什么是独立站“站群”？站群还能玩吗
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站的几种<span style="color: black;">区别</span>运营玩法：垂直精品网站 、小B批发型网站 、COD、以及站群等</span><strong style="color: blue;">做独立站的卖家应该都听过“站群”这种玩法</strong><span style="color: black;">站群<span style="color: black;">重点</span><span style="color: black;">指的是</span>商家<span style="color: black;">运用</span><span style="color: black;">有些</span>建站工具，搭建<span style="color: black;">非常多</span>网站，<span style="color: black;">每一个</span>网站只售卖一种垂直品类的<span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">运用</span>Google、Facebook、seo等<span style="color: black;">宣传</span><span style="color: black;">途径</span>做测品，每款<span style="color: black;">制品</span>用定额预算测试<span style="color: black;">宣传</span>数据效果，效果<span style="color: black;">欠好</span>就换一款<span style="color: black;">制品</span>。<span style="color: black;">经过</span><span style="color: black;">这般</span>的<span style="color: black;">持续</span>测试，测出ROI比较好的<span style="color: black;">制品</span>，再加大预算去投放。总结起来<span style="color: black;">便是</span>“</span><span style="color: black;">短平快</span>”的打法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有的小伙伴可能会觉得站群玩法很<span style="color: black;">繁杂</span>，<span style="color: black;">并不</span>然，站群门槛并不高哦！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">站群运营人员<span style="color: black;">一般</span>运用建站工具批量搭建几十、上百个网站，</span><span style="color: black;"><span style="color: black;">每一个</span>网站相互独立</span>，多个站点<span style="color: black;">能够</span>只售卖某一品类的少量<span style="color: black;">制品</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">区别</span>站点卖<span style="color: black;">区别</span>品类的<span style="color: black;">制品</span>来测品，每款<span style="color: black;">制品</span>用定额预算的Facebook<span style="color: black;">宣传</span>或谷歌的GMC做测品，把有机会<span style="color: black;">作为</span>爆品的<span style="color: black;">制品</span>加大预算投放。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61aad1df1b5944d5934130adbacc2795~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722862301&x-signature=fbKLeZ1HpS7AtKQe3MEpKscE6p0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简而言之，站群<span style="color: black;">经过</span><span style="color: black;">海量</span>网站<span style="color: black;">同期</span>在社交<span style="color: black;">媒介</span>、搜索引擎投<span style="color: black;">宣传</span>、测款、打爆品，最后实现转化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站群模式本身，并<span style="color: black;">无</span><span style="color: black;">太多</span>灰色<span style="color: black;">成份</span>。与亚马逊铺货类似，本质上都是在海外电商红利期，利用中国的制造业<span style="color: black;">优良</span>，向海外消费者<span style="color: black;">供给</span>高性价比的商品。<span style="color: black;">然则</span>，这种轻资产、低门槛、赚快钱的模式，脱离平台的强监管，<span style="color: black;">亦</span>吸引了<span style="color: black;">有些</span>不太守规矩的商家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">简单总结一下“站群”的玩法</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“站群”需要<span style="color: black;">重视</span>的点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、后期3到4周，<span style="color: black;">倘若</span>销量<span style="color: black;">已然</span><span style="color: black;">逐步</span>下降，说明基本上<span style="color: black;">已然</span><span style="color: black;">显现</span>同行跟卖<span style="color: black;">状况</span>，<span style="color: black;">或</span><span style="color: black;">制品</span><span style="color: black;">已然</span><span style="color: black;">逐步</span>无<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、2到3周仍然没效果，直接Pass掉，换<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、ROI达不到2.5 基本<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>换<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、不做仿品。</p>5、无任何经验的、小白卖家<span style="color: black;">意见</span>勿入。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“站群”打法的模式<span style="color: black;">选取</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、网站搭建数量，10个到500个不等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、单个站SKU数量，10到20个最合适。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">每一个</span>站<span style="color: black;">宣传</span>预算2K-5KUSD。</p>4、单站测试周期2-3周。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">独立站“站群”运营的思路</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、选品，收集情报，市面上独立站<span style="color: black;">已然</span>有卖</span></span>的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不错的独立站<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、投手，<span style="color: black;">宣传</span>投放策略，受众，转化。</p>3、落地
页<span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化。</p>4、<span style="color: black;">加强</span>客单价。
</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">落地页功能<span style="color: black;">举荐</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、支持PayPal，一键购买Buy Now。</p>2、要有<span style="color: black;">制品</span>评论，展示评论的数量，评论内容区
域<span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、加购<span style="color: black;">相关</span><span style="color: black;">举荐</span>，加入购物车后，<span style="color: black;">能够</span>对周边的SKU<span style="color: black;">制品</span>进行<span style="color: black;">举荐</span>。</p>4、<span style="color: black;">近期</span>
</span></span>卖<span style="color: black;"><span style="color: black;">出弹窗，<span style="color: black;">近期</span>卖出的<span style="color: black;">制品</span>在左下角弹窗。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>玩法<span style="color: black;">亦</span>是<span style="color: black;">按照</span>我这边<span style="color: black;">有些</span>卖家跑<span style="color: black;">宣传</span>得出来的数据，进行的<span style="color: black;">有些</span>经验总结，供参考。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3dbf289847b440baac79a15bcfc929a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722862301&x-signature=5EspGVyBE0wAv%2B6NpZhfLr6FnfM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后<span style="color: black;">便是</span>站群系统<span style="color: black;">选取</span>的问题了，<span style="color: black;">此刻</span><span style="color: black;">有些</span>SAAS系统虽然是月付，<span style="color: black;">然则</span>还需要抽佣金！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Oemsaas建站系统，</span><span style="color: black;">功能齐全，更加精简，简单易上手！针对</span><strong style="color: blue;"><span style="color: black;">站群</span></strong><span style="color: black;">这块</span><span style="color: black;">建站<span style="color: black;">花费</span></span><strong style="color: blue;"><span style="color: black;">免费</span></strong><span style="color: black;">！只需预存佣金过来<span style="color: black;">就可</span>，</span><strong style="color: blue;"><span style="color: black;">市场上找不出第二家！</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/acc846549d6e4a0f818c0fa4f6548387~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722862301&x-signature=zSTW9MTEREZQf%2BL5Kysjovtjodo%3D" style="width: 50%; margin-bottom: 20px;"></div>
请问、你好、求解、谁知道等。
页:
[1]