论坛 › 宁夏 › 【跨境干货】高转化独立站应该怎么样搭建？

5ep9lzv 发表于 2024-7-30 00:45:39

【跨境干货】高转化独立站应该怎么样搭建？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有建站的想法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又担心<span style="color: black;">无</span>转化？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>这一篇&nbsp;&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>就来讲讲「高转化独立站应该<span style="color: black;">怎样</span>搭建」</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">零<span style="color: black;">基本</span>小白<span style="color: black;">亦</span>能<span style="color: black;">容易</span>Get！</p><span style="color: black;">
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                                    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频加载失败，请刷新页面再试</p><a style="color: black;"><img src="data:image/png;base64,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" style="width: 50%; margin-bottom: 20px;"> 刷新 </a>
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            <div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Part1&nbsp; 优化网站页面&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化Landing Page</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户进入你的独立站网站之后，<span style="color: black;">首要</span>看到的<span style="color: black;">便是</span>你的登陆页面。独立站<span style="color: black;">做为</span>卖家自己的官网，<span style="color: black;">能够</span>自主设计网站的样式，<span style="color: black;">经过</span><span style="color: black;">搭建符合<span style="color: black;">制品</span>属性以及符合当地文化的高专业度的网站，为用户留下一个好的“<span style="color: black;">第1</span>印象”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">实质</span>的独立站搭建场景中，<span style="color: black;">能够</span>直接<span style="color: black;">选取</span>建站平台所<span style="color: black;">供给</span>的专业网站模板，再<span style="color: black;">按照</span>品牌风格及<span style="color: black;">制品</span>的特性进行适当的修改。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ7GpSCHfeGNQqMuxoAYaOMY81b7ic9FjshQJWneS2ia8FKxdrxxplAcbuQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图为shopline建站模板示例</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化网站加载速度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加载时间过长的网站会消磨用户的耐心，从而<span style="color: black;">选取</span>退出。优化图像、减少重定向、<span style="color: black;">定时</span>测试并<span style="color: black;">保证</span>网站速度的顺畅，是<span style="color: black;">加强</span>用户体验的关键。<span style="color: black;">能够</span>优化图像和文件<span style="color: black;">体积</span>，<span style="color: black;">选取</span>正确的图像格式和分辨率，减少不必要的插件和额外的网络请求，<span style="color: black;">加强</span>网站的加载速度，<span style="color: black;">保证</span>网站的顺畅运行。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">丰富<span style="color: black;">制品</span>详情</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>高清晰度的<span style="color: black;">照片</span>、视频</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当用户看到你的<span style="color: black;">制品</span><span style="color: black;">照片</span>、视频时，肯定<span style="color: black;">期盼</span><span style="color: black;">能够</span>看清<span style="color: black;">制品</span>的外观、材质、功能属性以及<span style="color: black;">运用</span>场景，高清晰度的<span style="color: black;">制品</span><span style="color: black;">照片</span>和视频<span style="color: black;">针对</span>消费者<span style="color: black;">来讲</span><span style="color: black;">能够</span>直观地<span style="color: black;">认识</span>到<span style="color: black;">制品</span>，<span style="color: black;">倘若</span>上传一张很糊的<span style="color: black;">照片</span>在<span style="color: black;">制品</span>页，<span style="color: black;">那样</span>用户就会有顾虑，很难产生购买欲望。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有吸引力的文案</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>描述要展现出<span style="color: black;">制品</span>的特点、核心功能以及价值，<span style="color: black;">明显</span><span style="color: black;">制品</span>的<span style="color: black;">优良</span>以及<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户<span style="color: black;">处理</span>的痛点，阐述<span style="color: black;">为何</span><span style="color: black;">选取</span>这个<span style="color: black;">制品</span>的理由。在<span style="color: black;">制品</span>描述文案编写上，<span style="color: black;">能够</span>借助当下最热门的如chatgpt这类Ai工具。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">收集来访用户信息</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站的数据均为卖家所有，<span style="color: black;">能够</span>设置网页弹窗，引导用户填写联系信息以及注册会员。<span style="color: black;">经过</span>电子邮件、营销短信等方式联系站内<span style="color: black;">拜访</span>的用户，<span style="color: black;">通知</span>营销活动信息、会员优惠活动等，<span style="color: black;">增多</span>网站的<span style="color: black;">拜访</span>，<span style="color: black;">提高</span><span style="color: black;">营销</span>额。