nykek5i 发表于 2024-7-30 15:47:30

有些Google UAC tips


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">非常多</span>时候谷歌官方会给<span style="color: black;">咱们</span><span style="color: black;">非常多</span><span style="color: black;">意见</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>来<span style="color: black;">瞧瞧</span>，<span style="color: black;">那些</span><span style="color: black;">意见</span>非常有用，<span style="color: black;">那些</span><span style="color: black;">意见</span>要<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来看。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从新建campaign起就上全所<span style="color: black;">需求</span>的素材尺寸。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>素材尺寸方面，<span style="color: black;">倘若</span>有起量<span style="color: black;">需求</span><span style="color: black;">或</span>Campaign新建初期的时候，上全所<span style="color: black;">需求</span>的素材尺寸，<span style="color: black;">这般</span>谷歌<span style="color: black;">宣传</span>系统会认为是健康的素材组合生态，<span style="color: black;">亦</span>会<span style="color: black;">帮忙</span>新Campaign<span style="color: black;">加强</span><span style="color: black;">揭发</span>量级，从而<span style="color: black;">增多</span>转化安装。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面，<span style="color: black;">针对</span><span style="color: black;">有些</span>有初期经验<span style="color: black;">或</span>不以单纯安装为<span style="color: black;">目的</span>的Campaign<span style="color: black;">来讲</span>，可能会有<span style="color: black;">有些</span>特定尺寸效果<span style="color: black;">尤其</span>好，而有些尺寸<span style="color: black;">长时间</span><span style="color: black;">便是</span>性价比不高的。<span style="color: black;">详细</span><span style="color: black;">区别</span><span style="color: black;">机构</span>的<span style="color: black;">制品</span>特性<span style="color: black;">区别</span>，效果好的尺寸<span style="color: black;">亦</span>并不相同，<span style="color: black;">能够</span>在初期做好尺寸测试，得出结论辅助后期素材的尺寸<span style="color: black;">选取</span>，后期就有<span style="color: black;">选取</span>性的减少<span style="color: black;">有些</span>尺寸的投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span><span style="color: black;">是不是</span>上全所<span style="color: black;">需求</span>的<span style="color: black;">所有</span>素材尺寸，要<span style="color: black;">按照</span>Campaign的的<span style="color: black;">详细</span><span style="color: black;">目的</span>来确定。<span style="color: black;">倘若</span>有<span style="color: black;">长时间</span>量级<span style="color: black;">需求</span>，<span style="color: black;">能够</span>上全尺寸；<span style="color: black;">倘若</span>有非安装<span style="color: black;">需要</span>，需要<span style="color: black;">调节</span>用户质量的，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">按照</span>测试效果有<span style="color: black;">选取</span>性的<span style="color: black;">调节</span>素材尺寸。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">不要执着于单个素材的数据表现。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>于Facebook<span style="color: black;">宣传</span>，</span><strong style="color: blue;"><span style="color: black;">一个</span></strong><span style="color: black;">账户下，基于Ads层级就会很容易对比流量的<span style="color: black;">揭发</span><span style="color: black;">状况</span>，从而判断素材的优劣<span style="color: black;">状况</span>。<span style="color: black;">针对</span>UAC<span style="color: black;">宣传</span><span style="color: black;">来讲</span>，同一账户谷歌<span style="color: black;">宣传</span>系统<span style="color: black;">是不是</span>展示<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，是基于Campaign的整体表现来看的，而不是单一素材的对比。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">一样</span>客观<span style="color: black;">要求</span>下，<span style="color: black;">倘若</span>其他人的Campaign效果优于你的，很可能<span style="color: black;">便是</span>该Campaign下的所有素材的综合表现要更好。<span style="color: black;">因此呢</span>需要<span style="color: black;">调节</span>效果<span style="color: black;">欠好</span>的Campaign下的素材以达到整体好的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">同期</span>，有些效果好的Campaign下面，<span style="color: black;">亦</span>会有个别素材的效果表现<span style="color: black;">不良</span>，而删掉素材，<span style="color: black;">亦</span>有可能会<span style="color: black;">导致</span>流量的变化，<span style="color: black;">引起</span>效果反而不如不删除的时候好。