做跨境电商为么更需要做独立站？
<img src="https://mmbiz.qpic.cn/mmbiz_gif/MkeG9TGPsIuiaOGVQoELdVIsCGyLyLYwLkj7gnXlzibSrccs6pU6roWEXhib9bk8R1Kgnh2QZ9xR2nDzjG3xuFjfw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因公众号平台更改了推送规则，<span style="color: black;">倘若</span>不想<span style="color: black;">错失</span>跨境营销中心的<span style="color: black;">优秀</span>内容，记得文末点下</span></strong><strong style="color: blue;"><span style="color: black;">“</span></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">赞</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">”</span></strong><strong style="color: blue;"><span style="color: black;">和</span></strong><strong style="color: blue;"><span style="color: black;">“</span></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在看</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">”</span></strong><strong style="color: blue;"><span style="color: black;">哦！</span></strong></span></strong></span></strong></span></p><span style="color: black;">随着平台红利<span style="color: black;">逐步</span>消逝，跨境电商这个行业在面临平台政策限制、平台竞争激烈、成本<span style="color: black;">提升</span>的困境下，越来越多的中国卖家<span style="color: black;">选取</span>了跨境电商独立站。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，做跨境电商B2C行业内<span style="color: black;">通常</span>会有这几种<span style="color: black;">选取</span>，<span style="color: black;">选取</span>做平台，<span style="color: black;">例如</span>亚马逊，Ebay，Aliexpress，Wish等，还有<span style="color: black;">非常多</span>卖家<span style="color: black;">同期</span>在做独立站，两者相互<span style="color: black;">弥补</span>。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">非常多</span>人不<span style="color: black;">认识</span>独立站是什么?简单的说，独立站<span style="color: black;">便是</span>品牌建设的<span style="color: black;">拥有</span><span style="color: black;">营销</span>功能的官方网站。</span></strong></span><span style="color: black;">当下是一个流量为王的时代，<span style="color: black;">针对</span>平台的流量卖家不是很好的把握住，<span style="color: black;">不可</span><span style="color: black;">把握</span>用户的兴趣偏好，容易错失流量。而独立站<span style="color: black;">便是</span>一个摆脱<span style="color: black;">捆绑</span>的平台，<span style="color: black;">一般</span>提起这个词，伴有跨境电商独立站、电商独立站等印象。</span><span style="color: black;">卖家<span style="color: black;">能够</span>用网站进行推广从而带来的流量、品牌、知名度等等都完全属于卖家自己。当下不少平台卖家，越来越<span style="color: black;">认识</span>到建设独立站的重要性，下面<span style="color: black;">咱们</span>就来重点分析下独立站和平台的模式。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">两者对比分析</span></strong></span><span style="color: black;">在成本上利用平台卖货越久，成本会越来越多。而独立站则相反，前期<span style="color: black;">运用</span>成本高，但稳定下来，成本自然<span style="color: black;">亦</span>就平摊算下来价格会便宜<span style="color: black;">有些</span>。</span><span style="color: black;"><span style="color: black;">通常</span>做独立站的卖家目的更侧重于打造品牌，做平台的卖家更侧重于“卖货”。<span style="color: black;">然则</span>独立站消费者却是冲着这个品牌。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站和平台相比，独立站更适合<span style="color: black;">创立</span>品牌。</span></strong></span><span style="color: black;">从运营差异来讲，平台的运营是对商品的运营，营销手段会比较单一，只能在站内投放<span style="color: black;">宣传</span>，做站内排名，参与<span style="color: black;">有些</span>折扣活动，<span style="color: black;">一般</span><span style="color: black;">不可</span>带来预期的利润，增长效果<span style="color: black;">亦</span>不太<span style="color: black;">显著</span>的。</span><span style="color: black;"><span style="color: black;">这儿</span>要<span style="color: black;">晓得</span>，独立站是从零<span style="color: black;">起始</span>的，本身不会自带流量。它要面向的消费群体、平台的属性、用户的购物体验等，这对卖家个人的运营能力是个<span style="color: black;">极重</span>的考验，<span style="color: black;">危害</span><span style="color: black;">伴同</span>着机会，<span style="color: black;">同期</span>带来的收益<span style="color: black;">亦</span>是<span style="color: black;">极重</span>的。