Google UAC宣传学习不成功？
<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这是我寄几的第 65 篇<span style="color: black;">文案</span></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的UAC<span style="color: black;">宣传</span>新建初期，Status状态会有一段时间<span style="color: black;">表示</span>是Learning状态，<span style="color: black;">暗示</span>新建的这个Campaign正在谷歌<span style="color: black;">宣传</span>的学习期，<span style="color: black;">宣传</span>系统将会<span style="color: black;">按照</span>这段时间的数据学习<span style="color: black;">持续</span>寻找<span style="color: black;">目的</span>用户，累积初期的学习数据。之前<span style="color: black;">亦</span>说过，在学习期中，不<span style="color: black;">意见</span>频繁的<span style="color: black;">调节</span><span style="color: black;">宣传</span>设置和<span style="color: black;">宣传</span>素材，<span style="color: black;">这般</span>会对学习期的Campaign产生干扰，影响后期的数据表现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那有的Campaign即使初期<span style="color: black;">无</span>进行<span style="color: black;">调节</span>，在经过学习期之后，数据的表现依然难以达到预期，最<span style="color: black;">显著</span>的<span style="color: black;">便是</span>均花费远远达不到<span style="color: black;">目的</span>预算，这种<span style="color: black;">状况</span>下，Campaign的学习是不成功的，<span style="color: black;">意见</span>直接放弃这个<span style="color: black;">宣传</span>，复制后<span style="color: black;">调节</span>重新学习<span style="color: black;">或</span>新建<span style="color: black;">宣传</span>为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">UAC<span style="color: black;">宣传</span>为什么会学习不成功呢？基本有以下几个<span style="color: black;">原因</span>：</span></p>出价太低<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出价太低可能会<span style="color: black;">引起</span><span style="color: black;">宣传</span>学习期不成功的，这种<span style="color: black;">状况</span><span style="color: black;">通常</span>是出价<span style="color: black;">小于</span>市场价<span style="color: black;">或</span>市场波动<span style="color: black;">很强</span>的时候<span style="color: black;">无</span>拿到预期量级<span style="color: black;">引起</span>的数据累积<span style="color: black;">不足</span>。要<span style="color: black;">处理</span>问题只需要复制<span style="color: black;">宣传</span>后<span style="color: black;">调节</span>出价再次测试<span style="color: black;">就可</span>。</span></p>预算太低<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">Google UAC <span style="color: black;">怎样</span>预估花费波动<span style="color: black;">状况</span>？</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇里面提过UAC1.0不要<span style="color: black;">小于</span>CPI的50倍，UAC2.0/2.5不<span style="color: black;">小于</span>应用内事件出价的10倍，<span style="color: black;">这般</span>能达到谷歌系统学习期时需要的预算最低额度，避免<span style="color: black;">因此呢</span><span style="color: black;">增多</span>系列学习失败的概率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>预算接近<span style="color: black;">乃至</span><span style="color: black;">小于</span>最低额度，就有可能<span style="color: black;">引起</span>学习失败。在查看了花费的波动<span style="color: black;">状况</span>，<span style="color: black;">可疑</span>是预算过低<span style="color: black;">引起</span>学习失败的话，<span style="color: black;">能够</span>复制<span style="color: black;">宣传</span>后<span style="color: black;">调节</span>预算再次测试；<span style="color: black;">倘若</span>担心花费超出<span style="color: black;">实质</span>预算太多，<span style="color: black;">意见</span>集中预算测试并<span style="color: black;">即时</span>跟进数据表现。</span></p>定位重叠<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在出价和预算都<span style="color: black;">无</span>问题的<span style="color: black;">状况</span>下，就需要从账户层级来查看<span style="color: black;">是不是</span>有定位重叠的<span style="color: black;">状况</span><span style="color: black;">显现</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>于Facebook的定位重叠，<span style="color: black;">由于</span>细节定位设置有限，Google的定位需要查看的是在账户层级国家区域，语言，版本，Campaign类型和事件点的选择上<span style="color: black;">是不是</span>有多次重叠的部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽可能</span><span style="color: black;">保准</span>在一个账户下，<span style="color: black;">制品</span>的同一个操作系统同一事件学习的Campaign不超过2个。