4zhvml8 发表于 2024-7-29 20:20:37

跨境电商干货!独立站新手入门十问简答


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境独立站虽<span style="color: black;">已然</span><span style="color: black;">作为</span>跨境出海的热门之选,<span style="color: black;">然则</span><span style="color: black;">有些</span>新手卖家对独立站的认知还是<span style="color: black;">不足</span>全面,对独立站的看法基本都是“门槛高、推广难、转化难”等等<span style="color: black;">消极</span>初印象。为了让<span style="color: black;">大众</span>更<span style="color: black;">认识</span>独立站<span style="color: black;">有些</span>,今天整理了10个新手卖家<span style="color: black;">平常</span>的问题,<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>各位答疑解惑。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ad96f1e2e7654d5c925af83c375cb568~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722827943&amp;x-signature=VnyJeiGjBOzPg5KYysG3CuTpJ5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、做亚马逊的<span style="color: black;">同期</span>还<span style="color: black;">能够</span>做独立站吗?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">能够</span>。第三方电商平台和独立站从来都不需要二选一,两者是相辅相成的。<span style="color: black;">况且</span><span style="color: black;">都数</span>大卖都会<span style="color: black;">同期</span>布局电商平台与独立站,独立站<span style="color: black;">能够</span><span style="color: black;">做为</span>拓展<span style="color: black;">营销</span><span style="color: black;">途径</span>的方式之一。把亚马逊上的流量引流到独立站<span style="color: black;">增多</span>独立站销量,或用独立站来给亚马逊测品都<span style="color: black;">能够</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、做独立站<span style="color: black;">起步</span>资金要多少?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站的<span style="color: black;">起步</span>资金需要<span style="color: black;">触及</span>到推广方式、建站方式和商家的团队人数规模。建站方式或建站工具<span style="color: black;">区别</span>,需要的<span style="color: black;">起步</span>资金都会不<span style="color: black;">同样</span>,<span style="color: black;">不外</span><span style="color: black;">一般</span><span style="color: black;">来讲</span>新人<span style="color: black;">来讲</span>,初步预算起码得过万。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、独立站推广很烧钱吗?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不<span style="color: black;">必定</span>,独立站的推广方式<span style="color: black;">亦</span>分<span style="color: black;">非常多</span>种。<span style="color: black;">况且</span>推广引流有免费和付费两大类。免费的<span style="color: black;">例如</span>社交<span style="color: black;">媒介</span>养号营销,还有seo优化推广,付费的有像红人带货,在搜索引擎投放<span style="color: black;">宣传</span>等等。商家<span style="color: black;">自己</span>具备的<span style="color: black;">要求</span><span style="color: black;">区别</span>,<span style="color: black;">按照</span>资金水平,<span style="color: black;">能够</span>一边测试一边找合适自己的推广手段。普通人<span style="color: black;">亦</span>有普通人的玩法。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/730d164f405941edae19290d8f969d23~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722827943&amp;x-signature=mUrxPp%2BAt46aBLSXA0KSbU8o2P8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、独立站怎么发货?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站的发货模式分成四类:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.国内自发货;2.无货源;3.海外仓;4.虚拟仓。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是头部大卖家,做海外仓比较合适。国内自发货和无货源模式<span style="color: black;">亦</span>很好理解就不多解释。虚拟仓的话<span style="color: black;">便是</span><span style="color: black;">表示</span>为当地国家,但<span style="color: black;">实质</span>会从国内发货,成本较低。独立站<span style="color: black;">无</span>限制发货的<span style="color: black;">途径</span>,卖家<span style="color: black;">能够</span><span style="color: black;">自动</span>在网站后台设置<span style="color: black;">怎样</span>发货。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、独立站要配置多语言吗?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>卖家<span style="color: black;">按照</span><span style="color: black;">目的</span>客户群体<span style="color: black;">选取</span>需要配置的独立站语言。英文其实足够覆盖大部分用户了,<span style="color: black;">不外</span>在流量稳定的前提下<span style="color: black;">增多</span><span style="color: black;">有些</span>小语种语言会更有利于业务的展开。对语言这个问题<span style="color: black;">不消</span>太担心,毕竟<span style="color: black;">此刻</span><span style="color: black;">非常多</span>SaaS建站平台都能<span style="color: black;">供给</span>多语言版本的配置实现智能翻译。