新手指南：独立站怎么开店？教你7步完成独立站建站
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搭建独立站并<span style="color: black;">无</span>你想象中的<span style="color: black;">那样</span>困难，它是有<span style="color: black;">过程</span>可循的 。就像是做蛋糕，<span style="color: black;">能够</span><span style="color: black;">根据</span>食谱<span style="color: black;">容易</span>地完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店匠Shoplazza总结了一个简单的框架，总共7步，耐心花5分钟看完，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你的独立站顺利上线。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f332e21aae004ad6b788e1cdb7c118f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=9WXWotEbSYlRzFOcaU7GAfakA%2Fo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>，今天介绍建站的框架和流程，<strong style="color: blue;"><span style="color: black;">然则</span>这个框架完全<span style="color: black;">能够</span>迁移到任何一个建站系统。</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">建站前准备</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">选品与调研</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三分运营，七分选品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选品的核心，是对市场竞争还有消费者<span style="color: black;">需要</span>的把控。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这其中需要多工具、多<span style="color: black;">办法</span>交叉验证，<span style="color: black;">倘若</span>你只依赖榜单中的<span style="color: black;">独一</span>数据，<span style="color: black;">特别有</span>可能掉进数据的陷阱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一千个读者眼中会有一千个哈姆雷特，<span style="color: black;">每一个</span>人都有自己最<span style="color: black;">熟练</span>的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，底层<span style="color: black;">规律</span>是<span style="color: black;">同样</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">往简单了讲，<span style="color: black;">便是</span><span style="color: black;">经过</span><strong style="color: blue;">两层数据验证。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84d369eb42b04daaac0cc673b35070d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=92zg3TSipfAttXgVQClMdH248gs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>层，市场。</strong><span style="color: black;">包含</span><span style="color: black;">需要</span>程度、竞争程度、对手的策略等等。在这个<span style="color: black;">基本</span>之上可能会有：搜索引擎的关键词搜索量、关键词竞争价格、已有<span style="color: black;">制品</span>的<span style="color: black;">营销</span>量、<span style="color: black;">营销</span>定价等等数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二层，<span style="color: black;">宣传</span>。</strong><span style="color: black;">第1</span>层<span style="color: black;">已然</span><span style="color: black;">能够</span>基本判断出这个<span style="color: black;">制品</span><span style="color: black;">是不是</span>可行，<span style="color: black;">然则</span><span style="color: black;">不可</span>妄下<span style="color: black;">结论</span>，<span style="color: black;">必定</span>要交给真实的市场来判断，<span style="color: black;">咱们</span><span style="color: black;">一般</span>用<span style="color: black;">宣传</span>实现，这个<span style="color: black;">能够</span>等一切准备好之后去测试。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投付费<span style="color: black;">宣传</span>是一个非常快<span style="color: black;">况且</span>有效的简单试错法，数据<span style="color: black;">能够</span>告诉<span style="color: black;">咱们</span>要不要继续在这个<span style="color: black;">制品</span>上加大力度，还是还一个方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>我就不展开了，<span style="color: black;">意见</span>新手卖家从<span style="color: black;">基本</span>的选品<span style="color: black;">办法</span>论入手，再加上自己<span style="color: black;">持续</span>地实践总结出经验，找到自己手感最好的选品<span style="color: black;">办法</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">购买域名</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名<span style="color: black;">便是</span>你的网址，<span style="color: black;">倘若</span><span style="color: black;">持有</span>一个好记<span style="color: black;">况且</span>符合品牌的域名，对独立站的推广会有事半功倍的<span style="color: black;">功效</span>，好的域名能够让客户一眼就记住你的品牌，这是做好独立站的<span style="color: black;">第1</span>步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在买域名的时候需要<span style="color: black;">重视</span>以下几点：</strong></p>简短易记：<span style="color: black;">尽可能</span><span style="color: black;">选取</span>简短、易记的域名，方便用户记忆和<span style="color: black;">拜访</span>。与品牌<span style="color: black;">或</span><span style="color: black;">制品</span><span style="color: black;">关联</span>：域名应与网站主题<span style="color: black;">关联</span>，有助于<span style="color: black;">加强</span>网站的搜索引擎排名。避免侵权：不要<span style="color: black;">运用</span>限制性词汇，避免域名被封。后缀的<span style="color: black;">选取</span>：常用的域名后缀有.com、.net、.org，<span style="color: black;">选取</span>合适的后缀<span style="color: black;">能够</span>给网站带来更好的影响力。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名购买的<span style="color: black;">地区</span><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">选取</span>，个人更加<span style="color: black;">举荐</span>国外的域名商，<span style="color: black;">例如</span>Godaddy、Namecheap等等，<span style="color: black;">拜访</span>速度会更快。