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ7Cmpkcibj6EnxOSLRGflJpicGUx9sVSuy6wbh7ibWp8hoWR5FNa6Wdiaotg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Part2&nbsp; 打造品牌故事</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个深入人心的品牌故事<span style="color: black;">常常</span><span style="color: black;">能够</span>吸引用户，<span style="color: black;">提高</span>用户的信任度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如两个<span style="color: black;">一样</span>售卖宠物摄像头的网站，一个网站的页面<span style="color: black;">仅有</span><span style="color: black;">制品</span>信息，<span style="color: black;">首要</span>是观感上<span style="color: black;">不足</span>有冲击力，<span style="color: black;">另一</span><span style="color: black;">便是</span>对比市面上同类型<span style="color: black;">制品</span>，<span style="color: black;">不足</span>有竞争力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一个网站除了<span style="color: black;">制品</span>之外，还在页面中展示了<span style="color: black;">背面</span>的品牌故事：卖家<span style="color: black;">自己</span>在外工作时，<span style="color: black;">经过</span>宠物摄像头看到自己的狗狗在家里受伤了，<span style="color: black;">倘若</span>不是这个摄像头他可能没办法<span style="color: black;">即时</span><span style="color: black;">发掘</span>并带狗狗去看病，于是创建了这个独立站品牌，想要<span style="color: black;">帮忙</span><span style="color: black;">更加多</span>的爱宠人士<span style="color: black;">能够</span>时刻观察自己宠物的状态。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，展示<span style="color: black;">有些</span>用户反馈视频：<span style="color: black;">例如</span><span style="color: black;">经过</span>摄像头看到狗狗在拆家，看到猫咪在家独自玩耍等暖心画面，由此展示出<span style="color: black;">制品</span>功能的<span style="color: black;">同期</span>，传递出品牌的理念，吸引用户产生购买欲望。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ7rpaZ6lk6O1k9cfMQN2gpj87YShCXPR2NLSaM0icJiap90ytxhmaB7N8A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">△<span style="color: black;">更加多</span>精彩欢迎关注汇橙商学苑公众号△</span></strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ7Cmpkcibj6EnxOSLRGflJpicGUx9sVSuy6wbh7ibWp8hoWR5FNa6Wdiaotg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> Part3&nbsp; <span style="color: black;">提高</span>购物体验&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">安全灵活的支付方式</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>多种支付方式是<span style="color: black;">加强</span>独立站转化率的重要手段。支持<span style="color: black;">平常</span>的信用卡支付方式，集成流行的第三方支付平台，如PayPal、支付宝、<span style="color: black;">微X</span>支付等。<span style="color: black;">同期</span><span style="color: black;">供给</span>货到付款选项以及分期付款等选项，以满足<span style="color: black;">区别</span>用户的<span style="color: black;">需要</span>，让用户更放心地购买你的<span style="color: black;">制品</span>。<span style="color: black;">经过</span><span style="color: black;">供给</span>灵活的支付方式，满足消费者的<span style="color: black;">区别</span><span style="color: black;">需要</span>和偏好，<span style="color: black;">增多</span>用户的购买<span style="color: black;">自信心</span>和便利性。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ74NjWesyDD6uLjnfNqqGyKKRZVMPiba0uX6u6GiagNIajJeHfYB0uzZZQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简化购物流程</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简化购物流程是<span style="color: black;">加强</span>转化率的一个重要方式。<span style="color: black;">经过</span>减少用户的操作<span style="color: black;">过程</span>，<span style="color: black;">供给</span>快速结账功能和一键支付选项，将大大<span style="color: black;">加强</span>用户的购买效率。<span style="color: black;">经过</span>减少繁琐的操作和登录过程，让用户能够快速找到所需商品并完成购买。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">灵活利用折扣</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟跨境平台<span style="color: black;">区别</span>，独立站卖家<span style="color: black;">能够</span>自由设置折扣、满减的力度以及活动时间。<span style="color: black;">能够</span><span style="color: black;">经过</span>设置限时优惠、买三送<span style="color: black;">1、</span>满1000减200、全场包邮等营销活动，刺激消费者快速下单购买<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/dU46iaJxRe569OZNbD1O8dGpLC6kLqOQ75u1ztEpSKgzb5eiaFb8TmO0BXhbiajZnKiaI7U8ezp9kq42IlOXIQibKEQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">退换货政策及客服沟通</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">物流是决定购买满意度的重要<span style="color: black;">原因</span>之一，卖家<span style="color: black;">供给</span>退换货政策，实时更新<span style="color: black;">制品</span>的物流状态，能<span style="color: black;">帮忙</span>提升客户的购物体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线上客服<span style="color: black;">针对</span>用户购物体验感<span style="color: black;">来讲</span>尤为总要，在与潜在消费者<span style="color: black;">创立</span>沟通时，需留意用户的真实<span style="color: black;">需要</span>，<span style="color: black;">举荐</span>适合的<span style="color: black;">制品</span><span style="color: black;">提高</span>转化；<span style="color: black;">处理</span>售后问题时，良好的线上客服沟通<span style="color: black;">能够</span><span style="color: black;">帮忙</span>减少客诉，促进二次购买。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/dU46iaJxRe57CZoNj1O0DZ3IL7iaCeLoJfI5Tvxzw8u2kib4x6pp3gvsOgGkAzRYbYORxFlPL4dSiaRqetPfcIdbew/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>

wrjc1hod 发表于 2024-10-7 16:00:36

你的见解独到，让我受益匪浅，非常感谢。

nykek5i 发表于 2024-10-24 14:14:26

我深感你的理解与共鸣，愿对话长流。

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