什么!你居然还没用这个插件?独立站老用户裂变和忠诚度插件对比及运用指南
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌</span>独立站的运营之道<span style="color: black;">,<span style="color: black;">倘若</span>用通俗的话来讲,<span style="color: black;">便是</span>各个<span style="color: black;">途径</span>和用户运营<span style="color: black;">办法</span>之间的组合游戏,这个<span style="color: black;">途径</span>上薅点流量和订单,那个<span style="color: black;">办法</span>上整点用户和转化,各个<span style="color: black;">途径</span>和<span style="color: black;">办法</span>的组合就构<span style="color: black;">成为了</span>独立站的流量获取和用户运营。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给老用户</span>发送EDM<span style="color: black;">属于用户运营的一种,而利用老用户裂变<span style="color: black;">亦</span>是用户运营中的一种。当你的网站有了几千个用户之后,就是时候<span style="color: black;">思虑</span>借助老用户的影响力来<span style="color: black;">得到</span>网站和<span style="color: black;">制品</span>的传播了,<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">加强</span>老用户的忠诚度。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">什么是老用户裂变</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在樊登读书这个App里,当你<span style="color: black;">作为</span>樊登读书的会员后,你会经常在“我的礼品卡”里看到系统自动派发给你的礼品卡,这些礼品卡只能赠送给好友,让好友<span style="color: black;">得到</span>14天的VIP体验,在好友领取成功的<span style="color: black;">同期</span>,你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">得到</span>3天的VIP延<span style="color: black;">长期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>一个典型的裂变,A<span style="color: black;">举荐</span>B<span style="color: black;">运用</span>, B领取(<span style="color: black;">寓意</span>着要下载APP,<span style="color: black;">亦</span><span style="color: black;">便是</span>一个转化)的<span style="color: black;">同期</span>,A<span style="color: black;">亦</span><span style="color: black;">得到</span>了相应的奖励。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6z86ndUBq0htLzqk1NkzhoFpkmc97Yxdyluua1cibrWWdlN4OcUqicg9hQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的,独立站网站<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">创立</span><span style="color: black;">这般</span>的体系, 老用户A<span style="color: black;">举荐</span>B来购买,B<span style="color: black;">得到</span>折扣的<span style="color: black;">同期</span>,A<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">得到</span>相应的奖励。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得益于Shopify的强大插件生态,在Shopify的商场里有<span style="color: black;">非常多</span>这样的工具,<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>挑选<span style="color: black;">运用</span>。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">插件的调研和筛选</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我最早接触到的此类工具叫做referral candy,应该是最早做这类裂变的软件工具了,之后shopify的App商城里又上架了其他<span style="color: black;">非常多</span>类似的插件,我选了五款来对比。<span style="color: black;">她们</span>分别是</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zSWKVW4A6vjJ3Q1kdrY7TY8A3IrE4ia9ARzzxpWNMEtXVADTeY7lzicwA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,插件商场里还有<span style="color: black;">更加多</span>类似的插件,你</span><span style="color: black;">搜索reward、referral或loyalty</span><span style="color: black;">,就可搜索到<span style="color: black;">更加多</span>的插件了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在筛选这些插件时,<span style="color: black;">重点</span>从它的功能,限制,兼容性等方面对比。对比了几款插件后,我<span style="color: black;">发掘</span><span style="color: black;">她们</span>的差异点在于积分的获取方式(</span><span style="color: black;"><span style="color: black;">举荐</span><span style="color: black;">是不是</span><span style="color: black;">能够</span><span style="color: black;">得到</span>积分</span><span style="color: black;">),和积分的消费方式(</span><span style="color: black;">是兑换优惠券还是兑换其他的东西</span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我将4个插件的功能和价格做了对比,见下图所示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zf0V7VEnRys7P7d6zp1iakM7mH9PqU65O9d8srhXGCaSf8uI8ccJZiavw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">referral candy虽然是老牌的裂变工具,<span style="color: black;">然则</span>功能单一,缺少积分获取和VIP功能的功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Rivo:referral和积分的功能是独立的,<span style="color: black;">举荐</span>用户<span style="color: black;">没法</span><span style="color: black;">得到</span>积分,只能<span style="color: black;">得到</span>优惠券或<span style="color: black;">制品</span>,积分系统<span style="color: black;">无</span>触及到referral系统。