</span><span style="color: black;">独立站的数据都在后台，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家很好的再营销，相当于这部分流量有了粘性，<span style="color: black;">针对</span>打造品牌是极有益处的。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站有什么<span style="color: black;">优良</span>？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.自主掌控网站一切，少了平台佣金</span></strong></span><span style="color: black;">有了独立站，卖家的自主权变高，避免了<span style="color: black;">非常多</span>平台规则的制约。像<span style="color: black;">有些</span>平台FBA 物流政策的变化让卖家措手不及，以及店铺<span style="color: black;">忽然</span>被限制损失惨重。有了独立站，能够很好的避免上面这些问题，相对<span style="color: black;">来讲</span>灵活性非常高，<span style="color: black;">不消</span>担心<span style="color: black;">昂贵</span>的佣金。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.打造品牌认知，DTC直面消费者</span></strong></span><span style="color: black;">在摆脱了有限平台流量的竞争后，独立站<span style="color: black;">能够</span><span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>，把更加大的流量池引进独立站，<span style="color: black;">一样</span>避免流量重复的竞争。做平台的卖家，<span style="color: black;">同期</span>打造独立站，和用户的联系更紧密，后期<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">制品</span>迭代和打造品牌获取更为理想的客单价。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">创立</span>流量池，做<span style="color: black;">长时间</span>的生意</span></strong></span><span style="color: black;">在塑造品牌、流量沉淀后，针对已有的消费者进行再营销和转化是非常自然的事情，并且流量的成本会随着品牌沉淀而降低。<span style="color: black;">同期</span>消费者的数据<span style="color: black;">所有</span>归商家所有，进行多次再营销。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">建站平台及系统分析</span></strong></span><span style="color: black;">明白了独立站和平台的区别，<span style="color: black;">选取</span>哪个独立站平台建站比较好呢？<span style="color: black;">日前</span>的建站系统分为两类开源建站系统和SaaS建站系统：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开源建站系统：Magento、Opencart、WordPress、DrupalCommerce……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SaaS建站系统<span style="color: black;">这儿</span>比较<span style="color: black;">表率</span>性的有Shopify、店匠、2Cshop等等。</span></p><span style="color: black;">以2Cshop和Magento为例</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2Cshop是一个SaaS<span style="color: black;">行业</span>的购物车系统，适合跨境电商<span style="color: black;">创立</span>独立站，是国内自己的建站平台，不抽佣，并且后台海量模版丰富多样满足卖家个性化<span style="color: black;">需要</span>。</span></strong></span><span style="color: black;">Magento 是一套专业开源的电子商务系统。Magento设计得非常灵活，<span style="color: black;">拥有</span>模块化架构体系和丰富的功能。易于与第三方应用系统无缝集成。</span><span style="color: black;">简而言之，2Cshop这类SaaS建站系统比较简单，适合平台卖家转型独立站、SOHO个人卖家<span style="color: black;">运用</span>。</span><span style="color: black;">Magento这类开源建站系统比较<span style="color: black;">繁杂</span>，<span style="color: black;">然则</span>非常灵活，<span style="color: black;">能够</span>实现个性化定制，适合<span style="color: black;">哪些</span><span style="color: black;">已然</span>有<span style="color: black;">必定</span><span style="color: black;">基本</span><span style="color: black;">或</span>做定制化<span style="color: black;">制品</span>的卖家<span style="color: black;">运用</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>是SaaS建站的话流量，<span style="color: black;">然则</span><span style="color: black;">倘若</span>是开源建站，就<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">需要</span>自主的调节这些流程，从而能有效的减少客户的流失。</span><span style="color: black;">平台只能利用新访客，流量<span style="color: black;">没法</span>沉淀，再营销模式单一。而独立站则<span style="color: black;">能够</span>实现访客的再营销。