跨境独立站的风潮会吹到国内来吗？国内独立站能够做吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期跨境独立站的风潮大起，在网络上<span style="color: black;">相关</span>独立站的信息铺天盖地。即使<span style="color: black;">非常多</span><span style="color: black;">无</span>涉足这一行业的人<span style="color: black;">亦</span>都纷纷<span style="color: black;">起始</span>关注独立站。<span style="color: black;">非常多</span>新手电商卖家<span style="color: black;">暗示</span>，做跨境电商的流程长，<span style="color: black;">危害</span>高，<span style="color: black;">况且</span>卖家的安全<span style="color: black;">常常</span><span style="color: black;">亦</span>得不到很好的<span style="color: black;">保证</span>。咨询我<span style="color: black;">能够</span>在国内做独立站吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span><span style="color: black;">首要</span><span style="color: black;">显示</span>一下我的观点：<strong style="color: blue;">不<span style="color: black;">举荐</span>！！！</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a3e88764ac284baebcdcee78594ea46a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856442&x-signature=Aj7iwcJjBE%2BtF8jQujS8ZarwXPE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">橘生淮南则为橘，橘生淮北则为枳，一方水土养育一方人。国内和国外的大环境非常的<span style="color: black;">区别</span>，想把跨境商家的玩法直接用到国内，<span style="color: black;">能够</span>说是自找死路。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>从消费习惯<span style="color: black;">来讲</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国外，消费者不完全迷信电商平台， 亚马逊平台所占市场份额仅有30%-40%。消费者在购买<span style="color: black;">制品</span>时，<span style="color: black;">常常</span>会打开谷歌，搜索关键词进行购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在国内市场，消费者<span style="color: black;">常常</span>更加愿意在头部电商平台上购买<span style="color: black;">制品</span>。打开浏览器，搜索<span style="color: black;">制品</span>关键词，跳出的内容<span style="color: black;">亦</span><span style="color: black;">常常</span>都是电商平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>在国内，除了<span style="color: black;">行业</span>的头部品牌。其他电商卖家<span style="color: black;">意见</span>不要轻易尝试<span style="color: black;">选取</span>独立站</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ae26d7cbf204463fa6ba1556da72eb88~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856442&x-signature=3gIkr5vfK9uqsAgGFVrh3jbGsUI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>从平台的开放程度<span style="color: black;">来讲</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境独立站引流的空间是相对比较自由的，<span style="color: black;">区别</span>的平台在<span style="color: black;">必定</span>程度上是<span style="color: black;">能够</span>相互引流的。<span style="color: black;">一样</span>的社交<span style="color: black;">媒介</span>运营和SEO优化，在国外平台上<span style="color: black;">更易</span>共享各个平台的流量，从而实现1+1>2的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>国内各个平台对流量的把控都比较严格，你<span style="color: black;">能够</span>在平台内部相互引流，<span style="color: black;">然则</span>你想把<span style="color: black;">微X</span>的流量引到百度上，把百度的流量引到抖音里，<span style="color: black;">能够</span>说是不可能。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/011b400de52a40b6b3765e7c8f502b08~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856442&x-signature=Zw00MYj4UZeMJnDncckey0ygmXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>从信任的<span style="color: black;">方向</span><span style="color: black;">来讲</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外用户的信任是基于支付信用和风控体系，举例<span style="color: black;">来讲</span>，美国消费信用市场的发达程度和消费信用在<span style="color: black;">百姓</span>经济中所占的比重，在世界上都数<span style="color: black;">第1</span>。美国对消费信用<span style="color: black;">公司</span>经营安全性及<span style="color: black;">恰当</span>性指令的许多的监管<span style="color: black;">办法</span>。<span style="color: black;">况且</span>消费者还可<span style="color: black;">经过</span>民事诉讼的方式寻求法律<span style="color: black;">守护</span>。<span style="color: black;">因此</span><span style="color: black;">她们</span>非常<span style="color: black;">注重</span>自己的信用，<span style="color: black;">亦</span>比较信任信用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而国内用户的信任则更<span style="color: black;">大都是</span>基于第三方平台的背书，<span style="color: black;">由于</span>资金一旦流出，<span style="color: black;">咱们</span><span style="color: black;">无</span>办法能<span style="color: black;">火速</span>地要回<span style="color: black;">咱们</span>的资金。只能借由平台客服来追回自己的订单。<span style="color: black;">倘若</span>在国内<span style="color: black;">运用</span>独立站，平台的安全性<span style="color: black;">无</span>了，消费者就会产生：<span style="color: black;">倘若</span>我不想要了，你就给我退款怎么办。毕竟我<span style="color: black;">已然</span>把资金打出去了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8648f0a6203248b4807887db72cdac10~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856442&x-signature=jf95UUywA5xUfQ3aSzPWInV63A0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">倘若</span>有跨境平台商家想要转向走跨境独立站，<span style="color: black;">或</span>双脚<span style="color: black;">一块</span>走，我<span style="color: black;">这儿</span><span style="color: black;">暗示</span><span style="color: black;">举荐</span>。但<span style="color: black;">倘若</span>有国内的平台商家想要走国内的独立站这条路，我<span style="color: black;">意见</span><span style="color: black;">大众</span>还是要<span style="color: black;">小心</span><span style="color: black;">思虑</span>在入手。</p>
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