这种时候，就不要再执着于某一个<span style="color: black;">或</span>几个的素材数据表现<span style="color: black;">欠好</span>了，以整体数据来进行判断。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>对于Google UAC优化<span style="color: black;">来讲</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span>从广泛到细节的优化<span style="color: black;">次序</span>。先从账户层级<span style="color: black;">选取</span>需要优化的账户，再从Campaign层级<span style="color: black;">选取</span>需要优化的<span style="color: black;">宣传</span>系列，<span style="color: black;">而后</span>在需要优化的<span style="color: black;">宣传</span>系列中<span style="color: black;">选取</span>效果<span style="color: black;">欠好</span>的素材进行<span style="color: black;">调节</span>。<span style="color: black;">这般</span>既不影响效果好的账户和系列，<span style="color: black;">同期</span><span style="color: black;">亦</span>能更新代谢掉效果<span style="color: black;">欠好</span>的素材，避免预算浪费。而<span style="color: black;">针对</span>整体效果好的系列中，就不要对系列里的单个素材<span style="color: black;">太多</span>追求完美。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">横版<span style="color: black;">照片</span>1200*628能带来量大<span style="color: black;">优秀</span>的YouTube用户。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Youtube用户<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">照片</span><span style="color: black;">宣传</span>获取，而<span style="color: black;">独一</span>有机会投放到YouTube上的<span style="color: black;">照片</span>尺寸<span style="color: black;">便是</span>1200*628这个尺寸，属于YouTube原生<span style="color: black;">照片</span><span style="color: black;">宣传</span>位。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>YouTube用户的单价相<span style="color: black;">针对</span>Display流量<span style="color: black;">来讲</span>是比较高的。<span style="color: black;">针对</span>应用内购的的<span style="color: black;">制品</span><span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>想要追求高回收，<span style="color: black;">能够</span><span style="color: black;">思虑</span>多上传横版<span style="color: black;">照片</span><span style="color: black;">宣传</span>，尽可能的让<span style="color: black;">宣传</span>投放到YouTube原生<span style="color: black;">照片</span><span style="color: black;">宣传</span>位上；而<span style="color: black;">针对</span>流量变现的工具类<span style="color: black;">制品</span><span style="color: black;">来讲</span>，1200*628这个尺寸<span style="color: black;">亦</span>是有可能跑到Display网络上的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>这条<span style="color: black;">意见</span>是用于提醒用户不要<span style="color: black;">忽略</span>1200*628这个重要的<span style="color: black;">照片</span>尺寸，该尺寸占据YouTube<span style="color: black;">独一</span>的原生<span style="color: black;">照片</span><span style="color: black;">宣传</span>版位，<span style="color: black;">同期</span><span style="color: black;">亦</span>能投放到GDN(Google Display Network)平台，广泛的覆盖到各个<span style="color: black;">宣传</span>网络，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span><span style="color: black;">增多</span><span style="color: black;">优秀</span>用户的可能性。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f494b033b20c42baa71e8f0192f73ed4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722914050&amp;x-signature=wor2wGNMJ36G5ttpxtsqBtUICkI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/359f2aa429b644afbff8a806ac6cb9f0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722914050&amp;x-signature=NyDfPJK9TERFBkhOGyCLRYgGFjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是哪个投放平台，都需要<span style="color: black;">持续</span>的测试摸索出最适合<span style="color: black;">目的</span><span style="color: black;">制品</span>的投放形式。<span style="color: black;">针对</span>来自各方的<span style="color: black;">意见</span>和<span style="color: black;">需求</span>，其实都给<span style="color: black;">咱们</span><span style="color: black;">供给</span>了一个个测试的思路和想法，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span><span style="color: black;">持续</span>去清空<span style="color: black;">咱们</span>的定式思维，找出最匹配的优化<span style="color: black;">规律</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对海外<span style="color: black;">宣传</span>推广及用户增长感兴趣的<span style="color: black;">朋友</span>欢迎私信沟通</span></p>




wrjc1hod 发表于 2024-10-28 07:11:25

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qzmjef 发表于 2024-11-3 16:34:51

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。
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