适合做独立站的国家有哪些？该怎么布局?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">加入海外社媒交流群</strong><span style="color: black;">交流，互助，</span>分享，答疑<a style="color: black;"><span style="color: black;"><strong style="color: blue;">立即加入</strong></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因公众号平台更改了推送规则，<span style="color: black;">倘若</span>不想<span style="color: black;">错失</span>外贸社媒课堂的<span style="color: black;">优秀</span>内容，记得文末点下</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“赞”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">和</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“在看”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">哦！</span></strong></span></p><span style="color: black;">在<span style="color: black;"><strong style="color: blue;">跨境电商行业</strong></span>，独立站是一种更专业并且获益空间相对会更高的<span style="color: black;">办法</span>，独立站<span style="color: black;">能够</span>让卖家<span style="color: black;">持有</span><span style="color: black;">更加多</span>的自由<span style="color: black;">掌控</span>权，卖家能更<span style="color: black;">精细</span>的定位用户人群，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">自动</span>流量推广，独立站不会被永远封店铺、不会对卖家进行罚款等等。最为便利的<span style="color: black;">便是</span>投资较低，<span style="color: black;">爱好</span>这个行业的人都<span style="color: black;">能够</span>做。</span><span style="color: black;">在做独立站之前，需要<span style="color: black;">思虑</span>好，<span style="color: black;">详细</span>做哪个国家的独立站，<span style="color: black;">日前</span>，适合做独立站的国家有欧美、日韩、俄罗斯，<span style="color: black;">另一</span>非洲、拉美、澳洲等，<span style="color: black;">亦</span>都是跨境<span style="color: black;">潜能</span>市场。<span style="color: black;">那样</span>独立站市场到底怎么选？</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欧美市场</span></strong></span><span style="color: black;">欧美市场既是平台卖家的首选，<span style="color: black;">亦</span>是独立站卖家的首选。欧美消费者对自由品牌的认可度是非常高的，据尼尔森数据<span style="color: black;">表示</span>，大部分欧美国家自由品牌市场占有率高达18%—45%。</span><span style="color: black;">独立站依靠自有品牌吸引消费者，欧美国家的消费者都比较<span style="color: black;">爱好</span>在自由独立的站点网购，购买的客单价<span style="color: black;">亦</span>比较高，为独立站发展<span style="color: black;">供给</span>了有利的市场环境。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，相较于千篇一律的电商平台，欧美消费者<span style="color: black;">实质</span>上会更<span style="color: black;">爱好</span>在自由独立、个性鲜明的独立站上购物。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">日韩市场</span></strong></span><span style="color: black;">日本、韩国这两个国家经济发达、消费水平高，对品牌溢价会有较高的接受度。<span style="color: black;">另外</span>，日韩市场中，电商平台并未像国内<span style="color: black;">同样</span>，达到“垄断”地位，<span style="color: black;">因此</span>独立站卖家<span style="color: black;">亦</span>是有<span style="color: black;">很强</span>发展空间的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">俄罗斯</span></strong></span><span style="color: black;">俄罗斯<span style="color: black;">一样</span>是跨境<span style="color: black;">潜能</span>市场，据摩根士丹利报告<span style="color: black;">表示</span>，俄罗斯电商市场规模将在2023年达到460亿欧元。</span><span style="color: black;">受国际局势影响，<span style="color: black;">海量</span>的<span style="color: black;">跨境</span>电商平台纷纷退出俄罗斯市场，只剩下少量的电商平台可供<span style="color: black;">选取</span>，<span style="color: black;">因此</span>独立站会是跨境卖家入局俄罗斯的最佳<span style="color: black;">选取</span>之一。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">东南亚市场</span></strong></span><span style="color: black;">东南亚国家，经济正<span style="color: black;">处在</span>快速发展期，虽然当前该地区的消费者仍然比较倾向于低价<span style="color: black;">制品</span>，但可预见性的其<span style="color: black;">将来</span>消费<span style="color: black;">潜能</span>会非常大。</span><span style="color: black;">东南亚地区社交<span style="color: black;">媒介</span>渗透率正在<span style="color: black;">连续</span><span style="color: black;">提升</span>，流量红利大，据调查，在东南亚最受欢迎的购物方式中，依靠社交<span style="color: black;">媒介</span>购物的比例高达78%。东南亚在数字营销中支出<span style="color: black;">持续</span>，<span style="color: black;">增多</span>Facebook、YouTube 或Instagram等社交<span style="color: black;">媒介</span>以及Google等搜索<span style="color: black;">途径</span>的<span style="color: black;">宣传</span>投放，而东南亚地区<span style="color: black;">宣传</span>展示成本却比欧美等国家或地区低，只要欧美的30%-40%就够了，且东南亚电商平台的竞争程度还<span style="color: black;">无</span>欧美<span style="color: black;">那样</span>高。