干货 | 什么是独立站？独立站怎么样引流？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着网络的发展以及建站技术的完善，独立站的搭建<span style="color: black;">亦</span>越来越简单，<span style="color: black;">然则</span>有<span style="color: black;">非常多</span>用户还是不明白，<span style="color: black;">到底</span>什么是独立站？相较于亚马逊等大的电商平台，独立站有<span style="color: black;">那些</span>优劣势？独立站又该<span style="color: black;">怎样</span>引流？这篇<span style="color: black;">文案</span><span style="color: black;">咱们</span>就来<span style="color: black;">一块</span>探讨一下这些问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>什么是独立站？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>卖家自己搭建的，有独立域名的网站，<span style="color: black;">能够</span>独立上传<span style="color: black;">制品</span>进行<span style="color: black;">营销</span>，不受平台规则的限制，但<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">无</span>平台的流量扶持。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>独立站有<span style="color: black;">那些</span>优劣势？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的<span style="color: black;">优良</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、运营更加自由</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站完全属于卖家，<span style="color: black;">各样</span>规则制定都<span style="color: black;">能够</span><span style="color: black;">按照</span>卖家的<span style="color: black;">需要</span>制定。大平台不仅规则多，<span style="color: black;">况且</span>审查严，下架封店<span style="color: black;">更加是</span>家常便饭。独立站则完全<span style="color: black;">无</span>这种<span style="color: black;">困惑</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、客户<span style="color: black;">守护</span>更加<span style="color: black;">方便</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的客户信息完全<span style="color: black;">把握</span>在卖家自己手中，而这些信息又<span style="color: black;">能够</span>用来进行客户<span style="color: black;">守护</span>、二次营销。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、塑造品牌形象</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">区别</span>于入驻其他平台的一大优点，<span style="color: black;">便是</span>在独立站的运维中，<span style="color: black;">能够</span><span style="color: black;">持续</span>累积塑造<span style="color: black;">自己</span>的品牌形象。品牌形象<span style="color: black;">做为</span>无形资产，既能<span style="color: black;">提高</span>品牌公信力，又能为后续品牌拓展<span style="color: black;">供给</span>助力，可谓是受益无穷。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、不需交纳佣金</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站属于自己，再<span style="color: black;">亦</span>无须向第三方平台缴纳佣金<span style="color: black;">或</span>年费，<span style="color: black;">加强</span>了利润，降低了成本。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的劣势</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说了这么多独立站的好处，那独立站就<span style="color: black;">无</span>什么劣势吗？当然有。如亚马逊等大平台，<span style="color: black;">自己</span><span style="color: black;">已然</span><span style="color: black;">累积</span>了丰富的用户<span style="color: black;">基本</span>，品牌一旦入驻，就<span style="color: black;">能够</span>享受平台自带流量扶持。卖家无需为了流量耗费太多精力，利用好平台<span style="color: black;">自己</span>的规则和内部<span style="color: black;">宣传</span>，<span style="color: black;">通常</span>就会有不错的效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而独立站最困难<span style="color: black;">亦</span>是最烧钱的，<span style="color: black;">便是</span>引流。独立站<span style="color: black;">自己</span>不带流量，<span style="color: black;">倘若</span>不做引流，基于用户的自主搜索转化效果会非常差。没有<span style="color: black;">无</span>流量，<span style="color: black;">亦</span>就<span style="color: black;">没法</span>变现，一味砸钱，而不<span style="color: black;">晓得</span>引流，独立站是做不起来的，最后<span style="color: black;">亦</span>只能亏得血本无归。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然了，<span style="color: black;">倘若</span>引流做得好，克服了流量这一<span style="color: black;">坏处</span>端，爆单大卖绝对不是问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>独立站该<span style="color: black;">怎样</span>引流？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">平常</span>的独立站引流方式<span style="color: black;">通常</span>有搜索引擎引流、社交<span style="color: black;">媒介</span>账号运营、社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>投放、网红营销等几个方面，下面<span style="color: black;">咱们</span>就来一一<span style="color: black;">认识</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、搜索引擎引流</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">既然独立站最原始流量是来自搜索引擎，那搜索引擎的优化<span style="color: black;">便是</span>引流的<span style="color: black;">第1</span>步。<span style="color: black;">首要</span>要<span style="color: black;">保证</span>用户在搜索引擎检索时，<span style="color: black;">能够</span>优先看到。搜索引擎优化(SEO)，指<span style="color: black;">经过</span>迎合用户的搜索习惯，利用搜索引擎的规则<span style="color: black;">加强</span>独立站在<span style="color: black;">相关</span>搜索引擎内的自然排名。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">平常</span>的搜索引擎优化引流方式有Google付费搜索<span style="color: black;">宣传</span>、Google网盟<span style="color: black;">宣传</span>、Google shopping、 Bing、Yahoo以及Yandex、Naver等。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、社交<span style="color: black;">媒介</span>账号运营</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在各个社交平台搭建自己的社交账号<span style="color: black;">亦</span>是非常<span style="color: black;">平常</span>的引流方式，当你<span style="color: black;">累积</span>了粉丝，不仅<span style="color: black;">能够</span>为独立站带来流量，这些粉丝<span style="color: black;">亦</span><span style="color: black;">能够</span>转化为收益。