旺季用上这两个新功能，为独立站支付保驾护航！
<img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/hPqEaKqHpQCQh47lVvPqTNF40MbwiciaicMs8rbsw9HT1XqsbnN4icBhZaibVPppiboxibt9mic2lxBC0XmDrCJA5FbsLg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">点击</strong><span style="color: black;"><strong style="color: blue;">蓝字</strong></span><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">正文 1492 字，预计阅读 4 分钟</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支付<span style="color: black;">做为</span>结账流程的最后一个环节，<span style="color: black;">针对</span>独立站的流量转化有着最直接的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>数据<span style="color: black;">表示</span>，出于成本、成功率、运营效率、结算周期等<span style="color: black;">原因</span><span style="color: black;">思虑</span>，有<strong style="color: blue;">超过50%</strong>的跨境商户会<span style="color: black;">同期</span>与多个信用卡支付<span style="color: black;">途径</span><span style="color: black;">创立</span>合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，哪个<span style="color: black;">途径</span>的成功率更高？测试过程中，万一客户支付失败、流失了怎么办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店匠Shoplazza 推出「交易分配」和「智能重试」功能，<span style="color: black;">帮忙</span>跨境商户<span style="color: black;">提高</span>支付转化率，<span style="color: black;">容易</span>优化交易最后一<span style="color: black;">千米</span>！</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是交易分配？</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>让商户对2个信用卡支付<span style="color: black;">途径</span>进行收款的AB test，并<span style="color: black;">按照</span>自己的需要，<span style="color: black;">根据</span>比例去分配<span style="color: black;">她们</span>之间的交易量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，商户钟女士接入了A和B两个信用卡渠道，<span style="color: black;">然则</span>不确定谁家成功率更高，就<span style="color: black;">能够</span>在后台开启「交易分配」，让两个<span style="color: black;">途径</span>的交易量分别为全站的50%。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQDdbfa3kqlbeAWzc0ChLyreCyTIJiaGet1kcp9tBwibdn0z8RbvicKlYsgjbxbmrq0asbzX6vWpx0bYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">而<span style="color: black;">针对</span>消费者<span style="color: black;">来讲</span>，结账流程中只会看到一个信用卡支付选项。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>设置，<span style="color: black;">经过</span>交易分配就<span style="color: black;">能够</span><span style="color: black;">同期</span><span style="color: black;">运用</span>多个卡支付<span style="color: black;">途径</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span>对<span style="color: black;">她们</span>做<span style="color: black;">评定</span>比较了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">除了<span style="color: black;">评定</span>交易<span style="color: black;">途径</span>稳定性，交易分配还对独立站的支付稳定性有着不小的<span style="color: black;">帮忙</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>商户都有遇到过<span style="color: black;">由于</span><span style="color: black;">途径</span>方服务故障、账号封禁等问题<span style="color: black;">引起</span>的支付中断，消费者<span style="color: black;">常常</span>会<span style="color: black;">由于</span><span style="color: black;">没法</span>支付而弃单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开启卡交易分配后，整体的稳定性就<span style="color: black;">再也不</span>完全依赖某一个<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使有故障<span style="color: black;">出现</span>，<span style="color: black;">能够</span><span style="color: black;">保准</span>分流到其他<span style="color: black;">途径</span>的订单<span style="color: black;">能够</span>正常完成。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>开启交易分配？</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">功能路径：店匠Shoplazza>设置>收款>卡支付高级设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQDdbfa3kqlbeAWzc0ChLyreUZ0fiapMcDYpfzWia0Qkepz1QAU9LDuKY17ZtPuHSqEdTKESP7AkokwQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击添加交易分配规则，<span style="color: black;">选取</span>对应的<span style="color: black;">途径</span>并激活，交易分配功能就设置好了。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQDdbfa3kqlbeAWzc0ChLyrehk0EyVS6e1QfuZicOichPOgJB171qvYGCIXPwWJPPeShHFkRZrzDJmEg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是智能重试？</span></strong></span></h1><span style="color: black;">除了稳定性，<span style="color: black;">针对</span>支付失败而<span style="color: black;">引起</span>顾客流失<strong style="color: blue;">，</strong></span><span style="color: black;"><strong style="color: blue;">有<span style="color: black;">无</span>什么<span style="color: black;">处理</span><span style="color: black;">方法</span>呢？