速看丨谷歌宣传扩量不稳定?很可能是Pmax宣传没用好！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240723/54a158c2ecc542dfbc0e38f79a08c3fb.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>预算有限？投资<span style="color: black;">报答</span>率低？这是<span style="color: black;">非常多</span>跨境商家在出海过程中遇到的最大挑战。<span style="color: black;">非常多</span>时候，并非<span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">不足</span>好，<span style="color: black;">亦</span>不是<span style="color: black;">选取</span>的出海赛道有问题，而是<span style="color: black;">咱们</span><span style="color: black;">无</span>更好地利用<span style="color: black;">宣传</span>的<span style="color: black;">优良</span>，来<span style="color: black;">提高</span><span style="color: black;">咱们</span>的增长<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尤其</span>在谷歌<span style="color: black;">宣传</span>推出Performance Max（PMax）之后，</strong>我身边不少做出海电商的<span style="color: black;">伴侣</span>都感到困惑和不确定——这真的能<span style="color: black;">提高</span><span style="color: black;">宣传</span>的效果吗？<strong style="color: blue;"><span style="color: black;">这里</span>，我<span style="color: black;">能够</span>肯定地告诉<span style="color: black;">大众</span>，PMax绝对能为你的出海电<span style="color: black;">商场</span>务带来新增长动力。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">科研</span>了上百个百万美金销量的案例以后，<strong style="color: blue;">今天，我为<span style="color: black;">大众</span>全面解析PMax的适用企业、<span style="color: black;">评定</span>标准，并总结了运用PMax <span style="color: black;">宣传</span>系列的7大Tips，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本文重点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.谁适合用谷歌PMax<span style="color: black;">宣传</span>系列？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3大关键要素判断PMax<span style="color: black;">是不是</span>适合你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.运用谷歌PMax<span style="color: black;">宣传</span>系列7大Tips</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文共计4001字，总计阅读约8分钟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谁适合用谷歌PMax<span style="color: black;">宣传</span>系列？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PMax<span style="color: black;">宣传</span>系列是谷歌<span style="color: black;">宣传</span>的核心部分，它跨越了多个<span style="color: black;">途径</span>、联盟及平台，有利于<span style="color: black;">加强</span><span style="color: black;">宣传</span>效果，促进购买和表单的提交。<span style="color: black;">同期</span>，利用<span style="color: black;">设备</span>学习，它能够实时优化展示与竞价，以<span style="color: black;">保证</span><span style="color: black;">宣传</span>在最合适的<span style="color: black;">机会</span>展示最有效的内容，从而<span style="color: black;">精细</span>触达<span style="color: black;">目的</span>受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比智能购物<span style="color: black;">宣传</span>，PMax<span style="color: black;">宣传</span>系列在创建、定位上更灵活，支持个性化素材与自选定位策略。<span style="color: black;">况且</span>，它的覆盖范围更广，<span style="color: black;">包含</span>YouTube、谷歌展示<span style="color: black;">宣传</span>网络等，能<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主<span style="color: black;">有效</span>吸引并转化<span style="color: black;">目的</span>客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240723/d45d29146e644196bb2b9a881a5112ef.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然谷歌PMax<span style="color: black;">宣传</span>系列<span style="color: black;">拥有</span><span style="color: black;">非常多</span><span style="color: black;">优良</span>，但<span style="color: black;">亦</span>存在几点需要<span style="color: black;">重视</span>的潜在挑战：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">因为</span><span style="color: black;">宣传</span>展示位置、类型、<span style="color: black;">揭发</span>与点击百分比的透明度不足，<span style="color: black;">宣传</span>主在全面<span style="color: black;">评定</span>与优化<span style="color: black;">宣传</span>活动时可能面临挑战。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.尽管PMax支持非电子商务<span style="color: black;">目的</span>，但<span style="color: black;">由于</span><span style="color: black;">日前</span>缺乏充分验证其效能的<span style="color: black;">详细</span>案例，<span style="color: black;">因此</span>在潜在客户生成方面，其适用性可能受限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.PMax<span style="color: black;">宣传</span>系列对<span style="color: black;">宣传</span>主的创意投入<span style="color: black;">需求</span>较高，且并非适用于所有<span style="color: black;">宣传</span><span style="color: black;">目的</span>和行业，存在<span style="color: black;">必定</span>的适用范围限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">那些</span>出海企业适合用谷歌PMax<span style="color: black;">宣传</span>系列？