做跨境独立站要用到哪些工具及软件？
<span style="color: black;">之前和一个亚马逊卖家交流时，我意外得知，亚马逊需要操作的后台最多不到5个。<span style="color: black;">而后</span>，他又得知，我这边独立站需要操作的后台大概有小20个的时候，双方都彼此惊叹！一个感叹这么少，真好；一个感叹这么多，惊讶。</span><span style="color: black;"><span style="color: black;">因此</span>今天闲来无事，我来盘一盘独立站需要操作的后台和工<span style="color: black;">拥有</span>多<span style="color: black;">那些</span>。<span style="color: black;">由于</span>市面上其实有<span style="color: black;">非常多</span>导航类网站，<span style="color: black;">因此</span>我不打算列一个全面的<span style="color: black;">名单</span>，<span style="color: black;">因此</span>只是站在用途和<span style="color: black;">运用</span>频次的的<span style="color: black;">方向</span>来列一下<span style="color: black;">咱们</span>团队常用的工具软件有<span style="color: black;">那些</span>。</span><span style="color: black;">按用途分，<span style="color: black;">能够</span>把工具软件分为、建站SaaS类、流量获取类、数据分析类，数据爬取类，效率<span style="color: black;">提高</span>类。</span><h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">建站SaaS类</span></strong></span></h2><span style="color: black;"><span style="color: black;">日前</span>市面上最主流的2个电商类建站工具<span style="color: black;">便是</span>shopify和wordpress了。shopify在国内的认知度和<span style="color: black;">运用</span>群体都很大，操作简单，设置项的位置都基本固定，毕竟越简单的东西，用户群体就会越大<span style="color: black;">吗</span>。</span><span style="color: black;">wordpress在外贸<span style="color: black;">行业</span>用的比较多，<span style="color: black;">亦</span>有不少电商会<span style="color: black;">运用</span>WordPress+woocommerce的<span style="color: black;">方法</span>。而我自己会对wordpress更熟一点，毕竟这博客从15年前搭建就用的是wordpress。难度的确是大的，每当更换一个新的wordpress模板的时候，就要<span style="color: black;">起始</span>重新学习后台的操作，<span style="color: black;">由于</span>模板一变，设置项的位置就变了，又得重新找。</span><span style="color: black;">整体<span style="color: black;">来讲</span>，我觉得网站后台<span style="color: black;">并不</span>算难，比起后面的<span style="color: black;">哪些</span>工具后台，建站saas后台的设置只是一个开胃菜。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">流量获取类</span></strong></span></h2><span style="color: black;">流量获取指的是<span style="color: black;">各样</span><span style="color: black;">能够</span>获取到流量的平台，<span style="color: black;">重点</span>以各类<span style="color: black;">宣传</span>平台和私域管理及发送为主。</span><span style="color: black;">最<span style="color: black;">平常</span>的<span style="color: black;">宣传</span>平台<span style="color: black;">便是</span>谷歌<span style="color: black;">宣传</span>和Facebook<span style="color: black;">宣传</span>了，毕竟这2个平台是用户体量最大的平台了。Bing<span style="color: black;">宣传</span>和Yahoo<span style="color: black;">宣传</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>投放过，只是体量较小，不会投入太多人力。这类竞价式的<span style="color: black;">宣传</span>后台算是所有独立站工具软件中操作最<span style="color: black;">繁杂</span>，设置项最多的后台了。</span><span style="color: black;">除了Facebook之外, 还有其他<span style="color: black;">有些</span>基于信息流<span style="color: black;">媒介</span>的<span style="color: black;">宣传</span>平台，<span style="color: black;">例如</span>Snapchat，Tiktok，Twitter，Pinterest。受到用户数量和用户画像群体的制约，会挑适合的品类。<span style="color: black;">因此</span><span style="color: black;">运用</span>这类平台的卖家比较少。<span style="color: black;">然则</span>品类一旦和平台的用户画像匹配，<span style="color: black;">亦</span>能<span style="color: black;">得到</span>不错的<span style="color: black;">宣传</span>效果。</span><span style="color: black;">而其他<span style="color: black;">有些</span>DSP，小的联盟<span style="color: black;">宣传</span>平台，和类似于tabaloo<span style="color: black;">这般</span>的原生<span style="color: black;">宣传</span>平台， 在电商卖家群体基本是绝迹状态了。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36JnWtxTiccd0cRHbibaOBibEzyG4Jj1NhKFRnbuRaNlic6nK8waoQCBib3t4KFYyR0zV06YOt74xYRHKC3A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在私域流量这<span style="color: black;">一起</span>儿，最<span style="color: black;">平常</span>的<span style="color: black;">便是</span>EDM了，EDM工具这个赛道可谓是<span style="color: black;">反常</span>拥挤，国外有做，国内有做，海外知名的EDM软件估计都有20多家了， <span style="color: black;">例如</span>mailchimp，Klaviyo，constantcontact，连我自己都写过<span style="color: black;">这般</span>的EDM工具榜单。