论坛 › 福建 › 「跨境必知」做跨境电商独立站需要多少成本？

4lqedz 发表于 2024-7-30 01:09:13

「跨境必知」做跨境电商独立站需要多少成本？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">之前 店匠SHOPLAZZA 为<span style="color: black;">大众</span>介绍了独立站是什么，独立站的<span style="color: black;">优良</span><span style="color: black;">已然</span>被越来越多跨境电商卖家熟知，<span style="color: black;">亦</span>更好地理解独立站的运作方式。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>准备开拓独立站<span style="color: black;">途径</span>，需要准备多少资金？今天 店匠SHOPLAZZA 分析一波，</span><span style="color: black;">盘点做独立站需要的<span style="color: black;">起步</span>资金、耗费的时间成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实任何生意说到成本问题都需要分<span style="color: black;">周期</span>，<span style="color: black;">区别</span><span style="color: black;">周期</span>的投入重点都<span style="color: black;">区别</span>，店匠SHOPLAZZA 会从</span><strong style="color: blue;"><span style="color: black;">前期准备</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>笔订单出单</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">长时间</span>运营</span></strong><span style="color: black;">三个<span style="color: black;">周期</span>为<span style="color: black;">大众</span>一一分析。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span></span>前期准备</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.科学上网</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境电商独立站需要与海外消费者打交道，选品、引流、售后等流程无不需要<span style="color: black;">认识</span>海外消费者习惯、与海外消费者沟通，<span style="color: black;">因此</span>科学上网是<span style="color: black;">第1</span>步，懂的都懂。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本 </span></span></strong><span style="color: black;">：约 5 美金-10 美金/月</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.购买域名</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名是跨境电商独立站与第三方平台的最大<span style="color: black;">区别</span>特征。不仅是<span style="color: black;">持有</span>属于自己品牌的独立域名，独立站后期的推广引流和运营都和域名息息<span style="color: black;">关联</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">域名<span style="color: black;">能够</span><span style="color: black;">选取</span>原有的品牌名，<span style="color: black;">同期</span>，为了能更好地被<span style="color: black;">全世界</span>消费者所记住、吸引“回头客”，一个好的域名最好被消费者轻易记住。<span style="color: black;">另一</span>最好是以「.com」结尾的顶级域名。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>挑选域名？在哪里购买域名？<span style="color: black;">能够</span>参考 店匠SHOPLAZZA 往期<span style="color: black;">文案</span><a style="color: black;">做好独立站的前提，先<span style="color: black;">持有</span>一个好域名</a>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c3b1aacda00c4217a6b79fa8c7bc2afb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722844126&amp;x-signature=KoSpVXDvotumbOqsdd2BJ7yfFyc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(做跨境电商独立站，<span style="color: black;">选取</span>.com结尾的顶级域名）</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">域名的价格<span style="color: black;">按照</span><span style="color: black;">需要</span>来定，越容易被记住或字母越短的域名越贵。</span></strong><span style="color: black;">店匠SHOPLAZZA 随手试了一个域名，<span style="color: black;">能够</span>看见价格基本在 100 人民币/年。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本</span></span></strong><span style="color: black;">：约 100 人民币/年</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.独立站建站</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">最后</span>呈现是消费者在域名下<span style="color: black;">各样</span>页面中浏览，最后进行加购付款。购买了域名还需要做个网站。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>的<span style="color: black;">处理</span>方式有两种：<span style="color: black;">第1</span>种是招聘专业<span style="color: black;">研发</span>团队利用开源工具进行网页<span style="color: black;">研发</span>，并进行<span style="color: black;">平常</span><span style="color: black;">守护</span>；另一种是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span> SaaS 建站工具进行建站，</span></strong><span style="color: black;">很大程度上降低建站的技术门槛，服务器<span style="color: black;">守护</span><span style="color: black;">亦</span>交给 SaaS，是被广大卖家接受的方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>以被<span style="color: black;">更加多</span>卖家接受的第二种建站方式来举例，</span><span style="color: black;">店匠SHOPLAZZA 为卖家<span style="color: black;">供给</span>一站式零编程的 SaaS 建站系统，大大降低卖家做独立站的建站门槛，<span style="color: black;">况且</span><span style="color: black;">花费</span>透明。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/000970d5caba49a68f7897b98f0a3318~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722844126&amp;x-signature=HGqCfPX3rMxiL7uR9TErrMu9O%2FU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">建站<span style="color: black;">花费</span>分为</span><strong style="color: blue;"><span style="color: black;">订阅费</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">抽佣</span></strong><span style="color: black;">，<span style="color: black;">每一个</span>月固定的订阅费 28 美元起，版本越高，相对应的抽用比例会越低。