我<span style="color: black;">意见</span>出海电商企业都<span style="color: black;">能够</span>积极尝试，<span style="color: black;">由于</span>它能有效<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果和<span style="color: black;">营销</span>业绩。但<span style="color: black;">针对</span><span style="color: black;">哪些</span>以潜在客户获取为<span style="color: black;">重点</span><span style="color: black;">目的</span>的企业，我认为应该<span style="color: black;">小心</span><span style="color: black;">思虑</span>，<span style="color: black;">尤其</span>是在还<span style="color: black;">无</span><span style="color: black;">创立</span>完善的转化跟踪系统的时候。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，无论是什么类型的企业，<span style="color: black;">倘若</span>打算尝试PMax<span style="color: black;">宣传</span>系列，<span style="color: black;">必定</span>要<span style="color: black;">保证</span>有足够的预算支持<span style="color: black;">最少</span><span style="color: black;">一月</span>的测试期（<span style="color: black;">意见</span>每日投入不<span style="color: black;">小于</span>50美元），以<span style="color: black;">保证</span><span style="color: black;">宣传</span>系列能够收集到足够的数据进行学习和优化，从而充分发挥其<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3大关键要素判断PMax<span style="color: black;">是不是</span>适合你</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了正确判断<span style="color: black;">是不是</span>适合投放PMax<span style="color: black;">宣传</span>系列，关键在于三大决策要素：<span style="color: black;">知道</span>预算、<span style="color: black;">评定</span>现有<span style="color: black;">宣传</span>系列表现、以及准备充分的创意<span style="color: black;">宣传</span>素材。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240723/1f8ad0c8c3ff417c851a80e5be457c2d.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">知道</span>预算</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">规划<span style="color: black;">宣传</span>系列时，首要的<span style="color: black;">过程</span>是<span style="color: black;">恰当</span>分配预算。<span style="color: black;">因为</span><span style="color: black;">宣传</span>平台竞价机制的多样性，预算水平将直接影响<span style="color: black;">宣传</span><span style="color: black;">途径</span>及投放效果的<span style="color: black;">选取</span>。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，预算应<span style="color: black;">保证</span>每日<span style="color: black;">最少</span>能促成一次高质量的潜在客户获取或<span style="color: black;">营销</span>转化。<span style="color: black;">倘若</span>预算有限，你<span style="color: black;">能够</span><span style="color: black;">思虑</span>以下策略：</p><span style="color: black;">增多</span>预算：<span style="color: black;">保证</span>每日有足够的点击量以维持<span style="color: black;">宣传</span><span style="color: black;">揭发</span>度。优化关键词与<span style="color: black;">目的</span>：避免参与高成本的关键词竞价，<span style="color: black;">加强</span><span style="color: black;">宣传</span>性价比。<span style="color: black;">调节</span><span style="color: black;">途径</span><span style="color: black;">选取</span>：<span style="color: black;">倘若</span>某个<span style="color: black;">途径</span>成本过高，<span style="color: black;">能够</span><span style="color: black;">思虑</span>转向更经济的<span style="color: black;">途径</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>视觉为主的<span style="color: black;">宣传</span>，在预算不宽裕的时候，它们<span style="color: black;">常常</span>比搜索引擎页面上的<span style="color: black;">宣传</span>更划算。<span style="color: black;">经过</span><span style="color: black;">运用</span>像PMax<span style="color: black;">这般</span>的智能投放工具，即使预算不大，<span style="color: black;">亦</span>能争取到<span style="color: black;">本来</span>难以<span style="color: black;">得到</span>的高质量<span style="color: black;">宣传</span>位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>需要<span style="color: black;">重视</span>的是，大预算<span style="color: black;">亦</span>许能让谷歌PMax<span style="color: black;">宣传</span>表现更好，但<span style="color: black;">亦</span>要<span style="color: black;">重视</span>预算分配的透明度，在必要的时候，需要<span style="color: black;">调节</span>策略，避免所有资源都集中在某个<span style="color: black;">途径</span>上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240723/fe55b2e416194ed5938e910e6f33c26a.