tw4ld6 发表于 2024-7-30 15:53:06

2021做好谷歌宣传推广的五大处理办法

<span style="color: black;">2021年一月马上就要过了，我<span style="color: black;">忽然</span><span style="color: black;">发掘</span>，这都马上要二月份了。</span><span style="color: black;"><span style="color: black;">因此</span>在<span style="color: black;">这儿</span>，很开心的和<span style="color: black;">大众</span>宣布，距离2022年放假的时间仅剩下10个月了。</span><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">大众</span>新年愉快<img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoZNft3TZ5MiczSiakMv2nc4icR2UBB9qDibFLH2SgN3ylgvbonrsxXWQ2fA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoZNft3TZ5MiczSiakMv2nc4icR2UBB9qDibFLH2SgN3ylgvbonrsxXWQ2fA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoZNft3TZ5MiczSiakMv2nc4icR2UBB9qDibFLH2SgN3ylgvbonrsxXWQ2fA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">时间在过去，但<span style="color: black;">咱们</span>电商的事得提前安排对不对？<span style="color: black;">例如</span><span style="color: black;">咱们</span>说到Google<span style="color: black;">宣传</span>，<span style="color: black;">由于</span><span style="color: black;">宣传</span>的效果是最直接的，<span style="color: black;">然则</span>呢</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">晓得</span>你2021年，谷歌<span style="color: black;">宣传</span>有<span style="color: black;">无</span>设定新的推广<span style="color: black;">目的</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">马上春节了是不是想应该要停止<span style="color: black;">宣传</span>支出了？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>说接下来的时间<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span><span style="color: black;">加强</span><span style="color: black;">宣传</span>的利润率？</span></p><span style="color: black;">这些问题，不<span style="color: black;">晓得</span>，<span style="color: black;">大众</span>有<span style="color: black;">无</span>想过？</span><strong style="color: blue;"><span style="color: black;">Ps：免费<strong style="color: blue;"><span style="color: black;">下载</span></strong>的谷歌</span><span style="color: black;">诊断报告：</span></strong><span style="color: black;"><span style="color: black;">链接</span><span style="color: black;">位置</span>：</span><span style="color: black;">http://r6d.cn/acGuH</span><span style="color: black;"><span style="color: black;">此刻</span>，谷歌在<span style="color: black;">宣传</span><span style="color: black;">制品</span>中，倾向于<span style="color: black;">增多</span><span style="color: black;">更加多</span>自动化部分，<span style="color: black;">这般</span>虽然整体有利于简化<span style="color: black;">咱们</span>的<span style="color: black;">平常</span><span style="color: black;">宣传</span>的管理，但使<span style="color: black;">宣传</span>主却很难理解，<span style="color: black;">宣传</span>是<span style="color: black;">怎样</span>运作的。</span><span style="color: black;">我认为，一个好的<span style="color: black;">宣传</span>推广人员，其实要做到一点</span><span style="color: black;"><strong style="color: blue;">你<span style="color: black;">首要</span>需要对<span style="color: black;">宣传</span>整体有一个良好的把握，<span style="color: black;">由于</span>谷歌的自动化优化并不总是<span style="color: black;">保准</span>你利益最大化，<span style="color: black;">况且</span><span style="color: black;">做为</span><span style="color: black;">设备</span>，它<span style="color: black;">亦</span>并不<span style="color: black;">认识</span>你本身的品牌背景。</strong></span><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/44k1ricUO477NynfJs7WxkEWaVQEibXEoNksDE7LQ0H2HBUQr3Ls4c4yOhVEdj5plWxTiabSoQKRJy6ywLPCU9QhQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></span><strong style="color: blue;"><span style="color: black;">那怎么办呢？</span></strong><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>，我会<span style="color: black;">运用</span>一站式的数据预览来直接查看，我想看的数据，<span style="color: black;">例如</span>在<span style="color: black;">宣传</span>的数据呈现上，我会<span style="color: black;">运用</span>SEISO,</span><span style="color: black;"><strong style="color: blue;">自动化营销工具&nbsp;</strong></span><span style="color: black;">http://r6d.cn/acGUQ</span><span style="color: black;">这个工具我之前<span style="color: black;">亦</span>介绍过<span style="color: black;">非常多</span>次。