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Smile:积分系统打通了VIP,购物和referral,让积分<span style="color: black;">得到</span>方式<span style="color: black;">更加多</span>,消费的方式<span style="color: black;">亦</span><span style="color: black;">更加多</span>,<span style="color: black;">况且</span>有助推(Nudges)功能,<span style="color: black;">能够</span>提醒用户<span style="color: black;">运用</span>积分。不足的<span style="color: black;">地区</span>是<span style="color: black;">仅有</span>199美金以上的套餐采用<span style="color: black;">运用</span>积分换免费<span style="color: black;">制品</span>的功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Joy:具备我所需要的核心功能,和Smile最大的<span style="color: black;">区别</span>是VIP的权益设置方式,其他的小差异<span style="color: black;">便是</span>界面设计风格和助推功能了。价格的<span style="color: black;">优良</span><span style="color: black;">很强</span>,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Smile和Joy两者<span style="color: black;">其中</span>对比了很久,<span style="color: black;">第1</span>次选了smile之后,<span style="color: black;">然则</span></span><span style="color: black;"><span style="color: black;">最后</span>还是<span style="color: black;">选取</span>了Joy</span><span style="color: black;">。Joy和Smile的功能差异不大,我所需要的核心功能都是具备的,而我需要的一个重要功能只存在于smile的199美金套餐里。除此之外,smile的套餐限制了月单量,<span style="color: black;">倘若</span>超过当前套餐限定的单量,还会额外收费;集成APP的数量<span style="color: black;">亦</span>会受到<span style="color: black;">区别</span>套餐的限制。好吧,Smile这个插件真的很美国。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">Joy 插件核心功能</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在App安装好插件后,进入到设置页面。最为重要的<span style="color: black;">便是</span>reward program啦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zmYcVXfIC3t5WWu2Jb8sERFAMmgzfWaLukSC88cIS1xVuZsYxjD36Qg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">3.1 积分获取及消费</strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在获取积分<span style="color: black;">这儿</span>,Joy<span style="color: black;">供给</span>了<span style="color: black;">非常多</span>获取方式,<span style="color: black;">例如</span>关注ins,twitter等社交<span style="color: black;">媒介</span>账户,分享链接,订阅newsletter,写评论等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6z6TMwvNmxmuTgAZq5icRicZ23yE4lojWr2YWXwgUYLztlZEMm1OWJg2EQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在积分的兑换方式上,<span style="color: black;">重点</span><span style="color: black;">供给</span>如下方式:<span style="color: black;">得到</span>折扣券,包邮券券,和免费<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zUmLePicRdM1kib0kHAwjWwO7BsRmK0rkVyNTLtWqhdK6wuuN0HjDJpVw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置都是小问题,最大的计算工作在于核算多少积分<span style="color: black;">能够</span>兑换多少钱的优惠券或<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你设置的<span style="color: black;">仅有</span>注册和购买<span style="color: black;">得到</span>积分,<span style="color: black;">那样</span>计算工作就相对容易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1美金=1积分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户购买了500美金的<span style="color: black;">制品</span>,<span style="color: black;">得到</span>525积分(其中25积分是注册<span style="color: black;">得到</span>的)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span>毛利润率是40%的<span style="color: black;">状况</span>下,你的毛利<span style="color: black;">便是</span>500*0.4=200美金</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这200美金内,你再去<span style="color: black;">评定</span>,<span style="color: black;">能够</span>给多少钱的优惠券/代金券。<span style="color: black;">例如</span>5美金<span style="color: black;">或</span>10美金在我看来<span style="color: black;">便是</span>不亏的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>能给多少优惠券,</span><span style="color: black;">要取决于你的利润率</span><span style="color: black;">。<span style="color: black;">同期</span><span style="color: black;">亦</span>要结合积分获取的方式去看,<span style="color: black;">倘若</span>你<span style="color: black;">仅有</span>单一的消费<span style="color: black;">得到</span>积分,计算工作就相对容易,<span style="color: black;">倘若</span>你还添加了其他<span style="color: black;">非常多</span>积分获取方式,就要好好<span style="color: black;">评定</span>一下,订单利润会不会入<span style="color: black;">不足</span>出了。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">3.2 <span style="color: black;">举荐</span>及转介绍</strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">referer是<span style="color: black;">举荐</span>者,referee是被<span style="color: black;">举荐</span>者。