论坛 › 广东 › Google收集数据的3大办法，揭秘怎么样推送个性化宣传！

l14107cb 发表于 2024-7-30 16:07:45

Google收集数据的3大办法，揭秘怎么样推送个性化宣传！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小易说</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做外贸的企业都<span style="color: black;">晓得</span>，Google是<span style="color: black;">全世界</span>最大的搜索引擎之一，<span style="color: black;">每一个</span>月都有数十亿次的<span style="color: black;">查找</span>。它还<span style="color: black;">经过</span>Google展示<span style="color: black;">宣传</span>网络（GDN）为互联网的大部分展示<span style="color: black;">宣传</span><span style="color: black;">供给</span>支持。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>SEMrush，Google展示<span style="color: black;">宣传</span>网络：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*Google在大约200万个网站和65万个应用中投放<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*Comscore的前100个网站中，Google涵盖了65个。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*每月有2.1亿美国用户、<span style="color: black;">全世界</span>90％的互联网用户可看到Google<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些数字令人震惊。但Google<span style="color: black;">到底</span>是<span style="color: black;">怎样</span><span style="color: black;">晓得</span>推送<span style="color: black;">那些</span><span style="color: black;">宣传</span>的？下面小易就带<span style="color: black;">大众</span>来学习一下Google将<span style="color: black;">宣传</span>个性化的<span style="color: black;">办法</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduho8Tfo1xYhzaiahhTibTWjcuVRhuoTGRDtC12c8q5XdX4Tz6FEYEfJ2ang/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>个性化配置</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google跟踪用户帐户以展示个性<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>你<span style="color: black;">运用</span>手机或浏览器登录，<span style="color: black;">那样</span>Google就会<span style="color: black;">按照</span>你的浏览<span style="color: black;">状况</span><span style="color: black;">累积</span><span style="color: black;">海量</span>数据。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduhoBctguuKd7ab5ib77ckicSXZ1yREPbXXr8DFphd01yGG2TZ9SL7xJNzCw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>切换以打开或关闭<span style="color: black;">宣传</span>个性化设置。默认<span style="color: black;">状况</span>下会自动开启个性化。另请<span style="color: black;">重视</span>，底部的兴趣取决于Google.com或YouTube等Google<span style="color: black;">制品</span>的<span style="color: black;">运用</span><span style="color: black;">状况</span>，以及“与Google合作展示<span style="color: black;">宣传</span>的网站和应用”。<span style="color: black;">由于</span><span style="color: black;">全世界</span>90％的互联网用户<span style="color: black;">能够</span><span style="color: black;">运用</span>GDN，<span style="color: black;">因此呢</span>它<span style="color: black;">包含</span>大部分网站和应用程序。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduho8Tfo1xYhzaiahhTibTWjcuVRhuoTGRDtC12c8q5XdX4Tz6FEYEfJ2ang/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">兴趣类别</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>来看一下Google收集4种数据的<span style="color: black;">办法</span>：“你告诉Google”、“你的浏览记录”、“你的Google<span style="color: black;">运用</span><span style="color: black;">状况</span>”、“你的非Google<span style="color: black;">运用</span><span style="color: black;">状况</span>”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你告诉Google</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户统计信息（如年龄和性别）直接来自你的Google帐户。这是Google在创建帐户期间请求的信息。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduhohSBBaCT0JhzicibAusycrJXnbmmERTWEdElLJibIqRXfD5s5rD8OYz57g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你的浏览</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">部分兴趣来自Cookie，其中你<span style="color: black;">拜访</span>了你在浏览器中<span style="color: black;">安置</span>的Cookie网站或应用，从而触发了来自GDN的再营销<span style="color: black;">宣传</span>。这<span style="color: black;">便是</span><span style="color: black;">为何</span>你总能看到你在其他<span style="color: black;">地区</span>查看过的商品的GDN<span style="color: black;">宣传</span>，例如电商网站上的一双鞋子。