小白的跨境指南｜一个完整的独立站应该是什么样的？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>一个独立站，许多小白以为只要把<span style="color: black;">制品</span>信息上传上去、发布出来就OK了。但其实一个合格的线上商店，这还远远<span style="color: black;">不足</span>。那一个完整的独立站到底是什么样的呢？<span style="color: black;">怎样</span>能够使你的独立站看起来完整、规范、可信度高？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，咱们就<span style="color: black;">一块</span>来学习一下，</span><strong style="color: blue;"><span style="color: black;">完整独立站应该具备的3大要素</span></strong><span style="color: black;">。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站<span style="color: black;">基本</span>设置正确</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个能够真正<span style="color: black;">营销</span><span style="color: black;">制品</span>的线上商店，除了商家<span style="color: black;">制品</span>外，网址域名、配送方式、支付<span style="color: black;">途径</span>等<span style="color: black;">基本</span>设置缺一个不可。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>而言，以SHOPLINE为<span style="color: black;">表率</span>的SaaS建站平台<span style="color: black;">实质</span>的操作过程都<span style="color: black;">包括</span>5个方面：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">基本</span>信息</span></strong><span style="color: black;">：即国家/地区、语言、货币、品类的<span style="color: black;">基本</span>设置。在设置语言时需<span style="color: black;">重视</span>，除港澳台的站点<span style="color: black;">能够</span><span style="color: black;">运用</span>繁体中文外，其他站点<span style="color: black;">意见</span>优先<span style="color: black;">运用</span>英文或<span style="color: black;">目的</span>国家官方语言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、域名：</span></strong><span style="color: black;">在往期“小白的跨境指南”中，<span style="color: black;">咱们</span><span style="color: black;">已然</span><span style="color: black;">认识</span>了<span style="color: black;">怎样</span>购买域名，此时对域名进行解析，并完成域名的绑定<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、送货方式</span></strong><span style="color: black;">：在“物流”版块，必须完成<span style="color: black;">最少</span>1种方式的“运费设置”和“退货设定”。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d1f5658fcd30486d8fdb886fec977423~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=rga01rpYSGnEogCijMMC2N323Dw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（SHOPLINE 2.0物流设置）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>操作中，卖家<span style="color: black;">能够</span><span style="color: black;">按照</span>系统指引完成物流类别、配送地区、送货方式名<span style="color: black;">叫作</span>、收货模式以及运费等内容的填写。但这一切的前提是，需要在建站前就跟物流商确定好物流方式，并在后台配置相应的物流时效与<span style="color: black;">花费</span>。在刚<span style="color: black;">起始</span>的设<span style="color: black;">按时</span>，<span style="color: black;">咱们</span><span style="color: black;">通常</span>将货品重量和地区进行分层级设定，地区越偏远运费越高，包裹越重运费越高，但可能<span style="color: black;">因此呢</span><span style="color: black;">导致</span>“运费超贵”的错觉<span style="color: black;">导致</span>客户流失，<span style="color: black;">因此</span>在运营独立站的时候，<span style="color: black;">能够</span>做<span style="color: black;">有些</span>“运费满XX包邮”的优惠券。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、付款设定</span></strong><span style="color: black;">：<span style="color: black;">通常</span>独立站的线上收付款方式<span style="color: black;">重点</span>是PayPal和信用卡通道，但<span style="color: black;">区别</span>的区域，如台湾、马来<span style="color: black;">亦</span>有<span style="color: black;">有些</span>特定的支付方式，卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>激活PayPal账户，<span style="color: black;">亦</span><span style="color: black;">能够</span>添加第三方服务商。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/01ce4eb2dae7492c9c42dffa4974d89b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=3R4%2BuVd7veFisCl%2BjxPevkAowTY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（SHOPLINE 2.0付款设置）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">尤其</span>提醒的是，</span><strong style="color: blue;"><span style="color: black;">卖家在绑定完支付方式后，还需要进行下单支付测试，以<span style="color: black;">保证</span><span style="color: black;">能够</span>顺利收款。