点击右侧的编辑按钮,<span style="color: black;">能够</span>设置双方<span style="color: black;">得到</span>的奖励是什么。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zH6t59AdMmiaFBpNfcctrrBiclbfKEsqEmfcsdwicEPsQRNBibSltcfU57w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">举荐</span>者,你为他<span style="color: black;">能够</span><span style="color: black;">供给</span>积分<span style="color: black;">或</span>优惠券。给<span style="color: black;">举荐</span>者积分,这<span style="color: black;">亦</span>是我在<span style="color: black;">选取</span>插件时,比较关注的一个功能点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zwtk8aYCibAnkNMaccYEeIvu7eeMjdK3MLI4YUhOZ4La8iaq8C8Mgvnzw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>在设置给被<span style="color: black;">举荐</span>者的优惠折扣时,<span style="color: black;">意见</span><span style="color: black;">能够</span>把这个折扣设置的稍稍高一点。<span style="color: black;">例如</span>你的网站上<span style="color: black;">已然</span>有了注册<span style="color: black;">得到</span>10% off的订阅框活动,<span style="color: black;">那样</span>老用户<span style="color: black;">举荐</span>的折扣就<span style="color: black;">能够</span>给到12%或再高一点。更高的折扣<span style="color: black;">亦</span>让老用户<span style="color: black;">亦</span><span style="color: black;">举荐</span>给好友的动力,否则老用户是<span style="color: black;">晓得</span>订阅有10%的,你再继续给10%的,就会<span style="color: black;">显出</span>很没诚意。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">Joy插件其他辅助功能</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他的辅助功能,当然啦,<span style="color: black;">亦</span>是重要的功能,就<span style="color: black;">包含</span>了<span style="color: black;">举荐</span>页面的设计、积分<span style="color: black;">得到</span><span style="color: black;">运用</span>的邮件<span style="color: black;">通告</span>设置,和其他插件如klaviyo的集成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zMURCuRBsjlMtSmXZDIDzCq9URHTwTJ88xuDzRSVjyLsOsWibwn7EajQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>和Klaviyo的集成,<span style="color: black;">能够</span><span style="color: black;">准许</span>你<span style="color: black;">运用</span>klaviyo给用户发送积分获取、消费、<span style="color: black;">举荐</span>成功的邮件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36Jk5SAlZ1POiaSeKr2hnEvm6zvNLxkhEzjcSJArXZFznDz8R4Ric1mNCnxOPRU0JEibGN8Ur0v9gdY3fA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">这般</span>一个用户运营的插件,<span style="color: black;">咱们</span>又薅了点用户增长和转化。<span style="color: black;">不外</span>想<span style="color: black;">运用</span>这种<span style="color: black;">办法</span>的前提是,你的网站<span style="color: black;">已然</span>有了<span style="color: black;">必定</span>数量的用户了哦。否则,用户量太少,<span style="color: black;">非常多</span>人又会终止于看不到效果而放弃的境地。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你觉得这篇<span style="color: black;">文案</span>有<span style="color: black;">帮忙</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span>分享这篇<span style="color: black;">文案</span>给需要的<span style="color: black;">伴侣</span>们哦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未完待续 ······</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站数据分析<span style="color: black;">关联</span><span style="color: black;">文案</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;">独立站的数据分析<span style="color: black;">能够</span><span style="color: black;">处理</span><span style="color: black;">那些</span>问题</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;">独立站网站数据分析的分析范畴</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<a style="color: black;">基本的网站数据分析名词定义</a> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<a style="color: black;"><span style="color: black;">创立</span></a>网站数据指标体系的三大思路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<a style="color: black;">网站数据指标分级-分层次理解你的网站数据</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<a style="color: black;">电商常用数据分析模型</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、<a style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">运用</span>Google Tag Manager设置网站事件</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、<a style="color: black;"><span style="color: black;">怎样</span>设计数据看板</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、<a style="color: black;"><span style="color: black;">怎样</span>分析网站流量</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span><a