<span style="color: black;">因此</span>根据<span style="color: black;">区别</span>独立站的经营<span style="color: black;">情况</span>，可<span style="color: black;">选取</span>相对应对合适版本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本 </span></span></strong><span style="color: black;">：28 美金/月</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.绑定支付</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站必须绑定支付方式<span style="color: black;">才可</span>让消费者付款完成购买闭环，<span style="color: black;">因此</span>在独立站建站时需要绑定支付。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>独立站<span style="color: black;">来讲</span>，</span><span style="color: black;">PayPal</span><span style="color: black;">和</span><span style="color: black;">信用卡</span><span style="color: black;">是独立站支付的基本标配。PaPal 申请企业账户不收费，后期会在每笔订单中抽佣，而开通信用卡收款<span style="color: black;">途径</span>则会<span style="color: black;">触及</span>「手续费+年费+抽佣」，<span style="color: black;">因此</span>前期<span style="color: black;">倘若</span>开通信用卡收款<span style="color: black;">途径</span>，则会有大概 5000-10000 人民币<span style="color: black;">上下</span>的前期支出。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0391226f41674766b7b72fac189e20fe~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722844126&amp;x-signature=OgnWho7mdIjVHXOVIZV2A66HXxg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（PayPal收费标准）</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>有商家只是为了尝试独立站，只绑定 PayPal 收款<span style="color: black;">途径</span><span style="color: black;">亦</span><span style="color: black;">能够</span>跑起来（<span style="color: black;">不外</span>对转化率有影响）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本 </span></span></strong><span style="color: black;">：0-10000 人民币（<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>而定）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.独立站店铺装修</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站店铺装修之后就<span style="color: black;">能够</span>面向消费者，并基本完成独立站<span style="color: black;">途径</span>的<span style="color: black;">营销</span>闭环。但店铺装修<span style="color: black;">亦</span>会<span style="color: black;">触及</span>到<span style="color: black;">非常多</span>“隐性成本”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面店铺装修会用到<span style="color: black;">非常多</span>模板与插件，部分独立站建站 SaaS 会对此额外收费，<span style="color: black;">花费</span><span style="color: black;">通常</span>在 10-50 美金/月。值得一提的是，</span><span style="color: black;">店匠SHOPLAZZA 独立站建站系统中的所有插件和模板都是免费<span style="color: black;">供给</span>，不额外收费，</span><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">运用</span> 店匠SHOPLAZZA 建站的独立站商家<span style="color: black;">能够</span>不必<span style="color: black;">思虑</span>这部分成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面是时间成本，这<span style="color: black;">是由于</span>店铺装修所需要的<span style="color: black;">照片</span>、视频等平面素材带来的，在有完整素材和品牌视觉规范的<span style="color: black;">状况</span>下，店铺装修并不会花费很<span style="color: black;">长期</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本 </span></span></strong><span style="color: black;">：视<span style="color: black;">状况</span>而定</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.采购</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>在供应链端采用先囤货再出货的方式，会<span style="color: black;">显现</span><span style="color: black;">第1</span>批货款以及仓库管理费。<span style="color: black;">倘若</span>采用 Dropshipping 的无货源模式，这部分<span style="color: black;">花费</span>会在第二<span style="color: black;">周期</span>出单后才支出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不清楚 Dropshipping 是什么？欢迎<span style="color: black;">认识</span><a style="color: black;">独立站稳赚的四种模式</a>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">成本 </span></span></strong><span style="color: black;">：视<span style="color: black;">状况</span>而定</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span></span><span style="color: black;">第1</span>笔订单出单</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>笔订单出单，随之而来的成本<span style="color: black;">包含</span>流量成本（营销成本）、物流成本，除此之外还会有前面<span style="color: black;">说到</span>的建站平台、支付<span style="color: black;">途径</span>的抽成。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.流量成本</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站订单从哪里来？