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、独立站能刷单吗?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站和平台的运营是有差别的,在平台上刷单是为了<span style="color: black;">得到</span>消费者的信任,让自己的店铺排名越靠前越好。而独立站<span style="color: black;">无</span>刷单这个说法,在独立站上做订单的虚假信息,对搜索引擎上的排名<span style="color: black;">无</span><span style="color: black;">帮忙</span>。<span style="color: black;">倘若</span>需要营造买家信任感,<span style="color: black;">能够</span>在后台<span style="color: black;">自动</span>添加评论。<span style="color: black;">不外</span>不要<span style="color: black;">每一个</span>商品都添加评论和销量,一个新的独立站<span style="color: black;">是不是</span>有流量,何时搭建的,搜索引擎都一清二楚。添加多了反而可能影响<span style="color: black;">宣传</span>的投放。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44dfd3673aea40209ee5d1e927aface2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722827943&amp;x-signature=yQ7B1WeTSbyj6qNUdGWEC2IwHpM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、做外贸独立站,<span style="color: black;">必定</span>要接入海外本地收款吗?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市面上流行的独立站收款方式有两种,一个是PayPal,最<span style="color: black;">广泛</span>的收款工具,另一个则是国际信用卡支付。Onlypay专注于信用卡收款,支持<span style="color: black;">都数</span>主流信用卡卡种的支付,收付一体化更方便卖家进行操作。安全性高,收费透明,支付成功率高等等都是它的<span style="color: black;">优良</span>。至于其他的海外本地收款方式,要<span style="color: black;">按照</span><span style="color: black;">目的</span>用户的支付习惯来添加,<span style="color: black;">运用</span>本地收款对本地用户<span style="color: black;">来讲</span>会比较方便,<span style="color: black;">必定</span>程度上<span style="color: black;">能够</span><span style="color: black;">提高</span><span style="color: black;">她们</span>的购物体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、<span style="color: black;">为何</span>投入不少成本做独立站,却<span style="color: black;">无</span>客流/询盘/订单?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个问题<span style="color: black;">都数</span>是出在推广运营上了。可能是关键词不<span style="color: black;">精细</span>,<span style="color: black;">没法</span>吸引<span style="color: black;">目的</span>客户,<span style="color: black;">亦</span>可能是独立站布局或<span style="color: black;">制品</span>设计不出彩,<span style="color: black;">无</span>吸引受众,<span style="color: black;">引起</span>访客的不信任。独立站<span style="color: black;">首要</span>需要的<span style="color: black;">便是</span><span style="color: black;">揭发</span>和流量,<span style="color: black;">因此呢</span>要做出合适的推广<span style="color: black;">方法</span>来吸引访客点击。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9、独立站品类有限制吗?什么品类适合做独立站?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站几乎<span style="color: black;">无</span>什么品类限制,普货有普货的玩法,特货有特货的<span style="color: black;">营销</span>方式,但不管什么品类都存在<span style="color: black;">必定</span>的<span style="color: black;">危害</span>,只<span style="color: black;">不外</span>普货<span style="color: black;">危害</span><span style="color: black;">无</span>特货来得<span style="color: black;">那样</span>大<span style="color: black;">便是</span>了。易耗品,在海外比较难买到的<span style="color: black;">制品</span>,垂直<span style="color: black;">或</span>细<span style="color: black;">归类</span>的<span style="color: black;">制品</span>都挺适合做独立站的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span>独立站建站平台选国内的还是国外好?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外的建站平台生态更完善,<span style="color: black;">不外</span>价格偏高<span style="color: black;">有些</span>,<span style="color: black;">重点</span>的<span style="color: black;">阻碍</span><span style="color: black;">便是</span>存在沟通困难的问题。国内的建站平台成本较低,<span style="color: black;">各样</span>功能<span style="color: black;">亦</span>都能满足消费者的需要,<span style="color: black;">况且</span>不存在语言交流的困难。各有优缺点,就看卖家自己的偏好来进行<span style="color: black;">选取</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>独立站新手入门的十问简答了,<span style="color: black;">倘若</span>有<span style="color: black;">更加多</span>的跨境<span style="color: black;">关联</span>问题<span style="color: black;">能够</span>私信咱们<span style="color: black;">一块</span>交流。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2818cdd87d014459a3bb662fd04add69~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722827943&amp;x-signature=AfN4%2FlP1tWvgFQ974TJRVr4z7Co%3D" style="width: 50%; margin-bottom: 20px;"></div>




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