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">评定</span>现有<span style="color: black;">宣传</span>系列表现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌Ads的各<span style="color: black;">途径</span>间存在协同效应。付费搜索<span style="color: black;">宣传</span>的成功<span style="color: black;">常常</span>依赖于用户对品牌的认知与搜索意愿。<span style="color: black;">因此呢</span>，在投资PMax之前，需全面审视现有<span style="color: black;">宣传</span>系列的表现：</p>搜索<span style="color: black;">宣传</span>表现：<span style="color: black;">倘若</span>搜索<span style="color: black;">宣传</span>已见成效，PMax的引入需<span style="color: black;">小心</span>，<span style="color: black;">以避免</span>内部竞争<span style="color: black;">引起</span>流量稀释。品牌<span style="color: black;">守护</span>：<span style="color: black;">倘若</span>品牌<span style="color: black;">宣传</span>系列旨在<span style="color: black;">守护</span>品牌形象，PMax应与之协同而非重复工作。YouTube<span style="color: black;">宣传</span>系列：YouTube<span style="color: black;">宣传</span>在创意和定位上<span style="color: black;">拥有</span>高度可控性，<span style="color: black;">倘若</span>表现优异，除非其他<span style="color: black;">途径</span>均表现<span style="color: black;">不良</span>，否则可优先<span style="color: black;">思虑</span>保持现有策略。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>在这过程中，需要任何<span style="color: black;">帮忙</span>，可扫码联系<span style="color: black;">咱们</span>媒介管家代投团队，<span style="color: black;">她们</span>将为你量身定制符合企业业务发展的个性化策略，以强化你的海外增长<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.准备充分的创意<span style="color: black;">宣传</span>素材</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PMax因其“黑匣子”特性，<span style="color: black;">需求</span><span style="color: black;">宣传</span>商更加注重创意素材的质量与多样性。相较于传统的关键词和展示位置优化，<span style="color: black;">精细</span>定位受众和打磨创意素材<span style="color: black;">作为</span>优化PMax<span style="color: black;">宣传</span>系列的关键：</p>视觉创意资产：<span style="color: black;">包含</span>适用于各类展示位置和谷歌Discover的<span style="color: black;">照片</span>、15秒及30秒的视频<span style="color: black;">宣传</span>、高分辨率品牌徽标等。<span style="color: black;">信息</span>映射：<span style="color: black;">经过</span>精心设计的<span style="color: black;">宣传</span>素材，向<span style="color: black;">区别</span>受众群体传达<span style="color: black;">精细</span>的品牌信息。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>创意素材不足，PMax<span style="color: black;">宣传</span>系列的转化效果可能大打折扣。<span style="color: black;">因此呢</span>，在启动PMax<span style="color: black;">宣传</span>系列前，需要<span style="color: black;">保准</span><span style="color: black;">持有</span>丰富多样的创意资源，以最大化<span style="color: black;">宣传</span>效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">运用谷歌 PMax<span style="color: black;">宣传</span>系列7大Tips</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，利用谷歌PMax<span style="color: black;">宣传</span>系列实现<span style="color: black;">有效</span>增长已<span style="color: black;">作为</span>众多企业的优选策略。以下是运用谷歌PMax<span style="color: black;">宣传</span>系列的七个秘诀，将能<span style="color: black;">帮忙</span>你<span style="color: black;">精细</span>触达<span style="color: black;">目的</span>受众，最大化<span style="color: black;">宣传</span>效果：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240723/81cababa44594dcba4ce8044b79b88ef.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.务必强化全流域转化跟踪的<span style="color: black;">精细</span>性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">效果最大化策略的成功与否，其核心在于出价与受众定位的自动化程度。在谷歌<span style="color: black;">宣传</span>平台上，转化跟踪的精确度是衡量<span style="color: black;">宣传</span>策略<span style="color: black;">有效</span>与否的关键指标，尤其在追求<span style="color: black;">宣传</span>投资<span style="color: black;">报答</span>率最大化的过程中，其重要性尤为<span style="color: black;">明显</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管电子商务平台的搭建和操作越来越<span style="color: black;">方便</span>，但<span style="color: black;">怎样</span><span style="color: black;">提高</span>潜在客户的质量并驱动<span style="color: black;">实质</span>的购买转化，仍然是众多电商面临的一项<span style="color: black;">一起</span>挑战。