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">跟踪</span>代码安装</span></strong><span style="color: black;">：<span style="color: black;">跟踪</span>代码<span style="color: black;">重点</span>用于<span style="color: black;">捉捕</span>进店用户的行动轨迹，以便进行数据分析和更具针对性的用二次营销，其中Google Search Console和Google Analytics是<span style="color: black;">必定</span>要安装的，其他类似于GTM、Google ADs、Bing Webmaster Tool等可按需设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偷偷说一句</span><span style="color: black;">，SHOPLINE后台已添加<span style="color: black;">大众</span>常用的FB像素、Google Analytics、Google ADs、Google再营销代码，需要的小伙伴直接点击“开启”<span style="color: black;">就可</span><span style="color: black;">运用</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/85b3eaad43ee4e059578abd451e69f99~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=dM%2FZdq%2FG7pU8dTzl%2FQQoAiS7X8k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（SHOPLINE 2.0<span style="color: black;">跟踪</span>设置）</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站架构完整</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建站其实就像建房子，<span style="color: black;">基本</span>设置是打地基，而网站架构就像房子的框架，决定了<span style="color: black;">全部</span>“房子”的功能分区和风格形态，需要小白们慢慢摸索。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、页首、页尾：</span></strong><span style="color: black;">页首、页尾是用户<span style="color: black;">查找</span>独立站<span style="color: black;">基本</span>目录的<span style="color: black;">地区</span>，<span style="color: black;">因此</span>越完整，用户寻找起来就越方便。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中页首<span style="color: black;">包括</span>了首页、所有商品、商品<span style="color: black;">归类</span>及其他目录，页尾则<span style="color: black;">包括</span>了“关于<span style="color: black;">咱们</span>”、“联系<span style="color: black;">咱们</span>”、“隐私政策”、“配送政策”、“退换货政策”、“FB<span style="color: black;">宣传</span>账户”等，且<span style="color: black;">保准</span>点击后能够<span style="color: black;">转</span>到对应页面，尤其“FB<span style="color: black;">宣传</span>账户”还是外链。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f24fcb672444735aa324868c93bd17a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=DDF%2Bvt%2FCQ6QUiOQy%2BTPM%2BCEiRsk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e64edd7ecf004273a7d2370466de3246~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=PJ0KXrAt1cuqsJGB9R6d3mWsZS4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（Shein香港站页首、页尾设置）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、首页：</span></strong><span style="color: black;">首页是品牌展示的重要窗口，<span style="color: black;">因此</span>首页的设置<span style="color: black;">包括</span>了品牌、<span style="color: black;">制品</span>、社交展示等<span style="color: black;">关联</span>内容，必须<span style="color: black;">保准</span>无论在PC端还是手机端logo均可正常<span style="color: black;">表示</span>，而首页<span style="color: black;">亦</span><span style="color: black;">最少</span>得有1张宣传海报banner、1个展示<span style="color: black;">制品</span>的版块。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、政策页面：</span></strong><span style="color: black;">该部分<span style="color: black;">必须</span>5个页面，<span style="color: black;">包含</span>“关于<span style="color: black;">咱们</span>”、“联系<span style="color: black;">咱们</span>”、“隐私政策”、“退换货政策”和“配送政策”，所有元素缺一不可，且必须<span style="color: black;">保准</span>内容正确。