独立站不自带流量，需要<span style="color: black;">经过</span><span style="color: black;">各样</span>方式引流，引来的流量<span style="color: black;">经过</span>独立站转化才<span style="color: black;">作为</span>订单。当然<span style="color: black;">区别</span>的引流方式所需要的成本<span style="color: black;">亦</span>不相同，见效直观且快速的独立站引流方式是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>投放.</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58af595887284b9c99c1694e9ecdf25d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722844126&amp;x-signature=REFEtPYQMgFkVuBccj2JZUzIAw4%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（独立站流量<span style="color: black;">源自</span>的方式）</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>投放<span style="color: black;">重点</span><span style="color: black;">指的是</span> Facebook、Google 等社交媒体、搜索引擎中的投放。以 Facebook（后文简<span style="color: black;">叫作</span> FB）<span style="color: black;">宣传</span>投放为例，<span style="color: black;">通常</span>开户免费，但</span><span style="color: black;">需要充 1000 美金<span style="color: black;">才可</span>开户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运营社交<span style="color: black;">媒介</span>、开展红人营销、联盟营销、完善搜索引擎 SEO <span style="color: black;">亦</span>能为独立站带来流程，<span style="color: black;">乃至</span>有的独立站 70% 流量<span style="color: black;">源自</span>于 SEO，但相对<span style="color: black;">来讲</span>是个漫长的过程，需要时间的<span style="color: black;">持续</span><span style="color: black;">连续</span>投入，所以 店匠SHOPLAZZA 在<span style="color: black;">这儿</span>就不赘述了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">店匠SHOPLAZZA 提示：</span></span></strong><span style="color: black;"><span style="color: black;">第1</span>笔订单出单时重点关注流量成本，除掉前期的固定开支，商户并不是稳赚。以<span style="color: black;">宣传</span>投放为例，即使<span style="color: black;">区别</span>的行业<span style="color: black;">状况</span><span style="color: black;">区别</span>，<span style="color: black;">通常</span>投放的 ROAS <span style="color: black;">通常</span>达到 2 <span style="color: black;">乃至</span>是 2.5 <span style="color: black;">才可</span>收支平衡。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.物流成本</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">物流受到的影响<span style="color: black;">原因</span>会<span style="color: black;">非常多</span>，成本的变动幅度很大。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站商家<span style="color: black;">通常</span>会<span style="color: black;">经过</span>空运小包（5KG以下）方式进行发货，<span style="color: black;">通常</span>成本在 60-100 人民币。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>商品体积、重量<span style="color: black;">很强</span>，卖家会<span style="color: black;">思虑</span>海外仓，这就又是<span style="color: black;">另一</span>一种计费方式了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span></span>收支平衡<span style="color: black;">乃至</span>盈利 </strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实到了这个<span style="color: black;">周期</span><span style="color: black;">便是</span><span style="color: black;">持续</span>地为独立站引流、出货，<span style="color: black;">从而</span>扩大规模实现更大价值的过程。这一过程中的<span style="color: black;">详细</span>成本会<span style="color: black;">按照</span><span style="color: black;">选取</span>模式、行业而<span style="color: black;">区别</span>。<span style="color: black;">不外</span> 店匠SHOPLAZZA 为<span style="color: black;">大众</span>总结了其中可能会<span style="color: black;">触及</span>到的部分：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-<span style="color: black;">由于</span>退换货而带来的</span><strong style="color: blue;"><span style="color: black;">额外服务成本</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-<span style="color: black;">由于</span>结汇带来的</span><strong style="color: blue;"><span style="color: black;">手续<span style="color: black;">花费</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-谨防诈骗、争议订单</span><strong style="color: blue;"><span style="color: black;">折损</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">给<span style="color: black;">大众</span>透露一个数据，正常运营的独立站，<span style="color: black;">倘若</span>一笔订单卖 100 美金，其中商品成本+物流成本最好不要超过 40 美金。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">讲到<span style="color: black;">这儿</span>，做独立站需要的成本是不是在你接受的范围呢？店匠SHOPLAZZA 祝看到<span style="color: black;">这儿</span>的每一位卖家爆单连连，<span style="color: black;">连续</span>大卖！</span></span></p>

听听海 发表于 2024-8-27 12:49:14

论坛是一个舞台，让我们在这里尽情的释放自己。

飘雨的姑娘 发表于 2024-9-8 03:47:33

你的言辞如同繁星闪烁，点亮了我心中的夜空。

流星的美 发表于 2024-9-9 15:20:03

楼主继续加油啊！外链论坛加油！

qzmjef 发表于 2024-9-28 18:26:04

你的见解真是独到，让我受益良多。

7wu1wm0 发表于 2024-10-5 15:42:04

我们有着相似的经历，你的感受我深有体会。

nqkk58 发表于 前天 09:26

楼主的文章深得我心，表示由衷的感谢！

查看完整版本: 「跨境必知」做跨境电商独立站需要多少成本？