</span><span style="color: black;"><span style="color: black;">经过</span>SEISO<span style="color: black;">这般</span>的营销工具，<span style="color: black;">能够</span>使你能够，始终<span style="color: black;">把握</span>着<span style="color: black;">宣传</span><span style="color: black;">自己</span>的数据信息。投手在投放<span style="color: black;">宣传</span>的时候，<span style="color: black;">一般</span>操作下面几个<span style="color: black;">过程</span>：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整合管理<span style="color: black;">更加多</span><span style="color: black;">宣传</span>数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保持对谷歌自动化优化的<span style="color: black;">掌控</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应对日益激烈的竞争对手的线上竞争</span></p><span style="color: black;"><span style="color: black;">因此</span>，你要思考，到底<span style="color: black;">咱们</span>怎么样<span style="color: black;">摆脱</span>人力出来来做这些事。</span><span style="color: black;"><span style="color: black;">因此</span>做好谷歌推广<span style="color: black;">宣传</span>，下面这五点是我要给<span style="color: black;">大众</span>的<span style="color: black;">有些</span><span style="color: black;">意见</span>：</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">1- 停止 SKAG， 转为以消费者意图为主导</strong></span></h1><span style="color: black;">SKAG 即 single keyword ad group |单一关键字的<span style="color: black;">宣传</span>组</span><span style="color: black;">谷歌鼓励<span style="color: black;">宣传</span>之间应保持一致性: 关键字的效果越相近，整体<span style="color: black;">宣传</span>系列的效果就会越好。这便是近些年流行的单一关键字<span style="color: black;">宣传</span>组策略SKAG的基本原理。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoDVsiamY5EB1GbCdlnpU3rtZmam0qAFLpNiblZvvSgMU5V4Xfic9ayPX7Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">说实话，这个功能我经常觉得用的很糟糕。有点奇怪的是，近期谷歌做了更新，反而让SKAG变得毫无用处 ：加入了如匹配类型，紧密变体等……&nbsp;</span><span style="color: black;"><span style="color: black;">因此呢</span>尽管关键词一致性是关键，但SKAG未免太激进了，那<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>做呢？&nbsp;</span><span style="color: black;">就像在营销中, <span style="color: black;">咱们</span><span style="color: black;">亦</span>需要凭感觉运用常识来进行工作<span style="color: black;">同样</span>。</span><span style="color: black;">此时， </span><span style="color: black;">消费者意图便是您对关键字进行再分组的指南</span><span style="color: black;">。&nbsp;</span><strong style="color: blue;"><span style="color: black;">搜索您品牌名<span style="color: black;">叫作</span></span></strong><span style="color: black;">的互联网用户更有可能在您的网站上进行一次转化和购买。</span><span style="color: black;"><span style="color: black;">因此</span>一个重要的<span style="color: black;">过程</span>是, 要在谷歌的Adwords中要强化你的品牌搜索&nbsp;？怎么设置呢？</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">过程</span>：</span></strong><span style="color: black;">将与您品牌<span style="color: black;">关联</span>的所<span style="color: black;">相关</span>键字归为一组，这将带来最佳的CPA和ROAS(用标签功能标记<span style="color: black;">她们</span>，使得在分析结果中<span style="color: black;">更易</span>被区分) 。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoWnsqFShjCqobmJPw6wSeC7J2NauF2RlyKgGyXaE6YFZtdjQ22ic11bQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">SEISO报告节选图例</span><strong style="color: blue;"><span style="color: black;">第二<span style="color: black;">过程</span>：</span></strong><span style="color: black;">是<span style="color: black;">哪些</span>与您的<span style="color: black;">制品</span>和服务<span style="color: black;">关联</span>的关键字，您应<span style="color: black;">尽可能</span>丰富搜索字词。</span><strong style="color: blue;"><span style="color: black;">最后一步：</span></strong><span style="color: black;">例如像“价格”，“打折”这种极易吸引眼球，<span style="color: black;">亦</span>不要<span style="color: black;">忽略</span>它们。</span><span style="color: black;">而带有 “规格”, “尺寸”或 “保修”&nbsp;的字词对你<span style="color: black;">亦</span>很重要, 但这些词，<span style="color: black;">按照</span><span style="color: black;">咱们</span>的观察反而会使你的CTR和ROI 更低，<span style="color: black;">因此呢</span>你的出价策略需要调低对这些词的出价。