显然独立站+社媒会是跨境卖家出海东南亚一个非常好的<span style="color: black;">选取</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中东市场</span></strong></span><span style="color: black;">中东消费者一旦认定一个品牌，<span style="color: black;">她们</span>就会<span style="color: black;">选取</span>从最短路径去购买，即品牌官网，<span style="color: black;">因此呢</span>独立站是非常符合中东消费者的购物习惯的。</span><span style="color: black;">中东部分国家经济富裕，人均GDP<span style="color: black;">乃至</span>高于欧美国家，购买力非常强，<span style="color: black;">因此</span><span style="color: black;">她们</span><span style="color: black;">亦</span><span style="color: black;">一样</span>能够接受较高的品牌溢价。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">06</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">非洲市场</span></strong></span><span style="color: black;">疫情<span style="color: black;">时期</span>，在埃及、尼日利亚、肯尼亚、摩洛哥，消费者保持或<span style="color: black;">加强</span>购物水平的可能性<span style="color: black;">增多</span>了40%,其中肯尼亚的网购人数增速最快，随之而来的市场机会是，给跨境电商卖家<span style="color: black;">供给</span>的独立站电商机会巨大。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">07</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拉美市场</span></strong></span><span style="color: black;">多项数据<span style="color: black;">表示</span>，拉美电商市场的增速已位列前茅，红利日渐释放，当前拉美市场中的中国品牌还比较少，<span style="color: black;">况且</span>比起东南亚，拉美市场的客单价更高。</span><span style="color: black;">拉美市场确实利润率和整体市场氛围都不错，是个值得投资的市场，但前期要做好充分的市场调查。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">08</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">澳洲市场</span></strong></span><span style="color: black;">在澳洲，网购<span style="color: black;">需要</span>量大，澳大利亚近68%的消费者经常在亚马逊购物，约63%的澳大利亚消费者<span style="color: black;">暗示</span>愿意接受跨境消费。综合类电商平台和时尚类在网购市场中占据了62%的份额。</span><span style="color: black;">据<span style="color: black;">报告</span>，2023年，澳大利亚电商市场收入将达269.05亿美元。澳大利亚是一个尚未成熟的蓝海市场，<span style="color: black;">况且</span>它<span style="color: black;">针对</span>中国商品的依赖性<span style="color: black;">亦</span>高，对中国卖家们<span style="color: black;">来讲</span>，是一个<span style="color: black;">持续</span>增长的跨境电商市场，<span style="color: black;">同期</span><span style="color: black;">亦</span>是一个不错的发展机遇。</span><span style="color: black;">澳洲<span style="color: black;">由于</span>地理位置<span style="color: black;">原由</span>，总是被<span style="color: black;">非常多</span>跨境卖家自动<span style="color: black;">忽略</span>，但澳大利亚<span style="color: black;">做为</span><span style="color: black;">全世界</span>第13大经济体，人口总数2480万，人均GDP世界第11位，网络渗透率达到85%，65%的顾客会在线购物，再加上已有独立站卖家的成功经验，<span style="color: black;">入住</span>澳洲地区的独立站还是值得期待的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">综上，我<span style="color: black;">亦</span>列出了几点经营独立站的<span style="color: black;">关联</span><span style="color: black;">重视</span>事项：</span></strong></span><span style="color: black;">（1）独立站的多语种<span style="color: black;">选取</span><span style="color: black;">全世界</span>11大语言就行</span><span style="color: black;">（2）<span style="color: black;">按照</span>谷歌的新规定，<span style="color: black;">此刻</span><span style="color: black;">无</span>手机端的网页不会被收录了，<span style="color: black;">因此</span>记得给独立站做移动端<span style="color: black;">或</span>独立式的手机端</span><span style="color: black;">（3）独立站整体的代码框架要符合蜘蛛程序的抓取规则</span><span style="color: black;">（4）要<span style="color: black;">选取</span>好用的服务器，<span style="color: black;">保证</span>消费者不会被网速影响</span><span style="color: black;">以上这些国家，都适合做独立站，</span><span style="color: black;">部分市场虽然当前规模较小，但<span style="color: black;">倘若</span>其经济正在快速发展、互联网普及率<span style="color: black;">亦</span>在快速<span style="color: black;">加强</span>，<span style="color: black;">那样</span>该市场的<span style="color: black;">潜能</span>还是相当可观的。</span><span style="color: black;">这类市场<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为蓝海市场，其实相较于红海市场，蓝海市场<span style="color: black;">潜能</span>大、竞争不<span style="color: black;">那样</span>激烈。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加入外贸分享群</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">更加多</span>外贸人<span style="color: black;">一块</span>学习进步</span></strong></span><span style="color: black;"><strong 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