l14107cb 发表于 2024-7-29 20:24:00

五分钟，带你认识跨境电商独立站


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">被疫情<span style="color: black;">包围</span>的2020年，独立站可谓是出尽了风头，<span style="color: black;">初期</span>做独立站售卖防疫物资的跨境卖家们，眨眼间就实现了暴富神话。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">伴同</span>着各大电商平台对防疫物资的限制及监管<span style="color: black;">逐步</span>完善，各平台卖家生意受到冲击，竞争压力变大，卖家们<span style="color: black;">起始</span>转战独立站市场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但<span style="color: black;">针对</span>新手跨境卖家来讲，想借助独立站做到品牌出海，那就要加深对独立站的认识。今天小斑就从三个<span style="color: black;">方向</span>，让跨境电商卖家<span style="color: black;">认识</span>与认识独立站。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d2d53951ff024817bf9f3f16a068372e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722828086&amp;x-signature=7tFsMc7Yjl5jMMWq2hR3NYSB0VE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">什么是独立站？</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站（独立网站）<span style="color: black;">指的是</span>企业或个人<span style="color: black;">经过</span>购买服务器及域名<span style="color: black;">自动</span>搭建的网站，<span style="color: black;">能够</span>是普通的企业品牌网站、电商平台、营销网站、博客论坛等，<span style="color: black;">而后</span><span style="color: black;">自动</span>做营销推广运营等。而非<span style="color: black;">经过</span>第三方网站拖拽<span style="color: black;">或</span>自动生成的网站。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实换句比较通俗的话<span style="color: black;">便是</span>，在电商行业，独立站<span style="color: black;">便是</span>自己的电商网站，所有权是属于自己，区别于第三方电商平台。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cf39eb9b2ac246b5b87517b3868a7cab~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722828086&amp;x-signature=g%2FoCChZE%2BJnYgo%2FM5NgoN3wLbjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">跨境独立站的<span style="color: black;">优良</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、限制少</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的<span style="color: black;">优良</span>之一，<span style="color: black;">便是</span>限制非常少，<span style="color: black;">非常多</span>规则<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">状况</span>进行修改、<span style="color: black;">调节</span>。而第三方平台，例如亚马逊、ebay，规则条款多，对商家的<span style="color: black;">捆绑</span>大，一旦违反条款会遭受<span style="color: black;">各样</span><span style="color: black;">处罚</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、利润空间大</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相<span style="color: black;">针对</span>第三方平台，独立站的<span style="color: black;">制品</span>定价比较自由，自己的站只卖自己的<span style="color: black;">制品</span>。第三方平台竞争激烈，同类<span style="color: black;">制品</span>丰富，同质化严重，很容易<span style="color: black;">出现</span>价格战，<span style="color: black;">引起</span><span style="color: black;">制品</span><span style="color: black;">没法</span>盈利。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、品牌推广</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站可<span style="color: black;">根据</span>品牌风格打造自己的网站，更好的推广自己的品牌，独立站<span style="color: black;">能够</span>实现传递品牌价值观，扩大品牌影响力，<span style="color: black;">同期</span><span style="color: black;">亦</span>能够避免同行的抄袭竞争，<span style="color: black;">守护</span>品牌价值。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">保存</span>客源资料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在第三方平台<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">咱们</span>是<span style="color: black;">没法</span>获取客户的信息及联系方式的，客源资料只能白白流失。而跨境电商独立站，能<span style="color: black;">保存</span><span style="color: black;">每一个</span>客户的信息，数据沉淀后<span style="color: black;">能够</span>得出用户画像，方便后期针对性的二次营销。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e83b35c5e5a4e809a8bf904ea346134~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722828086&amp;x-signature=HPku%2FizXhnpegOGIgwsUYcpQDtE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那些</span>跨境电商卖家适合跨境独立站?</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对跨境电商独立站的有<span style="color: black;">必定</span>的<span style="color: black;">认识</span>与分析，<span style="color: black;">持有</span>自己品牌及有<span style="color: black;">必定</span>资金能力的，想让自己的品牌出海，可以尝试<span style="color: black;">经过</span>自建独立站来开拓自己的业务。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，<span style="color: black;">倘若</span>想<span style="color: black;">营销</span><span style="color: black;">有些</span>在亚马逊不适合<span style="color: black;">营销</span>的物品，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>独立站来<span style="color: black;">营销</span>，平台规则自己制定。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">能够</span><span style="color: black;">营销</span><span style="color: black;">各样</span>类型的物品。需要<span style="color: black;">重视</span>的是，国际物流对物品寄运有<span style="color: black;">需求</span>，需要<span style="color: black;">重视</span>自己的物品<span style="color: black;">是不是</span>为航空违禁品。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/52789a7921944a9390868cf9c4779dec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722828086&amp;x-signature=3mzb87V5BOiBJzsXdL%2BFBFCm7MY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国内的独立站建站平台有店匠Shoplazza,SHOPLINE,有赞allvalue等，而国外的有Shopify，Woocommerce等。这些建站平台能够<span style="color: black;">帮忙</span>卖家简单快速的<span style="color: black;">创立</span>独立站。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">针对</span><span style="color: black;">持有</span>多家独立站及<span style="color: black;">持有</span><span style="color: black;">区别</span>平台店铺的卖家<span style="color: black;">来讲</span>，管理就变得<span style="color: black;">繁杂</span>且繁琐，需要<span style="color: black;">运用</span>管理工具进行店铺管理及打单发货。斑马ERP就能够<span style="color: black;">处理</span>独立站卖家的这个<span style="color: black;">懊恼</span></span><strong style="color: blue;"><span style="color: black;">。</span></strong></span></p>




1fy07h 发表于 2024-9-2 17:43:46

感谢您的精彩评论，为我带来了新的思考角度。

nqkk58 发表于 2024-10-17 13:47:09

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