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，你的个人资料<span style="color: black;">包含</span>访你问过的沃尔玛网站。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduhoQO7qicMSyDiavLAmVPR2cFBjGCGJibkGQ9VhMbfx8Mq7uibpWff8kelu6g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你的Google<span style="color: black;">运用</span><span style="color: black;">状况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些兴趣类别是<span style="color: black;">按照</span>“你在Google服务上的活动（例如搜索或YouTube）”推断出来的。<span style="color: black;">因此</span>，<span style="color: black;">倘若</span>你搜索“复仇者联盟：终局之战”预告片或观看YouTube上的“终局之战”预告片，<span style="color: black;">那样</span>Google就会推断你对“动作与冒险电影”感兴趣。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduhoqPWNTvsmG3CMiamlN74IrulDQSA532ibsWX12aetBA9DBBtUDbqcB0Ng/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你的非Google<span style="color: black;">运用</span><span style="color: black;">状况</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些兴趣类别与Google<span style="color: black;">媒介</span>资源类似，但<span style="color: black;">此刻</span>Google会<span style="color: black;">按照</span>你在非Google网站上的活动进行推断。<span style="color: black;">思虑</span>到Google<span style="color: black;">制品</span>的覆盖范围，Google<span style="color: black;">能够</span>从<span style="color: black;">全世界</span>各个网站<span style="color: black;">认识</span>你的活动。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduhoGANfLmhuXaE2riarrXEEpJ6xFUVVcPLw2vgPoBa5nD7LjcGwsMNhRXw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zaddlhrTNj1AiadadhhCaduho8Tfo1xYhzaiahhTibTWjcuVRhuoTGRDtC12c8q5XdX4Tz6FEYEfJ2ang/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用户<span style="color: black;">怎样</span>管理自己的数据</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然它收集了<span style="color: black;">海量</span>用户数据，但Google对此完全透明。你<span style="color: black;">能够</span>在“ 我的Google活动 ”中查看你的数据。该页面<span style="color: black;">供给</span>了Google记录的<span style="color: black;">仔细</span>信息。它<span style="color: black;">包含</span>你在<span style="color: black;">运用</span>Gmail时执行的搜索以及<span style="color: black;">运用</span>GDN<span style="color: black;">宣传</span><span style="color: black;">拜访</span>的网站，这些<span style="color: black;">宣传</span>将数据反馈给Google。里面记录的数据非常之多，<span style="color: black;">尤其</span>是<span style="color: black;">运用</span>Android手机的数据。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即使你未登录，Google仍会跟踪你的<span style="color: black;">关联</span>信息。你<span style="color: black;">拜访</span>过的网站的Cookie会存储在你的浏览器中。除非<span style="color: black;">定时</span>清除，Cookie会向Google和其他再营销平台<span style="color: black;">供给</span>数据。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>删除Google<span style="color: black;">保留</span>的<span style="color: black;">相关</span>你的数据。“我的Google活动”页面<span style="color: black;">能够</span><span style="color: black;">选取</span>手动删除所有这些信息。Google让用户<span style="color: black;">能够</span><span style="color: black;">掌控</span>数据收集、存储和个性化。你<span style="color: black;">能够</span>查看数据并将其删除。当你<span style="color: black;">起始</span>看到与你或你的兴趣无关的<span style="color: black;">宣传</span>时，请不要抱怨。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，Google会收集<span style="color: black;">海量</span>数据，以改善其<span style="color: black;">宣传</span>客户的定位和结果。<span style="color: black;">此刻</span>，你对Google将<span style="color: black;">宣传</span>个性化的<span style="color: black;">办法</span>有了<span style="color: black;">必定</span><span style="color: black;">认识</span>吧？<span style="color: black;">那样</span>，就<span style="color: black;">按照</span>Google记录的数据来<span style="color: black;">精细</span>的投放<span style="color: black;">宣传</span>吧！</p>
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ejn2tr4200 发表于 2024-8-27 14:23:27

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sinowatcher 发表于 2024-9-6 16:58:51

“NB”（牛×的缩写，表示叹为观止）‌

1fy07h 发表于 2024-10-12 13:00:51

期待楼主的下一次分享！”

m5k1umn 发表于 2024-10-24 10:11:02

期待楼主的下一次分享！”

查看完整版本: Google收集数据的3大办法，揭秘怎么样推送个性化宣传！