<span style="color: black;">况且</span>社交<span style="color: black;">媒介</span>账号注册开通基本<span style="color: black;">无</span>门槛，如</span><span style="color: black;">Instagram</span>、<span style="color: black;">Facebook</span>、<span style="color: black;">Twitter等，这些社交<span style="color: black;">媒介</span>不仅用户基数庞大，<span style="color: black;">况且</span>活跃度高，对品牌反应快，是非常好的引流方式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>投放</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">诸如Instagram、Facebook、Twitter等社交<span style="color: black;">媒介</span>，固然可以自己创建账号运营，<span style="color: black;">累积</span>粉丝，<span style="color: black;">然则</span>这都需要一个较长的<span style="color: black;">累积</span>过程，并不是能马上见到效益的，<span style="color: black;">倘若</span>想要更快地取得引流效果，<span style="color: black;">能够</span><span style="color: black;">思虑</span>投放各大社交<span style="color: black;">媒介</span>的<span style="color: black;">宣传</span>。各平台都<span style="color: black;">能够</span>让<span style="color: black;">宣传</span>主<span style="color: black;">按照</span>用户的<span style="color: black;">兴趣</span>、年龄等进行人群区分，更有针对性地投放<span style="color: black;">宣传</span>，潜在客户挖掘<span style="color: black;">亦</span>会更精确。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、网红营销</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无论是国内外，营销引流的一个重要手段<span style="color: black;">便是</span>网红营销，网红庞大的粉丝量，都能在极<span style="color: black;">短期</span>内为你的网站带来巨大流量，<span style="color: black;">然则</span><span style="color: black;">同期</span>，网红测评<span style="color: black;">亦</span>有一个重要<span style="color: black;">坏处</span>端，<span style="color: black;">便是</span><span style="color: black;">常常</span>收费昂贵，且受众<span style="color: black;">不足</span>精确，并不是所有卖家都能承受高<span style="color: black;">花费</span>和不稳定<span style="color: black;">报答</span>带来的落差。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>独立站引流<span style="color: black;">怎样</span>操作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>说了这么多引流方式，<span style="color: black;">然则</span><span style="color: black;">做为</span>国内的独立站卖家，却并不是<span style="color: black;">那样</span>容易操作的，<span style="color: black;">首要</span>是<span style="color: black;">拜访</span>受限，几个热门的国外社交<span style="color: black;">媒介</span>网站，国内用户并<span style="color: black;">不可</span>轻易<span style="color: black;">拜访</span>投放<span style="color: black;">宣传</span>；其次是账号管理困难，<span style="color: black;">倘若</span>多个社交<span style="color: black;">媒介</span>账号齐开，<span style="color: black;">倘若</span>一台电脑管理，不仅管理<span style="color: black;">不方便</span>，<span style="color: black;">况且</span>还极容易账号<span style="color: black;">相关</span>，一旦账号<span style="color: black;">相关</span>，就会非常影响<span style="color: black;">宣传</span>投放；还有<span style="color: black;">便是</span><span style="color: black;">倘若</span>您自己<span style="color: black;">无</span>时间管理运营账号，<span style="color: black;">或</span>自己不会开通账号，交给代运营管理，模式化的代运营服务质量根本<span style="color: black;">没法</span><span style="color: black;">保准</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对独立站用户的引流困境，<span style="color: black;">能够</span>借助跨境浏览器<span style="color: black;">处理</span>，以</span><strong style="color: blue;"><span style="color: black;">境外通浏览器</span></strong><span style="color: black;">为例：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、自由<span style="color: black;">拜访</span><span style="color: black;">宣传</span>平台：境外通利用腾讯云的境外虚拟机技术，可直接<span style="color: black;">拜访</span>100+<span style="color: black;">宣传</span>推广平台，无论是账号搭建<span style="color: black;">守护</span>，还是<span style="color: black;">宣传</span>投放，都<span style="color: black;">能够</span>自由操作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、IP切换自由：境外通浏览器将以固定IP<span style="color: black;">拜访</span>网络，IP<span style="color: black;">位置</span>就像个人的身份证，保持固定将降低账号<span style="color: black;">相关</span><span style="color: black;">危害</span>。<span style="color: black;">同期</span>境外通独家<span style="color: black;">供给</span>一键切换IP功能，支持<span style="color: black;">全世界</span>多地域IP，不重连、不掉线，<span style="color: black;">容易</span><span style="color: black;">拜访</span><span style="color: black;">区别</span>账号。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、指纹管理：境外通浏览器<span style="color: black;">供给</span>浏览器指纹信息导入、同步、管理功能，不管卖家是自有设备，还是新购设备，都能<span style="color: black;">容易</span>、安全的<span style="color: black;">拜访</span><span style="color: black;">宣传</span>推广平台，避免<span style="color: black;">相关</span>、封号。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、<span style="color: black;">自动</span>投放：<span style="color: black;">自动</span>投放，性价比高，无<span style="color: black;">上当</span><span style="color: black;">危害</span>，平台<span style="color: black;">供给</span>完善的投放教程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、流量不受限：进行境外社交<span style="color: black;">媒介</span>推广必然面临的一个问题<span style="color: black;">便是</span>流量，<span style="color: black;">倘若</span>采取流量收费的方式必然价格昂贵，境外通浏览器浏览器流量不受限，<span style="color: black;">拜访</span>不卡顿，<span style="color: black;">宣传</span>推广<span style="color: black;">亦</span>更加流畅。</span></span></p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 楼主节操掉了，还不快捡起来！
页:
[1]