<span style="color: black;">每一个</span>EDM软件基本都具备<span style="color: black;">类似</span>的功能，<span style="color: black;">然则</span><span style="color: black;">她们</span><span style="color: black;">每一个</span>的后台又是<span style="color: black;">区别</span>的，<span style="color: black;">因此</span>更换EDM就<span style="color: black;">寓意</span>着要重新<span style="color: black;">熟练</span>它的后台界面。</span><span style="color: black;">当然还有私域流量的获取和管理，这种特指的<span style="color: black;">便是</span>群控软件，管理无数个WhatsApp小号，ins小号<span style="color: black;">或</span>Facebook小号。有的用小号发水贴，有的则用群控软件去做社媒矩阵。这就看你的业务形式和流量获取策略是什么了。</span><span style="color: black;">在这一类里，<span style="color: black;">咱们</span>用到工<span style="color: black;">拥有</span>谷歌<span style="color: black;">宣传</span>后台、谷歌GMC后台，Facebook<span style="color: black;">宣传</span>后台，Klaviyo后台，<span style="color: black;">运用</span>频次相当高。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据分析类</span></strong></span></h2><span style="color: black;">有分析流量数据的、网站数据， SEO效果数据，社媒数据分析的。</span>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">|</span></strong></span><strong style="color: blue;"><span style="color: black;"> 看别人网站</span></strong></h3><span style="color: black;">分析查看别人的流量数据<span style="color: black;">通常</span>会用到similarweb，数据不准是必须的。毕竟独立站的服务器<span style="color: black;">运用</span>和建站程序千差万别，<span style="color: black;">咱们</span>只用它<span style="color: black;">做为</span>参考。<span style="color: black;">因此</span><span style="color: black;">倘若</span>不是大型特有钱的甲方或乙方，大部分人都是用的是免费版本。</span>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">| </span></strong></span><strong style="color: blue;"><span style="color: black;">看自己网站</span></strong></h3><span style="color: black;">分析自己的网站数据则是谷歌分析师，这个工具的<span style="color: black;">运用</span>难度可比<span style="color: black;">宣传</span>后台高多了。<span style="color: black;">宣传</span>后台都是在条条框框里设置，而分析工具则<span style="color: black;">供给</span>了<span style="color: black;">海量</span>的设置项，组合项，还能<span style="color: black;">经过</span>添加代码的方式去实现自定义变量的<span style="color: black;">跟踪</span>和分析；<span style="color: black;">况且</span>还有可视化的图表工具让你的分析结果更加好看。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36JnWtxTiccd0cRHbibaOBibEzyGdcLZImfIh8iaHrVHI3kBjkYzWNHLXZ8FPw1GpNQDptkbqCGrHqQUxqQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">市面上关于这类分析工具、热图分析工具，可视化工具的选项<span style="color: black;">亦</span>是比较多，你在谷歌上随便一搜<span style="color: black;">能够</span>搜到<span style="color: black;">许多</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>的独立站运营团队会用到google tag manager，GA4，clarity热图工具，google looker studio。GA4几乎是天天看，其他的<span style="color: black;">按时</span>看。</span>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">| </span></strong></span><strong style="color: blue;"><span style="color: black;">SEO效果分析</span></strong></h3><span style="color: black;">SEO的效果分析又是一个很大的分析<span style="color: black;">行业</span>了，<span style="color: black;">各样</span>插件、分析软件， <span style="color: black;">况且</span>大部分是要收费的。</span><span style="color: black;">谷歌站长工具：google search console。<span style="color: black;">亦</span>是谷歌网站分析类必用工具。</span><span style="color: black;">一站式的SEO分析工具，SEMRUSH和Aherf<span style="color: black;">选取</span>一个就好，<span style="color: black;">有些</span>专业的SEO外包团队会<span style="color: black;">选取</span>Aherf，当然了，这个的<span style="color: black;">花费</span><span style="color: black;">亦</span>会更高<span style="color: black;">有些</span>。</span><span style="color: black;">网站测速工具，<span style="color: black;">运用</span>免费的谷歌测试就好了，Pagespeed Insights。