这<span style="color: black;">需求</span><span style="color: black;">咱们</span>在策略上更加注重转化优化，积极探索离线跟踪技术，并加强CRM系统与<span style="color: black;">宣传</span>平台的深度集成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着PPC<span style="color: black;">宣传</span>自动化程度的<span style="color: black;">持续</span>加深，转化跟踪的<span style="color: black;">繁杂</span>性和挑战<span style="color: black;">亦</span>随之<span style="color: black;">增多</span>，<span style="color: black;">作为</span>了一个不容<span style="color: black;">忽略</span>的问题。<span style="color: black;">因此呢</span>，当前正是<span style="color: black;">咱们</span>积极寻求并实施有效<span style="color: black;">处理</span><span style="color: black;">方法</span>的<span style="color: black;">机会</span>，你<span style="color: black;">能够</span>登录媒介管家WeMedia开启投放业务，<span style="color: black;">保证</span><span style="color: black;">宣传</span>策略能够<span style="color: black;">精细</span>定位<span style="color: black;">目的</span>受众，实现<span style="color: black;">有效</span>转化，从而最大化<span style="color: black;">宣传</span>效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">保证</span><span style="color: black;">最少</span>添加一个视频素材</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在策划效果最大化的<span style="color: black;">宣传</span>系列时，一个既棘手又至关重要的环节是<span style="color: black;">保证</span>高度依赖创意展现的<span style="color: black;">宣传</span>形式准备多样化的素材资源。<span style="color: black;">因为</span>这类<span style="color: black;">宣传</span>融合了多种展现形式，构建一套<span style="color: black;">包括</span>精心撰写的文本、高质量图像以及吸引人视频素材的库存<span style="color: black;">非常</span>重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">持有</span>展示<span style="color: black;">宣传</span>系列设置经验的<span style="color: black;">宣传</span>主而言，视频素材过去可能被视为一种增值元素，但在PMax<span style="color: black;">宣传</span>体系中，它已跃升为不可或缺的核心要素。<span style="color: black;">倘若</span><span style="color: black;">宣传</span>系列中缺乏视频内容，谷歌 Ads<span style="color: black;">能够</span>自动生成视频，但这种方式生成的视频，其吸引力和效果都大打折扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，还需<span style="color: black;">重视</span>的是，所有在谷歌 Ads平台上投放的视频素材，都需要先行上传至YouTube平台。<span style="color: black;">倘若</span><span style="color: black;">宣传</span>主<span style="color: black;">期盼</span><span style="color: black;">守护</span>视频内容，避免其在YouTube上公开展示，可在上传时<span style="color: black;">选取</span>“不公开”隐私设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.<span style="color: black;">小心</span>处理地理位置设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在设定地理位置定位时，你需要<span style="color: black;">知道</span><span style="color: black;">选取</span>是基于“地理位置或兴趣”（即<span style="color: black;">位置于</span>该区域或对该区域感兴趣的用户）还是仅基于“地理位置”。我<span style="color: black;">举荐</span><span style="color: black;">运用</span>后者，<span style="color: black;">由于</span><span style="color: black;">倘若</span><span style="color: black;">选取</span>前者，你的<span style="color: black;">宣传</span>可能会展示给非<span style="color: black;">目的</span>地理位置的用户，而谷歌的默认设置<span style="color: black;">常常</span>是前者，<span style="color: black;">因此呢</span>请务必手动<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240723/cbc142cabf724215a125ad67b8a6498f.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">不小心</span>误用“地理位置+兴趣”来运行<span style="color: black;">宣传</span>系列，谷歌 Analytics细分功能<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">经过</span>它<span style="color: black;">认识</span><span style="color: black;">那些</span>地理位置正在吸引流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.精心构建受众群体信号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span><span style="color: black;">经过</span>PMax<span style="color: black;">宣传</span>效的引入，创新性地提出了“受众群体信号”概念，该概念有利于结合用户设定与<span style="color: black;">设备</span>智能优化<span style="color: black;">宣传</span>定位。相比传统方式直接指定<span style="color: black;">目的</span>用户，PMax<span style="color: black;">准许</span><span style="color: black;">宣传</span>主<span style="color: black;">供给</span>用户类型线索，由系统自动扩展至更广泛、潜在的转化用户群。这一过程类似于“优化定位”，但“受众群体信号”更强调人机协同工作的理念。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">提高</span>效果，<span style="color: black;">意见</span>结合再营销受众群和基于高转化率搜索、购物关键词的自定义受众群。所有受众群体信号均可在谷歌<span style="color: black;">宣传</span>的Audience Manager中统一管理，这一设置不仅限于PMax，这<span style="color: black;">亦</span>预示着谷歌对受众信号的全面规划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/images01/20240723/41c715379edd491fabcd9ebfebaff85f.