零基本怎么样搭建独立站详解，初学者必看！
<img src="https://mmbiz.qpic.cn/mmbiz_gif/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaVDP6m2CqiahiaRnPr9V6E9haYTAVBgwYWLc4qHChEObYztPYwPj4GS3Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaS2Cqdt1luVhF47VKnFZYg3OCvkdyud3473JMUFr1UicJ2Zxjcfuicszw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站指的是一个独立的网站，<span style="color: black;">包含</span>有独立的服务器，独立的网站程序及单独的网站域名！在跨境电商<span style="color: black;">行业</span>中，商家<span style="color: black;">能够</span>利用独立站<strong style="color: blue;"><span style="color: black;">摆脱第三方平台的<span style="color: black;">捆绑</span>，<span style="color: black;">持有</span>完全的自主权</span></strong>，打造一个属于自己的电商网站。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaGMGv3jic5TdTrCQXG4grL4Z6sYYZ32NwibQ8tpDEAyuAicKP0rRsPD7OQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着跨境电商市场越来越饱和，卖家数量飙升使平台竞争<span style="color: black;">持续</span>升级，<strong style="color: blue;"><span style="color: black;">独立站的<span style="color: black;">优良</span>渐显，跨境卖家都在抢占独立站的新风口，纷纷从平台转向独立站</span></strong>。<span style="color: black;">那样</span>该<span style="color: black;">怎样</span>搭建一个独立站，抓住流量的新风向呢？本文将会为<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">选取</span>建站模式</strong></span>：独立站建站方式分为SaaS建站，开源建站和自主<span style="color: black;">研发</span>网站三类。<span style="color: black;">意见</span>新手小白选<strong style="color: blue;"><span style="color: black;">SaaS建站较合适，门槛低、简单<span style="color: black;">方便</span>、上线快、投入低</span></strong>。后两种建站方式则需要有<span style="color: black;">必定</span>的资金与技术支持，<span style="color: black;">优良</span>是自由度较高。卖家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span>需要<span style="color: black;">选取</span>合适的方式<span style="color: black;">创立</span>自己的独立站，<span style="color: black;">亦</span>可参照多平台进行对比再做<span style="color: black;">选取</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaX0nfTlHNNUndWBibkicpEl9vMDxw3gVFysLnkvbDcWjIZyrNMBJmDLSw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">选取</span>合适的域名</strong></span>：域名是独立站的重要<span style="color: black;">构成</span>部分。卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>自己注册，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接去购买域名。在域名的<span style="color: black;">选取</span>上，<span style="color: black;">意见</span><span style="color: black;">选取</span><strong style="color: blue;"><span style="color: black;">域名简短、简单易记、与品牌<span style="color: black;">关联</span>度高，且最好是以.com为结尾的，其次是net</span></strong>，会<span style="color: black;">更易</span>推广，打开知名度，方便用户快速记住网站<span style="color: black;">位置</span>。（注：若<span style="color: black;">选取</span>SaaS建站，建站<span style="color: black;">机构</span>会赠送域名）</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4ia4HbLxv3RLCbfMiaJFeAnJpRrbKzic7BQwHmGTj3yGGB8FkK6sMjiahQkA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>稳定的主机</span></strong>：<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">需要</span>从<strong style="color: blue;"><span style="color: black;">共享主机、VPS主机或独立的服务器<span style="color: black;">选取</span>合适的主机来存放网站的文件和数据等资料</span></strong>，<span style="color: black;">意见</span><span style="color: black;">选取</span>国内外的主机<span style="color: black;">供给</span>商时，可从网站流量、<span style="color: black;">拜访</span>速度、安全性等<span style="color: black;">需要</span><span style="color: black;">选取</span>适合的主机<span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定主题优化网站</span></strong>：<strong style="color: blue;"><span style="color: black;">核心关键制定主题，创建内容</span></strong>，<span style="color: black;">选取</span>合适的主题模板，<span style="color: black;">或</span>进行自定义设计，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">持续</span>创造有价值的网站内容</span></strong>，<span style="color: black;">包含</span><span style="color: black;">照片</span>、视频、音频、<span style="color: black;">文案</span>等，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">同期</span>还要进行SEO优化</span></strong>，优化页面和关键词，<strong style="color: blue;"><span style="color: black;">采用合适的关键词和标签</span></strong>，吸引用户<span style="color: black;">增多</span>店铺<span style="color: black;">揭发</span>度。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4ia6ZABIY3DmjAmLDMhQFibubias0WMdw659XntPXfl9xOSS1gE4o6456kA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>发货模式</span></strong>：独立站的发货模式<span style="color: black;">包含</span>自发货、无货源模式、FBA、海外仓、虚拟海外仓，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>新手<span style="color: black;">选取</span>无货源模式，可一件代发，赚取差价，成本低，<span style="color: black;">危害</span><span style="color: black;">亦</span>相对低</span></strong>。