</span><span style="color: black;">站点结构分析工具：Screaming Frog，在网站上线初期<span style="color: black;">或</span>上线前的SEO<span style="color: black;">基本</span>优化<span style="color: black;">周期</span>，<span style="color: black;">运用</span>Screaming Frog对网站的整体结构、站内链接状态、标题以及URL等进行分析排雷。免费版本<span style="color: black;">能够</span>分析500条URL。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pFIiaZpf36JnWtxTiccd0cRHbibaOBibEzyGp9mswVkIQTaUqgmIURyqCTfF5xkw1qnIMI2x3oPAonHm0M24jfUcTw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">运用</span>的是wordpress，还会有<span style="color: black;">非常多</span>只需要一次性就设置好的和SEO<span style="color: black;">相关</span>的工具软件，<span style="color: black;">例如</span>yoast seo，rank math，cloudflare，wprocket等等。</span><span style="color: black;">在SEO工具中，工具的<span style="color: black;">运用</span>频次差异<span style="color: black;">很强</span>，我<span style="color: black;">这儿</span>只列几个<span style="color: black;">咱们</span>团队<span style="color: black;">运用</span>频次较高的工具后台：google search console，SMErush，和Screaming Frog。</span>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">| </span></strong></span><strong style="color: blue;"><span style="color: black;">社媒数据分析类</span></strong></h3><span style="color: black;"><span style="color: black;">重点</span>是针对社媒平台上对<span style="color: black;">有些</span>品牌的官方账户数据进行<span style="color: black;">长时间</span><span style="color: black;">跟踪</span>和分析，分析工具<span style="color: black;">亦</span>是<span style="color: black;">按照</span>平台<span style="color: black;">区别</span>，各有各的分析工具。而这类工具，<span style="color: black;">一般</span>都采用了爬虫技术，<span style="color: black;">因此</span>会和下面的数据爬取类工<span style="color: black;">拥有</span><span style="color: black;">非常多</span>交集。</span><span style="color: black;"><span style="color: black;">通常</span>是专门从事社媒账户运营的<span style="color: black;">朋友</span>会去<span style="color: black;">运用</span>这类软件，去<span style="color: black;">跟踪</span>竞争对手的内容发布频次，效果，内容，合作等数据。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">数据爬取类</strong></span></h2><span style="color: black;">这类软件<span style="color: black;">咱们</span><span style="color: black;">通常</span>叫做Spy软件，基本都是针对某个平台去爬取指定的数据，<span style="color: black;">而后</span>形成可搜索可分析的工具了。有针对品牌的社媒账户的，tiktok网红带货的，tiktok<span style="color: black;">宣传</span>的，Facebook<span style="color: black;">宣传</span>，shopify店铺的、谷歌<span style="color: black;">宣传</span>的，Instagram和youtube网红数据的。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36JnWtxTiccd0cRHbibaOBibEzyGqPRQicNsjFhamEDp0JcUSQLlf9ib7CicaJFxVdIIY8c8WzOefzhT5I5Yw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这种工具基本都是收费的，按月<span style="color: black;">或</span>按年，<span style="color: black;">按照</span>你的业务所需<span style="color: black;">选取</span>就<span style="color: black;">能够</span>了。基本上<span style="color: black;">亦</span>是一搜就能找到<span style="color: black;">非常多</span>的那种。就不一一列出来了。</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">效率<span style="color: black;">提高</span>类</strong></span></h2><span style="color: black;">太多了太多了！只能说太多了，<span style="color: black;">非常多</span>效率<span style="color: black;">提高</span>工具我自己是不怎么用的，<span style="color: black;">由于</span>有些工具是某个专职岗位的人需要去<span style="color: black;">运用</span>来<span style="color: black;">提高</span>效率，才需要经常<span style="color: black;">运用</span>到。</span><span style="color: black;">其实数据爬取类软件<span style="color: black;">便是</span>一种效率<span style="color: black;">提高</span>类的，只是<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">她们</span>都采取了爬虫技术，才单独拎出来。</span><span style="color: black;">其他的效率<span style="color: black;">提高</span>工具，会<span style="color: black;">表现</span>在：</span><strong style="color: blue;"><span style="color: black;">文字撰写类：</span></strong><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">各样</span>AI工具和AI<span style="color: black;">显现</span>之前的<span style="color: black;">各样</span>大纲设计和文案撰写工具。