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中，①关于<span style="color: black;">咱们</span>——<span style="color: black;">保证</span>品牌信息的正确露出；②联系<span style="color: black;">咱们</span>——要有<span style="color: black;">知道</span>有效的联系方式，<span style="color: black;">位置</span>、<span style="color: black;">tel</span>、邮箱<span style="color: black;">最少</span><span style="color: black;">包括</span>2个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">期盼</span>消费者能有更好的购物体验，FAQ页面和物流跟踪<span style="color: black;">查找</span>页面<span style="color: black;">亦</span>可按需设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、其他页面：</span></strong><span style="color: black;">还<span style="color: black;">能够</span><span style="color: black;">弥补</span>这4个页面——<span style="color: black;">归类</span>页面、<span style="color: black;">制品</span>页面、购物车以及结账页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>过往经验，即使是初次上新，一个站点的商品数量应该不<span style="color: black;">小于</span>20个，且<span style="color: black;">制品</span>类型不宜过于分散，商品<span style="color: black;">照片</span>清晰洁净，<span style="color: black;">不可</span>有<span style="color: black;">太多</span>的文字描述在<span style="color: black;">制品</span>上，<span style="color: black;">同期</span><span style="color: black;">重视</span>避免暴力、血腥和过分<span style="color: black;">露出</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站架构的设定需要提前准备许多素材资料，<span style="color: black;">仅有</span>在建站之前将这些方面都<span style="color: black;">思虑</span>到位，<span style="color: black;">才可</span>在制作时驾轻就熟，<span style="color: black;">才可</span>设计出更有个性、更具吸引力的线上商店。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站功能全面</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了满足客户的个性化<span style="color: black;">需要</span>，给予<span style="color: black;">她们</span>更好的购物体验，<span style="color: black;">得到</span>更高的转化率，</span><span style="color: black;">SHOPLINE<span style="color: black;">意见</span>你在建独立网站时功能<span style="color: black;">能够</span>更全面，<span style="color: black;">例如</span><span style="color: black;">增多</span>会员注册登陆系统、多语言切换、多货币切换、第三方登录、客服聊天工具、社交<span style="color: black;">媒介</span>分享等等</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以营销功能为例，当你设置<span style="color: black;">最少</span>1种优惠方式时，无论是折扣优惠、满减优惠还是包邮优惠、满赠优惠、换购优惠，都有可能刺激消费者加购从而获去<span style="color: black;">更加多</span>利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SHOPLINE 2.0规划了5级会员体系、支持7种主流国家语言、支持14种货币、整合了FB Messenger及Line客服工具，还有设置了丰富的促销工具</span><span style="color: black;">。<span style="color: black;">运用</span>SHOPLINE 2.0建站，这些个性化的<span style="color: black;">需要</span>全都能满足。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/b48b6e4386fa495b8b37d900fcca3988~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=lphOkvnFYgw2c%2BK3egaOO4ATaPs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1a06d20225494fb394dbeb6836d74d8a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722827932&x-signature=cdFdLG6LLa1eubFmRXfqosKQ7Yc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（SHOPLINE 2.0<span style="color: black;">更加多</span>功能设置）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更全面的网站功能，<span style="color: black;">常常</span>能获取<span style="color: black;">更加多</span>的客户<span style="color: black;">行径</span>数据。在<span style="color: black;">把握</span>客户数据的<span style="color: black;">基本</span>上，卖家<span style="color: black;">能够</span>实现更<span style="color: black;">精细</span>的二次营销，<span style="color: black;">例如</span>当<span style="color: black;">咱们</span><span style="color: black;">晓得</span>客户对弹窗信息感兴趣，就<span style="color: black;">能够</span><span style="color: black;">更加多</span>地<span style="color: black;">运用</span>弹窗信息，<span style="color: black;">加强</span>获客效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要建设一个独一无二的品牌网站并不是一件简单的事，怎么<span style="color: black;">才可</span>做得更完整、更受客户<span style="color: black;">喜爱</span>，是有标准的。相信学习了以上3个标准后，你<span style="color: black;">已然</span><span style="color: black;">晓得</span>怎么建设一个完整的线上商店了。赶紧申请<span style="color: black;">运用</span>SHOPLINE 2.0，<span style="color: black;">一块</span>来体验一下吧～</span></p>
期待楼主的下一次分享！” 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。 谢谢、感谢、感恩、辛苦了、有你真好等。 “沙发”（SF，第一个回帖的人）
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