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">倘若</span>想进行付费事件的优化，一次性新建了多个UAC 2.5 Purchase事件的新系列，在这些系列之间是存在流量竞争关系的。<span style="color: black;">因此呢</span><span style="color: black;">意见</span>集中预算，<span style="color: black;">保准</span><span style="color: black;">无</span>定位重叠的<span style="color: black;">状况</span>下进行测试；<span style="color: black;">倘若</span><span style="color: black;">必定</span>要多Campaign进行，<span style="color: black;">能够</span><span style="color: black;">思虑</span>分多个账户进行新建。</span></p>素材<span style="color: black;">无</span>竞争力<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">素材<span style="color: black;">始终</span>是<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>，<span style="color: black;">倘若</span>素材本身非常不符合<span style="color: black;">目的</span>受众，数据的表现<span style="color: black;">亦</span>很难会好，在<span style="color: black;">必定</span>的学习周期下<span style="color: black;">亦</span>是有可能<span style="color: black;">引起</span>学习失败的。<span style="color: black;">因此呢</span>在新建Campaign之前<span style="color: black;">必定</span>要<span style="color: black;">保证</span>好素材的基本风格是符合<span style="color: black;">目的</span>用户的，点击率和转化率<span style="color: black;">尽可能</span>不<span style="color: black;">小于</span>平均水平，<span style="color: black;">保准</span>学习期的正常的数据学习。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">倘若</span>是这种<span style="color: black;">原因</span><span style="color: black;">引起</span>的系列学习失败，新建campaign更换多类型的素材进行尝试比较好。</span></p>事件数量有限<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后一种可能<span style="color: black;">引起</span>学习失败的<span style="color: black;">状况</span>是Campaign的<span style="color: black;">目的</span>事件数量累计<span style="color: black;">不足</span>，这种<span style="color: black;">状况</span>是UAC 2.5中比较<span style="color: black;">平常</span>的。<span style="color: black;">通常</span>在学习期的Campaign<span style="color: black;">最少</span>要满足平均<span style="color: black;">每日</span>有10个以上事件转化，<span style="color: black;">才可</span>促进Google<span style="color: black;">宣传</span>系统进行正向的数据学习。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的<span style="color: black;">制品</span>中，事件数量有限，<span style="color: black;">例如</span>说优化付费事件，应用内购的新用户数量有限，从新Campaign进到<span style="color: black;">制品</span>完成购买的用户<span style="color: black;">更加是</span>极少，不满足均<span style="color: black;">目的</span>事件转化大于等于10的<span style="color: black;">要求</span>，这种<span style="color: black;">状况</span>下，测试再多的Campaign<span style="color: black;">亦</span>都会有很大可能性学习失败。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是这种<span style="color: black;">状况</span>的，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">增多</span>预算来扩大Campaign的新用户量级，从而累计<span style="color: black;">更加多</span>付费事件的可能。<span style="color: black;">或</span>更换<span style="color: black;">目的</span>事件，把付费事件换为有付费意愿的<span style="color: black;">关联</span>事件，放宽事件的<span style="color: black;">需求</span>，<span style="color: black;">帮忙</span>谷歌<span style="color: black;">宣传</span>累计<span style="color: black;">更加多</span>的和付费<span style="color: black;">关联</span>的事件数量，从而<span style="color: black;">加强</span>付费的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于谷歌<span style="color: black;">宣传</span>学习的<span style="color: black;">情况</span>其实除了以上<span style="color: black;">原因</span>之外，<span style="color: black;">亦</span>有谷歌<span style="color: black;">宣传</span>系统本身的流量影响。不管是什么<span style="color: black;">原因</span><span style="color: black;">引起</span>的学习期失败，都需要<span style="color: black;">咱们</span>多观察数据趋势，对当前的表现做出数据分析判断可能会影响的<span style="color: black;">原因</span>，并逐步修改进行新的测<span style="color: black;">实验</span>证。初期多多观察，一个学习成功的谷歌系列在之后的表现<span style="color: black;">亦</span>会越来越稳定和优秀的。</span></p><span style="color: black;">RECOMMEND</span><span style="color: black;"><span style="color: black;">举荐</span>阅读</span>
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