style="color: black;">分析有效的流量<span style="color: black;">途径</span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、<a style="color: black;">网站内容分析</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、<a style="color: black;">用户<span style="color: black;">行径</span>分析</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、<a style="color: black;">分析理论应用实践</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14. <a style="color: black;">Google Ta</a>g manager及数据层变量<span style="color: black;">基本</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、<a style="color: black;"><span style="color: black;">运用</span>Shopify pixel安装GA4<span style="color: black;">跟踪</span>代码</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、<a style="color: black;">给Shopify安装GA4并<span style="color: black;">跟踪</span>转化价值</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17、<a style="color: black;"><span style="color: black;">运用</span>GTM为Shopify安装GA4并<span style="color: black;">跟踪</span>转化价值</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18、<a style="color: black;"><span style="color: black;">怎样</span>排除GA4里的重复购买(woocommerce)</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">19、<a style="color: black;"><span style="color: black;">为何</span>Shopify和Google Analy</a>tics有数据差异</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20、<a style="color: black;">独立站<span style="color: black;">区别</span><span style="color: black;">周期</span>需要关注的分析指标</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">21、<a style="color: black;"><span style="color: black;">怎样</span>找到找到最佳的<span style="color: black;">宣传</span>投放<span style="color: black;">途径</span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商创业从零<span style="color: black;">起始</span>完整版指南</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">科研</span><span style="color: black;">制品</span>和<span style="color: black;">制品</span>机会</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;"><span style="color: black;">怎样</span>识别问题和市场差距</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<a style="color: black;"><span style="color: black;">怎样</span>验证<span style="color: black;">制品</span>在市场上的真实<span style="color: black;">需要</span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4 、<a style="color: black;"><span style="color: black;">怎样</span>给电商项目撰写<span style="color: black;">商场</span>计划书</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<a style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>你的电商品牌</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<a style="color: black;"><span style="color: black;">制品</span>采购的四种方式及利<span style="color: black;">坏处</span>分析</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、<a style="color: black;"><span style="color: black;">制品</span><span style="color: black;">怎样</span>定价</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、<a style="color: black;"><span style="color: black;">怎样</span>搭建网站</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;">投了3天谷歌<span style="color: black;">宣传</span>,4.6的ROI,但依旧犯了一个错误</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;">网站<span style="color: black;">跟踪</span>中经常<span style="color: black;">说到</span>的归因模型到底是什么?</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<a style="color: black;">调了下网站,转化率翻了2倍,Facebook<span style="color: black;">宣传</span>ROI<span style="color: black;">提高</span>3倍</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<a style="color: black;">花了10万块,<span style="color: black;">仅有</span>3个订单?<span style="color: black;">为何</span>你带来的流量不转化?</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<a style="color: black;">寻找最短的独立站运营成功路径:关</a>于<span style="color: black;">宣传</span>投放策略的真相</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<a style="color: black;">用科学的<span style="color: black;">办法</span>判断一个行业<span style="color: black;">是不是</span><span style="color: black;">能够</span>做</a></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/pFIiaZpf36JlJKb1F0jViapAPuxwrx0jFBet4ruWx67eYOoVicdFp3sLPpLmkokFNOIxZLSSh7vY9WylaVibAK9oAg/640?wx_fmt=png&retryload=1&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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