（注：但选品是需<span style="color: black;">小心</span><span style="color: black;">选取</span>，力求物美价廉，不可急于求成），<span style="color: black;">亦</span>可<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">需要</span>来<span style="color: black;">选取</span>发货模式。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaAE1w9pYxY08xLE6VLP0IJssk7L6TibQ6hqvSsnnl2TOx0lcG2hbaiaZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">设置收款方式</span></strong>：<span style="color: black;">日前</span>独立站涵盖四种支付方式，钱包paypal、信用卡stripe、、COD货到付款线下支付(西联速汇金，银行卡等转账形式的收款）。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">意见</span>卖家<span style="color: black;">选取</span>两种或两种以上的支付方式</strong></span>。其中海外消费者大多<span style="color: black;">运用</span>信用卡支付方式，<span style="color: black;">尤其</span><strong style="color: blue;"><span style="color: black;">欧美地区<span style="color: black;">一般</span><span style="color: black;">运用</span>paypal和信用卡，东南亚<span style="color: black;">运用</span>线下支付（货到付款）</span></strong>。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaribB7ibfC4FbDVWrtc3mgaibQ4YsBDYhWmgx7B5WR508DdFgv25oHChjQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站测试<span style="color: black;">调节</span></span></strong>：网站搭建成功之后，卖家还需要<strong style="color: blue;"><span style="color: black;">对网站做一个<span style="color: black;">仔细</span>的<span style="color: black;">检测</span>与测试</span></strong>，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">保证</span>网站能够在<span style="color: black;">区别</span>的设备和浏览器中正常运行</span></strong>，如内容、功能、浏览器兼容性、数据工具、链接等功能，若<span style="color: black;">显现</span>错误<span style="color: black;">即时</span><span style="color: black;">调节</span>或<span style="color: black;">处理</span>，确认没问题后可上线。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">网站的推广引流</strong></span>：利用SEO自然优化，<strong style="color: blue;"><span style="color: black;">优化网站页面关键词</span></strong>，<span style="color: black;">加强</span>网站的自然排名和<span style="color: black;">揭发</span>，<strong style="color: blue;"><span style="color: black;">借助社交<span style="color: black;">媒介</span>推广Facebook、Instagram、TikTok、Twitter等平台进行引流</span></strong>，或是<span style="color: black;"><strong style="color: blue;"><span style="color: black;">经过</span><span style="color: black;">宣传</span>投放</strong></span>等手段<span style="color: black;">得到</span>流量<span style="color: black;">揭发</span>度，<span style="color: black;">加强</span>网站知名度。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4ia1QcrRI5J7hyeciaUI29amcCQx5tlu25gCJHN3O7ia0n3AADAiaJAqmKiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量君之前就为<span style="color: black;">大众</span><span style="color: black;">仔细</span>地分享过<span style="color: black;">有些</span>网站<span style="color: black;">平常</span>的引流<span style="color: black;">办法</span>，如<strong style="color: blue;"><span style="color: black;">站内优化技巧、做好海外社媒内容营销、把握海外网红营销</span></strong>等，<span style="color: black;">博主</span>把超链接放在下方啦，<span style="color: black;">大众</span>感兴趣的话<span style="color: black;">能够</span>去<span style="color: black;">瞧瞧</span>哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结语 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总而言之，做独立站，需要做好充分的准备，值得一提的是，需<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>来进行建站，且建站完成之后还需<span style="color: black;">按照</span>数据进行<span style="color: black;">持续</span>优化和更新，<span style="color: black;">才可</span>达到满意的效果。以上<span style="color: black;">博主</span>整理出来的详解<span style="color: black;">过程</span>仅供参考，<span style="color: black;">期盼</span>能帮到你呦，<span style="color: black;">咱们</span>下期再见哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">END</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">动动小手，点个关注，以后还会分享<span style="color: black;">更加多</span><span style="color: black;">优秀</span>跨境<span style="color: black;">新闻</span>和营销干货哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">往期精彩<span style="color: black;">文案</span>：</strong></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4ia1NLibDmlUSYQawXyjAZpInByEHFaOHdp6FvQZcxm0sJBLuib5VW2iafeA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaWB3g5cibGFS6fLNgmOJ4wyCccZdgzLPe1NAh9jj0AVDnPeGEae0XKyQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qwQ69hB1ibjAsic8tK8ZLicwwQgWjw01Z4iaRzCzXuW6a78ldVpVdSCgFnWhEY2H4IcEMjAP31n7KTlviafBHnBc53w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于<span style="color: black;">咱们</span></strong></p>
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