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">网站搭建</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">商品上传</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选定好卖什么，就该把商品上架到店铺里了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是Dropshipping玩家，<span style="color: black;">能够</span><span style="color: black;">运用</span>品集工具，支持速卖通、Amazon平台海量商品的一键抓取，<span style="color: black;">同期</span>支持一件代发，非常适合新手独立站玩家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>非Dropshipping卖家，上传商品<span style="color: black;">亦</span><span style="color: black;">能够</span>直接进入后台，点击“新建商品”，进入页面之后填写基本的商品信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/755b3dee49ee4b7dac5bf436ae40f369~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=S0AlV6XcUGdj9Wvwx9TOFKpysGo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>自己一个一个去上传<span style="color: black;">制品</span>的话，速度是比较慢的，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接批量导入商品，<span style="color: black;">倘若</span>是Shopify迁移<span style="color: black;">或</span>亚马逊卖家，<span style="color: black;">亦</span>支持一键导入<span style="color: black;">或</span>抓取。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">装修店铺</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">装修很重要，第三方的模板都是免费的，<span style="color: black;">况且</span>可选非常多，点击就<span style="color: black;">能够</span>更改编辑，<span style="color: black;">亦</span><span style="color: black;">能够</span>添加代码。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">装修要基于用户体验<span style="color: black;">第1</span>的原则，要挑选合适的主题以及装修各个重点页面（首页、专辑页面、商品详情页），让买家清楚地<span style="color: black;">晓得</span>在卖什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>，更重要的是<span style="color: black;">咱们</span>的主页和投放的<span style="color: black;">制品</span>详情页。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/05bb43b7a71842bcb49234e1bbc63c5e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=B%2FpA7QHKueCXQAymYtsM1q2u%2FR4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，店铺的装修不是<span style="color: black;">仅有</span>上传完商品<span style="color: black;">或</span><span style="color: black;">照片</span>就<span style="color: black;">已然</span>结束了，<span style="color: black;">倘若</span><span style="color: black;">大众</span><span style="color: black;">无</span>头绪的话，<span style="color: black;">剧烈</span><span style="color: black;">意见</span>先参考竞争对手的网站，进行模仿和学习。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">物流</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">物流的速度、质量以及服务很重要，国内用户有个<span style="color: black;">平常</span>特征：<span style="color: black;">能够</span>贵点<span style="color: black;">然则</span>必须包邮，<span style="color: black;">否则</span>可能<span style="color: black;">由于</span>6块的运费，几百的东西不买了，国外用户还<span style="color: black;">无</span>习惯国内这么快的物流服务，<span style="color: black;">然则</span>相应的服务<span style="color: black;">亦</span>是要做到位的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享<span style="color: black;">有些</span>物流设置技巧：</p><strong style="color: blue;">指定国家免邮</strong><strong style="color: blue;"><span style="color: black;">按照</span>订单金额设置免邮或邮费（<span style="color: black;">例如</span>满100美元包邮等）</strong><strong style="color: blue;">满足<span style="color: black;">区别</span>用户对时效<span style="color: black;">需求</span>（快、慢的价格<span style="color: black;">区别</span>）</strong><strong style="color: blue;">告诉用户物流运输周期（最快和最慢需要运输多少天）</strong>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">支付</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">一起</span>就要去找到你的<span style="color: black;">目的</span>市场里面常用的支付方式是什么，有<span style="color: black;">那些</span>收款商支持。<span style="color: black;">而后</span>把收款商和独立站后台直接进行对接就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小匠见过不少卖家就收款没选好<span style="color: black;">引起</span>交易数<span style="color: black;">尤其</span>少。安全<span style="color: black;">方便</span>、符合用户<span style="color: black;">运用</span>习惯，付款是临门一脚，别在付款<span style="color: black;">这儿</span>让买家卡壳。店匠Shoplazza<span style="color: black;">已然</span>携手集<span style="color: black;">成为了</span><span style="color: black;">全世界</span>50+主流支付平台，<span style="color: black;">亦</span><span style="color: black;">能够</span>帮你一键对接！</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">绑定域名</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前买了域名，需要绑定建站系统。独立域名<span style="color: black;">一般</span>会用来投放，而系统给你的域名<span style="color: black;">通常</span>很难用来投放，<span style="color: black;">因此呢</span>需要解析一下你买的域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到这一步，基本的网站应该<span style="color: black;">已然</span>搭建好了，<span style="color: black;">能够</span>去开通各个<span style="color: black;">途径</span>的<span style="color: black;">宣传</span>账户进行投放了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店匠<span style="color: black;">已然</span>集成市面上最主流的三大流量<span style="color: black;">途径</span>（Google、Facebook、TikTok），<span style="color: black;">此刻</span>店匠卖家还支持一键开户，<span style="color: black;">容易</span>速卖<span style="color: black;">全世界</span>！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5ba6eb88d3cf4f41bbe4fbdbd9d5ca80~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=onyFKwJSpf8K9DKoBHnhX4Y0L%2Bg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结一下，只要<span style="color: black;">经过</span>以上七个<span style="color: black;">过程</span>，你的独立站<span style="color: black;">已然</span>能够出海卖货啦！搭建独立站是不是<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">那样</span>困难呢？快来试试搭建你的独立站吧，马上链接<span style="color: black;">全世界</span>消费者！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d5f756409b8848a5928649e05ab0b169~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830015&x-signature=mPm46sJlAg35nPy5jaW3y2YZQNE%3D" style="width: 50%; margin-bottom: 20px;"></div>
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