跨境电商：平台VS独立站，谁更胜一筹
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“一带一路”的背景下，跨境电商行业<span style="color: black;">连续</span>发展，<span style="color: black;">更加多</span>的中国企业卖家<span style="color: black;">持续</span>的涌入国外市场，在<span style="color: black;">她们</span>心中的首选平台<span style="color: black;">便是</span>亚马逊平台，卖家数量<span style="color: black;">快速</span>飙升。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d43b609053b64a41b9b9bbb674a5d494~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722866443&x-signature=QrFaUY%2Fut2%2BPpVGJk6oQzfJYXzc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">恶性竞争</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像前几年<span style="color: black;">刚才</span>打出名气的淘宝<span style="color: black;">同样</span>，卖家数量飙升的结果<span style="color: black;">便是</span>平台竞争<span style="color: black;">连续</span>升级，从而<span style="color: black;">显现</span>了恶性竞争：刷单、跟卖、价格战。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，平台政策<span style="color: black;">亦</span><span style="color: black;">起始</span><span style="color: black;">持续</span>的<span style="color: black;">调节</span>：佣金上涨，手续费<span style="color: black;">加强</span>，PPC<span style="color: black;">花费</span><span style="color: black;">升高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些<span style="color: black;">原因</span><span style="color: black;">引起</span>的最直接的一个结果，<span style="color: black;">便是</span>卖家的利润大幅度缩水。<span style="color: black;">营销</span>额上涨，利润却在下滑。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f4f6844964144e988e6db75058231299~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722866443&x-signature=C5Ub%2FHVX7fuUCdiklSjhJoMGa2I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>速卖通、Ebay、Wish的<span style="color: black;">状况</span>呢？皆是如此，别无二致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，2020年，是平台电商的卖家割韭菜的一年。国内的 企业想转型，国内的创业者想在国外找机会，平台电商就蹦出来卖课程搞培训。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">培训自然<span style="color: black;">能够</span>参加，<span style="color: black;">针对</span>从没接触过跨境电商的新手<span style="color: black;">来讲</span>学习是必要的，<span style="color: black;">然则</span>要看学什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就算你学的非常精通，能力很强，想在第三方平台上做出成绩<span style="color: black;">亦</span>是难上加难的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一点采访几个平台卖家就<span style="color: black;">晓得</span>了，这是一个<span style="color: black;">伴侣</span>向我咨询的内容：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/40ad08f9d5a24c4b9d9f5740d2730ac9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722866443&x-signature=V86GRaEvhym7rD8mExGCmZ42NZ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被割韭菜两万多没了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做了很久起色<span style="color: black;">亦</span><span style="color: black;">欠好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>在<span style="color: black;">思虑</span>转型独立站</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">为何</span>要做独立站</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>亚马逊卖家会转战独立站？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>有以下几点</p> 推广成本越来越高，利润越来越少 恶性竞争激烈 流量不沉淀，<span style="color: black;">无</span>买家数据，<span style="color: black;">然则</span>独立站<span style="color: black;">能够</span>沉淀买家数据 旺季<span style="color: black;">营销</span>额无增长。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家们<span style="color: black;">每日</span>除了担心<span style="color: black;">宣传</span>的ROI，库存<span style="color: black;">状况</span>，还要防止卖家之间的恶意竞争以及跟卖。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>的卖家，只想找一个真正卖货的净土。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年，亚马逊5.25事件爆发，大批的卖家被封号，其中还<span style="color: black;">包含</span>行业内30亿规模的大卖而亚马逊每年都会有几次大规模的封店停店。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1f091b7567e341fe84767b947fb3156c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722866443&x-signature=6BqTiG3Zcao%2BL9fM%2F82mcst%2F1vg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">独立站难做吗</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从近两年卖家的<span style="color: black;">存活</span>处境来看，跨境电商的生意确实难做；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依<span style="color: black;">附着</span>第三方平台的卖家处境非常艰难，<span style="color: black;">无</span>自主权，被平台的政策限制，动不动被封号，恶性竞争严重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">无</span>打造品牌，<span style="color: black;">因此呢</span>实现不了品牌溢价，难以抵挡激烈的价格竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家不仅要和同行做竞争，<span style="color: black;">亦</span>要和平台作斗争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站<span style="color: black;">已然</span><span style="color: black;">作为</span>亚马逊卖家的下一个战地。<span style="color: black;">她们</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>独立站来<span style="color: black;">营销</span>自己的<span style="color: black;">制品</span>，<span style="color: black;">同期</span><span style="color: black;">累积</span>自己的忠实客户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3b1e5d44f503405384e8761b33ab4537~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722866443&x-signature=0n12ZJB0nT3lksCrbiwRJ2%2BWTbc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了平台卖家，还有传统的外贸工厂和线下的零售商<span style="color: black;">亦</span>在<span style="color: black;">持续</span>的加入独立站的行列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，还有苦苦寻求创业机会的创业者们。独立站的机会还<span style="color: black;">非常多</span>，<span style="color: black;">由于</span>能<span style="color: black;">认识</span>到这是一个好机会的人并不多，独立站的红利期，还没到来。</p>
我深受你的启发，你的话语是我前进的动力。 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 外贸网站建设方法 http://www.fok120.com/ 你的话语真是温暖如春，让我心生感激。 顶楼主，说得太好了！
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