYaP0EUHZgT4wOcJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05 独立安全方面</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在安全方面，Shopify有自己的<span style="color: black;">守护</span>团队，24小时<span style="color: black;">守护</span>网站，商店有什么<span style="color: black;">状况</span>直接联系客服<span style="color: black;">处理</span>，Woo服务器是自己买的，<span style="color: black;">因此</span><span style="color: black;">守护</span><span style="color: black;">亦</span>是自己做，<span style="color: black;">或</span>安装安全插件实现<span style="color: black;">守护</span>，在这方面，Shopify 更有<span style="color: black;">优良</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">06 在SEO搜索引擎优化与推广中</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>站商的<span style="color: black;">伴侣</span>，其实搭建站台并不难，<span style="color: black;">熟练</span>的人可能半个小时<span style="color: black;">或</span><span style="color: black;">火速</span>就搭建好了！</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d1840485e4734e4ea2f3ccf6322efe4f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827443&x-signature=32JITed4gJjT6xRKmOQxyFGDgiU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站本身不承载任何流量，不像第三方电商平台，第三方电商平台，如：亚马逊、eBay、速卖通、沃尔玛，这些平台承载站内流量，<span style="color: black;">亦</span>每年花<span style="color: black;">海量</span>的<span style="color: black;">宣传</span>钱购买站外流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站需要卖家<span style="color: black;">经过</span>付费或不付费的方式将流量引导到独立站的单个SKU或店铺。<span style="color: black;">因此</span>独立站应该对主流站外平台的运营商非常<span style="color: black;">熟练</span>，对Facebook、Ins、Google、TikTok等平台<span style="color: black;">亦</span>有很强的实战经验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，你<span style="color: black;">亦</span><span style="color: black;">能够</span>做<span style="color: black;">一样</span>的事情，一边做<span style="color: black;">实质</span>，一边学习，<span style="color: black;">无</span>人是天生具备这些技能的，一切都在实践中<span style="color: black;">持续</span>发展！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">07 平台<span style="color: black;">花费</span>是多少？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平台月费，Shopify针对初始卖家、中级卖家和高级卖家推出三种<span style="color: black;">区别</span>的套餐，分别针对<span style="color: black;">区别</span>的业务<span style="color: black;">需要</span>，新卖家<span style="color: black;">选取</span>新套餐，适合的后续业务<span style="color: black;">能够</span>升级为中级或高级套餐，在<span style="color: black;">选取</span>的时候不要太专注于<span style="color: black;">最后</span>的<span style="color: black;">选取</span>！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Woocommerce：<span style="color: black;">针对</span>域名<span style="color: black;">花费</span>和（空间）服务器费用，<span style="color: black;">无</span>截止<span style="color: black;">花费</span>，大约20-30美元/月，以及插件等其他<span style="color: black;">花费</span>，取决于您<span style="color: black;">运用</span>的插件的价格！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总的<span style="color: black;">来讲</span>， Shopify 对刚接触单机站的厂商更有<span style="color: black;">优良</span>，而WooCommerce 更适合单机老手和<span style="color: black;">爱好</span>写代码、正在学习的人！</span></span></p>
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