</span><span style="color: black;">为了达到<span style="color: black;">更加多</span>的<span style="color: black;">营销</span>, 你应可视化和量化<span style="color: black;">哪些</span>您<span style="color: black;">能够</span>做改进的<span style="color: black;">行业</span>和拓展<span style="color: black;">有些</span>新的可能性。</span><span style="color: black;">正确的做法<span style="color: black;">便是</span><span style="color: black;">恰当</span>地组织您的账户结构: 找到你关键字与还未<span style="color: black;">触及</span>到的市场份额和找到<span style="color: black;">哪些</span>效果最好的<span style="color: black;">宣传</span>，尝试在您的谷歌<span style="color: black;">宣传</span>里添加<span style="color: black;">有些</span>新关键字 !</span><span style="color: black;"><span style="color: black;">另一</span>一种简单的<span style="color: black;">办法</span>是<span style="color: black;">运用</span>SEISO免费工具来分析</span><span style="color: black;"><strong style="color: blue;">Google Ads</strong></span><span style="color: black;">http://r6d.cn/acG</span><span style="color: black;">uZ&nbsp;</span><span style="color: black;">账户&nbsp;，让您更好的诊断账户。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">2 – 减少<span style="color: black;">宣传</span>系列: 避免<span style="color: black;">宣传</span>浪费</strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当有数十个<span style="color: black;">宣传</span>系列，数百个<span style="color: black;">宣传</span>，成百上千的关键字呈<span style="color: black;">此刻</span>面前时，您肯定会不知所措，无从下手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但它们其实<span style="color: black;">亦</span>是你<span style="color: black;">宣传</span>成功的关键。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>质量得分低和转化不足会使您的<span style="color: black;">宣传</span>投放效果<span style="color: black;">不睬</span>想，常年累月，随着新关键字的加入和<span style="color: black;">一直</span>地测试<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>管理工作<span style="color: black;">亦</span>将变得越来越<span style="color: black;">繁杂</span>。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了减少不必要的浪费，你应该:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注重<span style="color: black;">宣传</span>质量，即质量得分</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索字词报告 ，分析触发<span style="color: black;">宣传</span>的搜索字词</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>免费的SEISO诊断工具可节省时间，<span style="color: black;">加强</span>工作效率。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoYY7InibOc1uUaP5xZiajGlICuU9BFh8mv0uIQd0FPQx4NLKyXUG9TE9w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Seiso报告节选图例</span><span style="color: black;">每月有超6000多个账户的审核报告, SEISO的<span style="color: black;">科研</span><span style="color: black;">显示</span>，在不对绩效产生任何影响下，谷歌<span style="color: black;">宣传</span>主的平均节省<span style="color: black;">潜能</span><span style="color: black;">达到</span>到34% !</span><span style="color: black;"><strong style="color: blue;">3- 强化你的<span style="color: black;">优良</span>…超越对手!</strong></span><span style="color: black;"><span style="color: black;">一般</span> <span style="color: black;">宣传</span>主认为要<span style="color: black;">增多</span>销量，就要购买新关键字…</span><span style="color: black;">尽管这在<span style="color: black;">研发</span>新市场方面确实是正确的, <span style="color: black;">不外</span>最好要<span style="color: black;">保证</span><span style="color: black;">哪些</span>已使您获利的关键字<span style="color: black;">持有</span>了最大的市场份额(当然<span style="color: black;">这儿</span>指的是除去品牌关键字的流量) !</span><span style="color: black;"><span style="color: black;">思虑</span>一下您<span style="color: black;">哪些</span>最佳<span style="color: black;">宣传</span>系列，想想谁会是您的竞争对手及它们<span style="color: black;">是不是</span>分走了您的部分流量 :</span><span style="color: black;">展示份额的丢失<span style="color: black;">表率</span>了<span style="color: black;">哪些</span>与您出价<span style="color: black;">关联</span>的关键字错失了其搜索流量。&nbsp;</span><span style="color: black;">为了找回失去份额，您需要重新审视出价策略和关键词质量得分 !</span><span style="color: black;">SEISO<span style="color: black;">意见</span>，应争取在你的热门<span style="color: black;">宣传</span>中获取80%的展示机会，争取在和你品牌<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>中获取90% 的展示机会。</span><span style="color: black;">不要浪费时间: 集中精力做好最优的有<span style="color: black;">潜能</span>的十个<span style="color: black;">宣传</span>和时刻关注竞争对手的市场份额 !