</span><strong style="color: blue;"><span style="color: black;">创意构思类：</span></strong><span style="color: black;"><span style="color: black;">发掘</span><span style="color: black;">鲜嫩</span>热门事情的<span style="color: black;">发掘</span>类工具</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>工具类:</span></strong><span style="color: black;"> 快速在线上制作<span style="color: black;">照片</span>或logo</span><strong style="color: blue;"><span style="color: black;">翻译校译类</span></strong><span style="color: black;">：付费的，免费的都有。即使有了chatgpt<span style="color: black;">咱们</span>还是会<span style="color: black;">运用</span>grammarly</span><strong style="color: blue;"><span style="color: black;">社媒管理类：</span></strong><span style="color: black;">在一个后台统一发布管理品牌的社媒账户</span><strong style="color: blue;"><span style="color: black;">CRM类：</span></strong><span style="color: black;">对网红或客户的<span style="color: black;">研发</span>和跟进进行统一管理</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文案</span>分发类</span></strong><span style="color: black;">：PR通稿的分发，博客<span style="color: black;">文案</span>的分发</span><strong style="color: blue;"><span style="color: black;">在线客服类：</span></strong><span style="color: black;">AI式的在线客服，还有<span style="color: black;">有些</span>基于社媒的<span style="color: black;">设备</span>人客服</span><strong style="color: blue;"><span style="color: black;">数据爬取类：</span></strong><span style="color: black;"><span style="color: black;">例如</span>选品，网红挖掘等</span><span style="color: black;">像这种效率<span style="color: black;">提高</span>类的软件，<span style="color: black;">非常多</span>时候是<span style="color: black;">咱们</span>觉得<span style="color: black;">日前</span>的工作方式和流程会影响到效率了，才会去<span style="color: black;">科研</span><span style="color: black;">发掘</span>。<span style="color: black;">因此</span><span style="color: black;">意见</span>你<span style="color: black;">亦</span><span style="color: black;">这般</span>，不要为了用工具而去学工具，<span style="color: black;">必定</span>要是为<span style="color: black;">认识</span>决问题而却寻找工具。</span><span style="color: black;">独立站<span style="color: black;">行业</span>中，所有的工具和软件都只是为了<span style="color: black;">最后</span>的工作成效<span style="color: black;">罢了</span>。</span><span style="color: black;">点个分享、点赞、在看，请为我输出继续写作的动力！</span><span style="color: black;">独立站数据分析<span style="color: black;">关联</span><span style="color: black;">文案</span>：</span><span style="color: black;">1、</span><a style="color: black;"><span style="color: black;">独立站的数据分析<span style="color: black;">能够</span><span style="color: black;">处理</span><span style="color: black;">那些</span>问题</span></a><span style="color: black;">2、</span><a style="color: black;"><span style="color: black;">独立站网站数据分析的分析范畴</span></a><span style="color: black;">3、</span><a style="color: black;"><span style="color: black;">基本的网站数据分析名词定义</span></a><span style="color: black;">4、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">创立</span>网站数据指标体系的三大思路</span></a><span style="color: black;">5、</span><a style="color: black;"><span style="color: black;">网站数据指标分级-分层次理解你的网站数据</span></a><span style="color: black;">6、</span><a style="color: black;"><span style="color: black;">电商常用数据分析模型</span></a><span style="color: black;">7、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">运用</span>Google Tag Man</span></a>ager设置网站事件<span style="color: black;">8、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>设计数据看板</span></a><span style="color: black;">9、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>分析网站流量</span></a><span style="color: black;"><span style="color: black;">十、</span></span><a style="color: black;"><span