当新访客进入网站形成购买，网站<span style="color: black;">能够</span><span style="color: black;">保存</span>这些已购买的用户的数据，<span style="color: black;">经过</span>这些用户数据来做类似受众和再营销，从而形成一个循环，从而<span style="color: black;">作为</span>你网站的忠实客户，忠实客户多了，品牌<span style="color: black;">亦</span>就自然而然做起来了。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">4</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站基本运营流程</span></strong></span><span style="color: black;"><span style="color: black;">这儿</span>要重点提示一下，独立站是<span style="color: black;">无</span>流量的，<span style="color: black;">首要</span><span style="color: black;">经过</span>优化站内SEO、SEM，<span style="color: black;">而后</span>是站外EDM、Facebook、Google、INS等这些<span style="color: black;">途径</span>，把流量带进网站或落地页。</span><span style="color: black;">这些点进来的用户<span style="color: black;">倘若</span>对你的网站或<span style="color: black;">制品</span>有兴趣的话，可能会进行下一步<span style="color: black;">办法</span>，加购支付一系列的操作。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不<span style="color: black;">意见</span>平台卖家直接引流到店铺：</span></strong></span><span style="color: black;"><span style="color: black;">第1</span>，<span style="color: black;">经过</span>投放<span style="color: black;">宣传</span>会给你带来<span style="color: black;">非常多</span>流量，<span style="color: black;">然则</span>这些带来的流量所产生的订单并不<span style="color: black;">必定</span>真的属于你；</span><span style="color: black;">第二，<span style="color: black;">宣传</span>会给你带来<span style="color: black;">非常多</span>流量，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">非常多</span>流量不经筛选直接进入店铺，很难产生转化，<span style="color: black;">况且</span><span style="color: black;">海量</span>流量进入店铺却<span style="color: black;">无</span>产生转化，很可能会被平台认定为垃圾店铺，从而降低店铺的权重，影响店铺在平台内的排名。</span><span style="color: black;">第三，<span style="color: black;">非常多</span>卖家会<span style="color: black;">经过</span>发带链接的帖子来为店铺引流，<span style="color: black;">这般</span>带来的流量比较少且很容易被举报，<span style="color: black;">引起</span>Facebook账号被封，<span style="color: black;">大众</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span>以上几项。</span><span style="color: black;">总而言之，为什么做独立站呢？<span style="color: black;">原由</span>其实就这三点：打造企业品牌、跳出政策<span style="color: black;">捆绑</span>、实现数据自主化，品牌出海是跨境电商<span style="color: black;">将来</span>的发展趋势，做独立站是品牌出海的必经之路。<span style="color: black;">况且</span><span style="color: black;">不消</span><span style="color: black;">思虑</span>平台的规则和<span style="color: black;">捆绑</span>，能打造自己的独立站品牌商城。实现数据自主化，更好的为下一步的再营销做准备。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>内容<span style="color: black;">源自</span>网络整理，侵删。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC7IHABFmuMlWQkSSzOMicicfBLfsdIjkOnDvssu6Znx4TTPsH8yZZNZ17hSbD95ww43fs5OFEppRTWg/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/MkeG9TGPsIsPwNz3YuibXPOYMicRkicEHaKUicS6oJTKd4aGxbcTOibIuBsuf8aZFTCHibn7aRJQLibR0mHlT9s1oCuaw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商选品<span style="color: black;">意见</span>，大卖都是这么做的！</p>
</span><a style="color: black;">跨境<span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MkeG9TGPsIvLXtHgU3nUIpJtsB83YSZvDcxt03wKfhVLWTnfQicgZrLpcicKedK6wXVJ5GyEIfmNa4RefC1nm8Kw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境卖家必须<span style="color: black;">把握</span>的专业术语和英文词汇</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">只需添加下方<span style="color: black;">微X</span> </span><span style="color: black;"><span style="color: black;">就可</span>免费领取电子版知识地图！</span></span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击“阅读原文”加入跨境卖家交流群</p>
回顾历史，我们感慨万千；放眼未来，我们信心百倍。 你的见解独到，让我受益匪浅，非常感谢。 “板凳”（第三个回帖的人） 你的见解独到，让我受益匪浅，非常感谢。
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