</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">4- 优化你的<span style="color: black;">宣传</span>和创意</strong></span></h1><span style="color: black;">数字<span style="color: black;">宣传</span>中视觉<span style="color: black;">原因</span>扮演着越来越重要的角色。</span><span style="color: black;"><span style="color: black;">宣传</span>创意的质量占FACEBOOK<span style="color: black;">宣传</span>效果的 50% 到 80%，谷歌<span style="color: black;">宣传</span><span style="color: black;">亦</span>有类似的趋势。&nbsp;</span><span style="color: black;">视觉效果的重要性在谷歌<span style="color: black;">宣传</span>网络中越来越<span style="color: black;">显著</span> !</span><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNo4ERnMz2ep2mvqwC5sNkBtg1fkpo9BpqvdhLuRUHtDCMRQZhhiaGGibzA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>优化<span style="color: black;">宣传</span>及其创意?</span></strong></span><span style="color: black;">在一个<span style="color: black;">宣传</span>组里设置3到5个<span style="color: black;">宣传</span>做A / B测试，这<span style="color: black;">同期</span><span style="color: black;">亦</span>适用于<span style="color: black;">宣传</span>文案编写的优化上。</span><span style="color: black;">总之， SEISO 会给你<span style="color: black;">有些</span>优先需改善<span style="color: black;">地区</span>的<span style="color: black;">意见</span>: 如优化<span style="color: black;">宣传</span>, <span style="color: black;">运用</span><span style="color: black;">宣传</span>附加信息等。</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">5-让你的<span style="color: black;">宣传</span>更好地触达消费者</strong></span></h1><span style="color: black;">如今谷歌<span style="color: black;">再也不</span>仅仅局限于关键字 (搜索, 购物) 或展示位 (展示<span style="color: black;">宣传</span>) ，它<span style="color: black;">亦</span><span style="color: black;">起始</span>像Facebook那样关注用户个人资料。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>您需要<span style="color: black;">思虑</span>到受众维度: 如社会人口统计数据, 地理位置, <span style="color: black;">运用</span>设备等。</p>
    </span><span style="color: black;">从账户的整体性上<span style="color: black;">思虑</span>此维度，以这些维度来<span style="color: black;">思虑</span><span style="color: black;">宣传</span>系列的绩效差异是<span style="color: black;">非常</span>重要的。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO476LWfMDoCZchUNqC2Ba1NNoKQ7HM3CcSIxBMWVKdib6coMfY4PSdsJqBVN3jfqXtyuD2PlLhPspCDw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Seiso报告节选图例</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">保持你谷歌账户<span style="color: black;">很久</span>的良性运作 !</span></h1><span style="color: black;">一年之际始于春, 好的<span style="color: black;">处理</span><span style="color: black;">方法</span>会让您有一个良好的开头。但这并不止于此, 要使谷歌账户<span style="color: black;">长时间</span>保持良性运作，真正的秘诀在于有规律的<span style="color: black;">守护</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>应该 :&nbsp;</span><span style="color: black;"><span style="color: black;">每一个</span>月: 进行谷歌账户诊断 (例如<span style="color: black;">运用</span>免费的SEISO诊断工具)</span><span style="color: black;">每周做<span style="color: black;">基本</span>性优化和<span style="color: black;">监测</span>绩效指数。</span><span style="color: black;">你觉得<span style="color: black;">怎样</span>呢?</span><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">运用</span>谷歌<span style="color: black;">宣传</span>SAAS软件来<span style="color: black;">加强</span><span style="color: black;">宣传</span>利润率，这的确<span style="color: black;">能够</span>使你每年在投放上<span style="color: black;">能够</span>，节约出不少的钱吧！</span><span style="color: black;">点击下载谷歌诊断报告 ！</span><span style="color: black;">http://r6d.cn/acGvh</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO477NynfJs7WxkEWaVQEibXEoNZhtZlQ4Biajazic8wwM0n9iaBlfQD3DGjhHLQ6ibFMtfM8slac7uRcyrJw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




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wrjc1hod 发表于 2024-10-10 22:39:02

你的言辞如同繁星闪烁，点亮了我心中的夜空。

4lqedz 发表于 2024-10-12 04:58:23

“NB”（牛×的缩写，表示叹为观止）‌

wrjc1hod 发表于 2024-10-18 05:11:38

我们有着相似的经历，你的感受我深有体会。

7wu1wm0 发表于 2024-10-19 06:32:31

你的话深深触动了我，仿佛说出了我心里的声音。
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