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.洞察“见解”标签，<span style="color: black;">加强</span>PMax透明度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于“绩效最大化”（PMax）在透明度上的质疑虽多，但“见解”标签页的确为<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>了宝贵的信息。在<span style="color: black;">宣传</span>系列运行之后，你<span style="color: black;">能够</span><span style="color: black;">发掘</span><span style="color: black;">有效</span>的“搜索类别”与“细分受众群”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索类别虽不及搜索词详尽，却能揭示PMax倾向（品牌或非品牌搜索），及其探索方向。细分受众群报告则反映转化用户的谷歌受众特征，对<span style="color: black;">评定</span>视频/展示<span style="color: black;">宣传</span>定位<span style="color: black;">精细</span>度至关重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.差异化<span style="color: black;">照片</span>资源，避免重复利用</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你将谷歌 Merchant Center Feed与PMax<span style="color: black;">宣传</span>系列连接后，PMax会自动利用Feed中的丰富信息（如<span style="color: black;">制品</span>标题、价格、<span style="color: black;">照片</span>及库存状态）来生成<span style="color: black;">宣传</span>内容。<span style="color: black;">因此呢</span>，在效果最大化资产组中额外添加“电商<span style="color: black;">照片</span>”<span style="color: black;">做为</span>独立素材资源是多余的，它并不会带来额外的好处，反而可能<span style="color: black;">增多</span>不必要的<span style="color: black;">繁杂</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反，你应该专注于添加<span style="color: black;">哪些</span>展现真实生活场景的<span style="color: black;">照片</span>，即<span style="color: black;">哪些</span>展示<span style="color: black;">制品</span>与真实<span style="color: black;">名人</span>互动瞬间的<span style="color: black;">照片</span>。<span style="color: black;">另一</span>，我<span style="color: black;">意见</span>减少<span style="color: black;">照片</span>上的文本覆盖，<span style="color: black;">运用</span>真实的场景<span style="color: black;">做为</span>背景，<span style="color: black;">保证</span>关键元素占据画面的适当比例（大约30%至40%）并居中展示，以及优先<span style="color: black;">选取</span><span style="color: black;">包括</span>真实<span style="color: black;">名人</span>的图像等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.精细设定客户获取规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着智能购物向PMax的演进，虽然形式<span style="color: black;">出现</span>了变化，但其客户获取的基本原理在PMax<span style="color: black;">宣传</span>系列中依然根深蒂固。在配置PMax<span style="color: black;">宣传</span>系列时，一个关键选项是专门为新客户设置出价，这<span style="color: black;">针对</span><span style="color: black;">期盼</span>借此格式专注于新客户拓展的<span style="color: black;">宣传</span>主尤为重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240723/09e9398c66cc479a9f50df3e1ddaaa69.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">宣传</span>策略偏向品牌搜索与再营销，且想要<span style="color: black;">经过</span>PMax重点吸引新客户，启用新客户出价策略是明智的战略<span style="color: black;">选取</span>。但需要<span style="color: black;">重视</span>的是，新客户转化为忠诚客户的过程漫长且需<span style="color: black;">连续</span><span style="color: black;">奋斗</span>，<span style="color: black;">因此呢</span>初期PMax新客户获取活动的效果可能不如直接转化活动<span style="color: black;">明显</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把握</span>谷歌PMax<span style="color: black;">宣传</span>无疑是一把开启<span style="color: black;">有效</span>营销之门的金钥匙。它不仅融合了搜索、展示、视频、<span style="color: black;">发掘</span>等多种<span style="color: black;">宣传</span>形式的强大功能，还能<span style="color: black;">经过</span>智能优化技术，<span style="color: black;">精细</span>定位潜在客户，让每一分<span style="color: black;">宣传</span>投入都发挥最大价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你正寻求在电商战场上大展拳脚的机会，可却对谷歌PMax<span style="color: black;">宣传</span><span style="color: black;">认识</span>甚少，<span style="color: black;">能够</span>在评论区留下你的疑问，<span style="color: black;">咱们</span>将会一一帮你<span style="color: black;">处理</span>，当然，我更<span style="color: black;">意见</span>你扫码添加媒介管家Google Ads专家团队，<span style="color: black;">她们</span>能够<span style="color: black;">按照</span>您的业务<span style="color: black;">需要</span>，量身定制<span style="color: black;">有效</span>的<span style="color: black;">宣传</span>策略，<span style="color: black;">帮忙</span>你<span style="color: black;">精细</span>触达<span style="color: black;">目的</span>市场，实现业绩的飞跃式增长。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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