独立站怎么样进行Facebook宣传投放？有些小策略请查收~
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">独立站本身不带流量，需要<span style="color: black;">经过</span><span style="color: black;">宣传</span>投放将<span style="color: black;">外边</span>流量引入，再<span style="color: black;">经过</span>营销技巧对流量进行变现，</strong>这<span style="color: black;">便是</span>独立站的运作原理。<span style="color: black;">因此呢</span>，<span style="color: black;">宣传</span>投放对独立站而言就<span style="color: black;">显出</span>至关重要，<span style="color: black;">那样</span><strong style="color: blue;">独立站<span style="color: black;">怎样</span>进行Facebook<span style="color: black;">宣传</span>投放呢</strong>？本文带<span style="color: black;">大众</span>来<span style="color: black;">仔细</span><span style="color: black;">认识</span>一下，<span style="color: black;">亦</span>分享<span style="color: black;">有些</span>投放技巧。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/210b21a3ae274c35b48785cadcfcbe49~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=ovfU0m6grFSReJgqrIkhfrbitnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/409d832f21a3489589f3e0950d6a56ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=ZJuhAax6TALK31hVITd7ScInVzI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，选品</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1b7631e9dcc849c9bb21a196db2567e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=PONgHfCX9W4kfGX%2B0YCxHiBGmPY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">投放策略一：<span style="color: black;">经过</span>工具分析市场并找到好的<span style="color: black;">制品</span><span style="color: black;">或</span>类目，让<span style="color: black;">宣传</span>赢在起跑线。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品对电商<span style="color: black;">宣传</span>有60-70%以上的影响，前期的选好好的商品是电商<span style="color: black;">宣传</span>成功的关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品<span style="color: black;">思虑</span>的要素：客单价，利润率，复购率，市场<span style="color: black;">需要</span>量，竞争强度，独特性等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用常用的选品工具：similar web，alex等等<span style="color: black;">能够</span><span style="color: black;">帮忙</span>自己更好的<span style="color: black;">熟练</span>市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用常用的spy工具：socialpeta，fbspy，bigspy，adspyhub等<span style="color: black;">认识</span>竞争对手在投<span style="color: black;">那些</span><span style="color: black;">制品</span>，<span style="color: black;">选取</span><span style="color: black;">有些</span>好的<span style="color: black;">制品</span><span style="color: black;">或</span>类目。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/294cd915369844d1b7b4285cadb28e2a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=Hubbua7imUjweX6ADNz%2B%2FglRRDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/29c44a907df2415f8f56aa91b65f17d7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=QqvX%2FKxqGGg8F0ZvtB1hNBAX5oc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">人群定向</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/93ac2f6bf07d4486abc71e29de247412~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=Di4%2FDLsqmbAdwo5dQETyYpy7xxg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">投放策略一：前期宽泛受众范围，快速获取</strong><span style="color: black;">宣传</span><strong style="color: blue;">数据</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">facebook前期<span style="color: black;">能够</span>宽泛受众范围，不限制年龄兴趣与<span style="color: black;">宣传</span>版位，快速的<span style="color: black;">累积</span>数据，等数据足够多时对数据进行分析，<span style="color: black;">能够</span>得到到自己<span style="color: black;">制品</span>的人群特征。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">投放策略二：<span style="color: black;">经过</span>帖子的用户<span style="color: black;">行径</span>反馈，找到清晰<span style="color: black;">精细</span>的投放受众</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期先用<span style="color: black;">区别</span>的文案通投帖子，<span style="color: black;">而后</span>选出互动率和效果较高的“post”，并分析互动较高的帖子人群特征是什么样子。从而确定<span style="color: black;">咱们</span>的核心用户的特征。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/58a9bd59338c405488d723c003aae080~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=vWsM4ABGOlx73vXW7B5Acece9jw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">确定Facebook<span style="color: black;">宣传</span>的出价模式</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/058d34dc29ad4869bf7e7db93917c5d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=mk%2Bvn0bcuazxo7M2WVnXDST5sSs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook<span style="color: black;">宣传</span>有好几种出价模式，<span style="color: black;">例如</span>CPM、CPC、CPA等<span style="color: black;">有些</span>出价模式，<span style="color: black;">区别</span>的模式<span style="color: black;">宣传</span>的消耗是<span style="color: black;">区别</span>的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/48f2087dcdcd4f718c6b7883c5cd56e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=rySkh4PeQrCEZqs8xNTm%2FHBjgfk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/33311f2a26ba40639bc31eb38cc767ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=DocWuHnQTfg8%2BtKh%2BR6Bi1qGDX0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更换<span style="color: black;">区别</span><span style="color: black;">宣传</span>素材</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3cb8dcac00c549f39a2d751c0adcde63~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=CbvoxSPcOwIC3xaGv5ioHAE6428%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">宣传</span>素材很新，CPM<span style="color: black;">亦</span>会比较低。