</strong></span><span style="color: black;"><strong style="color: blue;">「智能重试」正是<span style="color: black;">这般</span>的一个功能。</strong></span><span style="color: black;">据《经济学人》<span style="color: black;">报告</span>，有</span><span style="color: black;"><strong style="color: blue;">超过15%的订单会<span style="color: black;">由于</span>支付失败而放弃</strong></span><span style="color: black;">，这直接影响到了独立站的营收。</span><span style="color: black;">其实，每一笔信用卡交易都需要经过<span style="color: black;">非常多</span>个交易处理方，同一笔交易<span style="color: black;">选取</span><span style="color: black;">区别</span>的处理路径会有完全<span style="color: black;">区别</span>的结果。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQDdbfa3kqlbeAWzc0ChLyre7H1KquCsUpCXD2EgrqR0hgUYJdXn4MuNz4tTBNte9oicrViakMLB52jQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">非常多</span>授权失败的用户本来是<span style="color: black;">能够</span>支付成功并完成下单的</strong>。</span><span style="color: black;"><span style="color: black;">倘若</span>将一个<span style="color: black;">途径</span>处理失败的交易，自动提交到另一个<span style="color: black;">途径</span>做重试，那就相当于<span style="color: black;">提高</span>了整体的交易处理能力，就<span style="color: black;">能够</span><strong style="color: blue;">有效的<span style="color: black;">提高</span>支付转化</strong>。</span><span style="color: black;">这<span style="color: black;">便是</span>「智能重试」这一功能的底层原理。</span><span style="color: black;">开启智能重试功能后，系统会对支付失败的交易做<span style="color: black;">评定</span>，<span style="color: black;">针对</span>有重试价值的交易，系统会将交易提交给另一个<span style="color: black;">途径</span>发起重试。</span><span style="color: black;"><span style="color: black;">根据</span><span style="color: black;">日前</span>的平台数据统计，</span><span style="color: black;"><strong style="color: blue;">有超过1.5%的订单是<span style="color: black;">经过</span>重试挽回的</strong>。</span><span style="color: black;">来自Dreambeauty的运营总监Tony<span style="color: black;">说到</span>，“<span style="color: black;">咱们</span>店铺<span style="color: black;">供给</span>信用卡支付，有接近2%的成功率<span style="color: black;">提高</span>。用户支付授权失败<span style="color: black;">始终</span><span style="color: black;">败兴</span>都是<span style="color: black;">咱们</span>的痛点。重试功能<span style="color: black;">不但</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>挽回了<span style="color: black;">海量</span>订单，<span style="color: black;">针对</span><span style="color: black;">注重</span>复购的<span style="color: black;">咱们</span><span style="color: black;">来讲</span>，其实<span style="color: black;">亦</span><span style="color: black;">提高</span>了<span style="color: black;">将来</span>的收益。”</span><span style="color: black;">除此之外，千禧跨境业务负责人Lucia<span style="color: black;">亦</span>认为智能重试能够成功带来订单挽回，“在<span style="color: black;">途径</span>的后台<span style="color: black;">能够</span>看到<span style="color: black;">咱们</span>店铺<span style="color: black;">每日</span><span style="color: black;">最少</span>30单是重试功能挽回的。”</span><span style="color: black;">在功能发布后，<span style="color: black;">咱们</span><span style="color: black;">亦</span>还在<span style="color: black;">持续</span>的完善<span style="color: black;">咱们</span>的智能重试模型，以<span style="color: black;">连续</span>的改善订单的支付成功率。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>开启智能重试？</span></strong></h2><span style="color: black;">功能路径：店匠Shoplazza >设置>收款>卡支付高级设置</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQDdbfa3kqlbeAWzc0ChLyrernKjl3NVeoVrZ0QibDrzPPgf7C9tnpliaowm3HFah3TpO2LTC7g0FJ1w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">*</span></strong><span style="color: black;">以上两个功能<span style="color: black;">能够</span><span style="color: black;">同期</span>开启，两者<span style="color: black;">同期</span>开启之后，两个<span style="color: black;">途径</span><span style="color: black;">能够</span>互相为彼此挽回交易。</span><span style="color: black;">旺季<span style="color: black;">已然</span>来临，快点开启试试吧！</span><span style="color: black;">店匠<strong style="color: blue;">最新官方资料</strong>来咯！</span><span style="color: black;">每周更新<strong style="color: blue;">「<span style="color: black;">制品</span>功能优化 & 独立站运营干货」</strong></span><span style="color: black;">扫描下方二维码，<span style="color: black;">更加多</span>精彩内容等着您！</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/hPqEaKqHpQCGbiafACPt1tWOv13S34ibfMibcrIHGpysYEo9ScnKpEfpkNsgowSCybwTre7s2Iy794742atzibSonQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/hPqEaKqHpQCQh47lVvPqTNF40MbwiciaicMhPaGulmkTx9cVO3HgorxQW43mDIOBBHZyBdQGcoS3LmIibgm1ojlibSQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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