style="color: black;">分析有效的流量<span style="color: black;">途径</span></span></a><span style="color: black;">11、</span><a style="color: black;"><span style="color: black;">网站内容分析</span></a><span style="color: black;">12、</span><a style="color: black;"><span style="color: black;">用户<span style="color: black;">行径</span>分析</span></a><span style="color: black;">13、</span><a style="color: black;"><span style="color: black;">分析理论应用实践</span></a><span style="color: black;">14. </span><a style="color: black;"><span style="color: black;">Google Tag manager及数据层变量<span style="color: black;">基本</span></span></a><span style="color: black;">15、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>Shopify pixel安装GA4<span style="color: black;">跟踪</span>代码</span></a><span style="color: black;">16、</span><a style="color: black;"><span style="color: black;">给Shopify安装GA4并<span style="color: black;">跟踪</span>转化价值</span></a><span style="color: black;">17、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>GTM为Shopify安装GA4并<span style="color: black;">跟踪</span>转化价值</span></a><span style="color: black;">18、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>排除GA4里的重复购买（woocommerce）</span></a><span style="color: black;">19、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>Shopify和Google Analytics有数据差异</span></a><span style="color: black;">20、</span><a style="color: black;"><span style="color: black;">独立站<span style="color: black;">区别</span><span style="color: black;">周期</span>需要关注的分析指标</span></a><span style="color: black;">21、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>找到找到最佳的<span style="color: black;">宣传</span>投放<span style="color: black;">途径</span></span></a><span style="color: black;">22、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>打造黄金落地页</span></a><span style="color: black;">23、</span><a style="color: black;"><span style="color: black;">用户<span style="color: black;">行径</span>路径</span></a>分析<span style="color: black;">24、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">营销</span>额数据分析</span></a><span style="color: black;">25、</span><a style="color: black;"><span style="color: black;">用户分层运营</span></a><span style="color: black;">跨境电商创业从零<span style="color: black;">起始</span>完整版指南</span><span style="color: black;">1、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">科研</span><span style="color: black;">制品</span>和<span style="color: black;">制品</span>机会</span></a><span style="color: black;">2、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>识别问题和市场差距</span></a><span style="color: black;">3、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>验证<span style="color: black;">制品</span>在市场上的真实<span style="color: black;">需要</span></span></a><span style="color: black;">4 、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>给电商项目撰写<span style="color: black;">商场</span>计划书</span></a><span style="color: black;">5、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>你的电商品牌</span></a><span style="color: black;">6、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>采购的四种方式及利<span style="color: black;">坏处</span>分析</span></a><span style="color: black;">7、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">怎样</span>定价</span></a><span style="color: black;">8、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>搭建网站</span></a><span style="color: black;">海外电商品牌案例分析</span><span style="color: black;">1，</span><a style="color: black;"><span style="color: black;">唏嘘！