<span style="color: black;">另一</span>，<span style="color: black;">目的</span>受众<span style="color: black;">亦</span>会对<span style="color: black;">宣传</span>素材产生疲劳感，尤其是<span style="color: black;">针对</span>某些<span style="color: black;">目的</span>受众，<span style="color: black;">宣传</span><span style="color: black;">显现</span><span style="color: black;">非常多</span>次的时候，<span style="color: black;">她们</span>很容易<span style="color: black;">显现</span>疲劳感，<span style="color: black;">因此</span>要时常更新<span style="color: black;">宣传</span>素材。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/20696f9b090c4e8ea64dfbec099c6f38~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=F16G8nIBCh68Qkx4aC4CrUHtnv0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">测Facebook<span style="color: black;">宣传</span>投放的受众：</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f07835f93f204f789ac71ecf77455bfc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=YboXXFOTLONNFwwRig0xLnMHqaw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置三个<span style="color: black;">宣传</span>组，三组<span style="color: black;">区别</span>受众，每组受众<span style="color: black;">选取</span>3-5个<span style="color: black;">区别</span>的兴趣、国家、年龄、性别、教育水平的人群</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e412828ace0d4e74a5d6404260bcdbb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=xTUvDiPNJABkHIe0%2Fb9IxeScZtM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">精炼<span style="color: black;">宣传</span>文案</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/040067cd2d5a40369210e0c0bff671a5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=e3yBXwkLi1sAuUarRBdnYzUgOnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案要尽可能的简单精炼，要<span style="color: black;">保准</span>条理清晰、简明扼要。<span style="color: black;">宣传</span>文案要在精简的<span style="color: black;">同期</span><span style="color: black;">明显</span>你的<span style="color: black;">制品</span><span style="color: black;">优良</span>，让用户在简单的描述中能够<span style="color: black;">认识</span>到你的<span style="color: black;">制品</span>核心内容从而产生兴趣，<span style="color: black;">最后</span>成功吸引到用户。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b9da43292fe448a4b42b4a544cec8acf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=Uw9nZK7n5DD22gd0jorKY4lAc14%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/23819a118e9f42c1aa022b0209d9c426~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=UAZ5Rvn94Ql16djHmcN8IJr902U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设置一个<span style="color: black;">宣传</span>排期</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6e7e58f72c024afdbdaf70d552fe2815~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=Mz9F408LKQ4VsBeznzKPtXNA%2Fug%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>不是每周七天<span style="color: black;">每日</span>二十四小时都是有价值的，<span style="color: black;">检测</span>你的Facebook<span style="color: black;">宣传</span>报告，里面会有哪天的哪个时间你得到<span style="color: black;">怎样</span>的结果。<span style="color: black;">经过</span>这个，你<span style="color: black;">能够</span>来设置<span style="color: black;">宣传</span>的排期，让它<span style="color: black;">仅在</span>有价值的时间段投放。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/519ff88a93684de4ab62377c0db4a0cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=hr0Zf3ef0B9L9vbJc5nOJp3TJik%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">安装Facebook像素</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c065860fe4664ae0afde34cd2b12c05b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=SZAFFprmcIvx%2BWqE%2F6Ry1OWpT1Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook Pixel是获取用户<span style="color: black;">行径</span>数据最有效的工具之一，<span style="color: black;">因此呢</span>在投放<span style="color: black;">宣传</span>前，卖家还需要将其先安装好。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e1915dba8d4444daa4259b7e6f64e6f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864581&x-signature=WVeb3P1jRUCc7OsVuLZrlHJ6yGw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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