曾经的服装品牌出海<span style="color: black;">典范</span>倒塌的<span style="color: black;">悄悄地</span></span></a><span style="color: black;">2，</span><a style="color: black;"><span style="color: black;">花臂卡车大叔在Arizona荒野之上的品牌创业之路</span></a><span style="color: black;">3， </span><a style="color: black;"><span style="color: black;">出海的徕芬在海外做的怎么样了</span></a><a style="color: black;"><span style="color: black;">下篇</span></a><span style="color: black;">4，</span><a style="color: black;"><span style="color: black;">云鲸narwal在海外做的<span style="color: black;">怎么样</span>了</span></a><a style="color: black;"><span style="color: black;">下篇</span></a><span style="color: black;">5，将品牌战略进行到底， 已删</span><span style="color: black;">6，</span><a style="color: black;"><span style="color: black;">3年做到80万月访客的品牌网站</span></a><span style="color: black;">独立站运营</span><span style="color: black;">1、</span><a style="color: black;"><span style="color: black;">投了3天谷歌<span style="color: black;">宣传</span>，4.6的ROI，但依旧犯了一</span></a>个错误<span style="color: black;">2、</span><a style="color: black;"><span style="color: black;">网站<span style="color: black;">跟踪</span>中经常<span style="color: black;">说到</span>的归因模型到底是什么？</span></a><span style="color: black;">3、</span><a style="color: black;"><span style="color: black;">调了下网站，转化率翻了2倍，Facebook<span style="color: black;">宣传</span>ROI<span style="color: black;">提高</span>3倍</span></a><span style="color: black;">4、</span><a style="color: black;"><span style="color: black;">花了10万块，<span style="color: black;">仅有</span>3个订单？<span style="color: black;">为何</span>你带来的流量不转化？</span></a><span style="color: black;">5、</span><a style="color: black;"><span style="color: black;">寻找最短的独立站运营成功路径：关于<span style="color: black;">宣传</span>投放策略的真相</span></a><span style="color: black;">6、</span><a style="color: black;"><span style="color: black;">用科学的<span style="color: black;">办法</span>判断一个行业<span style="color: black;">是不是</span><span style="color: black;">能够</span>做</span></a><span style="color: black;">7、</span><a style="color: black;"><span style="color: black;">独立站老用户裂变和忠诚度插件</span></a>对比及<span style="color: black;">运用</span>指南<span style="color: black;">8、</span><a style="color: black;"><span style="color: black;">在不确定环境下的有限游戏</span></a><span style="color: black;">9、</span><a style="color: black;"><span style="color: black;">独立站什么<span style="color: black;">途径</span>都在做，却<span style="color: black;">无</span>效果？</span></a><span style="color: black;">GA4<span style="color: black;">运用</span>教程</span><span style="color: black;">1、</span><a style="color: black;"><span style="color: black;">认识GA4及GA4<span style="color: black;">媒介</span>资源</span></a><span style="color: black;">2、</span><a style="color: black;"><span style="color: black;">GA4的注册及基本设置</span></a><span style="color: black;">3、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">相关</span>GSC，谷歌<span style="color: black;">宣传</span>和GTM</span></a><span style="color: black;">4、</span><a style="color: black;"><span style="color: black;">设置事件与转化</span></a><span style="color: black;">5、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">诠释</span><span style="color: black;">重点</span>指标及维度</span></a><span style="color: black;">6、</span><a style="color: black;"><span style="color: black;">受众群体功能</span></a><span style="color: black;">谷歌SEO精简版教程</span><span style="color: black;">1、</span><a style="color: black;"><span style="color: black;">独立站新手<span style="color: black;">怎样</span>做好SEO</span></a><span style="color: black;">2、</span><a style="color: black;"><span style="color: black;">SEO的关</span></a>键词调研分析<span style="color: black;">3、</span><a style="color: black;"><span style="color: black;">网站SEO<span style="color: black;">检测</span>和<span style="color: black;">平常</span>工作<span style="color: black;">名单</span></span></a><span style="color: black;">4、</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>利用社交<span style="color: black;">提高</span> SEO</span></a>
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